2026 CMA Award Winners
On Friday, November 13th, 2026, the Canadian marketing community gathered at Toronto's Westin Harbour Castle to celebrate the top marketing campaigns of the year at the 2026 CMA Awards Gala. In total, there were 43 gold CMA Signature Awards presented across seven disciplines and an additional 10 gold Featured Awards.
Signature Awards were presented across seven disciplines: brand building, business/brand impact, customer experience and shopper marketing, engagement, innovative media, public relations and sponsorship. Within each discipline, entries competed in one of eight categories: automotive, business, consumer products and services, financial, food and beverage, healthcare, retail/consumer business and social causes. In addition, awards were presented in 10 featured categories including Best Use of AI sponsored by Deloitte, Inclusive Marketing Award sponsored by RBC, and the Creator Content Award. There were a total of 599 submissions for this year’s awards.
Notably, Courage led all agencies with 22 total trophies, including 12 gold. KFC, Kids Help Phone, and TD Bank led all brands with 7 trophies each. The evening's Best of the Best was awarded to Courage and KFC for "Kyle F*cking Connor" while Top Cause was awarded to TBWA/Canada and Sick Kids Foundation for "The Count"
The highest honours were awarded to Denise Dias, chief marketing and communications officer of the Terry Fox Foundation, named Marketer of the Year for her remarkable impact, and Tavleen Hans, corporate programs marketing manager at General Motors, who was awarded the Achievement in Marketing Award for her significant contributions.
The CMA also announced that $10 from every 2026 CMA Awards Signature Award submission and awards gala ticket purchased contributed to a donation for the National Advertising Benevolence Society (NABS). In total $10,000 was raised from the 2026 CMA Awards program supporting the Canadian marketing community with wellness and career support.
Winners by Category
Business & Brand Impact
Award: Gold
Campaign: Buzzcodes
Client: Volkswagen Canada
Agency: VML Canada
Volkswagen Buzzcodes is a social-first scavenger hunt that challenged pop culture fans to find the ID. Buzz's lookalike in films and TV shows from the past seven decades. Buzzcodes turned cultural nostalgia into audience participation, significantly grew the brand's social following, and generated more than 146 million earned media impressions.
Credits:
Chief Creative Officer: Graham Lang
Chief Strategy Officer: Christine Maw
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Head of Design: Mike Butler
Associate Creative Director: Mathieu Belley, Jérôme Bajulaz, Logan Franklin, Zachary Richman
Art Director: Logan Franklin
Copywriter: Zachary Richman, Mathieu Belley, Kyle Woods, Fahmi Kassis
Designer: Logan Franklin, Lee I, Valentina Fortun, Kyle Simpson
Senior Strategist: Michal Fetsum
Strategy Director: Andrew Ahern
Group Account Director: Jeff Thomas
Account Supervisor: Thomas Santoro
Director of Social Media: Greg Krysa
Director of Delivery: Jessy Stark
Translator: Julie Goulet
President, Volkswagen Canada: Edgar Estrada
Director, Marketing, Volkswagen Canada: Lynne Piette
Manager, Brand Marketing, Volkswagen Canada: Jennifer Klepadlo
Manager, Brand & Product Marketing, Volkswagen Canada: Jessica Lawrence
Associate Director, Strategy, Touché! Media: Eric Sutherland
Brand Strategist, Touché! Media: Manahil Nadeem
Director, Consumer & Brand, Burson PR: Joseph Crimi
Award: Silver
Campaign: Toyota bZ Electric Feeling
Client: Toyota Canada & Toyota Dealers Association
Agency: T&P
To launch Toyota’s all-electric bZ, Electric Feeling reframed the test drive into a low-pressure date—two real singles, real questions, honest answers. The bingeable format boosted test drive requests on the webpage by 270% while slashing cost per test drive by 193%.
Credits:
Agency: T&P
Chief Executive Officer: Allison Ballantyne
Chief Strategy Officer: André Louis
Chief Creative Officer: Krystle Mullin
General Manager/Partner: Jack Shute
Senior Strategy Director: Arlene Aquino
Accounts Director: Alexandra Barton
Associate Creative Director: Kurtis Martin
Associate Creative Director: Justin Turco
Copywriter: Amelia Pley
Art Director: Samantha Melo
Associate Design Director: Irina Masikat
Producer: David Smith
Head of Production: Jacqueline Bellmore
Media: Plus Company
Associate Director: Faizal Shaikh
Media Manager: Rachelle Kovacs
Media Planner: Anthony Scattolon
Client: Toyota Dealer Advertising Association
President: Ilya Pinassi
Vice President/Atlantic Chair: Craig Passmore
Central Chair: Charles Grant
Prairies Chair: Chris Schulz
Pacific Chair: Scott Jones
Québec Chair: Stéphane Bergeron
National TDA General Manager: Donna Martin, Jason Lodder
TDA National Manager: Shauna Ferguson
TDA Marketing Consultant: Jason Yeoman
National Manager, Marketing: Ian Lanaway
TCI Retail Marketing Manager: Amber Grieg
TCI Retail Marketing Consultant: Michael Cudmore
TCI Retail Marketing Coordinator: Irina Streltsova
Production Partners Production House: DearFriend
Executive Producer(s): Garth Collins, Trevor Lang
Line Producer: Júlia Batista
Director: Mark Chisolm + Jeremy Pettit
Director of Photography: Todd Duym
Post-Production House: School
Executive Producer: Mackenzie Goodwin
Editor: Lauren Horn, David Larocque
Assistant Editor: Sandesh Bharthur
Colour House: Artjail
Colourist: Clinton Homuth
Assistant Colourist: Austin Tang
Producer(s): Caitlin Schooley-Groneveldt
VFX/Online House: Clover LabV
FX Lead: Alec McKay
Producer: Hillary Pitcher
Audio House: Vapor Music
Music Supervisor: Dustin Anstey
Producer: Kat Stewart
Award: Bronze
Campaign: Conquer All Conditions
Client: Nissan Canada Inc
Agency: TBWA\Canada
In a crowded AWD market where every manufacturer promised winter capability, Nissan KICKS created a brand platform that made drivers feel emotionally equipped to take on Canada's harshest conditions, proving that true confidence is more powerful than another list of vehicle features. Increasing sales +25% year-over-year.
Credits:
NISSAN (CLIENT SIDE)
Director of Marketing: Brent Smith
Head of Marketing Communications: Michael Epstein
Senior Planner: Fanny Brodin
Brand Manager: Surbhi Sharma
Senior Manager, Customer Journey & Digital Platforms: Warren Johnson
Agency: TBWA\Canada
Chief Creative Officer: Adam Reeves
Creative Director: Mario Maiato
Associate Creative Director: Craig Burt
Copywriter: Jennifer Huegel
Art Director: Valentina Fortum
Producer: Sharon Langlotz
VP Group Account Director: Jessie Sweeney
Account Executive: Sebastian Ocampo
Strategy: TBWA\Canada
Bill Chamness: VP Strategic Planning
French Agency: TamTam\TBWA
Senior Art Director/Nissan Creative Lead: Anne-Marie Lemay
Producer: Josee Frechette
Production Coordinator: Mélissa Samaha
Account Director: Julie Cusson
Data Services: TBWA Canada
VP Data & Analytics: Ashutosh Kar
Media: TBWA
Group Director Media Strategy: Carlo Fiore
Associate Director: Anshul Chopra
Media Strategist: Annie Olsen
Production: Steam Films
Director: Markus Walter
DOP: Ekkehart Pollack
Line Producer: Erik Wilson
Managing Partner, Executive Producer: Krista Marshall
Producer: Carling Acthim
Production Manager: Luke Waterman
Hero Stunt Coordinator: Jacob Ahee
Vehicle Detailing + Transport: Penske
Production Designer: Jay Pooley
Casting Director: Powerhouse Casting (Andrew Hayes)
Editorial: Cabin
Editor: Mischa Meyer
Assistant Editor: Mike Horan
Executive Producer: Hope Du Haim
Producer: Stephanie Rose
VFX: The Embassy
VFX Director/Founder: Winston Helgason
Executive Producer: Kenny Solomon
VFX Supervisor: Paul Copeland
Creative Director/Animation Director: David Casey
Producer: Darcie Muangman
Production Manager: Pushkar Atre
Online + Colour: Studio Feather
Finishing/Online: Julien Van Mil
Online Assistant: Dequiera ‘DQ’ Atherton
Colourist: Kevin Wu
Colour Assistant: Ralph Pineda
Executive Producer: Emily Goldberg
Producer: Sonia Ruffolo
Music: RWDY
Music Composer/Producer: Matthias Biermann
Audio (Sound Design/Record): Grayson Music
Creative Director/Voice Director: Ryan Kondrat, Ali Milner
Engineer: Vlad Nikolic / Brian Bernard
Executive Producer: Kelly McCluskey
Talent Coordinator: Alyssa Erwin
Customer Experience & Shopper Marketing
Award: Silver
Campaign: Toyota bZ Electric Feeling
Client: Toyota Canada & Toyota Dealers Association
Agency: T&P
We turned the most important moment—the test drive—into the most relatable one: a date. Electric Feeling used a reality-style, human conversation to answer real EV questions, then eased shoppers into action. The result: test drive requests on the webpage increased by 270% while slashing cost per test drive by 193%.
Credits:
Agency: T&P
Chief Executive Officer: Allison Ballantyne
Chief Strategy Officer: André Louis
Chief Creative Officer: Krystle Mullin
General Manager/Partner: Jack Shute
Senior Strategy Director: Arlene Aquino
Accounts Director: Alexandra Barton
Associate Creative Director: Kurtis Martin
Associate Creative Director: Justin Turco
Copywriter: Amelia Pley
Art Director: Samantha Melo
Associate Design Director: Irina Masikat
Producer: David Smith
Head of Production: Jacqueline Bellmore
Media: Plus Company
Associate Director: Faizal Shaikh
Media Manager: Rachelle Kovacs
Media Planner: Anthony Scattolon
Client: Toyota Dealer Advertising Association
President: Ilya Pinassi
Vice President/Atlantic Chair: Craig Passmore
Central Chair: Charles Grant
Prairies Chair: Chris Schulz
Pacific Chair: Scott Jones
Québec Chair: Stéphane Bergeron
National TDA General Manager: Donna Martin, Jason Lodder
TDA National Manager: Shauna Ferguson
TDA Marketing Consultant: Jason Yeoman
National Manager, Marketing: Ian Lanaway
TCI Retail Marketing Manager: Amber Grieg
TCI Retail Marketing Consultant: Michael Cudmore
TCI Retail Marketing Coordinator: Irina Streltsova
Production Partners Production House: DearFriend
Executive Producer(s): Garth Collins, Trevor Lang
Line Producer: Júlia Batista
Director: Mark Chisolm + Jeremy Pettit
Director of Photography: Todd Duym
Post-Production House: School
Executive Producer: Mackenzie Goodwin
Editor: Lauren Horn, David Larocque
Assistant Editor: Sandesh Bharthur
Colour House: Artjail
Colourist: Clinton Homuth
Assistant Colourist: Austin Tang
Producer(s): Caitlin Schooley-Groneveldt
VFX/Online House: Clover LabV
FX Lead: Alec McKay
Producer: Hillary Pitcher
Audio House: Vapor Music
Music Supervisor: Dustin Anstey
Producer: Kat Stewart
Award: Bronze
Campaign: Chevrolet - High IQ Baseball Fan
Client: General Motors of Canada
Agency: Momentum Worldwide
Locked out of Blue Jays rights, Chevrolet Canada redefined the stadium car display with the "High IQ Baseball Fan" experience. By turning an on-air insult into an interactive, expertise-gated shopper journey, Chevy drove a 198% surge in brand interest and reclaimed Canada’s #1 automotive sales title through pure consumer engagement.
Credits:
MOMENTUM WORLDWIDE
Chief Creative Officer: James Robinson
Executive Creative Director: James Dawson-Hollis
Creative Director, Copywriter: Ryan Chiasson
Sr. Art Director: Ola Yehorova
Sr. Copywriter: Animesh Mathur
VP, Group Account Director: Ian Kapasi
VP, Experiential Production: Amanda Fusco
VP, Director of Sponsorship: Jared Wall
Senior Account Director: Andrew Thuss
Sponsorship Director: Ben Keymer
Associate: Kelsie Stephenson
Senior Associate, Partnerships: Caitie Poxon
Associate, Sponsorship Consultant: Ethan Mills
Senior Producer: Rachel Gaudet
Senior Producer: Marley Hughes
Producer: Chirag Modi
Producer: Sujeththan Ravichandran
Editor: Peter Miller
CLIENT: GENERAL MOTORS
Chief Marketing Officer: Lauren MacDonald
Chevrolet Brand Director: James Hodge
Sponsorship Manager: Jim Scott
Chevrolet National Marketing Communications & Performance Manager: Elphie Galanakis
Chevrolet Advertising Specialist: Nikita Natarajan
Chevrolet Advertising Specialist: Jordan Morris
WEBER SHANDWICK
Executive Vice President: Melissa Graham
Vice President, Client Experience: Siobhan Barrett
Manager, Social & Influencer: Robyn Walters
Associate: Sabine Gede
Senior Manager, Influencer: Bea Ticsay
Director, Client Experience: Jessica Walcot
DENTSU
SVP, Client Leadership: Jordan Baker
Group Account Director: Lily Tran
Media Manager, Planning: Jessica Bellisoni
Director of Production: Brooke Stadnik
Engagement
Award: Gold
Campaign: Buzzcodes
Client: Volkswagen Canada
Agency: VML Canada
Volkswagen Buzzcodes is a social-first scavenger hunt that challenged pop culture fans to find the ID. Buzz's lookalike in films and TV shows from the past seven decades. Buzzcodes turned cultural nostalgia into audience participation, significantly grew the brand's social following, and generated more than 146 million earned media impressions.
Credits:
Chief Creative Officer: Graham Lang
Chief Strategy Officer: Christine Maw
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Head of Design: Mike Butler
Associate Creative Director: Mathieu Belley, Jérôme Bajulaz, Logan Franklin, Zachary Richman
Art Director: Logan Franklin
Copywriter: Zachary Richman, Mathieu Belley, Kyle Woods, Fahmi Kassis
Designer: Logan Franklin, Lee I, Valentina Fortun, Kyle Simpson
Senior Strategist: Michal Fetsum
Strategy Director: Andrew Ahern
Group Account Director: Jeff Thomas
Account Supervisor: Thomas Santoro
Director of Social Media: Greg Krysa
Director of Delivery: Jessy Stark
Translator: Julie Goulet
President, Volkswagen Canada: Edgar Estrada
Director, Marketing, Volkswagen Canada: Lynne Piette
Manager, Brand Marketing, Volkswagen Canada: Jennifer Klepadlo
Manager, Brand & Product Marketing, Volkswagen Canada: Jessica Lawrence
Associate Director, Strategy, Touché! Media: Eric Sutherland
Brand Strategist, Touché! Media: Manahil Nadeem
Director, Consumer & Brand, Burson PR: Joseph Crimi
Award: Silver
Campaign: Seats Seven
Client: Mitsubishi Motor Sales of Canada, Inc.
Agency: GUT Toronto
In 2025, “6-7” became the internet’s most talked-about phrase, yet no one could explain what it meant. With a single organic Facebook post, Mitsubishi Motors connected the phenomenon to a simple product truth—the Outlander seats seven—giving cultural meaning to a trend that had none.
Credits:
AGENCY: GUT Toronto
Founders & Creative Chairmen: Gastón Bigio, Anselmo Ramos
Global Chief Executive Officer: Andrea Díquez
Global Head of Operations & Partner: Agustina Garavilla
Global Chief Strategy Officer: Fernando Ribeiro
Global Chief Growth Officer: Carmen Rodríguez
Global Awards Director: Lara de Souza
Chief Executive Officer & Partner: Ryan O’Hagan
Chief Creative Officer: Max Geraldo
Executive Creative Director: Christian Buer
Creative Director: Arjang Esfandiyari
Head of Accounts: Natalie Street
Group Account Director: Madjid Hamidi
Account Supervisor: Charlotte Rivard
Head of Strategy: Amy Badun
Sr. Social Strategist & Copywriter: Dust Gaudan
Community Manager: Joey Andraos
Head of Production: Aimee DeParolis
Head of Operations: Jared Tredway
Operations Directors: Elizabeth Reyna, Maddie Keen
Project Manager: Molly Armstrong
CLIENT: MMSCAN
Media & Organic Social Media, Specialist: Nathalia Tibaes
Manager, Brand Marketing: Nik Kumar
Senior Manager, Retail Marketing: Shauna Barker
PRODUCTION: GLORY
Director, QA & Proofreading: Molly Barber
Senior Director, Operations + Technology: Philip Donnelly
Director, Post-Production: Emily Torontow
Editor: David Ngandu
Award: Bronze
Campaign: Kia Canada wins the World Cup
Client: Kia Canada Inc.
Agency: INNOCEAN Canada
Kia had 13 once-in-a-lifetime World Cup moments for Canadian youth. We turned them into a national engagement platform, inviting parents, coaches, clubs and communities to register, nominate, share and help select 13 kids as Official Match Ball Carriers.
Credits:
INNOCEAN Canada
VP Creative Director: Bill Newbery
Associate Creative Director: Lucas Longman
Associate Creative Director QC: Jean-Charles Bullot
Art Director: Madeleine Heaven
Art Director: Patrick Romain
Copywriter: Olivia Gilbertson
VP Client Services: Gabriel Tsang
VP Group Account Director: Caitlin Rudnick
VP Strategic Planning: Jeff Norton
Senior Strategist: Simon Oppedisano
Group Account Director: Zach Gordensky
Group Account Director: Daniel Vescio
Account Director: Katie Gallagher
Account Director CRM: Christine Harris
Account Supervisor: Candice Dias
Senior Account Executive: Trisha Campos
Senior Producer: Grace Lee
Post Producer: Riddhi Iyer
Senior Content Creator: Devante Mowatt
Project Manager: Adam Henderson
VP Media Planning & Strategy: Joanne Matthews
Senior Media Director: Alison Binkley
Senior Media Supervisor: Aayushman Jha
Media Planner: Shubhangi Agrawal
Strategist Social & Content: Qudsiya Jabeen
Social Media Manager: Vittoria Gibson
Business Affairs Manager: Anita Abbasi
Kia Canada
President & CEO: Hyunjung Hwang
VP & COO: Elias El-Achhab
Director Marketing: Michael Kopke
National Marketing Manager: George Lausic
Manager Brand Strategy: Grace Kim
Manager Experiential Marketing: Jami Smith
Experiential Marketing Specialist: Miglena Todorova
Manager CRM & Digital Marketing: Ivan Sandoval
Social Media Specialist: Alberto Frattin
CRM & Digital Marketing Specialist: Kanika Kaushik
Manager PR & Retail Marketing QC: Madison Don
Innovative Media
Award: Gold
Campaign: Conquest at the Speed of Search
Client: Hyundai Canada
Agency: INNOCEAN Canada
Hyundai turned paid Search into an AI-powered competitive intelligence engine, using live vehicle data, Gemini, automated QA and human oversight to generate TUCSON conquest ads at scale. The pilot lifted CTR 18.49%, total conversions 45.89%, store visits 108% and Q2 sales 20% YoY, while market share jumped from 6.6% to 8.6%.
Credits:
INNOCEAN Canada
SVP Media Operations: Spiro Paravantes
VP Client Services: Mark Pileggi
VP Digital Media: Caroline Villarroel
Group Director Media Planning: Tania Cuch
Group Director Data and Analytics: Kierani Kerr
Director Project Management: Vince Cosentino
Senior Manager Performance Digital: Jenny Mao
Manager Development: Wayne Chan
Google Canada
Senior Partner Lead: Juana Mahadik
Principal Account Manager: Nicole Saab
Solutions Architect: Kristen Bellini
Senior Engagement Manager: Daniel Smit
Customer Solutions Engineer: Andrew Chan
Hyundai Canada
Marketing Director: Christine Smith
National Manager Marketing Communications: Peter Assenza
National Manager Digital Experience & Customer Communications: Adam Mintz
Award: Silver
Campaign: 5 Sides of the Mazda CX-5
Client: Mazda Canada
Agency: VML Canada
To launch the All-New Mazda CX-5, we turned product features into feature films. 5 Sides of the Mazda CX-5 was designed to thrive across fragmented, algorithm-driven environments with distinctive assets that could cut through in-feed. Each film was directed by Emmy nominee Paul Hunter and Academy Award-winning cinematographer Hoyte van Hoytema.
