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Your One-Stop Destination for Professional Development in Marketing

Looking to elevate your marketing skills? You're in the right place. The Canadian Marketing Association (CMA) is your premier destination for marketing upskilling at every career stage. From aspiring marketers to seasoned executives, we offer a comprehensive range of professional development programs designed to enhance your expertise, advance your career, and keep you at the forefront of the rapidly evolving marketing landscape. Discover how CMA can power your professional growth and help you stay ahead in the dynamic and exciting world of marketing.

Flexible Learning Options

At the CMA, we understand that every marketer's journey is unique. That's why we offer a variety of learning formats to fit your lifestyle and learning preferences.

In-Person and Online Live Trainings

Dive deep into specific marketing topics with our half-day expert-led sessions, including industry best practices, timely case studies and examples.

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Instructor Led Certificates

Engage in comprehensive learning experiences over a structured timeframe and get a certificate of completion to showcase your new skills.

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On-Demand
Certificates

Study at your own pace with our flexible, self-guided programs that also result in a certificate upon completion.

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Copywriting for Marketers

Advance your copywriting skills and learn how to craft compelling content.  

The irony in this time of transformative digitalization of all things marketing coupled with the rapid erosion of attention spans and the growing dominance of in a blink of an eye video and imagery is that the written word is more important than ever. 

Writing great copy is both art and science. This training will strive to cover both. 

Great writing can educate; it can entertain; it can inspire; it can persuade. Great copy often must do all of that and more. And that’s where the art comes in. Writing and rewriting to find just the right word, just the right phrase to engage; to paint a vibrant picture; to give new meaning to pictures it accompanies; to persuade often requires unlocking a talent for language that we all possess but often do not employ. The training will help you hone your talents. 

But in the AI fueled, SEO dominant world of marketing, science plays a role as well. From how to structure copy for a website and social media character counts to crafting sub-text in a video script and putting syntax to work, effective copywriting requires a technical understanding of the platforms on which it lives and the formats it takes on. 

Understanding both the art and science of writing great copy will equip you with the tools and hunger and unleash the power and persuasiveness of your own words. You will learn to say the right thing, to the right person in a way it has never been said before. 

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Upskilling Opportunities

CUSTOMIZED
TRAINING
Prefer to learn as a team or need something more tailored? CMA offers custom-designed programs to meet your unique business needs.
  • Flexible Locations: At our sites, virtually, your office, or off-site.
  • Tailored Content: Designed for your specific training requirements and hot topics.
  • Uninterrupted Learning: Focused sessions for maximum impact for your entire marketing team. 
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BECOME A CHARTERED MARKETER
Join marketing professionals across Canada who are setting the standard in marketing excellence. The Chartered Marketer (CM) designation, established by the CMA, is your invitation to the CM community!
Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.
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ASPIRING MARKETERS: KICKSTART YOUR MARKETING CAREER WITH CMA NXT
Are you a student, recent graduate, or looking to break into the exciting world of marketing? CMA NXT is your launchpad to success. Our innovative video platform and community are designed to bridge the gap between education and your first marketing job. With CMA NXT You'll:
  • Get notified on new exclusive content from industry leaders.
  • Receive invitations to free events to connect with marketing professionals.
  • Develop the skills employers are looking for
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Discover Why Marketing Professionals Nationwide Trust CMA for Their Professional Growth 

CMA is your partner for all your
professional development needs

Whether you're taking your first steps in marketing or aiming for the C-suite, CMA has the resources, community, and expertise to fuel your journey. Start exploring our professional development offerings today and take control of your marketing career.
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