Mastering Leadership Skills
This is an on-demand course that you can start anytime. Once you register, you will be enrolled in the course within 1-2 business days.
This course is designed to help marketing professionals enhance their interpersonal effectiveness, leadership capabilities, and adaptability in the workplace. While technical marketing skills are essential, mastering power skills such as communication, negotiation, leadership, and change management is equally critical to career success.
Participants will develop the confidence and professional presence needed to navigate client relationships, collaborate effectively within teams, and drive impactful marketing initiatives.
The course is comprised of 6 modules, and you will have the flexibility to complete them within 4 months from your enrollment date. To obtain your certificate, you must complete the module quizzes and the final exam.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
Non-Members: $795
CM Members: $320
CM Non-Members: $636
CPD Credits: Earn 10 CPD
At the end of participating in this course, you should be able to:
- Enhance interpersonal effectiveness in marketing roles through improved communication, emotional intelligence, and negotiation skills.
- Develop adaptive leadership capabilities to influence teams, clients, and stakeholders with confidence.
- Apply strategic soft skills to navigate organizational change, build resilience, and drive professional growth.
- Strengthen collaboration, problem-solving, and decision-making skills to optimize marketing performance.
Benefits:
- Anywhere and anytime access
- Flexible to suit your schedule
- No travel time
- Interactive learning experience
Online Certificate in Mastering Leadership Skills awarded upon successful completion of all course requirements
1. Emotional Intelligence for Marketers
- Understanding emotional intelligence in a marketing context
- Self-awareness and self-regulation for professional effectiveness
- Building empathy in customer interactions and team collaborations
- Applying EI to manage workplace challenges and negotiations
- Developing a personal EI growth plan
2. Communication & Influence in Marketing
- Active listening and understanding stakeholder needs
- Managing cross-functional communication challenges
- Giving and receiving feedback effectively
- Adapting communication styles for different audiences and different situations
3. Presentation & Persuasion Skills for Marketing Professionals
- Structuring a compelling marketing presentation
- Storytelling techniques for persuasion
- The psychology of influence in presentations
- Using visuals and data to strengthen messaging
- Handling audience questions and objections effectively
4. Negotiation & Persuasion Strategies for Marketers
- The psychology of negotiation and persuasion
- Preparing for high-stakes marketing negotiations
- Overcoming objections and handling difficult conversations
5. Leadership & Executive Presence for Marketers
- The mindset and habits of successful leaders
- Moving from doing to leading
- Strategic thinking and decision-making in leadership
- Managing up, across and down: influencing at all levels
- Personal branding and professional presence
6. Change Management & Adaptability for Marketers
- The role of change management in team success
- Building adaptability and resilience in high-pressure environments
- Managing stakeholder expectations during periods of change
- Strategies for influencing teams through transitions
Course Requirements:
CMA’s certificate program courses are designed to build on the skills and knowledge of marketing practitioners. Individuals must have at least one year of experience in a marketing-related role
to take this course.
Workload:
CMA’s Mastering Leadership Skills course consists of six modules, each followed by a quiz, with a final summative quiz at the end of the course. On average, this course will take 20 hours to complete,
and learners have four months from the date of enrollment to complete all course requirements. This on-demand course, available on our online learning platform, offers the flexibility to learn at your own pace.
Course Weighting:
Module Quizzes – 80%
Summative Quiz – 20%
Pass Requirements:
Learners must receive an overall grade of 70% to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or
opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