Credits:
Agency: VML
- Co-Chief Creative Officer, U.S.: Tom Murphy
- Chief Creative Officer: Graham Lang
- Executive Creative Director: Ben Carmean
- Executive Creative Director: Frank Macera
- Group Creative Director: José Rivas
- Group Creative Director: Kyle Carpenter
- Creative Director: Brit Ryan
- Art Director: Shelby Bernard
- Copywriters: Elana Celestin, Nicole Howe, Bryan Sutherland
- Managing Director: Angela Caldwell
- Director of Music Production, North America: Theresa Notartomaso
- Head of Strategy: Matt Ball
- Managing Director, Strategy: Michael Allen
- Producers: Chris Esquerra, Erin Feldman, Rose Gauthier-Robitaille
Client: Mazda
- Chief Marketing Officer: Chris Hill
- Director of Marketing: Neal Bouwmeester
Media: WPP Media
- Group Account Director: Laura Emary
- Associate Director, Media Planning: Josh Martin
- Group Director, Performance: Natalia Lapun
- Director, Performance: Patrick Mainville
- Director: Paul Hunter
- Composers: Will Bates, Erik Lutz
- Lead Flame Artist: Mark Popham
- Colourist: Greg Fisher
- Editors: Shane Reid, Lorin Askill, Rex Lowery, Enrico Ferri
- VFX Supervisor: Alvin Cruz
Award: Bronze
Campaign: Kia Canada’s Next Level EV4 - A Cult Collab
Client: Kia Canada Inc.
Agency: INNOCEAN Canada
Kia rewrote the EV launch formula. Instead of selling range and charging, EV4 entered REZZ's music and gaming universe, transforming an attainable electric sedan into an experience that earned attention, conversation and genuine enthusiasm from a new audience.
Credits:
INNOCEAN Canada
VP Creative Director: Bill Newbery
Associate Creative Director: Erin Beaupre
Art Director: Madeleine Heaven
VP Client Services: Gabriel Tsang
VP Group Account Director: Caitlin Rudnick
Group Account Director: Daniel Vescio
Account Director CRM: Christine Harris
Account Supervisor: Candice Dias
Account Supervisor: Sarah Hassan
Senior Account Executive: Trisha Campos
Account Coordinator: Christina Lobo
Senior Producer: Grace Lee
VP Strategic Planning: Jeff Norton
Senior Strategist: Simon Oppedisano
Senior CRM Strategist: Vessey George
VP Media Planning & Strategy: Joanne Matthews
Senior Media Director: Alison Binkley
Senior Media Supervisor: Aayushman Jha
Media Planner: Shubhangi Agrawal
Manager Performance Digital: Riki Jain
Group Director Programmatic & Ad Operations: Jonathan Dick
Senior Programmatic Manager: Karolina Sasko
Coordinator Performance Digital: Priyam Mehta
Strategist Social & Content: Qudsiya Jabeen
Social Media Manager: Vittoria Gibson
Business Affairs Manager: Anita Abbasi
Kia Canada
President & CEO: Hyunjung Hwang
VP & COO: Elias El-Achhab
Director Marketing: Michael Kopke
National Marketing Manager: George Lausic
Manager Brand Strategy: Grace Kim
Marketing Data & Budget Analyst: Ryan Cha
Manager CRM & Digital Marketing: Ivan Sandoval
Social Media Specialist: Alberto Frattin
CRM & Digital Marketing Specialist: Kanika Kaushik
Manager PR & Retail Marketing QC: Madison Don
Public Relations
Award: Gold
Campaign: Buzzcodes
Client: Volkswagen Canada
Agency: VML Canada
Volkswagen Buzzcodes is a social-first scavenger hunt that challenged pop culture fans to find the ID. Buzz's lookalike in films and TV shows from the past seven decades. Buzzcodes turned cultural nostalgia into audience participation, significantly grew the brand's social following, and generated more than 146 million earned media impressions.
Credits:
Chief Creative Officer: Graham Lang
Chief Strategy Officer: Christine Maw
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Head of Design: Mike Butler
Associate Creative Director: Mathieu Belley, Jérôme Bajulaz, Logan Franklin, Zachary Richman
Art Director: Logan Franklin
Copywriter: Zachary Richman, Mathieu Belley, Kyle Woods, Fahmi Kassis
Designer: Logan Franklin, Lee I, Valentina Fortun, Kyle Simpson
Senior Strategist: Michal Fetsum
Strategy Director: Andrew Ahern
Group Account Director: Jeff Thomas
Account Supervisor: Thomas Santoro
Director of Social Media: Greg Krysa
Director of Delivery: Jessy Stark
Translator: Julie Goulet
President, Volkswagen Canada: Edgar Estrada
Director, Marketing, Volkswagen Canada: Lynne Piette
Manager, Brand Marketing, Volkswagen Canada: Jennifer Klepadlo
Manager, Brand & Product Marketing, Volkswagen Canada: Jessica Lawrence
Associate Director, Strategy, Touché! Media: Eric Sutherland
Brand Strategist, Touché! Media: Manahil Nadeem
Director, Consumer & Brand, Burson PR: Joseph Crimi
Award: Silver
Campaign: The Silent Edition
Client: Stellantis
Agency: Publicis
To launch the Cherokee Hybrid, Jeep partnered with a conservation photographer to capture intimate wildlife moments made possible by the vehicle's near-silent electric mode. The resulting campaign generated international earned media coverage and reframed hybrid technology as a tool for responsible exploration.
Credits:
Creative Agency: Publicis Toronto
Chief Creative Officer: Vinicius Dalvi
Creative Director: Steve Muzzin
Head of Art: Victor Yves
Art Director: Victor Yves
Art Director: Yan Cucco
Art Director: Lenny Lima
Copywriter: Vinicius Dalvi
Artist Digital: Ricardo Moreira
Creative: Bruno Pereira
Creative: Erik Mendonca
EVP, Managing Director: Bobby Malhotra
EVP Managing Director: Serene Gaspar
VP Client Partner: Nicole Galanopoulos
Group Account Director: Karen Murtagh
Account Supervisor: Miranda Lavoie
VP, Executive Producer: Pam Portsmouth
Executive Producer: David Krol
Production Company: ThePub Production
VP, Executive Producer: Terry Theofilactidis
VP, Executive Producer: Michi Lepik-Stahl
Director: Reid Marshall
Director: Cameron Marshall
Producer: Frances Bruce
Line Producer: Chris Petrovich
Editorial & Finishing Company: ThePub Production
VP, Executive Producer: Laurie Kerr Jones
Post Producer: Dell Posival
Lead Editor: Julian Filigno
Editor: Ingrid Theiner
Editor: Samson Dannetta
Assistant Editor: Ethan Amaron
Colourist: Ana Escorse
Junior Colourist: Ibnul Sarker
Audio Engineer: Jason (Metal) Donkersgoed
Print Production: ThePub Production
VP, Print Production: Cherie Rudy
Print Production Director: Kim Burchiel
Designer: Nestor Tocitu
Production Art Manager: Jason Rooney
Image Editor Manager: Catherine Mazzerolle
Proofreading: Calvin Young
Audio House: Satelite Audio
Music Direction: Roberto Coelho & Hurso Ambrifi
Executive Production: Fernanda Costa
Creative Production: Roberto Coelho, Hurso Ambrifi, Daniel Iasbeck, Koitty, AlexandreAvicena, Pedro Pelotas, Luna FrançaPost-Production and Mixing: Vithor Moraes, Arthur Dossa, Andre Giannini, Esteban Romero
Production Coordinator: Camila Guedes, Letícia Oliveira, Bea Vieira
Media Agency: Starcom
SVP Media Planning: Nicole Macpherson
VP Media Planning: Jamie Brewer
Media Director: Stephanie Dalziel
Manager: Shane Carter
Senior Planner: Matthew Jean
Media Planning Assistant: Dalton Drouillard
PR: Glossy
PR Manager: Shannon Stephaniuk
Conservation Photographer: Patricia Homonylo
Award: Bronze
Campaign: Conquer All Conditions
Client: Nissan Canada Inc
Agency: TBWA\Canada
In a crowded AWD market where every manufacturer promised winter capability, Nissan KICKS created a brand platform that made drivers feel emotionally equipped to take on Canada's harshest conditions, proving that true confidence is more powerful than another list of vehicle features. Increasing sales +25% year-over-year.
Credits:
NISSAN (CLIENT SIDE)
Director of Marketing: Brent Smith
Head of Marketing Communications: Michael Epstein
Senior Planner: Fanny Brodin
Brand Manager: Surbhi Sharma
Senior Manager, Customer Journey & Digital Platforms: Warren Johnson
Agency: TBWA\Canada
Chief Creative Officer: Adam Reeves
Creative Director: Mario Maiato
Associate Creative Director: Craig Burt
Copywriter: Jennifer Huegel
Art Director: Valentina Fortum
Producer: Sharon Langlotz
VP Group Account Director: Jessie Sweeney
Account Executive: Sebastian Ocampo
Strategy: TBWA\Canada
Bill Chamness: VP Strategic Planning
French Agency: TamTam\TBWA
Senior Art Director/Nissan Creative Lead: Anne-Marie Lemay
Producer: Josee Frechette
Production Coordinator: Mélissa Samaha
Account Director: Julie Cusson
Data Services: TBWA Canada
VP Data & Analytics: Ashutosh Kar
Media: TBWA
Group Director Media Strategy: Carlo Fiore
Associate Director: Anshul Chopra
Media Strategist: Annie Olsen
Production: Steam Films
Director: Markus Walter
DOP: Ekkehart Pollack
Line Producer: Erik Wilson
Managing Partner, Executive Producer: Krista Marshall
Producer: Carling Acthim
Production Manager: Luke Waterman
Hero Stunt Coordinator: Jacob Ahee
Vehicle Detailing + Transport: Penske
Production Designer: Jay Pooley
Casting Director: Powerhouse Casting (Andrew Hayes)
Editorial: Cabin
Editor: Mischa Meyer
Assistant Editor: Mike Horan
Executive Producer: Hope Du Haim
Producer: Stephanie Rose
VFX: The Embassy
VFX Director/ Founder: Winston Helgason
Executive Producer: Kenny Solomon
VFX Supervisor: Paul Copeland
Creative Director/ Animation Director: David Casey
Producer: Darcie Muangman
Production Manager: Pushkar Atre
Online + Colour: Studio Feather
Finishing/Online: Julien Van Mil
Online Assistant: Dequiera ‘DQ’ Atherton
Colourist: Kevin Wu
Colour Assistant: Ralph Pineda
Executive Producer: Emily Goldberg
Producer: Sonia Ruffolo
Music: RWDY
Music Composer/Producer: Matthias Biermann
Audio (Sound Design/Record): Grayson Music
Creative Director/Voice Director: Ryan Kondrat, Ali Milner
Engineer: Vlad Nikolic / Brian Bernard
Executive Producer: Kelly McCluskey
Talent Coordinator: Alyssa Erwin
Sponsorship
Award: Gold
Campaign: Buzzcodes
Client: Volkswagen Canada
Agency: VML Canada
Volkswagen Buzzcodes is a social-first scavenger hunt that challenged pop culture fans to find the ID. Buzz’s lookalike in films and TV shows from the past seven decades. All for a chance to win VIP tickets to the opening night gala of the Toronto International Film Festival.
Credits:
Chief Creative Officer: Graham Lang
Chief Strategy Officer: Christine Maw
Executive Creative Director: Allen Kwong
Creative Director: Mike Richardson
Head of Design: Mike Butler
Associate Creative Director: Mathieu Belley, Jérôme Bajulaz, Logan Franklin, Zachary Richman
Art Director: Logan Franklin
Copywriter: Zachary Richman, Mathieu Belley, Kyle Woods, Fahmi Kassis
Designer: Logan Franklin, Lee I, Valentina Fortun, Kyle Simpson
Senior Strategist: Michal Fetsum
Strategy Director: Andrew Ahern
Group Account Director: Jeff Thomas
Account Supervisor: Thomas Santoro
Director of Social Media: Greg Krysa
Director of Delivery: Jessy Stark
Translator: Julie Goulet
President, Volkswagen Canada: Edgar Estrada
Director, Marketing, Volkswagen Canada: Lynne Piette
Manager, Brand Marketing, Volkswagen Canada: Jennifer Klepadlo
Manager, Brand & Product Marketing, Volkswagen Canada: Jessica Lawrence
Associate Director, Strategy, Touché! Media: Eric Sutherland
Brand Strategist, Touché! Media: Manahil Nadeem
Director, Consumer & Brand, Burson PR: Joseph Crimi
Award: Silver
Campaign: Chevrolet - High IQ Baseball Fan
Client: General Motors of Canada
Agency: Momentum Worldwide
As official MLB Post-Season sponsor, Chevrolet Canada turned a team IP lockout into a grand slam. Defending local fans against an on-air insult with the "High IQ" challenge, Chevy drove 20K live interactions, 13.5M organic views, and reclaimed Canada’s #1 automotive sales title.
Credits:
MOMENTUM WORLDWIDE
Chief Creative Officer: James Robinson
Executive Creative Director: James Dawson-Hollis
Creative Director, Copywriter: Ryan Chiasson
Sr. Art Director: Ola Yehorova
Sr. Copywriter: Animesh Mathur
VP, Group Account Director: Ian Kapasi
VP, Experiential Production: Amanda Fusco
VP, Director of Sponsorship: Jared Wall
Senior Account Director: Andrew Thus
Sponsorship Director: Ben Keymer
Associate: Kelsie Stephenson
Senior Associate, Partnerships: Caitie Poxon
Associate, Sponsorship Consultant: Ethan Mills
Senior Producer: Rachel Gaudet
Senior Producer: Marley Hughes
Producer: Chirag Modi
Producer: Sujeththan Ravichandran
Editor: Peter Miller
CLIENT: GENERAL MOTORS
Chief Marketing Officer: Lauren MacDonald
Chevrolet Brand Director: James Hodge
Sponsorship Manager: Jim Scott
Chevrolet National Marketing Communications & Performance Manager: Elphie Galanakis
Chevrolet Advertising Specialist: Nikita Natarajan
Chevrolet Advertising Specialist: Jordan Morris
WEBER SHANDWICK
Executive Vice President: Melissa Graham
Vice President, Client Experience: Siobhan Barrett
Manager, Social & Influencer: Robyn Walters
Associate: Sabine Gede
Senior Manager, Influencer: Bea Ticsay
Director, Client Experience: Jessica Walcot
DENTSU
SVP, Client Leadership: Jordan Baker
Group Account Director: Lily Tran
Media Manager, Planning: Jessica Bellisoni
Director of Production: Brooke Stadnik
Award: Bronze
Campaign: Hope on Wheels Greatest Save
Client: Hyundai Canada
Agency: INNOCEAN Canada
Hyundai Canada redefined its NHL and NHLPA partnership by turning every NHL goalie save into a $10 donation to Hockey Fights Cancer, powered by the V Foundation, through Hyundai Hope on Wheels. The platform raised $1 million for pediatric cancer research, proving sponsorship can drive meaningful impact on and off the ice.
AGENCY: INNOCEAN Canada
VP Client Services: Mark Pileggi
Sr. Group Account Director: Shannon Fostka
Account Director: Pete Williamson
Account Supervisor: Krista Condy
Strategy Director: Maurice Young
Executive Creative Director: Ian MacKellar
Creative Director: John-Michael Mele
Producer: Nick Hutchinson
Post Producer: Denise Shearer
SVP Media Operations: Spiro Paravantes
Group Director Media: Tania Cuch
Director Digital Media: Estelle Nguyễn
Media Director: Felix Dagenais
CLIENT: Hyundai Canada
Marketing Director: Christine Smith
National Manager Marketing Communications: Peter Assenza
Sr. Manager Brand Communications: Julia Lamanna
Manager Hockey Sponsorship Marketing: Aaron Quintos
Sr. Advertising Production Specialist: Nicole Tady
Senior Manager Corporate Communications Corporate Affairs: Nitish Bissonauth
Corporate Communications Specialist: Mohga Hassib
Directeur de Produit et Relations Publiques du Québec: Frederic Mercier
NHL Group
Vice President Partnership Marketing: Sophie Kotsopoulos
Senior Director Partnership Marketing: Andrew Kavanagh
Director Partnership Marketing: Mitch Sharma
Manager Partnership Marketing: Graeme Robertson
Group Vice President Social Impact & Strategic Integration: Rachel Segal
Manager Social Impact & Strategic Integration: Tim Cucci
NHLPA
Head of Sponsorship North America: Devin Smith
Director Sponsorship: Eric Epstein
Manager Sponsorship: Jacob McNutt
Brand Building
Award: Silver
Campaign: Dear Canadian Exporters
Client: Export Development Canada
Agency: McCann Canada
The campaign positioned EDC as the partner who makes global diversification possible. As a Crown corporation in active trade negotiations, EDC could not reference the U.S. or the trade dispute. The creative reached this niche without ever naming the threat. Business facilitated reached $135B. In one year, EDC moved from peripheral to partner.
Credits:
McCANN
Jordan Doucette, Chief Creative Officer
Josh Hansen, Chief Strategy Officer
Russ Rickey, Vice President, Director of Strategy
Mark Dolynskyj, Associate Creative Director
Pacha Ducharme, Senior Art Director
Rodrigo Martins, Designer
Celine Duval, Senior Vice President, Managing Director
Helene Royer, Group Account Director
Anick Tanguay, Account Director
Diana Siambe Yambaye, Account Supervisor
Martin Delemer, Account Supervisor
Genevieve Mallette, French Copywriter
Fred Simard, French Copywriter
Stef Fabich, Head of Production
Kristina Kirilyuk, Producer
Liam Walsh, Copywriter
Larysa Leanne, Junior Art Director
Matt Doran, Copywriter
Sean Pitre, Copywriter
Bryan Howarth, Art Director
Cai Li, Art Director
Tina Peng, Art Director
Craft Canada
Tiffany Punnett, Senior Project Manager
Niral Patel, Digital Developer
Jeaous Chau, Production Designer
Madeleine Lee, Proofreader
Carton Rouge / Cinelande
Didier Charette, Director
William Bernier, Line Producer
Nicolas Robert, Executive Producer
Export Development Canada
Daniel Boisvert, Vice President, Marketing
Sylvie Mitchell, Director, Brand Marketing and Strategy
Marina Zervogiannis, Brand Manager
Marie-Anne Abboud, Senior Strategist, Brand Campaign
Daniel Green, Video Production Lead
Taylor Zeleny, Brand Marketing Manager
David Aubry, Director, Demand Generation – Acting Vice-President Marketing & Web Experience
Katherine MacDougall, Manager, Demand Generation
Randy Kim, Senior Digital Marketing Manager
Gia Gill, Product Owner
Sharon Carvalho, Senior Strategist, Campaign and Product Marketing
Audrey Bonneau, Product Marketing Manager
MEDIA EXPERTS
Emily Furtado – Media Business Lead
Victor Buonavoglia, Project Manager, Media Creativity
Catherine McDonald, Planning Account Manager
Alexandra Mongeau, Senior Account Planner
Award: Bronze
Campaign: Starbucks Brand Building
Client: Starbucks
Agency: Leo Toronto
In a competitive QSR market, Starbucks Canada was declining in growth and lacking in differentiation. Our goal was to remind Canadians how every visit is special, making coffee feel personal again. Launching a new platform and shifting from product-centric to brand-lead marketing drove results that grew store visits, brand affinity, and sales.
Credits:
Creative Agency: Leo Toronto
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Managing Director, Account Services: Natasha Dagenais
Chief Creative Officer: Angus Tucker
Managing Director, Strategic Growth & Operations: Anchie Contractor Executive
Creative Director: Kohl Forsberg
Creative Director: Tyler McKissick
Associate Creative Director, Copywriters: Martin Stinnissen, Sean Ngo, Marly Dichter
Associate Creative Director, Art Directors: Leo Janusauskas, Shirley Xu Wang
Senior Copywriters: Alex Scott, Madi Dloomy
Senior Art Director: Priyanka Bhullar
Group Account Director: Katherine Palka
Account Supervisors: Ashleigh Mulholland, Marley Higgs
Producers: Jesse Katzev, Kaitlyn Balmer, William Trush
Group Strategy Directors: Pooja Beri, Micheal Beraskow
Strategy Director: Jayne Stymiest
Business & Brand Impact
Award: Gold
Campaign: The Trend-Killing Promo
Client: Maxi
Agency: LG2
Maxi turned a TikTok trend into a high-impact opportunity. By hacking a meme, it gained youth credibility while maintaining its low-price promise to parents. Bypassing corporate cringe, the brand mobilized its supply chain in a week to launch the 67 Sale. This put Maxi in the spotlight, achieving a 31.06% engagement rate and a 57.05% sales lift.
