CMA Mastery Series: AI Playbooks
The CMA's AI Mastery Series equips marketers with the knowledge and skills to navigate the opportunities and challenges that AI presents.
The playbooks provide strategic insights and practical applications to guide you through the complexities of AI in marketing.
Whether you're just starting out or well along in your AI journey, the AI Mastery series is your roadmap to mastering AI across all areas of marketing.
Led by the CMA AI Committee, playbooks will be released weekly.
The playbook explores how AI systems are evolving to become autonomous partners in marketing initiatives and covers the four key forces driving this change, the transformation of marketing execution, and strategies for leading in this new era. It also provides insights on preparing for the agentic future, including team restructuring, risk management and fostering an AI-collaborative culture.
This playbook provides insights on AI-powered solutions that accelerate research processes, enable continuous insight generation, and create new possibilities through digital twins and simulations. It outlines key areas where AI-driven market research can inform marketing decisions, offers implementation strategies, and addresses challenges in adopting AI for research, including bias mitigation and privacy compliance.
This playbook provides a practical adoption pathway for marketing teams at any stage of AI maturity. Rather than theoretical possibilities, we focus on actionable implementation steps that deliver tangible results. The journey toward marketing autonomy isn't about replacing human marketers. Rather, it will elevate their roles from tactical execution to strategic orchestration.
The playbook provides a comprehensive overview on platform selection, getting started, prompt engineering techniques, implementation workflows, optimization strategies, and ethical considerations tailored to the Canadian market. Learn how to leverage AI video tools to overcome geographical challenges, meet bilingual requirements, and produce high-quality content efficiently.
Our third introductory playbook in the AI series focuses on the practical aspects of AI implementation. It guides marketers on setting structured objectives, selecting appropriate tools, and maintaining ethical data practices. Learn how to leverage AI to create value for your company and enhance consumer experiences.
The second AI playbook in our series explores the critical intersection of AI and consumer trust. Discover how to align cutting-edge AI technology with ethical, customer-centric principles. This playbook offers strategies for using AI to build long-term relationships, drive meaningful innovation, and establish your brand.
Our first playbook, the Foundations of AI in Marketing provides an overview on topics including AI applications in marketing, understanding risks and challenges, the regulatory landscape, and provides guidance on responsible AI adoption.
