Learning

Marketing
Mastery
Starts Here

Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

Explore Trainings
Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

Explore Courses
On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

Explore Courses

[In-Person] CMA Fireside Chat: Personal Brand and Networking 101

Toronto , Canada
88 Queen’s Quay West, Suite 3102

Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.

Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.

Join us for an interactive in-person experience focused on building meaningful professional relationships and expanding your network with confidence. This beginner-friendly session will cover practical networking strategies, effective communication techniques, and tips for creating lasting connections. Attendees will have opportunities to engage in guided discussions and connect with fellow professionals in a welcoming environment. 

Barry Alexander, Chief Marketing and Diversity Officer, Canadian Marketing Association
Barry is a passionate, data-driven marketer who has served as a senior marketing and strategy leader on a diverse set of consumer brands. As Chief Marketing and Diversity Officer, Barry is responsible for all marketing, events, thought leadership and media efforts as well as spearheading our DEI impact initiatives and partnerships. Prior to the CMA, Barry held senior marketing roles with Knix, Iovate Health Sciences, the Hamilton Tiger-Cats, Maple Leaf Foods and Molson and has served as a member of the Humber Business Program Advisory Committee and as a mentor with the Black Talent Initiative.

Jason Repovs, Director of Marketing, RBC
A marketer who specializes in data-driven storytelling, Jason has worked across nearly every LOB within Personal Banking. He has previously served as the President of one of the area's top-performing Toastmasters chapters, and has mentored colleagues in the areas of career progression, leadership, public speaking and deckbuilding.

Lisa Helm, Director of Talent Growth and Culture, RBC
Lisa Helm is a Director of Talent Growth and Culture at RBC supporting the Personal Banking marketing team. She is an empathetic, action-oriented leader who excels at navigating complexity, developing talent, and bringing teams together to deliver impactful results. She is trusted for strong communication, stakeholder management, and a consistent ability to turn ambiguity into clear strategy & execution.

Leave a comment
Newest on top Oldest on top
Load more comments

Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
Submit a Request Today
BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
Learn More
ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
UNLOCK FREE ACCESS NOW

Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
Sign-up for MyCMA to not miss out on upcoming professional development opportunities, events and get subscribed to our Top 5 Picks e-newsletter for weekly marketing news.

Major Sponsors