Credits:
CREATIVE AGENCY: LG2
CLIENT: MAXI
MEDIA AGENCY: Openmind
EXECUTIVE CREATIVE DIRECTION: Alex Bernier
CREATIVE DIRECTION: Marc Guilbault
COPYWRITING: Vincent Houde, Juliette Patenaude
ART DIRECTION: Sarah Lemire
STRATEGIC DIRECTION: Laurence Bonneville
CLIENT SERVICES: Sophie McCollough, Jesse-Jane Stapelton, Claudia Trudeau, Judith Dupuis
AGENCY PRODUCTION: Vincent Boivent
CHIEF CREATIVE OFFICERS: Nicolas Baldovini, Josh Stein, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, STRATEGY: Stéfanie Forcier
VICE-PRESIDENT, ACCOUNT SERVICES: Karine Payette
Award: Silver
Campaign: The Right Fit
Client: Britebound
Agency: FUSE Create
In 2025, American Student Assistance underwent a full brand overhaul, renaming itself Britebound to reflect its new purpose. “The Right Fit” helped reframe the brand and communicate that careers aren’t “one size fits all.” This approach drove 13% Awareness, 571% Lift in Online Mentions, and drove over 400K website visits, in just six weeks.
Credits:
Advertising Agency: FUSE Create
Steve Miller, Executive Creative Director & Partner
Cristina Markham, Associate Creative Director/Copywriter
Carole Ineichen, Art Director
Mike Furlong, Copywriter
Malcolm D’souza, Account Director
Emily Merrigan, Group Account Director
Stephanie Graham, Account Supervisor
Marteen Sevier, Account Supervisor
Terra Stephen, Producer
Sharon Nelson-Bailey, Producer
Design Agency: Jacknife
Mikey Richardson - Executive Creative Director
Stacey O'Connor - Managing Director
Zeb Barrett - Head of Strategy
Stephen White - Sr. Designer
Greg Thomas - Sr. Designer
Jamie Lawson - Designer
James Marshall - Copywriter
Morgan Cummins - Copywriter
Mike Bielek - Sr. Production Designer
Jeff Silverman - Executive, Web Development Lead
Kyle Bleiman - Executive, Web Design Partner
Lauren McAuley - Account Manager
Sarah Ballentine - Account Manager
Photography: FUZE Reps
Photographer: O’Shane Howard
Production: Skin & Bones
Director: Shawn Zeytinoglu
DP: Peter Simonite
Executive Producer, President: Liane Thomas
Producer: Jimmy Hanking
Editorial: Outsider Editorial
Editor: Alison Gordon
Assistant Editor: Denisse Pressacco
Executive Producers: Kristina Anzlinger & Kayan Choi
VFX/Colour: Tantrum Studio
Online/Colourist: Dominik Bochenski
Compositor: Piers Larchet, Bala D.
Executive Producer: Victoria Holt
Producer: Margarita Reynes
Audio House: Vapor Music
Creative Director: Ethan Myers
Executive Producer: Kailee Nowosad
Sound Designer: Kevin Chamberlain
Engineer: Julian Rudd
Award: Bronze
Campaign: Tyler's Walk
Client: Air Canada
Agency: TBWA\Canada
Tyler’s Walk—a story of determination—was executed as a single, cinematic film built around true moments from Tyler McGregor’s life; the hospital hallway walk that marked the end of one dream and the quiet beginning of another. The hallway becomes a literal setting and a metaphor that connects past and present through memory rather than exposition
Credits:
Client: Air Canada
Client Credits:
Andrew Shibata - Vice President, Brand
John Xydous - Director, Brand Strategy and Content Marketing
Annie Couture - Marketing Manager, Brand Content
Anda Marciuc - Marketing Manager, Brand Content
Martine Boulerice - Director, Brand Marketing – Sponsorships, Events & Quebec
Véronique Poulin - Marketing Manager - Sponsorships
Natalie Nitsotolis - Marketing Manager - Sponsorships
Agency: TBWA/ Canada
Agency Credits:
Bryan Kane – CEO
Nancy Crimi-Lamanna – Chief Creative Officer
Shelley Brown – Chief Strategy Officer
Tim Welsh - Head of Corporate Communications and Reputation
Jeremiah McNama - Executive Creative Director
Cody Sabatine - Associate Creative Director
Joseph Vernuccio - Associate Creative Director
Cody Sabatine - Art Director
Joseph Vernuccio - Copywriter
Shelagh Hartford - Sr. Vice President, Strategy
Ravi Singh - Vice President, Content Lead
Erin Brown-Vandecruys - Group Account Director
Caiti Murray - Account Director
Montreal
Sylvain Dufresne - Vice President, Head of Creative
AJ Poirier - Associate Creative Director
Ariane Gagné - Copywriter
Marie-Christine Lessard - Copywriter
Anick Rozon - Senior Broadcast Producer
Omnicom Production [Creative Agency Production]
Sarah Michener - Vice President, Broadcast / Vice-présidente, Diffusion
Josh Malone - Senior Broadcast Producer / Producteur principal, Diffusion
Production Company 1: SPY Films
Production Company Credits:
Kevin Foley - Director
Marcus Trulli - Executive Producer
Eugene Marchio - Executive Producer
Aasttha Khajuria - Executive Producer
Andy McLeod - Line Producer
Paul Meyers - Director of Photography
David Dennis - Production Designer
Peter Vanstone - Production Manager
Trish Venema - Wardrobe Stylist
Jigsaw Casting - Casting
Post Production Company (Offline Edit): Nimiopere Editorial
Production Company Credits:
Graham Chisholm - Editor
Julie Axell - Executive Producer
Jenna Edwards - Executive Producer
Lucas Wurstlin - Assistant Editor
Post Production Company (VFX and Finishing): TANTRUM Studio
Production Company Credits:
Dominik Bochenski - Creative Director
Victoria Holt - Executive Producer / Productrice déléguée
Margarita Ryenes - Producer
Dan Ciancone - Finishing
Bala D - Finishing
Davide DiSanto - Compositor
Piers Larchet - Compositor
Laura Pino - Compositor
Dominik Wojtarowicz - 3D Artist
Rogerio Miyagi - 3D Artist
Steve Choptiany - 3D Artist
Braden Wannamaker - Online Assistant
Post Production Company (Colour): Alter Ego
Production Company Credits:
Wade Odlum - Supervising Colourist - Partner
Jane Garrah - Executive Producer
Daniel Saavedra - Colour Assistant
Music/Sound Company: 6 Degrees
Music/Sound Company Credits:
Dan McManus - Sound Director, Music Supervisor
Julia Cairns - Producer
John Iaquinta - Re-record Mixer & Sound Designer
Pete Irwin - Assistant Audio Editor
Wojciech Iskierka - Foley
Krzysztof Cholewa - Foley
Jan Rey - Foley
Anné Kulonen - Composer, Original Score
Music/Sound Company: Studio Lamajeure
Music/Sound Company Credits:
Donevan Adams - Sound Director, Music Supervisor
Media Agency: Air Canada Media Desk
Media Agency Credits:
Marli Noyek - Marketing Advisor - Media Planning
Li-Ann D’Souza - Marketing Manager - Performance
Mia Lamanna - Digital Media Support Analyst
Tiana Kam - Digital Media Support Analyst
Media Agency: Initiative
Media Agency Credits:
Kinnon Hurst - Group Account Director, Communications Design
Lauren Weisbarth - Manager, Communications Design
Sarah Foster - Supervisor, Communications Design
Yashita Atmaram - Communications Designer
PR Agency: Weber Shandwick Canada
Customer Experience & Shopper Marketing
Award: Silver
Campaign: Britebound Shades Shoppe
Client: Britebound
Agency: FUSE Create
How do you launch a rebrand with a 10'x10' booth? You don’t. American Student Assistance, a not-for-profit helping students find fulfilling careers, underwent a rebrand to become Britebound. To stand out at SXSW EDU, we created the Britebound Shades Shoppe, a first-of-its-kind sunglasses 'store' celebrating bright futures for America's youth
Credits:
Advertising Agency: FUSE Create
Steve Miller, Executive Creative Director & Partner
Cristina Markham, Associate Creative Director/Copywriter
Carole Ineichen, Art Director
Luke Nicol, Director, XM Production
Malcolm D’souza, Account Director
Emily Merrigan, Group Account Director
Stephanie Graham, Account Supervisor
Theo Southworth, Senior Director
Anthony Mayes, Vice-President, Production & Operations
Production Partners
MAWG Design Inc. – Fabrication
DZINE4 INC. - Renders & Design
North American Logistics Services Inc. - Shipping & Logistics
Award: Bronze
Campaign: The Holiday Detox Pack
Client: Leo Toronto
Agency: Leo Toronto
The Holiday Detox Pack reimagines the six-pack to ease people into Dry January. Each beer steps down in alcohol content from 5% to 0%, turning moderation into an enjoyable ritual. In partnership with Lake of Bays Brewery, it makes alcohol-free living feel more approachable, intuitive, and achievable.
Credits:
Creative Agency: Leo Toronto
President: Ben Tarr
Managing Director
Partnerships: Natasha Dagenais
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
Managing Director Strategic Growth & Operations: Anchie
Contractor Executive Creative Director: Kohl Forsberg
Associate Creative Director/Art Director: Leo Janusauskas
Senior Copywriter: Alex Scott
Senior Design Director: Matthew Boyd
Design Director: Marcelo Hong
Manager, Print Production and Studio: Kevin Stephen
Engagement
Award: Silver
Campaign: The Biggest Delivery
Client: SMS Equipment Inc.
Agency: Covalent Communications
SMS Equipment and Komatsu transformed the PC9000 launch into a storytelling journey that engaged audiences at every milestone. By creating ongoing opportunities to reconnect with the brand, the campaign strengthened stakeholder relationships and reinforced SMS Equipment's role as the mining industry’s trusted innovation partner.
Credits:
SMS Equipment
Senior Director, Marketing and Communication: Denise Gohl-Eacrett
Manager, Customer Marketing: Lisa Heerensperger
Manager, Digital Marketing & Operations: Shauna Croome
Marketing Business Partner: Tina Shiikhuu
Senior Web Optimization Strategist: Devon Love
Digital Marketing Coordinator: Hetvi Gadhi
Marketing Communications Specialist: Nikki Dembowski
Covalent Communications
Principal: Tanya Anand
Komatsu
Area Manager: Bryce Short
Senior Manager Marketing Communication: Thomas Jordan
Senior Marketing Coordinator: Jasmin Singh
Content Development
CEO, Wood Buffalo Media: Trevor Butler
Videographer, Thomas Hopkins Photography: Thomas Hopkins
Manager, Creative Studio and Content, Komatsu: Griffin Pines
Owner & Technical Director, Invert720 Productions Inc.: Justin Armstrong
Senior Content Specialist, Invert720 Productions Inc.: Lee Conrad
Website Development
President, E-Cubed Media Synthesis: Steve Widen
Director of Engagement, E-Cubed Media Synthesis: Adrian Skivington
Partner & Creative Director, E-Cubed Media Synthesis: Marco Chan
Partner & Director of Technology, E-Cubed Media Synthesis: Andrew McNaughton
CEO, The Pixel Shop: Amanda Lisboa
Technical Director, The Pixel Shop: Marcello Pinheiro
PM Lead, The Pixel Shop: Nicole Citton
Project Manager, The Pixel Shop: Mariella Taniguchi
Development Lead, The Pixel Shop: Conor O’Donnell
Award: Bronze
Campaign: AI in Practice
Client: Microsoft
Agency: Intercept
As AI turned urgent, people needed less hype, more help. So, Microsoft built one connected experience across live events, skilling, guidance, and peer proof, tracked by its Marketing Engagement Index (MEI). Accounts engaging across three or more motions saw over four times more pipeline, proof that connected engagement moves people to act.
Credits:
Intercept Contributors
Associate Account Director: Lauren Machtinger
Account Executive: Becca Metzdorf
CO-CEO: Andrew Au
Strategist: Abdulrehman Tariq
Copywriter: Alex Fleck
Associate Creative Director: Claudia Chan
Creative Director: Richard Pay
Content Director: Daniela Santarossa
Graphic Designer: Daphne Fang
Studio Coordinator: Najma Naveed
Sr. Editorial Manager: Garreth Owen
Sr. Graphic Designer: Jessica Matteazzi
Technical Writer: Shahnawaz Ramay
CLIENT: Microsoft
Head of Integrated Marketing Americas: Audrey Davidson
Director, Field Marketing Americas: Ricardo Claro
Americas Region CMO: Sydne Mullings
Digital Content Strategist: Tiffani Shaw
Social Media Manager: Jessica Mayoral
Demand Gen Specialist: Jenny Vowels
Digital Content Strategist: Karrisa Cruz
Customer Evidence: Genevieve Lezzoni
Event Experience Director: Jen Mills
Event Marketer: Brigette Villano
Integrated Marketing Campaign Lead: Gabi Eloi
Integrated Marketing Campaign Lead: Drew Favreau
Integrated Marketing Campaign Lead: Ana Paula Holm
Integrated Marketing Strategy Lead: Cara Petelle
Integrated Marketing Campaign Lead: Donta Perry
Integrated Marketing Campaign Lead: Erin Zekeles
Integrated Marketing Campaign Lead: Jonaythan Li
Public Relations
Award: Silver
Campaign: The Biggest Delivery
Client: SMS Equipment Inc.
Agency: Covalent Communications
SMS Equipment partnered with Komatsu to transform the PC9000 launch into a global story of collaboration. By documenting the machine’s journey from drawing board to mine site, the campaign earned industry attention, strengthened stakeholder trust and reinforced SMS Equipment’s reputation as mining’s trusted innovation partner.
Credits:
SMS Equipment
Senior Director, Marketing and Communication: Denise Gohl-Eacrett
Manager, Customer Marketing: Lisa Heerensperger
Manager, Digital Marketing & Operations: Shauna Croome
Marketing Business Partner: Tina Shiikhuu
Senior Web Optimization Strategist: Devon Love
Digital Marketing Coordinator: Hetvi Gadhi
Marketing Communications Specialist: Nikki Dembowski
Covalent Communications
Principal: Tanya Anand
Komatsu
Area Manager: Bryce Short
Senior Manager Marketing Communication: Thomas Jordan
Senior Marketing Coordinator: Jasmin Singh
Content Development
CEO, Wood Buffalo Media: Trevor Butler
Videographer, Thomas Hopkins Photography: Thomas Hopkins
Manager, Creative Studio and Content, Komatsu: Griffin Pines
Owner & Technical Director, Invert720 Productions Inc.: Justin Armstrong
Senior Content Specialist, Invert720 Productions Inc.: Lee Conrad
Website Development
President, E-Cubed Media Synthesis: Steve Widen
Director of Engagement, E-Cubed Media Synthesis: Adrian Skivington
Partner & Creative Director, E-Cubed Media Synthesis: Marco Chan
Partner & Director of Technology, E-Cubed Media Synthesis: Andrew McNaughton
CEO, The Pixel Shop: Amanda Lisboa
Technical Director, The Pixel Shop: Marcello Pinheiro
PM Lead, The Pixel Shop: Nicole Citton
Project Manager, The Pixel Shop: Mariella Taniguchi
Development Lead, The Pixel Shop: Conor O’Donnell
Award: Bronze
Campaign: The HumanKind™ Study
Client: N/A
Agency: Leo Toronto
The HumanKind™ Study 2025 transformed proprietary research into a B2B growth engine. By uncovering the tensions shaping younger and New Canadians and translating them into actionable opportunities for brands, the study generated more than 700 qualified leads, 5 million earned impressions and contributed to significant new business growth.
Credits:
Creative Agency: Leo Toronto
President: Ben Tarr
Chief Strategy Director: Tahir Ahmad
Managing Director, Partnerships: Natasha Dagenais
Senior Strategist: Sarah M. Carpentier
Strategy Director: Alex Singleton
Senior Design Director: Matthew Boyd
Design Director: Marcelo Hong
Senior Designer: Jason Vandenberg
Group Creative Director: Matt Williamson
VP, Group Director: Kim Le
Integrated Project Manager: Marianne Jeney
VP, Development and Communications: Richard Newman
VP, Print and Post-Production: Gord Cathmoir
Manager, Print Production and Studio: Kevin Stephen
Senior Graphic Artist: Graham Bowman
Graphic Artist/Retoucher: Robin Osmond
Project Director: Thomas Degez
Team Leader, Field Services: Kelvin Tsang
Group Account Director: Daniel Zimmerman
Publicis PR/Senior Account Manager: Sophie Préfol
The Pub
Proofreader: Anna Verma
TPM Communications Multimedia Producer: Chris Benson
Producer/Multimedia Specialist: Rob ButterwickIpsos
SVP: Charles Leech
VP, Public Affairs: Sanyam Sethi
Director, Communities: Krista Knight
Sponsorship
Award: Gold
Campaign: Tyler's Walk
Client: Air Canada
Agency: TBWA\Canada
Tyler’s Walk—a story of determination—was executed as a single, cinematic film built around true moments from Tyler McGregor’s life; the hospital hallway walk that marked the end of one dream and the quiet beginning of another. The hallway becomes a literal setting and a metaphor that connects past and present through memory rather than exposition.
Credits:
Client: Air Canada
Client Credits:
Andrew Shibata - Vice President, Brand
John Xydous - Director, Brand Strategy and Content Marketing
Annie Couture - Marketing Manager, Brand Content
Anda Marciuc - Marketing Manager, Brand Content
Martine Boulerice - Director, Brand Marketing – Sponsorships, Events & Quebec
Véronique Poulin - Marketing Manager - Sponsorships
Natalie Nitsotolis - Marketing Manager - Sponsorships
Agency: TBWA/ Canada
Agency Credits:
Bryan Kane – CEO
Nancy Crimi-Lamanna – Chief Creative Officer
Shelley Brown – Chief Strategy Officer
Tim Welsh - Head of Corporate Communications and Reputation
Jeremiah McNama - Executive Creative Director
Cody Sabatine - Associate Creative Director
Joseph Vernuccio - Associate Creative Director
Cody Sabatine - Art Director
Joseph Vernuccio - Copywriter
Shelagh Hartford - Sr. Vice President, Strategy
Ravi Singh - Vice President, Content Lead
Erin Brown-Vandecruys - Group Account Director
Caiti Murray - Account Director
Montreal
Sylvain Dufresne - Vice President, Head of Creative
AJ Poirier - Associate Creative Director
Ariane Gagné - Copywriter
Marie-Christine Lessard - Copywriter
Anick Rozon - Senior Broadcast Producer
Omnicom Production [Creative Agency Production]
Sarah Michener - Vice President, Broadcast / Vice-présidente, Diffusion
Josh Malone - Senior Broadcast Producer / Producteur principal, Diffusion
Production Company 1: SPY Films
Production Company Credits:
Kevin Foley - Director
Marcus Trulli - Executive Producer
Eugene Marchio - Executive Producer
Aasttha Khajuria - Executive Producer
Andy McLeod - Line Producer
Paul Meyers - Director of Photography
David Dennis - Production Designer
Peter Vanstone - Production Manager
Trish Venema - Wardrobe Stylist
Jigsaw Casting - Casting
Post Production Company (Offline Edit): Nimiopere Editorial
Production Company Credits:
Graham Chisholm - Editor
Julie Axell - Executive Producer
Jenna Edwards - Executive Producer
Lucas Wurstlin - Assistant Editor
Post Production Company (VFX and Finishing): TANTRUM Studio
Production Company Credits:
Dominik Bochenski - Creative Director
Victoria Holt - Executive Producer / Productrice déléguée
Margarita Ryenes - Producer
Dan Ciancone - Finishing
Bala D - Finishing
Davide DiSanto - Compositor
Piers Larchet - Compositor
Laura Pino - Compositor
Dominik Wojtarowicz - 3D Artist
Rogerio Miyagi - 3D Artist
Steve Choptiany - 3D Artist
Braden Wannamaker - Online Assistant
Post Production Company (Colour): Alter Ego
Production Company Credits:
Wade Odlum - Supervising Colourist - Partner
Jane Garrah - Executive Producer
Daniel Saavedra - Colour Assistant
Music/Sound Company: 6 Degrees
Music/Sound Company Credits:
Dan McManus - Sound Director, Music Supervisor
Julia Cairns - Producer
John Iaquinta - Re-record Mixer & Sound Designer
Pete Irwin - Assistant Audio Editor
Wojciech Iskierka - Foley
Krzysztof Cholewa - Foley
Jan Rey - Foley
Anné Kulonen - Composer, Original Score
Music/Sound Company: Studio Lamajeure
Music/Sound Company Credits:
Donevan Adams - Sound Director, Music Supervisor
Media Agency: Air Canada Media Desk
Media Agency Credits:
Marli Noyek - Marketing Advisor - Media Planning
Li-Ann D’Souza - Marketing Manager - Performance
Mia Lamanna - Digital Media Support Analyst
Tiana Kam - Digital Media Support Analyst
Media Agency: Initiative
Media Agency Credits:
Kinnon Hurst - Group Account Director, Communications Design
Lauren Weisbarth - Manager, Communications Design
Sarah Foster - Supervisor, Communications Design
Yashita Atmaram - Communications Designer
PR Agency: Weber Shandwick Canada
Award: Silver
Campaign: Britebound Shades Shoppe
Client: Britebound
Agency: FUSE Create
How do you launch a rebrand with a 10'x10' booth? You don’t. American Student Assistance, a not-for-profit helping students find fulfilling careers, underwent a rebrand to become Britebound. To stand out at SXSW EDU, we created the Britebound Shades Shoppe, a first-of-its-kind sunglasses 'store' celebrating bright futures for America's youth.
