Learning

Marketing
Mastery
Starts Here

Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

Explore Trainings
Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

Explore Courses
On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

Explore Courses

CMA Café: Seriously Funny: Why Humour Is Your Sharpest Marketing Weapon Right Now

Toronto , Canada
145 Wellington St. W Suite 203

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

“No one ever bored someone into buying a product.” 
- Malcolm Duffy

It’s the age of AI.

Everything’s faster, smarter, and more automated.
And yet, humans haven’t changed since we were sitting around fires in caves, trying to make each other laugh. Story still wins. Join advertising creatives, marketing directors and brand managers for an open and direct session on why storytelling and humour still cut through the visual noise, especially in photography and video.

In this seriously funny talk, award-winning comedian, photographer, and filmmaker Tony Lombardo breaks down how to build visual jokes that actually make people feel something. Expect sharp thinking, zero fluff, and an uncensored exploration of, not only joke structure, but improv theatre techniques for the visual medium. Come ready to collaborate and push your ideas past “safe” – safe is boring.

Tony Lombardo, Visual Defibrillator

You might know a photographer, but do you know one with three Canadian Comedy Awards and multiple appearances at Just For Laughs? After decades of touring with his hit sketch comedy troupe, Tony brought his comedic instincts into advertising, creating images and films that punch viewers in the eyeballs and rack up viral views. Working as a photographer, writer, and director, Tony is also the Creative Director of Little Blue Lemon Studio, a full-service photo and video studio in Toronto. He’s come to embrace the fact that his offbeat comedic style isn’t just different — it’s his clients’ biggest asset.

Please submit your questions and come prepared to chat. Only 15 spots available.

Leave a comment
Newest on top Oldest on top
Load more comments

Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
Submit a Request Today
BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Learn More
ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
UNLOCK FREE ACCESS NOW

Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
Sign-up for MyCMA to not miss out on upcoming professional development opportunities, events and get subscribed to our Top 5 Picks e-newsletter for weekly marketing news.

Major Sponsors