You’ve built your marketing career abroad – now it’s time to make your mark in Canada.
Starting a new life here in Canada is a transformative step. You’re not just adapting to a new country; you’re bringing your creativity, strategy, and passion for marketing to one of the most diverse and dynamic markets in the world.
But even experienced marketers can find the transition challenging. You might be wondering:
- How does marketing in Canada differ from marketing in my home country or abroad?
- What does Canada’s media landscape look like? How are Canadian consumers accessing media, and what should I know to plan effective campaigns here?
- Where can I connect with marketing industry professionals and employers?
- What are the professional expectations, values, and workplace norms in Canadian marketing teams?
You’re not alone – and the CMA is here to help support you on your journey in becoming a successful marketing professional in Canada.
With the CMA’s commitment and pledge to EDI - the CMA Newcomer program, sponsored by TD was created. The CMA is empowering internationally trained marketers to succeed with insights, connections and confidence to navigate the Canadian marketing landscape. So you can continue to build the career you’ve worked so hard for.
Access to the CMA Mentorship Program
CMA Mentorship Program Qualifications for Newcomers:
- You have a minimum of 5 years of progressive marketing experience
- You have lived in Canada for less than five years
- Available in-person and online
Bursary Funds for Chartered Marketer Designation
Bursary funds are available to support internationally trained marketers on their professional journey in Canada through the Chartered Marketer (CM) program: Canada’s only professional marketing designation. These funds help newcomers engage in progressive learning to futureproof both their career and the marketing profession in Canada.
The CM program is more than a credential. It’s your gateway to credibility, community, and career growth in Canada’s competitive landscape. Learners gain strategic knowledge and real-world insights that employers value, while building key connections with leading marketers, mentors, and industry peers.
The CMA is committed to upskilling marketers by enhancing their knowledge and skills, helping Canadian employers attract top-tier talent. The Marketing in Canada Certificate Course provides deeper knowledge on the regional marketing landscape, Canadian consumers and is a pre-requisite to the CM program for those with less than 1 year of Canadian marketing experience.
Newcomers residing in Canada under four years can receive up to 50% off course fees* for:
- The Chartered Marketer (CM) program
- Marketing in Canada Certificate Course as pre-requisite to the CM program
- Bursary funds are available exclusively to Non-Members. CMA Members and Affiliates access 50% off savings on professional development offerings.
Individual Affiliate Program For Newcomers
Access to the Individual Affiliate Program for Newcomers, providing newcomers to Canada with access to networking and learning benefits with the CMA as they begin and continue their careers. Benefits include:
- 50% savings on our learning and professional development courses
- Access to CMA guides and thought leadership
- Networking opportunities
Thank you to our Newcomer Program Sponsor, TD, for their support.
To learn more about TD and their resources for newcomers, review the information below:
Futurpreneur’s My Canadian Startup, supported by the TD Ready Commitment, offers free workshops and digital resources to help newcomer entrepreneurs in Canada.
Building a life in Canada comes with a lot of questions – especially about managing finances in a new system. From everyday banking to investing and retirement planning to starting a business, the TD New to Canada Learning Center is an online resource that can help provide the information and advice you need to help you feel confident about your finances at every stage of your journey in Canada.
The TD New to Canada Banking Package offers banking solutions and support specifically tailored for newcomers. The package includes offers exclusively for newcomers on chequing and savings accounts, credit cards, and with TD Direct Investing to help manage day-to-day expenses, save money and earn rewards.