Credits:
Advertising Agency: FUSE Create
Steve Miller, Executive Creative Director & Partner
Cristina Markham, Associate Creative Director/Copywriter
Carole Ineichen, Art Director
Luke Nicol, Director, XM Production
Malcolm D’souza, Account Director
Emily Merrigan, Group Account Director
Stephanie Graham, Account Supervisor
Theo Southworth, Senior Director
Anthony Mayes, Vice-President, Production & Operations
Production Partners
MAWG Design Inc. – Fabrication
DZINE4 INC. - Renders & Design
North American Logistics Services Inc. - Shipping & Logistics
Award: Bronze
Campaign: SAP-NHL Front Office App Trade Deadline Activation
Client: SAP
Agency: National Hockey League
A new playoff salary cap changed the game for NHL Clubs. By enhancing the SAP-NHL Front Office App and activating around the NHL Trade Deadline, SAP combined a winning paid, earned, and owned media strategy to transform a league-wide operational challenge into a compelling proof point for enterprise technology.
Credits:
NHL: Sophie Kotsopoulos, Sheldon Kiernan, Maggie Aziz, Christopher Dumont, Megan Roberts, Laurie Kepron, Lauren Becker, Lucas Viveiros, Jennifer Neziol, Brad Klein, Jenna McKernan, Jon Weinstein, Chris Foster, Brant Berglund, Sean MacLeod, Ben Resnick
SAP: Danielle Venino, Amy Schulz, Jessica Harrisson, Dan Fleetwood
Fleishman Hillard: Steve Hickok, Davis McCloskey, Chris Potter, Ben Weinstein
Optimum Sports: Thomas Aldrich, Jenna Wyman, Jared Merrell
Brand Building
Award: Gold
Campaign: Love your Lunch
Client: Newell Brands Canada
Agency: Zeno Group Canada
Sistema transformed from a functional lunchbox brand into Canada's champion for food inclusivity with Love Your Lunch. By creating Love Your Lunch Day and sparking a national conversation around lunch shaming, the platform built lasting cultural relevance, sustained business growth and cemented Sistema as the category leader.
Credits:
Zeno Group Canada
Planners - Terri McBay, Tyler Murphy
Chief Creative Officer - Julie Georgas
Art Director - Edd Baptista
Copy Writer - Sandeep Kogilwaimath, Greg Freir
Account Team - Jessica MacDonald, Cassandra Zanetti, Emma Weber, Waverly Neufeld
Design - Monica Neumann, Freddy Ovechkin
Digital - Brandon Marrelli
Paid Media - Jason Chan
Newell Brands Canada
Julie Poirier – Director Country Manager - Home & Commercial
Lauren Colt - Brand Manager
Upshot Studios
Eric Yealland - Director/ Producer
Award: Silver
Campaign: This is Perfect Sleep
Client: Casper Canada
Agency: GUT Toronto
To redefine how Casper Canada shows up in the mattress category, we challenged the mattress industry’s obsession with picture-perfect sleep. Instead of flawless bedrooms and perfectly posed sleepers, Casper celebrated the beautifully imperfect moments that happen when people sleep well, turning the category's taboo into a creative platform.
Credits:
GUT Toronto: Founders & Creative Chairmen: Gastón Bigio, Anselmo Ramos
Global Chief Executive Officer: Andrea Díquez
Global Head of Operations & Partner: Agustina Garavilla
Global Chief Strategy Officer: Fernando Ribeiro
Global Chief Growth Officer: Carmen Rodríguez
Global Awards Director: Lara de Souza
Global Chief Intelligence Officer: Christian Pierre
Global Chief Communications Officer: Christine Prins
Communications Director, North America: Alie Coolidge
Chief Executive Officer & Partner: Ryan O’Hagan
Chief Creative Officer: Max Geraldo
Executive Creative Director: Christian Bue
Group Design Director: Philippe Demar
Senior Copywriter: Austin Parkin
Senior Art Director: Listya Nindita
Head of Accounts: Natalie Street
Account Director: Laura Cavalcanti
Account Executive: Kahlan Chin
Head of Strategy: Amy Badun
Strategy Director: Zoe Stebbing
Head of Production: Aimee DeParolis
Executive Producer: Brittani Wilcox
Producer: Ryan Siddon
Head of Operations: Jared Tredway
Operations Directors: Maddie Keen, Eli Reyna
Project Manager: Molly Armstrong Casper: President & CEO: Stewart Schaefer
Senior Vice President, Brand & Marketing: Nuno Bamberg
Vice President & General Manager: Sarah Badun
Co-Founder & CEO, Silk & Snow: Albert Chow
Content Marketing Manager: Karla Licea
Marketing Manager: Assel Yerzhigitova
Brand Creatives: Natalie Narbutt, Emily Rosati
Brand Copywriter: Emily Southey
Production Company
Merchant: Director: Alex Hulsey
EPs: Ian Webb, Farrah Khaled, Hayley Taylor
HOP: Colin Walker
Producer: Kyle Sanderson
PM: Alan Kuipers1st
AD: Chris Simon
Coordinator: Naomi Baker
Location MGR: Mauro Cecchi
DOP: Bobby Shore
1st AC: Adrian Muir
2nd AC: Susan Liu
Video: Wayne Jennings
DIT: Kent McCormick
Gaffer: Ryan Hernandez
2nd Electric: Ryan Haas
Electric: Liam Guay, Chris Bryan Package
Driver: Myles Cartier
Key Grip: Todd Thompson
2nd Grip: Shaun Correia
Grip: Sebastian Guizar, Ryan Seifert, Nazariy Andrukhiv
Production Designer: Noelle Hindi
Buyer: Léa Crestot
Assistant Buyer: Brenden Nerfa
Props: Tony Massy
Stylist: Basia Wyszynski
HMU: Nate Palacios
Casting: Powerhouse Editorial – School Editing:Executive Producer,
Partner: Sarah Brooks
Senior Editor, Partner: Matthew Kett
Audio – TA2:Executive Producer: Drew ThomasAudio
Director: Joseph Frustaglio
Transfer/Online – Darling
Executive Producer: Stephanie Hickman
Producer: Faith Clark
Colourist: Kassi Bellamy
Flame Artist: Lauren Rempel
Retouching – Gas Company Retoucher: Jeff Ha
Award: Bronze
Campaign: Toronto Tempo: Inaugural Season
Client: Tempo Basketball Club
Agency: Mettle
The Tempo aren’t just a new team, they’re Canada's first WNBA franchise and the league's first international expansion. We sought a scalable, season-long platform, one to flex across programs, games and storylines while building toward something bigger. We designed a brand-building effort to not just introduce a team, but to celebrate a season.
Credits:
Mettle:
Partner & Creative Director: Ali Meyer, Partner & Creative Director: Khaleed Juma, Art Director: Jazmin Lihou, Director of Marketing & Operations: Karlee Bedford, Creative Strategist: Rachel Berry, Web Developer: Lewis Robinovitch
Tempo:
CMO: Whitney Bell, Director of Brand & Community: Morgan Young, Director of Communication: Bri Bijman, Manager of Content Marketing: Kishan Mistry, Manager of CRM & Lifecycle Marketing: Kate Vanderwerff, Communications Manager: Crina Mustafa, Brand Manager: Bea Ticsay, Social Media Manager: Hayley McGoldrick, Art Director: Maddy Rotman, Community Marketing Manager: Zhané Stimpson
Other Agency Partners:
PR Agency: Craft Public Relations
Production Partner, Brand Campaign Film: Plot
Production Partner, Tempo Impact Film: Pixel Dreams
Production Partner, Jersey Launch Film & Photography: Academy
Paid Ads/Growth Marketing: The Number Company
Experiential: House of XM
Business & Brand Impact
Award: Gold
Campaign: Tickets vs. Tickets
Client: Air Transat
Agency: Courage
When World Cup tickets became so expensive that a return flight to France, England, Portugal or Mexico could cost less than attending the match, Air Transat launched Tickets vs. Tickets. The campaign compared live ticket prices with live airfares and gave fans a simple alternative: don’t just watch the country. Go see it.
Credits:
AGENCY: Courage
Co-Founder & CCO: Dhaval Bhatt
Co-Founder & CCO: Joel Holtby
Partner & CSO: Tom Kenny
Partner & President: Niki Sahni
Partner & Executive Producer: Clair Galea
Partner & ECD (MTL): Marilou Aubin
Partner & ECD (MTL): Maxime Sauté
Partner & Head of Strategy: Rafik Belmesk
Managing Director (MTL): Ariane Poitras
Strategy Director: Arthur Rollet
Writer: Marc-André Lafrance
Art Director: Paul Martel
Editor: Adrian Ryan
Producer: Parker Wales
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
CLIENT: Air Transat
Vice President Marketing & Loyalty: Garcí Iñigo
Senior Brand Strategist: Lindsay Kay
Manager, Public Relations and Content: Marie-Christine Pouliot
Director, Retail Media: Jodie Laurenson
Senior Director, Marketing Operations: Sabrina Antenucci
Award: Silver
Campaign: Battlefield 6: Destruction Receipts
Client: Electronic Arts
Agency: Sid Lee
For the launch of Battlefield 6, EA created “Destruction Receipts,” an AI-enabled activation that turned gameplay into itemized damage reports, earning 253M impressions, 166 hours of user-generated gameplay and $196 billion in tracked destruction. Crucially, Battlefield 6 outsold Call of Duty to become the best-selling AAA game of 2025.
Credits
SID LEE
Global Chief Executive Officer: Marie-Lise Campeau
President & Chief Creative Officer, North America: Johan Vakidis
Chief Creative Officer: Ali Stewart
Executive Creative Director: Matt Fraracci
Creative Director: Tim Zimmerman, Alex Bird, Alex Pellerin
Art Director: Tim Zimmerman, Alex Pellerin, Brennen Robinson
Copywriter: Alex Bird, Osman Rahmani, Andrea Cousineau
Head of Content: Jennifer Stack
Senior Content Creator: Erik Jorgensen
Content Creator: Gohar Salim
EVP, Client Partnerships, North America: Marianne Pizzi
Account Director: Yash Keough
Account Executive: Emma Tesch
VP, Head of Strategy, North America: Shereen Ladha
Group Strategy Director, Head of Strategy: Jean-Claude Kikongi
Senior Strategist: Nico Wlock
Strategist: Nicolas Dumitru
Strategy Analyst: Barbara Scheed
Head of Production: Jen Mete, Carolyne Goyette
Senior Producer: Sara Teasdale, Lauren Sloan
Production Coordinator: Tofunmi Awonaike, Emma Rozenblum
EVP, Innovation, Digital & Strategy: Yanick Bedard
VP, Digital Production: Ti-Leng Thang
CD & Innovation Lead, Digital Design: Jean-Francois Lavigne
Technical Director: Pascal St-Laurent
Senior Full Stack Developer: Louis Jutras
Lead Full Stack Developer: Maxime Gagne
Front End Technical Lead: Maxime Daoust
Lead Creative Developer: Patrick F. Mayer
Front End Developer: Jean-Philippe Robin
Senior Director: Pie-Luc Beaulieu
Senior Project Manager: Anne Simard
IT Tech: Simon Perras-Dyotte
UX Designer: Sophie LeBlanc
Production Designer: Tim Yule
Motion Designer: Noah Dauphinais
Assistant Editor: Hugo Dumas
QA Specialist: Mensada Brkan
Head of Resourcing: Kyra Cohen
Senior Creative Services Manager: Justin Hewitt
CLIENT: Electronic Arts & Battlefield Studios
VP, Global Communications: Tracey Thompson
Global Senior Director, Integrated Communications - Battlefield: Andy McNamara
Senior Director of Community & Social Media: Matt Grandstaff
Senior Manager, Social Media - Battlefield Franchise: Parker West
Manager, Social Media - Battlefield Franchise: Peter Sakhnini
Manager of Social Media Content Creation - Battlefield: Tyler McAndrew
Social Media Content Creator: Davis Bueltmann
Social Media Content Creator: Josh Fox
Social Media Associate, EA: Adam Buchwald
SVP, Entertainment Marketing & Publishing: Anthony Stevenson
Senior Director, Global Brand - Battlefield: Kyle Peterson
Director Brand Marketing - Battlefield: Shane Needham
Senior Brand Marketing Manager - Battlefield: Edgar Gamez
Award: Bronze
Campaign: Scotties Barnes
Client: Kruger Products
Agency: TBWA\Canada
To fight misattribution to Kleenex, Scotties partnered with Raptors star Scottie Barnes, by having him publicly rebrand as "ScottieS Barnes" through a viral, multi-platform stunt, turning himself into a living embodiment of the brand’s recognition problem. And even though the campaign is over, Scottie still hasn’t changed his Instagram handle back
Credits:
Client Credits:
Susan Irving - Chief Marketing Officer
Nicole Murray - VP, Marketing
Karol Guier - Marketing Manager (karol.guier@krugerproducts.ca, 289-952-6170)
TBWA Credit List:
Nancy Crimi-Lamanna- Chief Creative Officer
Jeremiah McNama - Executive Creative Director
Brendan McMullen - Associate Creative Director
Jacob Pacey - Associate Creative Director
Brendan McMullen – Art Director
Jacob Pacey - Copywriter
Shelley Brown - Chief Strategy Officer
Shelagh Hartford - SVP, Strategy
Tracy little - EVP, General Manager
Ali Gayowski - Group Account Director
Amarah Ali - Account Supervisor
North Credit List:
Danna Barak, North Strategic, Senior Vice President
Ciara Dalziel, North Strategic, Account Director
Vera Culic, North Strategic, Senior Account Manager
Aaron Short, North Strategic, Account Manager
Zahira Fathima Batcha, North Strategic, Account Executive
Notch Credit List:
Executive Producer & Head of Production - Kenzie Brooks
Director- Jordan Dashner
Editor- Ted Husband
Production Designer- Tara Smith
AD- Cowin Poon
Director of Photography- Luke McCutcheon
Camera Op- Jack Leahy
1st AC- Raihan Mobasherul
2nd AC- Matthew Yamamoto
DIT- Andrew Salkey
Sound- Sara Labadie
Gaffer- Alexander Poutiainen
Key Grip- Abe Roberto
Swing- Keaton Evans
Sec Dec- Sarah Wai de Boer
Set Dresser- Leo Woolley
Animal Wranger- V Hessing
Stylist- Lisa Williams
Stylist Assistant- Marcella McKiernan
Hair & Make Up- Jess Naylor
PA- Breanna Childerhouse
PA- Desiree Green
Casting- Ian Bender
Studio- Astrolabs
Post Sound- The Pub Toronto
Post Sound Producer- Elyse Brunette
Post Sound Engineer- Caleb Johnston
Catering- Hearty Catering
WPP Sport & Entertainment Credit List:
Daniel Mekinda - WPP Sports & Entertainment, Executive Vice President
Brandon Mazerall - WPP Sports & Entertainment, Vice President
Shafiq Lalani - WPP Sports & Entertainment, Associate Director
Jack Pews - WPP Sports & Entertainment, Partnerships Coordinator
WPP Media Credit List:
Alice DiGiovanni - President
Kristine Sherliker - Vice President - Client Leadership
Vanja Potichny - Account Director
Blanca Gamez - Manager, Media Planning
Kyle Bindi - Senior Planner
VML Canada:
Daniela Wurster, VP Business Lead
Jessy Stark, Director Delivery
Eva Welch, Implementation Consultant
Khayati Nagpal, QA Anlayst
Customer Experience & Shopper Marketing
Award: Gold
Campaign: Tickets vs. Tickets
Client: Air Transat
Agency: Courage
When World Cup tickets became so expensive that a return flight to France, England, Portugal or Mexico could cost less than attending the match, Air Transat launched Tickets vs. Tickets. The campaign compared live ticket prices with live airfares and gave fans a simple alternative: don’t just watch the country. Go see it.
Credits:
AGENCY: Courage
Co-Founder & CCO: Dhaval Bhatt
Co-Founder & CCO: Joel Holtby
Partner & CSO: Tom Kenny
Partner & President: Niki Sahni
Partner & Executive Producer: Clair Galea
Partner & ECD (MTL): Marilou Aubin
Partner & ECD (MTL): Maxime Sauté
Partner & Head of Strategy: Rafik Belmesk
Managing Director (MTL): Ariane Poitras
Strategy Director: Arthur Rollet
Writer: Marc-André Lafrance
Art Director: Paul Martel
Editor: Adrian Ryan
Producer: Parker Wales
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
CLIENT: Air Transat
Vice President Marketing & Loyalty: Garcí Iñigo
Senior Brand Strategist: Lindsay Kay
Manager, Public Relations and Content: Marie-Christine Pouliot
Director, Retail Media: Jodie Laurenson
Senior Director, Marketing Operations: Sabrina Antenucci
Award: Silver
Campaign: The First Course
Client: Indigenous Tourism Ontario
Agency: Initiative
To build demand for Indigenous tourism, we created Canada's first Indigenous meal kit with Goodfood and Indigenous chef Joseph Shawana. By bringing authentic Indigenous cuisine into thousands of Canadian homes, the program turned food into a gateway for cultural discovery and future travel.
Credits:
Indigenous Tourism Ontario
President & CEO: Kevin Eshkawkogan
Destination Ontario
VP & CMO: Lauchlan Rogers
Director, Marketing & Creative Services: Melissa Loomans-Beaudoin
Partnerships Coordinator: Carol Caputo
Initiative
Director, Creative Partnerships: Brooke Robinson
VP, Head of Creative Partnerships: Chris Gairdner
EVP, Client Advice & Head of Project Management: Sarah Sime
Director, Strategy: Austin Tenhunen
Director, Creative Partnerships: Taylor Schmidt
Director, Communications Design: Dan Mudry
Supervisor, Communications Design: Kylie Dicy
Associate Director, Influencer Strategy & Activation: Melissa Hoffman
Senior Content Strategist: Nicole Zwolan
Goodfood
Sr. Manager of Sales & Partnerships: Mark Harmina
Head Chef & VP of Culinary Development: Jordana Rebner
Talent
Chef: Joseph Shawana
Artist: Emily Kewageshig
Award: Bronze
Campaign: Power at your fingertips
Client: Hydro-Québec
Agency: LG2
To counter skepticism over corporate energy action, Hydro-Québec hosted a world-first “tower-concert” in Montreal. By wiring a piano to a 51-storey skyscraper’s grid, each note played by renowned pianist Alexandra Stréliski instantly cut a circuit, plunging the building into darkness to visibly prove corporate energy commitment.
CREATIVE AGENCY: LG2
DIGITAL AGENCY: REF Digital
CLIENT: Hydro-Québec
PRODUCTION COMPANY: Parade
POST-PRODUCTION COMPANY: Parade
SOUND STUDIO: Lamajeure
MEDIA AGENCY: Cossette Media
TECHNICAL TEAM: Prospec
PIANO TEAM: Mtl Piano
DEVELOPERS: Lima Charlie
3D ARTIST: Section9
Individual Credits - Agency - LG2
Executive Creative Direction: Geneviève Langlois
Executive Direction, Experiential and Brand Activation: Andres Norambuena
Creative Direction: Martin Charron
Copywriting: Christian O’Brien, Guillaume Blanchet
Art Direction: Steve Pépin, Simon Beaudry
Layout Artist: Clodie Comeau, Marie-Pier Daigle
Strategic Planning: Laetitia Prido, Laurence Landry-Leduc
Client Services: Stéphanie Paquette, Valérie Selway, Béatrice Kurth, Charline St-Denis, Jesse-Jane Stapleton
Project Management, Production: Marie-Elisabeth Fouquet
Technology Development: Nicolas Dubé-Pauzé
Agency Production: Geneviève Trépanier, Mélanie Bruneau, Joannie Tremblay
Retouch: Manon Rémillard
Integration: Cédrick Patenaude, Louis-Nicolas Labbé
Photography: Marie-Emmanuelle Laurin
Mac Artists: Manon Rémillard, Frédéric St-Denis, Sylvie Tétrault
Public Relations: Jeremie Romain, Katrine Gouron
Chief Creative Officers: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard, Stéfanie Forcier
Vice-President, Account Services: Karine Payette
Individual Credits - Agency - REF
UX Design: Clara Lafrance
UI Design: Sophie Giraldeau, Laurent Venerosy
Client Services: Julie Bergeron, Julie Dugas, Madeline Dumayne
Chief Creative Officer: Nicolas Baldovini
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Marc-André Fafard
Vice-President, Account Services: Julie Pilon
PRODUCTION COMPANY: PARADE STUDIOS
Producer: Jean-René Parenteau, Erika Bellehumeur, Frédérike Labelle, Sarah Boutet
Director: Anthony Ayotte
DOP: Vincent Masse
Photography: Raphaël Ouellet
Editing: Alex Bergeron
Colorization: Béatrice Tremblay
Special Effects: Alex Fréchette, Etienne Bergeron
Retouch: Béatrice Munn, Pénélope St-Cyr Robitaille
SOUND STUDIO: LAMAJEURE
Engineering: Jacob Gauthier Robitaille, Sylvain Roux
Music: Alexandra Stréliski
Producer: Sophie Champagne
DEVELOPERS: LIMA CHARLIE
The submitted credit list cuts off at “DEVELOPERS: [Lima Charli
Engagement
Award: Gold
Campaign: Your First Crush. All Grown Up.
Client: Keurig Dr Pepper Canada
Agency: LG2
To launch Crush Orange Zero in Canada, we turned a childhood icon into a grown-up cultural moment. By bringing back Chad Michael Murray, Crush reconnected with Millennial women, generated 164.8M earned impressions and sold 4.5M cans, proving nostalgia can drive modern brand growth.
Credits:
CREATIVE AGENCY: LG2
CLIENT: Keurig Dr Pepper Canada
PRODUCTION COMPANY: Good Behavior
POST-PRODUCTION COMPANY: Mels
SOUND STUDIO: Lamajeure
MEDIA AGENCY: Starcom / Havas
PUBLIC RELATIONS AGENCY: Craft Public Relations
AGENCY: LG2
Executive Creative Direction: Marie-Ève Best, Nicholas Paget
Creative Direction: Alexandre Jourdain
Copywriting: Gabrielle Fortin-Larose, Daniel Kanhai
Art Direction: Gabrielle Turcotte, Maxwell Perone
Strategic Planning: Laurence Bonneville, Guillaume Dubé
Client Services: Catherine Demers-Rivard, Alina Burelle, Alexandre Gaudreau-Cyr
Executive Production Management: Mélanie Bruneau
Agency Production: Stéphanie Gagné, Julie Harton
Project Management, Production: Geneviève Demers, Anita Khieu
Motion Design: Jean-Philippe Guy
Editing: Carl Munger
Mac Artists: Frédéric St-Denis, Manon Rémillard
Chief Creative Officers: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Stéfanie Forcier
Vice-President, Account Services: Karine Payette
PRODUCTION COMPANY: GOOD BEHAVIOR
Producer: Victoria Grunier, Megan Pfaffenroth
Director: Mike Egan
DOP: Kevin Fletcher
Photography: Phil x Sarah
POST-PRODUCTION COMPANY: MELS
Colorization: Maxime Taimiot
SOUND STUDIO: LAMAJEURE
Engineering: Jacob Gauthier Robitaille
PR AGENCY: CRAFT PUBLIC RELATIONS
Managing Director: Melissa Retty
Account Director: Laura Burrett
Sr. Account Manager: Duncan Peng
Account Manager: Sneha Lotia
Account Manager: Danielle Filler
Award: Silver
Campaign: Tickets vs. Tickets
Client: Air Transat
Agency: Courage
When World Cup tickets became so expensive that a return flight to France, England, Portugal or Mexico could cost less than attending the match, Air Transat launched Tickets vs. Tickets. The campaign compared live ticket prices with live airfares and gave fans a simple alternative: don’t just watch the country. Go see it.
Credits:
AGENCY: Courage
Co-Founder & CCO: Dhaval Bhatt
Co-Founder & CCO: Joel Holtby
Partner & CSO: Tom Kenny
Partner & President: Niki Sahni
Partner & Executive Producer: Clair Galea
Partner & ECD (MTL): Marilou Aubin
Partner & ECD (MTL): Maxime Sauté
Partner & Head of Strategy: Rafik Belmesk
Managing Director (MTL): Ariane Poitras
Strategy Director: Arthur Rollet
Writer: Marc-André Lafrance
Art Director: Paul Martel
Editor: Adrian Ryan
Producer: Parker Wales
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
CLIENT: Air Transat
Vice President Marketing & Loyalty: Garcí Iñigo
Senior Brand Strategist: Lindsay Kay
Manager, Public Relations and Content: Marie-Christine Pouliot
Director, Retail Media: Jodie Laurenson
Senior Director, Marketing Operations: Sabrina Antenucci
Award: Bronze
Campaign: Game On Ball
Client: True Hockey
Agency: Dentsu Creative Canada
TRUE Hockey turned an iconic orange street hockey ball into a tool for safer play. Embedded technology made navigation apps read active play streets as congested, rerouting drivers around the game. The campaign mobilized 2.6 million fans, identified 104,000 kilometres of streets for protection and sparked discussions with Google.
Credits:
CREATIVE
CEO: Stephen Kiely
Chief Creative Officer: Ari Elkouby
Global Executive Creative Director Dentsu Labs: Pascal Rotteveel
Chief Client Officer: Dimitra Georgakis
Group Account Director: Justine Leetham
Senior Director, Growth & Operations: Anthony Luciano
Chief Strategy Officer: Andrea Isbester
Chief Strategy Officer: Kevin McHugh
Executive Creative Director: Ryan Egan
Design Director: Logan Cipparone
Associate Creative Director: Karl Ouellette
Writer: Patrice Daigneault
Director, Broadcast & Content: Rob Lazar
Producer: Cynthia Cyr
Editor: Kris Roberts, Emmett Maloney
Senior Motion Artist: Diego Ortega
Chief Communications Officer: Kate Dobrucki
Creative Technologist: Daniel Vettorazi
DC Italy/ Chief Creative Officer SEMENAT: Riccardo Fregoso
Executive Creative Director: Giulio Frittaion
Head of Design: Laura Liguori
Senior Motion Designer: Niccolò Frontini
Senior Motion Designer: Matteo Milone
Art Director: Carmine Romano
Copywriter: Chiara Bardella
MEDIA
Carat: Christine Saunders
iProspect: Tracey Johnson
Amplifi: Krista Furlano, Nicole Brown
Industrial Design: Alessandro Pennese
Production: TAG, J3P
PR: EGS
Fabrication: Makers, Agile Manufacturing
Website: Reflektor Digital
Sound: Pirate Sound
CLIENT
Chief Marketing Officer: Derek Kent
Marketing Manager: Cole Chapman
Marketing Coordinator: Fabio Busi
Innovative Media
Award: Gold
Campaign: Game On Ball
Client: True Hockey
Agency: Dentsu Creative Canada
TRUE Hockey turned an iconic orange street hockey ball into a tool for safer play. Embedded technology made navigation apps read active play streets as congested, rerouting drivers around the game. The campaign mobilized 2.6 million fans, identified 104,000 kilometres of streets for protection and sparked discussions with Google.
Credits:
CREATIVE
CEO: Stephen Kiely
Chief Creative Officer: Ari Elkouby
Global Executive Creative Director Dentsu Labs: Pascal Rotteveel
Chief Client Officer: Dimitra Georgakis
Group Account Director: Justine Leetham
Senior Director, Growth & Operations: Anthony Luciano
Chief Strategy Officer: Andrea Isbester
Chief Strategy Officer: Kevin McHugh
Executive Creative Director: Ryan Egan
Design Director: Logan Cipparone
Associate Creative Director: Karl Ouellette
Writer: Patrice Daigneault
Director, Broadcast & Content: Rob Lazar
Producer: Cynthia Cyr
Editor: Kris Roberts, Emmett Maloney
Senior Motion Artist: Diego Ortega
Chief Communications Officer: Kate Dobrucki
Creative Technologist: Daniel Vettorazi
DC Italy
Chief Creative Officer SEMENAT: Riccardo Fregoso
Executive Creative Director: Giulio Frittaion
Head of Design: Laura Liguori
Senior Motion Designer: Niccolò Frontini
Senior Motion Designer: Matteo Milone
Art Director: Carmine Romano
Copywriter: Chiara Bardella
MEDIA
Carat: Christine Saunders
iProspect: Tracey Johnson
Amplifi: Krista Furlano, Nicole Brown
Industrial Design: Alessandro Pennese
Production: TAG, J3P
PR: EGS
Fabrication: Makers, Agile Manufacturing
Website: Reflektor Digital
Sound: Pirate Sound
CLIENT
Chief Marketing Officer: Derek Kent
Marketing Manager: Cole Chapman
Marketing Coordinator: Fabio Busi
Award: Silver
Campaign: Tickets vs. Tickets
Client: Air Transat
Agency: Courage
When World Cup tickets became so expensive that a return flight to France, England, Portugal or Mexico could cost less than attending the match, Air Transat launched Tickets vs. Tickets. The campaign compared live ticket prices with live airfares and gave fans a simple alternative: don’t just watch the country. Go see it.
Credits:
AGENCY: Courage
Co-Founder & CCO: Dhaval Bhatt
Co-Founder & CCO: Joel Holtby
Partner & CSO: Tom Kenny
Partner & President: Niki Sahni
Partner & Executive Producer: Clair Galea
Partner & ECD (MTL): Marilou Aubin
Partner & ECD (MTL): Maxime Sauté
Partner & Head of Strategy: Rafik Belmesk
Managing Director (MTL): Ariane Poitras
Strategy Director: Arthur Rollet
Writer: Marc-André Lafrance
Art Director: Paul Martel
Editor: Adrian Ryan
Producer: Parker Wales
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
CLIENT: Air Transat
Vice President Marketing & Loyalty: Garcí Iñigo
Senior Brand Strategist: Lindsay Kay
Manager, Public Relations and Content: Marie-Christine Pouliot
Director, Retail Media: Jodie Laurenson
Senior Director, Marketing Operations: Sabrina Antenucci
Award: Bronze
Campaign: Canada, naturally
Client: Destination Canada
Agency: Initiative
Destination Canada turned familiarity into a competitive advantage. Rather than selling spectacle, "Canada, naturally" celebrated authentic everyday moments through first-of-their-kind partnerships with Google Street View and OpenTable, driving record gains in travel consideration, visitation, and brand equity.
Credits:
Destination Canada
Gloria Loree - Senior Vice President, Marketing Strategy & Chief Marketing Officer
Devin Gallaher - Senior Executive Director, Marketing Strategy & Innovation
Naomi Fisher - Senior Executive Director, Global Marketing
Kyla Hochfilzer - Senior Marketing Director, North America
Jenn Perutka - Manager, Brand Engagement
Liz Sperandeo - Media & Public Relations Manager, US & Canada
Emma Gibbins - Content Specialist
Matt Adams - Marketing Manager, North America
Alyssa Saddler - Brand Manager
Luciana Magliocco - Regional Managing Director, Europe and Australia
Natalie Sparling - Senior Manager, Global Marketing & Partnerships
Andrea Tortolano - Global Planning & Marketing Partnership Lead
Susan Dong - Executive Director, Brand Strategy
Adam Brownfield - Senior Manager, Owned Media
Nicolas Sirois - Senior Director, Brand Communications
Initiative
Sonia Saeid - Director, Communications Design
Emily Morrison - Group Account Director
Chaman Sandhu - EVP, Client Advice & Management
Hakeem Muir - Supervisor, Communications Design
Chris Gairdner - VP, Head of Creative Partnerships
Sammy Rifai - Chief Strategy Officer
Helen Galanis - Chief Executive Officer
Bikem Avsar - Manager, Communications Design
Brenda Baker - Manager, Communications Design
Mehak Angoothiwala - Senior Communications Designer
Hakeem Muir - Supervisor, Communications Design
Sarah Pun - Manager, Communications Design
Seher Qureshi - Senior Communications Designer
Alaina Kelsey - Director, Project Management
Marielli Rodriguez - Project Manager
Jessica Mercer - Director, Project Management
Rethink
Don Shelford - Executive Creative Director
Eric Seymour - Creative Director
Thom Peters - Associate Creative Director
Mauricio Barreda - Group Strategy Director
Brian Tang - Strategy Director
Mitch McKamey - Group Business Lead
Karen Pearce - General Manager
Zara Thomas - Broadcast Producer
Elyse Sanders - Head of Strategy
Ida Lotfi - Group Account Director
Nicole Kerrigan - Account Director
April Haffenden - Print Producer
Paula Gill - Broadcast Producer
Julia Belouis - Senior Strategist
Cam Spires - Creative Director
Laurie Filgiano - Associate Director of Broadcast
Praytell
Jamie Simpson - Senior Vice President, Travel
Alivia Ender - Senior Account Director
Olivia Knowlton - Account Director
Melissa Marion - Account Supervisor
OpenTable
Josh Peckham - VP, Global Sales Partnerships
Jaeden Worthington - Activations Manager
Google
Raffy Fornarelli - Head of Industry
Kayleigh Crook - Account Manager
Stafford Marquardt - Senior Product Manager
John Quintero - Engineer, Maps
Public Relations
Award: Gold
Campaign: Game On Ball
Client: True Hockey
Agency: Dentsu Creative Canada
TRUE Hockey turned an iconic orange street hockey ball into a tool for safer play. Embedded technology made navigation apps read active play streets as congested, rerouting drivers around the game. The campaign mobilized 2.6 million fans, identified 104,000 kilometres of streets for protection and sparked discussions with Google.
Credits:
Credits:
CREATIVE
CEO: Stephen Kiely
Chief Creative Officer: Ari Elkouby
Global Executive Creative Director Dentsu Labs: Pascal Rotteveel
Chief Client Officer: Dimitra Georgakis
Group Account Director: Justine Leetham
Senior Director, Growth & Operations: Anthony Luciano
Chief Strategy Officer: Andrea Isbester
Chief Strategy Officer: Kevin McHugh
Executive Creative Director: Ryan Egan
Design Director: Logan Cipparone
Associate Creative Director: Karl Ouellette
Writer: Patrice Daigneault
Director, Broadcast & Content: Rob Lazar
Producer: Cynthia Cyr
Editor: Kris Roberts, Emmett Maloney
Senior Motion Artist: Diego Ortega
Chief Communications Officer: Kate Dobrucki
Creative Technologist: Daniel Vettorazi
DC Italy
Chief Creative Officer SEMENAT: Riccardo Fregoso
Executive Creative Director: Giulio Frittaion
Head of Design: Laura Liguori
Senior Motion Designer: Niccolò Frontini
Senior Motion Designer: Matteo Milone
Art Director: Carmine Romano
Copywriter: Chiara Bardella
MEDIA
Carat: Christine Saunders
iProspect: Tracey Johnson
Amplifi: Krista Furlano, Nicole Brown
Industrial Design: Alessandro Pennese
Production: TAG, J3P
PR: EGS
Fabrication: Makers, Agile Manufacturing
Website: Reflektor Digital
Sound: Pirate Sound
CLIENT
Chief Marketing Officer: Derek Kent
Marketing Manager: Cole Chapman
Marketing Coordinator: Fabio Busi
Award: Silver
Campaign: Scotties Barnes
Client: Kruger Products
Agency: TBWA\Canada
To fight misattribution to Kleenex, Scotties partnered with Raptors star Scottie Barnes, by having him publicly rebrand as "ScottieS Barnes" through a viral, multi-platform stunt, turning himself into a living embodiment of the brand’s recognition problem. And even though the campaign is over, Scottie still hasn’t changed his Instagram handle back
Credits:
Client Credits:
Susan Irving - Chief Marketing Officer
Nicole Murray - VP, Marketing
Karol Guier - Marketing Manager (karol.guier@krugerproducts.ca, 289-952-6170)
TBWA Credit List:
Nancy Crimi-Lamanna- Chief Creative Officer
Jeremiah McNama - Executive Creative Director
Brendan McMullen - Associate Creative Director
Jacob Pacey - Associate Creative Director
Brendan McMullen – Art Director
Jacob Pacey - Copywriter
Shelley Brown - Chief Strategy Officer
Shelagh Hartford - SVP, Strategy
Tracy little - EVP, General Manager
Ali Gayowski - Group Account Director
Amarah Ali - Account Supervisor
North Credit List:
Danna Barak, North Strategic, Senior Vice President
Ciara Dalziel, North Strategic, Account Director
Vera Culic, North Strategic, Senior Account Manager
Aaron Short, North Strategic, Account Manager
Zahira Fathima Batcha, North Strategic, Account Executive
Notch Credit List:
Executive Producer & Head of Production - Kenzie Brooks
Director- Jordan Dashner
Editor- Ted Husband
Production Designer- Tara Smith
AD- Cowin Poon
Director of Photography- Luke McCutcheon
Camera Op- Jack Leahy
1st AC- Raihan Mobasherul
2nd AC- Matthew Yamamoto
DIT- Andrew Salkey
Sound- Sara Labadie
Gaffer- Alexander Poutiainen
Key Grip- Abe Roberto
Swing- Keaton Evans
Sec Dec- Sarah Wai de Boer
Set Dresser- Leo Woolley
Animal Wranger- V Hessing
Stylist- Lisa Williams
Stylist Assistant- Marcella McKiernan
Hair & Make Up- Jess Naylor
PA- Breanna Childerhouse
PA- Desiree Green
Casting- Ian Bender
Studio- Astrolabs
Post Sound- The Pub Toronto
Post Sound Producer- Elyse Brunette
Post Sound Engineer- Caleb Johnston
Catering- Hearty Catering
WPP Sport & Entertainment Credit List:
Daniel Mekinda - WPP Sports & Entertainment, Executive Vice President
Brandon Mazerall - WPP Sports & Entertainment, Vice President
Shafiq Lalani - WPP Sports & Entertainment, Associate Director
Jack Pews - WPP Sports & Entertainment, Partnerships Coordinator
WPP Media Credit List:
Alice DiGiovanni - President
Kristine Sherliker - Vice President - Client Leadership
Vanja Potichny - Account Director
Blanca Gamez - Manager, Media Planning
Kyle Bindi - Senior Planner
VML Canada:
Daniela Wurster, VP Business Lead
Jessy Stark, Director Delivery
Eva Welch, Implementation Consultant
Khayati Nagpal, QA Anlayst
Award: Bronze
Campaign: Tickets vs. Tickets
Client: Air Transat
Agency: Courage
When World Cup tickets became so expensive that a return flight to France, England, Portugal or Mexico could cost less than attending the match, Air Transat launched Tickets vs. Tickets. The campaign compared live ticket prices with live airfares and gave fans a simple alternative: don’t just watch the country. Go see it.
Credits:
AGENCY: Courage
Co-Founder & CCO: Dhaval Bhatt
Co-Founder & CCO: Joel Holtby
Partner & CSO: Tom Kenny
Partner & President: Niki Sahni
Partner & Executive Producer: Clair Galea
Partner & ECD (MTL): Marilou Aubin
Partner & ECD (MTL): Maxime Sauté
Partner & Head of Strategy: Rafik Belmesk
Managing Director (MTL): Ariane Poitras
Strategy Director: Arthur Rollet
Writer: Marc-André Lafrance
Art Director: Paul Martel
Editor: Adrian Ryan
Producer: Parker Wales
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
CLIENT: Air Transat
Vice President Marketing & Loyalty: Garcí Iñigo
Senior Brand Strategist: Lindsay Kay
Manager, Public Relations and Content: Marie-Christine Pouliot
Director, Retail Media: Jodie Laurenson
Senior Director, Marketing Operations: Sabrina Antenucci
Sponsorship
Award: Gold
Campaign: Supernova Adaptive
Client: Adidas
Agency: TBWA\Canada
People with Down syndrome have differently shaped feet, making it hard to find a performance shoe that fits, limiting the benefits of sport.The Supernova Adaptive took years of research, development, wear-testing, and a constant dialogue with the community to create. The shoe is now being wear-tested with the 1.3 billion person disabled community.
Credits:
Client: adidas
Global CEO: Bjørn Gulden
Global Head of Running: Alberto Manganelli
Global Vice President of Product Management Running: Patrick Nava
Global Category Director - Running Footwear: JT Newcomb
President, North America: Zion Armstrong
Director, Brand Communications, Running & Sportswear: Dustin Geddis
Director Partner activation, Newsroom NAM: Hygie Ordono
Director, Brand Communications, adidas Running + Training: Josie Johnson
Senior Manager Brand Communications Horizontal at adidas: Mackenzie Harrington
Senior Product Manager: Chris Post
Senior Manager Athlete Performance, Global Brands - Creative Direction & Innovation: Sasa Cigoja
Product Manager Running FTW: Sophie El-Masry
Manager Footwear Developer Running: Erin Bendig
Manager Development FW: Malte Diekaemper
VP Design: Moritz Hoellmueller
Design Director Running Footwear: Ulisse Tanzini
Assistant Footwear Designer: Marc Schmitz
Client: Canadian Down Syndrome Society
Executive Director: Laura LaChance
Past-Chair, CDSS: Ed Casagrande
Past Board Director: Ben Tarr
Agency Credits
Creative Agency: TBWA\Canada
Global Creative Partner: Danilo Boer
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Group Creative Director: Thomas Mori
Associate Creative Directors: Sara Radovanovich, Sally Fung, JP de Leon, Yulenka Phillips
Copywriter: Sara Radovanovich, Yulenka Phillips
Art Director: Sally Fung, JP de Leon
Global Art Director and Designer: Vitor Favero
Account Management
VP, Managing Director: Ricky Jacobs
Head of Corporate Communications and Reputation: Tim Welsh
Strategy
Chief Strategy Officer: Shelley Brown
Strategy Director: Eryn LeMesurier
Associate Strategy Director: Audrey Zink
Production Credits
Omnicom Production
VP, Broadcast: Sarah Michener
Broadcast Producer: Tim Welsh
Director of Colour: Conor Fisher
Executive Producer: Amanda Henry
Post-Production Producer: Devin Fields
Director of Editorial & Animation: Tyler Strahl
Post-Production Assistant: Diego Rojas
VFX Artist: Andrew Hobbs
Orlando
Production Company: Overflow Productions/Sawtooth Studios
Executive Producer: Kim McEniry
Production Assistant: Paige Bonifay
Director/Photographer: Chris McEniry
B Cam: Shane Bonifay
1st AC: David Burns
Audio: Brandon Drew
Grip: Marlon Hightower, Josh Valentin,
Herzogenaurach, Germany
Cinematographer: Jesse Mazuch, BVK
Production Sound mixer/ Sound Recordist: Alexander Stark
Sound Recordist: Till Röllinghoff (bvft/vdt)
Production Company: Suneeva
Director: Jason van Bruggen
Post-Production Company: Bogotá
Post-Production Direction: Caja Guedes
Post-Production Coordinator: Jéssica Marques
Video Editors: André Albuquerque, Caja Guedes, Lucas Cesário, Victor Matos
Motion Design/Animation: Géssica Secchi, Tiago Bahia, Denise Azzi
Color Grading: Lucas Kosinski
3D Production Company: Mirror LLC
3D Executive Producer: Luan Litaiff
3D Director: Vinicius Lavor
3D Modeling + Render: Enzo Kinukawa, Vinicius Lavor, Natan Parente
Post-Production Company: Nimiopere
Editor: Raj Ramnauth, Nick Yumul
Assistant Editor: Dylan Reymer
Executive Producer: Julie Axell
Producer: Nicole Hann
Colour: Alter Ego
Colourist - Wade Odlum
Colour Assistant - Vika Svishchova
Producer - Sam Omand
Executive Producer - Jane Garrah
Original Music: Citizen
Co-Founder/Executive Creative Director: Tomas Jacobi
Executive Producer/Partner: Lexi Stearn
Head of Production: Molly Young
Producer: Sarah Grocock
Tech Producers: Bomin Weon, Seb Vidal
Audio House: OSO
Sound Design & Mixing: Oso Audio
Creative Director: Daenen Bramberger
Engineer: Omid Geadizadeh
Sound Designer: Lisa Yafalian
Executive Producer: Lauren Dobbie
VFX & Finishing: Motomotus
VFX Artist: Lauren Rempel
Executive Producer: Morgan Cambell
Award: Silver
Campaign: Pixel in the Clutch
Client: Google Canada
Agency: Cossette
Canada’s smartphone market is dominated by the world’s most valuable brand and sports staunchly brand-loyal customer base. Google Pixel needed to connect more deeply with consumers, finding an opportunity with the Toronto Raptors. Combining dynamic Raptors talent and fan easter eggs, Pixel showed how it shows up “in the clutch” to save the day.
Credits:
GOOGLE CANADA
Head of Marketing, Google Canada: Laura Pearce
Head of Consumer & Retail Marketing, Google Canada: Chris Chan
Senior Product Marketing Manager, Devices & Services, Google Canada: Chris Henry
Product Marketing Manager, Devices & Services, Google Canada: Rohan Sarna
Retail & Partner Marketing, Google Canada: Alex Kwan
AGENCY
Agency Producer: Sharon Langlotz
ACD / Art Director: Olivia Chow
ACD / Writer: Joseph Thomas
Group Creative Directors: Alyssa Graff, Dana Ciani
Group Business Director: Sarah Smith
Account Executive: Sam Dimou
Account Coordinator: Ellie Sokolowski
PRODUCTION HOUSE: Steam
Exec. Producers: Krista Marshall and Jennifer Sykes
Line Producer: Christopher Scherk
Director: Matt Atkinson
DP: John Ker
EDITING HOUSE: Saints
Editor: Melanie Hider
Producer: Morgan Campbell
Asst. Editors: Bryce Conn
TRANSFER: Feather
Colourist: Kevin Wu
Online: Feather (Andrew Rolfe)
EP: Emily Goldberg
AUDIO HOUSE: Vapor Music
Music Prod.: Kat Stewart
Exec. Music Prod.: Lindsay Bates
Creative Director(s): Joey Selin, Dustin Anstey
Engineer: Julian Rudd
Award: Bronze
Campaign: Scotties Barnes
Client: Kruger Products
Agency: TBWA\Canada
To fight misattribution to Kleenex, Scotties partnered with Raptors star Scottie Barnes, by having him publicly rebrand as "ScottieS Barnes" through a viral, multi-platform stunt, turning himself into a living embodiment of the brand’s recognition problem. And even though the campaign is over, Scottie still hasn’t changed his Instagram handle back
Credits:
lient Credits:
Susan Irving - Chief Marketing Officer
Nicole Murray - VP, Marketing
Karol Guier - Marketing Manager (karol.guier@krugerproducts.ca, 289-952-6170)
TBWA Credit List:
Nancy Crimi-Lamanna- Chief Creative Officer
Jeremiah McNama - Executive Creative Director
Brendan McMullen - Associate Creative Director
Jacob Pacey - Associate Creative Director
Brendan McMullen – Art Director
Jacob Pacey - Copywriter
Shelley Brown - Chief Strategy Officer
Shelagh Hartford - SVP, Strategy
Tracy little - EVP, General Manager
Ali Gayowski - Group Account Director
Amarah Ali - Account Supervisor
North Credit List:
Danna Barak, North Strategic, Senior Vice President
Ciara Dalziel, North Strategic, Account Director
Vera Culic, North Strategic, Senior Account Manager
Aaron Short, North Strategic, Account Manager
Zahira Fathima Batcha, North Strategic, Account Executive
Notch Credit List:
Executive Producer & Head of Production - Kenzie Brooks
Director- Jordan Dashner
Editor- Ted Husband
Production Designer- Tara Smith
AD- Cowin Poon
Director of Photography- Luke McCutcheon
Camera Op- Jack Leahy
1st AC- Raihan Mobasherul
2nd AC- Matthew Yamamoto
DIT- Andrew Salkey
Sound- Sara Labadie
Gaffer- Alexander Poutiainen
Key Grip- Abe Roberto
Swing- Keaton Evans
Sec Dec- Sarah Wai de Boer
Set Dresser- Leo Woolley
Animal Wranger- V Hessing
Stylist- Lisa Williams
Stylist Assistant- Marcella McKiernan
Hair & Make Up- Jess Naylor
PA- Breanna Childerhouse
PA- Desiree Green
Casting- Ian Bender
Studio- Astrolabs
Post Sound- The Pub Toronto
Post Sound Producer- Elyse Brunette
Post Sound Engineer- Caleb Johnston
Catering- Hearty Catering
WPP Sport & Entertainment Credit List:
Daniel Mekinda - WPP Sports & Entertainment, Executive Vice President
Brandon Mazerall - WPP Sports & Entertainment, Vice President
Shafiq Lalani - WPP Sports & Entertainment, Associate Director
Jack Pews - WPP Sports & Entertainment, Partnerships Coordinator
WPP Media Credit List:
Alice DiGiovanni - President
Kristine Sherliker - Vice President - Client Leadership
Vanja Potichny - Account Director
Blanca Gamez - Manager, Media Planning
Kyle Bindi - Senior Planner
VML Canada:
Daniela Wurster, VP Business Lead
Jessy Stark, Director Delivery
Eva Welch, Implementation Consultant
Khayati Nagpal, QA Anlayst
Brand Building
Award: Silver
Campaign: More Human
Client: TD North America
Agency: Leo Toronto
TD is tapping into something meaningful with its new brand platform, More human, driving true differentiation in the FI category. Grounded in the belief that progress isn’t progress unless it serves people, the platform launched with a hero spot that reinforces a simple truth: even in a digital future, humanity must remain at the centre.
Credits:
Creative Agency: Leo Toronto
President: Ben Tarr
Chief Creative Officer: Angus Tucker
Chief Strategy Officer: Tahir Ahmad
Executive Creative Director: Michelle Spivak
Creative Director: Noah Feferman
Creative Director: Tyler McKissick
Creative Director: Dylan Wagman
ACD, Art Director: Robin Soukvilay
ACD, Copywriter: Evan Wallis
Senior Copywriter: Alex Scott
Art Director: Amira Moussa
Executive Vice President: Rachel Poad
SVP, Group Account Director: Rebecca Hickman
Account Director: Kendra Abel
Account Supervisor: Hailey Foreman
Head of Production: Emma Du Boisson
Executive Producer: Jesse Katzev
Producer: Maddy O'Shaughnessy
Producer: Marisa Debartolo
Sr. Manager, Broadcast Business: Lisa Devine
Client: TD
Global Chief Marketing Officer: Tyrrell Schmidt
Senior Vice President, and Chief Marketing Officer Canada: Maja Neable
Chief Marketing Offer, U.S: Jennie Platt
VP, North American Brand & Corporate Sponsorships: Michael Armstrong
Head of Integrated Marketing & Customer Strategy: Corey Oreskovich
AVP, US Brand, Media, & Creative: Sara Rosenbaum
AVP, Brand Strategy & Creative Practice: Sarah Green
Senior Manager, Brand Strategy: Campbell Sanderson
Senior Manager, US Brand Strategy: Alexa Ragozzino
Manager, Brand Strategy: Alyssa Porter
Manager, Brand Strategy: Cortney Jenner
Manager, Brand Strategy: Poonam Sidhu
Creative Agency: Martel
President: Nancy Rozender
Account Director: Ariane Gauthier-Roy
Associate Creative Director: Eric Hebert
Copywriter: Marie Demers
Senior Producer: Josée Lalonde
Audio House: Le Pub
Sound Engineer: Arnaud Côté
Senior Producer - Post-production: Sabine Farah
Senior Producer - Post-production: Catherine Champagne
The Pub Production
Design Lead: Peter Giftopoulos
Project Manager: Jessica Papp
Jr. Motion Designer: Christopher Chai-Tang
Designer: Elliot Berkis
Motion Designer: Jessica Daoud
Production Designer: Sebastian Guglietti
VP Print and Studio Operation: Cherie Rudy
Print Production Manager: Heather Galizia
Manager, Production Art: Jason Rooney
Manager, Image Editing: Catherine Mazerolle
Senior Retoucher: Jon Krogh
Manager, Proofreading/QA: Kirit Patel
Proofreader: Calvin Young
Proofreader: Chrystel Turcotte
Production Artist: Nestor Tocitu
Production Artist: Stephen Ferguson
Manager, Prepress: Shahid Qureshi
VP Operations, Executive Produce: Michi Lepik-Stahl
VP Commercial Content & EP: Terry Theofilactidis
Director / DOP: Reid Marshall
Line Producer: Nina Buis
Studio Coordinator: Frances Bruce
1st AD: Keith White
Robot Builder: Jenna Alain
Art Director: Monika Gerezs
Art Director: Alesa Fazio
1st AC: Sam Jones
DIT / VTR: Olivia Siamro
On Location Sound: Rob Morris
PA / Swing: Nazar Zhezhera
PA / Swing: Michael Khan
PA / Swing: Aiden White
VP: Laurie Kerr-Jones
EP: Pallavi Joshi-Firby
Senior Post Producer: Rebecca Burtnik
Audio Producer: Elyse Brunette
Editor: Angeli Pineda
Assistant Editor: Kevin Perada
Colourist: Adam Kemp
Colour Assist: Keziah Okosodo
Online Artist: Kevin Asis
Audio Engineer: Caleb Johnston
Media: Zenith
EVP, Client Lead: Lauranne Klein
VP, Strategy & Investment: Jacqueline Carey
Associate Director, Strategy & Investment: Lexi Plourde
Supervisor, Strategy & Investment: Katie Kreckler
Planner, Strategy & Investment: Anne Martinson
Associate Planner, Strategy & Investment: Kory McNaughton
Media: Unison
VP, Media Planning: Megan Lubberts
Group Account Director, Media Planning: Nicolle Williams
Group Account Director, Media Planning: Sunny Gill
Manager, Client Service: Caitlin Pereira
Senior Planner, Media Planning: Arshdeep Khak
Assistant, Media Planning: Dunc Urquhart
Associate Director, Media Planning: Dasha Khudysheva
Director, Programmatic: Agni Sil
Associate Director, Programmatic: Achills Mascarenhas
Associate Director, Social: Danny Gill
Account Manager, Social: Cathy Lam
Director, Investment: Raquel Mullin
Manager, Investment: Jaclyn Salter
Manager, Investment: Kevin Parsons
Senior Buyer, Investment: Hira Jamil
Production Company: Partners Film
Executive Producer: Gigi Realini
Executive Producer: Aerin Barnes
Director: Martin Werner
Producer: Erik Wilson
DP: Kris Bonnell
Production Service: Landia
Production Service: Future Lovers
Editorial: Outsider Editorial
Editors: Chris Murphy (Delivery), Cam Anderson (Waiting & Swerve)
Executive Producer: Kayan Choi
Assistant Editor: Nathan Olszewicki
Assistant Editor: Matthew Takatsch
Colour & VFX/Finishing: Fort York VFX
Colourist: Jason Zukowski
Colour Assistant: Jose Arturo Torres Salinas
Lead Flame Artist: Marco Polsinellli
Flame Artist: James Marin
Flame Artist: Luke White
Flame Artist: Dylan B. Morgan
Flame Artist: Alex Boothby
Flame Assistant: Josh Storm
Lead Motion Designer: Serina Choi
Producer: Armen Bunag
Producer: Katie Fowler
Executive Producer: Erica Bourgault – Assaf
Motion Designer: Erin Prysiazny
Audio: PIRATE SOUND
Sound Director: Vanya Drakul
Sound Design & Engineer: Kyle Anderson
Executive Producer: Maggie Blouin Pearl
Casting Director: Alex Nursall
Music Licensing: Creative License
Senior Director, Music & Talent: Jason Blaine
Director, Business Affairs: Linda LaSala
Music & Talent Supervisor: Emma Carrow
Award: Bronze
Campaign: RBC GoSmart - Brand Building
Client: Royal Bank of Canada
Agency: BATTERY AGENCY
Facing fintech disruption among under-35 investors, RBC launched GoSmart—combining commission-free trading, rapid setup, and a $10 minimum. A media and creative strategy anchored in behavioral signals met young Canadians in their exact moments of readiness, originating over 70K accounts and driving top category consideration.
Credits:
Client: RBC Canada
Mary DePaoli EVP, CMO
Dimitri Busevs President & CEO - RBC Direct Investing
Sonia Whiteson SVP Marketing - Personal Banking
Kristel Chalmers VP Marketing, Savings, Investments & Financing Products
Fadeela Nastase Senior Director Marketing, Direct Investing
Lais Tavares Marketing Director - RBC Direct Investing
Marcella La Civita Senior Marketing Manager - RBC Direct Investing
Oscar Bejarano Senior Marketing Manager - RBC Direct Investing
Maria Grajdinoiu Marketing Manager - RBC Direct Investing
Agency : Battery Canada
Phil Khosid Chief Creative Officer
Pete Breton President & ECD
Jara Cadiz Art Director
Jake Christensen Copywriter
Michelle Corsbie Group Account Director
Lara Hunter Account Director
Sarah Phillips Strategy Director
Marco Vidalis Head of Production
Franca Piacente Executive Producer
Production Company: Scouts Honour
Mark Zibert Director
Simon Dragland Executive Producer
Rita Popielak Executive Producer
Mark Zibert/Erik Kaskens Director of Photography
Post Production: Nimiopere
Graham Chisolm Editor
Lucas Wurstlin Assistant Editor
Jenna Edwards Executive Producer
Colour/Post Production : Alter Ego
Hilda Pereira Executive Producer
Mariya Guzova Post Producer
Wade Odlum Supervising Colourist
Daniel Saavedra Senior Colour Assistant
David Whiteson Head of VFX
Victoria Gaston VFX Artist
Veri Whitaker VFX Assistant
Ian Flaig Senior Motion Designer
Edward Deng Senior Motion Designer
Leonardo Silva Head of CG
Benyee Xiong CG Artist
Erica Hou CG Artist
Ryan Lovelock CG Artist
Music House: Grayson Music Group
Kelly McCluskey Executive Producer
Ali Willa Milner Creative Director
Rich Hamilton/Warren Bray Music Supervisor
Eric Hulme Engineer
The French Shop TFS
Sabrina Desjardins Account Supervisor
Valérie Forget Adaptation Director
Émilie Choquet Copywriter
Bianca Lacasse Producer
Media - Initiative Media
Ema Haracic Vice President, Client Advice & Management
Kunal Makhija Supervisor, Communications Design
Lesley Zhu Senior Communications Designer
Austin Tenhunen Director, Strategy
Taylor Hyde-Whipp Strategist
Antonio Valerio Associate Director, Social
Jeff Fung Sr. Associate, Addressable Activation
Eric Chong Supervisor, Data Platforms and Operations
Stephanie Lew-Tong Media Solutions Specialist
Business & Brand Impact
Award: Gold
Campaign: Nirvanna
Client: BMO
Agency: TBWA\Canada
When filmmakers organically wrote BMO into Nirvanna The Band The Show The Movie, we seized the cultural moment. We brought the parallel-universe concept into the real world via a glitching billboard, extending across social media and in-branch assets. The campaign proved that genuine cultural integration fundamentally changes how a generation sees a bank.
Credits:
Client: BMO
Client Credits:
Chief Marketing Officer & Head, Social Impact: Catherine Roche
Chief Brand Officer: Jennifer Carli
Director, Brand & Sponsorship Advertising: Danielle O’Hanley
Senior Marketing Manager, Brand & Sponsorships Advertising: Alexandra Sherwin
Agency: TBWA/ Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director: Joseph Vernuccio
Senior Art Director: Sanna Kula
Junior Copywriter: Meagan Frew
Chief Strategy Officer: Shelley Brown
Senior Strategist: Clair Parker
Media Agency:c UM
Media Agency Credits:
Supervisor, Media Planning: Ben Graham
Senior Buyer, Integrated Investments: Danish Khan
Byuer, Integrated Investments: Cristina Intzempelis
Award: Silver
Campaign: Appfluencer
Client: BMO
Agency: TBWA\Canada
To resonate with Gen Z, BMO created the Appfluencer: an influencer, viral Canadian comedian Lisa Gilroy, who promoted BMO's app through real-life situations. Using authentic Gen Z moments—from freezing cards in Ubers to receiving app alerts about expiring free trials—instead of traditional banking marketing, BMO drove a 10% lift in purchase intent.
Credits:
Client: BMO
Client Credits:
Managing Director, Personal Banking & Lending: Mike Stean
Senior Marketing Manager: Jordan Woods
Senior Marketing Manager: Serene Zhou
Agency: TBWA/ Canada
Agency Credits:
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Mary Judges
Senior Strategist: Clair Parker
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jennifer Rossini
Associated Creative Directors: Joseph Vernuccio & Cody Sabatine
Group Account Director: Laura Yeo
Account Supervisor: Ankita Mondal
Account Executive: Shelly Avner
Sr. Broadcast Producer: Nikki Drakul
Production Company 1: UNTITLED
Production Company Credits:
Director: Aleysa Young
Executive Producer: Lexy Kavluk
Line Producer: Ian Fingland
Post Production Company (Editing): Saints Editorial
Production Company Credits:
Editor: Melanie Hider
Post Production Company (colour & VFX): Darling
Music/Sound Company: OSO Audio
Music/Sound Company Credits:
Founder & Creative Director: Daenen Bramberger
Producer: Lauren Dobbie
Media Agency: UM
Media Agency Credits:
VP, Client Business Partner: Sarah Fraser
Manager, Connections Planning: Stefani Ho
Media Assistant: Ellie Kim
TikTok
Executive Director: Kristin Izumi
Brand Partnerships Manager: Aoife Brady
Award: Bronze
Campaign: Living On Rewards
Client: TD Bank
Agency: Diamond
Living on Rewards challenged a content creator to survive a week using only TD Rewards Points, with audience engagement unlocking what she needed to survive. Could this social series turn Gen Z from point hoarders into everyday redeemers?
Credits:
AGENCY: Diamond (Toronto)
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig Mcintosh
Chief Creative Officer: Jaimes Zentil
SVP, Executive Creative Director: David Stevenson
Art Director: Alison MacVean
Copywriter: Max Neiman
Chief Strategy Officer: Lori Davison
Chief Operating Officer: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Account Director: Qandeel Piracha
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director, Influencer: Erin Voth
Senior Strategist, Influencer: Natalie Monaco
Strategist, Influencer: Manasi Mohoni
Junior Strategist: Taisiia Herasko
Head of Production, Video & Content: Mark Graham
Producer: Serena Harding
Freelance Editor: Jonathan Garofalo
Freelance Editor: Cam D’Andrade
CLIENT: TD Bank
Global Chief Marketing Officer: Maja Neable
Vice President, NA Marketing Strategy & Operations, Credit Cards, Loyalty, and Personal Lending: Cathy Kitchen
Associate Vice President, Integrated Marketing Planning, Consumer TDCT Cards and Lending: Ashley Martin
Associate Vice President, Marketing, Brand Strategy and Creative Core Brand: Sarah Green
Senior Group Marketing Manager, Creative Practice: Sarah Scholes
Senior Group Marketing Manager, Integrated Marketing Planning: Shoshi Levman
Marketing Manager, Integrated Marketing Planning: Roshni Oberoi
Marketing Manager, Creative Practice: Divya Murty
MEDIA: Starcom
Director, Media Planning: Christian Pereira
Manager, Media Planning: Vladimir AbouAssaly
Supervisor, Media Planning: Alessia Bolzon
Planner, Media Planning: Kartikay Joshi
Associate Director, Social: Danny Gill
Account Manager, Social: Cathy Lam
OOH PRODUCTION: DIVE (Toronto)
Global Partnership and Sales Lead: Maria Girimonte
Senior Campaign Manager: Bernice Domingo
Head of Production: Janey Lee
Co-Creative Lead: Andres Gomez
Co-Creative Lead: Hugo Nieto
Campaign Moderator: Constanza Labanca
TikTok Canada (Toronto)
Senior Marketing Manager: Nina Thomas
Brand Partnerships Manager: Curtis Weidner
Customer Experience & Shopper Marketing
Award: Gold
Campaign: Indigenous Playmakers
Client: Mastercard Canada
Agency: McCann Canada
Mastercard turned its Leafs sponsorship into a platform for Indigenous small businesses by extending the team's multimillion-dollar IP to the community. The result was a first-of-its-kind retail activation for Indigenous businesses: The Playmaker Marketplace.
Credits:
Tentpole Credits
McCann
Jordan Doucette - CCO
Athina Lalljee – Creative Director
Benjamin Playford – Creative Director
Tyler Robitaille – Senior Art Director
Ishan Venkat – Senior Copywriter
Adil Abdel-Gabar – Senior Art Director
Roya Rutledge – Senior Copywriter
Matt Doran – Senior Copywriter
Bryan Howarth – Senior Art Director
Justin Tabakian – Senior Art Director
Jordan Finlayson – Senior Copywriter
AJ Jones – CSO
Josh Hansen - CSO
Roy Khachan – Senior Strategist
Emily MacLaurin-King – VP, Group Account Director
Jared Wall – VP, Sponsorship Consulting
Brandon Sellers – Account Director
Farida Shagara – Account Supervisor
Isabel Wilkins– Account Supervisor
Serena Davison – Account Executive
Brittney Kremer – Project Manager
Omnicom Productions
Jesse Reid-Smith – Senior Production Artist
Robert Segovia – Creative Direction
Chrystian Danucalov – Motion Graphics Editor
Pauline Nguyen – Project Manager
MASTERCARD
Shawna Miller - SVP, Marketing & Communications
Nisha Carcasole – VP, Consumer Marketing
Emilija Businskas – VP, Communications
Rosie McGregor- Director, Communications
Jackie Cormier – Manager, Consumer Marketing
Helena Wade – Manager, Communications
MLSE
Kirsten Maynard – Senior Manager, Global Partnerships
Peri Martin – Account Manager, Global Partnerships
Brian Bowman – Coordinator, Global Partnerships
Gwen Dymond - Associate Coordinator, Global Partnerships
Nicky Woodcock - Copywriter, Marketing
Angela Su - Senior Producer, Marketing
Hania Elakawy - Producer, Marketing
Shakiyl Cox - Account Production Lead, Marketing
\Karen Ganeshwarran - Art Director, Marketing
Graham Latchford - Manager, Media and Product Management
Emma Williamson - Associate Media Project Coordinator
Rebeca Ramirez - Manager, Media Integrations
CARAT
Carieanne Nickerson - SVP, Client Leadership
Sundas Rasool - Director, Client Leadership
Kseniia Sokolova - Digital Supervisor
Nisha Sharma - Digital Buyer
Jenny Hao - Media Planner
Hasan Khan - Digital Coordinator
WEBER
Dana Frank – Vice President, Client Experience
Alana Lipton – Vice President, Integrated Media Strategy
Elizabeth Clark Lau – Vice President, Social & Influencer
Megen Andersen - Vice President, Operations
Kimia Moslemi - Director, Integrated Media Strategy
Stephanie Magnan – Director, Client Experience
Brittany Tam – Senior Account Manager, Earned Media
Scarlet Schmetter – Manager, Influencer
Antonia Moga – Senior Associate, Earned Media
Tansy Hew - Senior Associate, Earned Media
Award: Silver
Campaign: Rewards Revealed
Client: TD
Agency: Cossette
TD transformed the standard year-end banking recap into an immersive, personalized digital experience. By helping cardholders clearly understand and feel the benefits of their rewards, the campaign drove a +14-point lift in perceived card value, leading to a 7.7% increase in redemptions and $47MM in incremental spend for the brand.
Credits:
Creative Lead: Cam Guest
Writer: Alice Donoghue
Design: Cam Guest
Production Designer: Adam May (no longer with COS)
Account Lead: Tyler Huntley-Dohert
Account Supervisor: Lauren Craig
Account Executive: Derek Ratnaraja
Strategy Lead: Taylor Ferri
Project Manager: Marriam Gerges
CLIENT: TD
VP Marketing Planning Cards, Personal Lending, Loyalty: Catharine Kitchen
AVP Marketing Delivery: Lipika Sahoo
AVP, Marketing Planning, Loyalty: Ashley Martin
SM, Marketing Planning, Cards Loyalty: Jessica Hayward
SM, 1:1 Practice: Kendall Allen
SM, Marketing Delivery: Carmen Wong
SM, Marketing Data Steward: Christopher Yu
Senior Business Intelligence Analyst: Heena Patel
Lead Business Insights Specialist: Azim Kamadia
Manager, Marketing Planning: Jamie Lavigueur
Manager, 1:1 Practice Credit Cards: Annie Savage, Sydney Binns, Tarek Yassine, Leo Liu
Manager, 1:1 Practice Loyalty: Nirujah Krishnamoorthy
Manager, Marketing Planning, Cards Loyalty: Susan Tse
Manager, Marketing Delivery: Marzia Khambaty
Manager, Customer Analytics: Nishant Rampal
Manager, Marketing Delivery: Suki Chan
Manager, Business Information Management: Monica Zhang
Manager, Marketing Delivery: Paul Michaels
Marketing Tech delivery: Eric Wu
Data Engineer: Ajay Babu
Marketing Governance and Control: Kyla Kuo
Award: Bronze
Campaign: Making Insurance More Human, One Paw at a Time
Client: BMO Insurance
Agency: Atheriaa Inc.
BMO Insurance launched Canada’s first bank-led digital insurance storefront and PetStars, a national contest celebrating the bond between Canadians and their pets. The campaign engaged 50K+ Canadians, generated 92K+ votes, and brought the brand to life through digital and experiential experiences.
Credits:
Founder, CEO & CCO -Sady Magendran Associate Creative Director (ACD) - Aran Raviandran Creative Assistant- Avni Magendran Designer - Christien Gilston Executive Producer - Eli Schwanz Client Solutions & Strategy Director - Courtney Dookwah Video Editor- Chris Nasso Sr. Frontend Architect/Developer - Louis Ray CTO / Head of AI -William Buddle COO- Shivanu Thiyagarajah
Engagement
Award: Gold
Campaign: Living On Rewards
Client: TD Bank
Agency: Diamond
Living on Rewards challenged creator Mel Hwang to live for a week using only TD Rewards Points, with audience engagement unlocking the points she needed to survive. Could this social survival series, with participation at its core, turn Gen Z point hoarders into everyday redeemers?
Credits:
AGENCY: Diamond (Toronto)
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig Mcintosh
Chief Creative Officer: Jaimes Zentil
SVP, Executive Creative Director: David Stevenson
Art Director: Alison MacVean
Copywriter: Max Neiman
Chief Strategy Officer: Lori Davison
Chief Operating Officer: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Account Director: Qandeel Piracha
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director, Influencer: Erin Voth
Senior Strategist, Influencer: Natalie Monaco
Strategist, Influencer: Manasi Mohoni
Junior Strategist: Taisiia Herasko
Head of Production, Video & Content: Mark Graham
Producer: Serena Harding
Freelance Editor: Jonathan Garofalo
Freelance Editor: Cam D’Andrade
CLIENT: TD Bank
Global Chief Marketing Officer: Maja Neable
Vice President, NA Marketing Strategy & Operations, Credit Cards, Loyalty, and Personal Lending: Cathy Kitchen
Associate Vice President, Integrated Marketing Planning, Consumer TDCT Cards and Lending: Ashley Martin
Associate Vice President, Marketing, Brand Strategy and Creative Core Brand: Sarah Green
Senior Group Marketing Manager, Creative Practice: Sarah Scholes
Senior Group Marketing Manager, Integrated Marketing Planning: Shoshi Levman
Marketing Manager, Integrated Marketing Planning: Roshni Oberoi
Marketing Manager, Creative Practice: Divya Murty
MEDIA: Starcom
Director, Media Planning: Christian Pereira
Manager, Media Planning: Vladimir AbouAssaly
Supervisor, Media Planning: Alessia Bolzon
Planner, Media Planning: Kartikay Joshi
Associate Director, Social: Danny Gill
Account Manager, Social: Cathy Lam
OOH PRODUCTION: DIVE (Toronto)
Global Partnership and Sales Lead: Maria Girimonte
Senior Campaign Manager: Bernice Domingo
Head of Production: Janey Lee
Co-Creative Lead: Andres Gomez
Co-Creative Lead: Hugo Nieto
Campaign Moderator: Constanza Labanca
TikTok Canada (Toronto)
Senior Marketing Manager: Nina Thomas
Brand Partnerships Manager: Curtis Weidner
Award: Silver
Campaign: Appfluencer
Client: BMO
Agency: TBWA\Canada
To resonate with Gen Z, BMO created the Appfluencer: an influencer, viral Canadian comedian Lisa Gilroy, who promoted BMO's app through real-life situations. Using authentic Gen Z moments—from freezing cards in Ubers to receiving app alerts about expiring free trials—instead of traditional banking marketing, BMO drove a 10% lift in purchase intent.
Credits:
Client: BMO
Client Credits:
Managing Director, Personal Banking & Lending: Mike Stean
Senior Marketing Manager: Jordan Woods
Senior Marketing Manager: Serene Zhou
Agency: TBWA/ Canada
Agency Credits:
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Mary Judges
Senior Strategist: Clair Parker
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jennifer Rossini
Associated Creative Directors: Joseph Vernuccio & Cody Sabatine
Group Account Director: Laura Yeo
Account Supervisor: Ankita Mondal
Account Executive: Shelly Avner
Sr. Broadcast Producer: Nikki Drakul
Production Company 1: UNTITLED
Production Company Credits:
Director: Aleysa Young
Executive Producer: Lexy Kavluk
Line Producer: Ian Fingland
Post Production Company (Editing): Saints Editorial
Production Company Credits:
Editor: Melanie Hider
Post Production Company (colour & VFX): Darling
Music/Sound Company: OSO Audio
Music/Sound Company Credits:
Founder & Creative Director: Daenen Bramberger
Producer: Lauren Dobbie
Media Agency: UM
Media Agency Credits:
VP, Client Business Partner: Sarah Fraser
Manager, Connections Planning: Stefani Ho
Media Assistant: Ellie Kim
TikTok
Executive Director: Kristin Izumi
Brand Partnerships Manager: Aoife Brady
Award: Bronze
Campaign: CIBC x Tempo
Client: CIBC
Agency: Courage
After years of brands overlooking women’s sport, CIBC did not wait for the Toronto Tempo’s first tip-off to join the momentum. Champions of Ambition and Day Ones celebrated the athletes, coaches, families and early believers who built women’s basketball—proving a true founding partner shows up before the spotlight does.
Credits:
AGENCY: Courage
Founder & CCO: Dhaval Bhatt
Founder & CCO: Joel Holtby
Partner & President: Niki Sahni
Partner & CSO: Tom Kenny
Partner & Executive Producer: Clair Galea
Partner & ECD: Marilou Aubin
Partner & ECD: Maxime Sauté
Partner & Head of Strategy: Rafik Belmesk
Group Creative Director: Gerardo Agbuya
Group Creative Director: Jesse Wilks
Head of Strategy: Rami Dudin
Art Director: Arman Sadrzadeh
Art Director: Zeina Elshurafa
Art Director: Francin Cruz
Writer: Loraya Hrynkiw
Writer: Zac Smith
Writer: Mnrupe Virk
Senior Producer: Jackie Pal
Senior Producer: Adriana Laborde
Senior Integrated Producer: Dawn-Marie Mills
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeannette Downes
Senior Designer: Brie Lim
Strategist: Sarah Rowand
Strategist: Shradha Chauhan
Managing Director: Saloni Wadehra
Account Director: Camilo Moreno
Account Supervisor: Tino Monk
CLIENT: CIBC
Senior Vice President, Brand, Community & Client Experience: Andrew Greenlaw
Director, Brand & Sponsorship Marketing: Alex Cabot
Director, Sponsorship: Ted Warner
Senior Manager, Brand Sponsorship: Emma Columb
Senior Manager, Business and Regional Sponsorships: Nikki Ball
Brand Manager: Jessica Cail
PRODUCTION PARTNERS: OPC
Director: Natalie Rae
Executive Producer: Harland Weiss
Executive Producer: Isil Gilderdale
Executive Producer: Donovan M. Boden
Executive Producer: Emily Harris
GOOD KARMA COMPANY
Director: Trae Nguyen
Photographer: Kishan Mistry
Executive Producer: Vinay Virmani
Executive Producer: Connor Ritchie
SCHOOL EDITORIAL
Editor: Izzy Ehrlich
Executive Producer: Sarah Brooks
NIMIOPERE
Editor: Leah Lalich
Executive Producer: Julie Axell
ALTER EGO
Sr. Colourist: Wade Odlum
Colourist: Lily Henry
Lead VFX Artist: Eric Perrella
Lead VFX Artist: Joel Osis
Executive Producer: Hilda Pereira
BOOMBOX SOUND
Executive Producer: Umber Hamid
Sound Design & Mix: Kara MacKinlay
WE ARE WALKER
Owner & Managing Director: Sara Matarazzo
Partner & Executive Producer: Stephanie Pigott
Sound Design & Mix: Jacob Brody
FUSE CREATE
Partner & Head of Strategy: Jon Crowley
Vice President, Production and Operations: Anthony Mayes
Director, XM Production: Luke Nicol
Group Account Director: Emily Merrigan
Account Director: Carolyn Mejia
Account Supervisor: Alexis Chomiak
OLIVER Agency
Account Director: Amanda Agostini
Account Manager: Melissa Esteves
MEDIA PARTNER
WPP Media
Innovative Media
Award: Silver
Campaign: Living On Rewards
Client: TD Bank
Agency: Diamond
Living on Rewards turned digital billboards into a real-time extension of TikTok, bringing daily episodes and audience comments into the street. QR codes invited people to join the challenge and help unlock the points our content creator needed to survive.
Credits:
AGENCY: Diamond (Toronto)
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig Mcintosh
Chief Creative Officer: Jaimes Zentil
SVP, Executive Creative Director: David Stevenson
Art Director: Alison MacVean
Copywriter: Max Neiman
Chief Strategy Officer: Lori Davison
Chief Operating Officer: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Account Director: Qandeel Piracha
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director, Influencer: Erin Voth
Senior Strategist, Influencer: Natalie Monaco
Strategist, Influencer: Manasi Mohoni
Junior Strategist: Taisiia Herasko
Head of Production, Video & Content: Mark Graham
Producer: Serena Harding
Freelance Editor: Jonathan Garofalo
Freelance Editor: Cam D’Andrade
CLIENT: TD Bank
Global Chief Marketing Officer: Maja Neable
Vice President, NA Marketing Strategy & Operations, Credit Cards, Loyalty, and Personal Lending: Cathy Kitchen
Associate Vice President, Integrated Marketing Planning, Consumer TDCT Cards and Lending: Ashley Martin
Associate Vice President, Marketing, Brand Strategy and Creative Core Brand: Sarah Green
Senior Group Marketing Manager, Creative Practice: Sarah Scholes
Senior Group Marketing Manager, Integrated Marketing Planning: Shoshi Levman
Marketing Manager, Integrated Marketing Planning: Roshni Oberoi
Marketing Manager, Creative Practice: Divya Murty
MEDIA: Starcom
Director, Media Planning: Christian Pereira
Manager, Media Planning: Vladimir AbouAssaly
Supervisor, Media Planning: Alessia Bolzon
Planner, Media Planning: Kartikay Joshi
Associate Director, Social: Danny Gill
Account Manager, Social: Cathy Lam
OOH PRODUCTION: DIVE (Toronto)
Global Partnership and Sales Lead: Maria Girimonte
Senior Campaign Manager: Bernice Domingo
Head of Production: Janey Lee
Co-Creative Lead: Andres Gomez
Co-Creative Lead: Hugo Nieto
Campaign Moderator: Constanza Labanca
TikTok Canada (Toronto)
Senior Marketing Manager: Nina Thomas
Brand Partnerships Manager: Curtis Weidner
Award: Bronze
Campaign: De:Straction Zone
Client: TD Bank
Agency: Ogilvy
TD transformed Toronto’s Union Station into the De-straction Zone, an immersive experience showing how the free TD Accessibility Adapter helps reduce digital distractions. The campaign not only doubled total Adapter downloads, it also contributed to significantly higher than benchmark.
Credits:
TD (Client)
Global Chief Marketing Officer: Tyrrell Schmidt
Chief Marketing Officer, Canada: Maja Neable
VP Marketing - NA Brand C Sponsorships: Michael Armstrong
AVP Marketing - Brand Strategy: Sarah Green
Senior Manager, Core Brand: Campbell Sanderson
Senior Manager, Creative Practice (Wealth): Brad Buset
Manager, Core Brand: Maryn Garry
Manager, Core Brand: Deanna Malatesta
Ogilvy Canada (Creative Agency)
Chief Creative Officer: Francesco Grandi
Group Creative Director: Randy Stein
Creative Director: Jacob Greer
Copywriter: Phil Gull
Art Director: Helen Giles
Director of Broadcast Production: Jaclyn Garfinkle
Co-Director Production: Alexandre Andre
Chief Strategy Officer: Jeremy Daly
VP, Group Strategy Director: Sarah Almond
Strategy Director: Maddie Pace
Managing Director TD: Sandi Truffen
VP, Group Account Director: Kristine Lafreniere
Account Director: Carly Andrews
Account Supervisor: Devin Ste. Marie
Creative Director, Montreal: Laurent Prud homme
Account Director, Montreal: Alexandra McGregor
Producer, Montreal: Linda Leroux
Copywriter, Montreal: Johan af Strom
Accordex (Production)
CEO: Richard Zakarian
Account Manager: Xavier Daoust
ThePub (Production Agency)
Creative Director: Rodger Eyre
Associate Creative Director: Jason Sweeney
Associate Creative Director: Kyle Scotland
Strategy Director: Mike Coulson
Senior Strategist: Aleeza Yermus
VP, Group Account Director: Shauna Paolucci
Account Director: Kendra Abel
Senior Project Manager: Emily Bekolay
Diamond (Influencer Agency)
Managing Director: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Group Account Director: Britt Garland
Producer: Aylin Türker
Director, Influencer Marketing: Erin Voth
Senior Influencer Strategist: Jill Neaven
Influencer Marketing Strategist: Maude Angers Lessard
Art Director: Kass Palter
Senior Copywriter: Will Fornuff
Unison (Media Agency)
Vice President, Media Planning: Megan Lubberts
Account Director, Media Planning: Sunny Gill
Manager, Media Planning: Daria Khudysheva
Supervisor, Media Planning: Ozgu Oztuna
Senior Media Planner: Ibtisam Dewan
Media Planner: Manjari Singh
Supervisor, OOH: Dexter Modeste
Supervisor, OOH: Arcie Gonzalez
Director, Social: Tanuj Joshi
Manager, Social: Jose Miguel San Juan Reyes
Public Relations
Award: Gold
Campaign: Nirvanna
Client: BMO
Agency: TBWA\Canada
When filmmakers organically wrote BMO into Nirvanna The Band The Show The Movie, we seized the cultural moment. We brought the parallel-universe concept into the real world via a glitching billboard, extending across social media and in-branch assets. The campaign proved that genuine cultural integration fundamentally changes how a generation sees a bank.
Credits:
Client: BMO
Client Credits:
Chief Marketing Officer & Head, Social Impact: Catherine Roche
Chief Brand Officer: Jennifer Carli
Director, Brand & Sponsorship Advertising: Danielle O’Hanley
Senior Marketing Manager, Brand & Sponsorships Advertising: Alexandra Sherwin
Agency: TBWA/ Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director: Joseph Vernuccio
Senior Art Director: Sanna Kula
Junior Copywriter: Meagan Frew
Chief Strategy Officer: Shelley Brown
Senior Strategist: Clair Parker
Media Agency:c UM
Media Agency Credits:
Supervisor, Media Planning: Ben Graham
Senior Buyer, Integrated Investments: Danish Khan
Byuer, Integrated Investments: Cristina Intzempelis
Award: Silver
Campaign: Living On Rewards
Client: TD Bank
Agency: Diamond
Living on Rewards challenged a content creator to survive a week using only TD Rewards Points, with audience engagement unlocking what she needed to survive. Could it change perceptions and turn Gen Z from point hoarders into everyday redeemers?
Credits:
AGENCY: Diamond (Toronto)
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig Mcintosh
Chief Creative Officer: Jaimes Zentil
SVP, Executive Creative Director: David Stevenson
Art Director: Alison MacVean
Copywriter: Max Neiman
Chief Strategy Officer: Lori Davison
Chief Operating Officer: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Account Director: Qandeel Piracha
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director, Influencer: Erin Voth
Senior Strategist, Influencer: Natalie Monaco
Strategist, Influencer: Manasi Mohoni
Junior Strategist: Taisiia Herasko
Head of Production, Video & Content: Mark Graham
Producer: Serena Harding
Freelance Editor: Jonathan Garofalo
Freelance Editor: Cam D’Andrade
CLIENT: TD Bank
Global Chief Marketing Officer: Maja Neable
Vice President, NA Marketing Strategy & Operations, Credit Cards, Loyalty, and Personal Lending: Cathy Kitchen
Associate Vice President, Integrated Marketing Planning, Consumer TDCT Cards and Lending: Ashley Martin
Associate Vice President, Marketing, Brand Strategy and Creative Core Brand: Sarah Green
Senior Group Marketing Manager, Creative Practice: Sarah Scholes
Senior Group Marketing Manager, Integrated Marketing Planning: Shoshi Levman
Marketing Manager, Integrated Marketing Planning: Roshni Oberoi
Marketing Manager, Creative Practice: Divya Murty
MEDIA: Starcom
Director, Media Planning: Christian Pereira
Manager, Media Planning: Vladimir AbouAssaly
Supervisor, Media Planning: Alessia Bolzon
Planner, Media Planning: Kartikay Joshi
Associate Director, Social: Danny Gill
Account Manager, Social: Cathy Lam
OOH PRODUCTION: DIVE (Toronto)
Global Partnership and Sales Lead: Maria Girimonte
Senior Campaign Manager: Bernice Domingo
Head of Production: Janey Lee
Co-Creative Lead: Andres Gomez
Co-Creative Lead: Hugo Nieto
Campaign Moderator: Constanza Labanca
TikTok Canada (Toronto)
Senior Marketing Manager: Nina Thomas
Brand Partnerships Manager: Curtis Weidner
Award: Bronze
Campaign: Turf Green
Client: TD Canada
Agency: Leo Toronto
When fans said TD’s bright green home-plate ad distracted from The Toronto Blue Jays broadcasts, TD listened and acted. Within days, it created Turf Green - a custom colour and texture designed to stand out by blending in, earning 3.1M impressions and fan-led praise.
Credits:
CREATIVE AGENCY: Leo Toronto
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
SVP, Group Business Director: Ravi Singh
VP, Brand Director: Scott Sloggett
Executive Creative Director: Michelle Spivak
Creative Director: Noah Feferman
Copywriter, ACD: Tom Mednick
Art Director, ACD: Yan Snajdr
Engagement Lead: Joshua Dick
Account Supervisor: Matthew Nasso
Director, Media Planning: Sunny Gill
Manager, Media Planning: Caitlin Pereira
CLIENT: TD
Vice President, North American Brand and Sponsorships: Michael Armstrong
Associate Vice President, Brand Strategy and Creative Practice: Sarah Green
Associate Vice President, Corporate Sponsorships: Leslie Blachford
Associate Manager, Sport Sponsorships: Jhoanna Flores
Sponsorship
Award: Gold
Campaign: Indigenous Playmakers
Client: Mastercard
Agency: McCann Canada
tbaMastercard turned its Leafs sponsorship into a platform for Indigenous small businesses by extending the team's multimillion-dollar IP to the community. The result was a first-of-its-kind retail activation for Indigenous businesses: The Playmaker Marketplace.
Credits:
Tentpole Credits
McCann
Jordan Doucette - CCO
Athina Lalljee – Creative Director
Benjamin Playford – Creative Director
Tyler Robitaille – Senior Art Director
Ishan Venkat – Senior Copywriter
Adil Abdel-Gabar – Senior Art Director
Roya Rutledge – Senior Copywriter
Matt Doran – Senior Copywriter
Bryan Howarth – Senior Art Director
Justin Tabakian – Senior Art Director
Jordan Finlayson – Senior Copywriter
AJ Jones – CSO
Josh Hansen - CSO
Roy Khachan – Senior Strategist
Emily MacLaurin-King – VP, Group Account Director
Jared Wall – VP, Sponsorship Consulting
Brandon Sellers – Account Director
Farida Shagara – Account Supervisor
Isabel Wilkins– Account Supervisor
Serena Davison – Account Executive
Brittney Kremer – Project Manager
Omnicom Productions
Jesse Reid-Smith – Senior Production Artist
Robert Segovia – Creative Direction
Chrystian Danucalov – Motion Graphics Editor
Pauline Nguyen – Project Manager
MASTERCARD
Shawna Miller - SVP, Marketing & Communications
Nisha Carcasole – VP, Consumer Marketing
Emilija Businskas – VP, Communications
Rosie McGregor- Director, Communications
Jackie Cormier – Manager, Consumer Marketing
Helena Wade – Manager, Communications
MLSE
Kirsten Maynard – Senior Manager, Global Partnerships
Peri Martin – Account Manager, Global Partnerships
Brian Bowman – Coordinator, Global Partnerships
Gwen Dymond - Associate Coordinator, Global Partnerships
Nicky Woodcock - Copywriter, Marketing
Angela Su - Senior Producer, Marketing
Hania Elakawy - Producer, Marketing
Shakiyl Cox - Account Production Lead, Marketing
\Karen Ganeshwarran - Art Director, Marketing
Graham Latchford - Manager, Media and Product Management
Emma Williamson - Associate Media Project Coordinator
Rebeca Ramirez - Manager, Media Integrations
CARAT
Carieanne Nickerson - SVP, Client Leadership
Sundas Rasool - Director, Client Leadership
Kseniia Sokolova - Digital Supervisor
Nisha Sharma - Digital Buyer
Jenny Hao - Media Planner
Hasan Khan - Digital Coordinator
WEBER
Dana Frank – Vice President, Client Experience
Alana Lipton – Vice President, Integrated Media Strategy
Elizabeth Clark Lau – Vice President, Social & Influencer
Megen Andersen - Vice President, Operations
Kimia Moslemi - Director, Integrated Media Strategy
Stephanie Magnan – Director, Client Experience
Brittany Tam – Senior Account Manager, Earned Media
Scarlet Schmetter – Manager, Influencer
Antonia Moga – Senior Associate, Earned Media
Tansy Hew - Senior Associate, Earned Media
Award: Silver
Campaign: Nirvanna
Client: BMO
Agency: TBWA\Canada
When filmmakers organically wrote BMO into Nirvanna The Band The Show The Movie, we seized the cultural moment. We brought the parallel-universe concept into the real world via a glitching billboard, extending across social media and in-branch assets. The campaign proved that genuine cultural integration fundamentally changes how a generation sees a bank.
Credits:
Client: BMO
Client Credits:
Chief Marketing Officer & Head, Social Impact: Catherine Roche
Chief Brand Officer: Jennifer Carli
Director, Brand & Sponsorship Advertising: Danielle O’Hanley
Senior Marketing Manager, Brand & Sponsorships Advertising: Alexandra Sherwin
Agency: TBWA/ Canada
Agency Credits:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama
Associate Creative Director: Joseph Vernuccio
Senior Art Director: Sanna Kula
Junior Copywriter: Meagan Frew
Chief Strategy Officer: Shelley Brown
Senior Strategist: Clair Parker
Media Agency:c UM
Media Agency Credits:
Supervisor, Media Planning: Ben Graham
Senior Buyer, Integrated Investments: Danish Khan
Byuer, Integrated Investments: Cristina Intzempelis
Award: Bronze
Campaign: Appfluencer
Client: BMO
Agency: TBWA\Canada
To resonate with Gen Z, BMO created the Appfluencer: an influencer, viral Canadian comedian Lisa Gilroy, who promoted BMO's app through real-life situations. Using authentic Gen Z moments—from freezing cards in Ubers to receiving app alerts about expiring free trials—instead of traditional banking marketing, BMO drove a 10% lift in purchase intent.
Credits:
Client: BMO
Client Credits:
Managing Director, Personal Banking & Lending: Mike Stean
Senior Marketing Manager: Jordan Woods
Senior Marketing Manager: Serene Zhou
Agency: TBWA/ Canada
Agency Credits:
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Mary Judges
Senior Strategist: Clair Parker
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jennifer Rossini
Associated Creative Directors: Joseph Vernuccio & Cody Sabatine
Group Account Director: Laura Yeo
Account Supervisor: Ankita Mondal
Account Executive: Shelly Avner
Sr. Broadcast Producer: Nikki Drakul
Production Company 1: UNTITLED
Production Company Credits:
Director: Aleysa Young
Executive Producer: Lexy Kavluk
Line Producer: Ian Fingland
Post Production Company (Editing): Saints Editorial
Production Company Credits:
Editor: Melanie Hider
Post Production Company (colour & VFX): Darling
Music/Sound Company: OSO Audio
Music/Sound Company Credits:
Founder & Creative Director: Daenen Bramberger
Producer: Lauren Dobbie
Media Agency: UM
Media Agency Credits:
VP, Client Business Partner: Sarah Fraser
Manager, Connections Planning: Stefani Ho
Media Assistant: Ellie Kim
TikTok
Executive Director: Kristin Izumi
Brand Partnerships Manager: Aoife Brady
Brand Building
Award: Gold
Campaign: Jeanne
Client: Les Producteurs de lait du Québec
Agency: LG2
"To remind Quebecers that the future of our dairy farms is here, we created a three-minute short film in collaboration with Oscar-nominated director Vincent René-Lortie.
The film tells the story of Jeanne, a modern-day dairy farmer whose journey we follow from birth to adulthood, through her ups and downs. It is a touching, universal story inspired by real-life testimonials gathered through conversations with local farmers."
Credits:
CREATIVE AGENCY: LG2
Executive Creative Direction: Marie-Ève Best
Creative Direction: François Sauvé
Copywriting: Olivier Giguère, Christian O’Brien
Art Direction: Colin Beaudin, Steve Pépin, Julie Poulin
Strategic Planning: Philippe Goudreault, Francis Mantha
Client Services: Andréa Fortin, Emilie Masse, Carl Milette, Eliane Coutu
Chief Creative Officers: Nicolas Baldovini, Josh Stein, Luc Du Sault
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Strategy: Stéfanie Forcier
Vice-President, Account Services: Karine Payette
CLIENT: Les Producteurs de lait du Québec
Marketing Director: Julie Gélinas
Senior Advertising Consultant: Sara Bujold
Marketing Agent: Alyssa Chapleau
PRODUCTION COMPANY: Denim
Producer: Mathieu Leduc, Carolan Grégoire, Emma Clark
Director: Vincent René Lortie
DOP: Alexandre Nour
POST-PRODUCTION COMPANY: Arketype
SOUND STUDIO: Circonflex
Engineering: Jonathan Doyon, Mathilde Langlois-Bettez
Music: Olivier Girard, François-Pierre Lue, Michael Daigle, Paul-Étienne Côté
MEDIA AGENCY: Touché!
Vice President, Strategy: Antoine Nguyen
Associate Director: Simon Wautier
Account Supervisor: Louis Chevallier
Strategic Assistant: Samuel Blais
PR AGENCY: TACT
Senior Director: Samuel Tremblay
Director: Vincent Fournier Gosselin
Senior Advisor: Andrée-Ann Déry
Advisor: Anne-Sophie Trihe
Award: Silver
Campaign: You Train. You Turkey.
Client: Turkey Farmers of Canada
Agency: Zeno Group Canada
Think Turkey changed what turkey meant to Canadians. By repositioning it from a seasonal tradition to high energy performance brand, You Train. You Turkey. unlocked new purchase occasions and drove real results for turkey farmers across Canada.
Credits:
Zeno Group Canada
Chief Creative Officer: Julie Georgas
Senior Planner: Tyler Murphy
Art Director: Edd Baptista
Creative: Andrew Bradley
Senior Copywriter: Sandeep Kogilwaimath
Media Strategy & Planning: Terri McBay
Account Team: Agathe Maillard, Josée Philips, Avery Tarek-Kaminker, Jessica Levett
Paid Media: Aliya Sayed, Koen Reynaert
CLIENT: Turkey Farmers of Canada
Director, National Marketing: Lisa Cadeau
CAMPAIGN PRODUCTION: Upshot Studios
Production: Eric Yealland
Award: Bronze
Campaign: Here's To The Squares
Client: Post Foods Canada Inc.
Agency: Diamond
Shreddies embraced its unchanged-since-1939 heritage, celebrating consistency in a category obsessed with innovation. The campaign moved the brand to fourth in market share, increased household penetration beyond target, and drove a 16% sales increase despite continued category decline.
Credits:
Diamond — Agency (Toronto, Canada)
Peter Ignazi — Chief Creative Officer
Anton Mwewa — Associate Creative Director
Hayley McOstrich — Associate Creative Director
Anton Mwewa — Art Director
Hayley McOstrich — Writer
Lori Davison — Chief Strategy Officer
Lorri MacDonald — Chief Operating Officer
Rebecca Flaman — Executive Vice President, Client Partner Colleen Kelly — VP, Group Account Director
Dimple Sahajwalla — Account Supervisor
Chloe MacAleese — Account Coordinator
Daniel Vink — Producer
Karlina Bear — VP, Strategy
Anna Petrova — Strategy Director
Mark Graham — Head of Production, Video & Content
Clarissa D'Costa — Production Designer
Post Foods Canada Inc. — Client (Toronto, Canada)
Mazen Sous — Senior Director, Commercial
Marilia D'Souza — Marketing Director, Canada
Amy Bernstein — Associate Marketing Director, Grocery
Dear Friend TV — Production Company (Toronto, Canada)
Anders Bundgaard — Director
Mark Chisholm — Partner, Executive Producer
Garth Collins — Partner, Managing Director
Saints Editorial — Editorial Company (Toronto, Canada) Cam Lasovich — Editor
Aidan Mcguire — Assistant Editor
Emily Mckay — Executive Producer
Darling VFX — Visual Effects Company (Toronto, Canada)
Kassi Bellamy — Colour
Eric Kingsbury — Colour Assist
Steve McGregor — Online Artist
Lee Nisar — Online Assistant
Stephanie Hickman — Executive Producer
Faith Clark — Producer
Grayson Music — Sound Design Company (Toronto, Canada)
Lowell Sostomi — Music / VO Direction
Eric Hulme — Engineer
Mike Bisanti — Sound Design
Clay Cornelius — Music Supervision
Jeff Milutinovic — Composer (Sting Adaptation)
Sharon Yokoyama — Senior Producer
Mekanism — Media Agency (Toronto, Canada)
Edore Evuarherhe — Media Director
Usman Imtiaz — Media Planner
Business & Brand Impact
Award: Gold
Campaign: KitKat Security Detail
Client: Nestlé Canada
Agency: Courage Inc
When the “KitKat Heist” blew up the internet, KitKat faced a challenge: how to own the moment in a sea of reactive brand posts. While every other brand posted about it, KitKat responded in real life. In Toronto, the next shipment of KitKat was delivered alongside a presidential-style convoy to make it heist-proof.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + Executive Producer: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Head of Strategy: Rami Dudin
Strategy Director: Derek Mollenhauer
Social Strategy Director: Alex Wapia
Group Creative Director, Writer: Hemal Dhanjee
Group Creative Director, Art Director: Steve Ierullo
Art Director: Arman Sadrzadeh
Copywriter: Loraya Hrynkiw
Art Director: Raha Bakhtiari
Sr. Copywriter: Zac Smith
Copywriter: Kushal Lalvani
Art Director: Aleguandra Vallejo
Social Media Specialist: Grace Lu
Group Account Director: Alex Karayannides
Account Director: Niharika Chadha
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
Talent + Traffic Manager: Catharine Piccioli
Producer: Rachel D’Ercole
CLIENT: Nestlé, KitKat Canada
Senior Vice President, CMO: Tracey Cooke
Vice President, Everyday Confectionery: Carm DaSilva
Senior Marketing Manager: Noel Spencer
Marketing Manager: Erin Reesor
Assistant Marketing Manager: Danielle Weiss
Social Media Marketing Specialist: Mackenzie Taylor
PRODUCTION: The Deli
Co-Founder; Managing Director: Kevin Saffer
Partner & Executive Producer: Ben Robinson
Executive Producer; Head Of Production: Cia Mellegers
Producer: Michael Ren
Art Director: Brendan Callaghan
Production Assistants: Randy Moore, Michael Race
Award: Silver
Campaign: Fridge Label
Client: MAG Mayonnaise
Agency: LG2
To challenge a 59% market leader, MAG launched The Fridge Label, a limited-edition packaging using NASA aerogel to keep mayonnaise cool for three hours outdoors. With zero paid media, this functional innovation generated 152 million organic impressions, doubled year-over-year sales and secured game-changing national listings at Walmart and Costco.
Credits:
CREATIVE AGENCY: LG2
CLIENT: Groupe MAG
PRODUCTION COMPANY: Nova Film
POST-PRODUCTION COMPANY: Nova Film
SOUND STUDIO: Circonflex
[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Josh Stein, Nicolas Baldovini, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Nicolas Boisvert
[Individual Credits - Agency - LG2]
CREATIVE DIRECTION: Luc Du Sault
COPYWRITING : Félix-Antoine Belleville
ART DIRECTION: Megan Plamondon
STRATEGIC PLANNING: Alexandre Normand
CLIENT SERVICES: Marie-Christine Huppé, Gabriella Côtes
AGENCY PRODUCTION: Noémie Beaudet-Centomo
MOTION DESIGN: Daniel Martinez-Mendoza
GRAPHIC PRODUCTION: Sylvain Grégoire
PROJECT MANAGEMENT, PRODUCTION: Julie Pichette
Public Relations : Kate Gouron, Marie-Ève Gionet, Clohé Boucher
[Individual Credits - Production Company - Nova Film
PRODUCER: Camille Perras, Anna Charbonney
DIRECTOR: David Poulin
DOP: Alex Nolet
[Individual Credits - Post-production Company - NOVA FILM
PRODUCER: Nova Film
EDITING: David Poulin, Louis-Philippe Gagné
COLORIZATION: Thomas D’Auteuil
SPECIAL EFFECTS: Yannick Maheux
[Individual Credits - Sound Studio - CIRCONFLEX
ENGINEERING: Dominic Cabana, René-Pierre Guérin
MUSIC: Circonflex
Award: Bronze
Campaign: The International Menu Heist
Client: McDonald's Canada
Agency: Cossette
Six fan-requested international items were finally coming to Canada — coveted because they were out of reach. A conventional "world-inspired menu" launch could dissolve exactly that. They had to feel special. Maybe even worth stealing. So McDonald's staged "The International Menu Heist", treating them as contraband stolen from around the world.
Credits:
Creative Agency: Cossette
Advertising Brand: McDonald’s Canada
Production Agency:
Circle Production
Nimiopere
No8 London
Sound:
Original Music (Beacon Street Studios)
Mix and Record: Berkeley Sound, La Majeure (Montréal)
Media Agency - OMD
PR Agency - Weber Shandwick
Packaging Agency: HAVI
Retail agency partners: IMS and Coates
Promotional Agency: TMS
McDonald’s
VP, CMO: Francesca Cardarelli
Director, Brand Strategy & Content: Rebecca Smart
Senior Manager, Marketing: Aryana Heit
National Marketing Supervisor: Moira Heaney
Marketing Manager - French National Campaigns: Andréanne Gilbert
Social Lead & Brand Manager: Nezariel Scott
Claire-Randall Consulting: Brenda Surminski
Cossette
Chief Creative Officer: Driscoll Reid
Chief Strategy Officer: Subtej Nijjar
Executive Creative Director: Andrew Chisholm
Executive Creative Director: Jason Hill
Executive Creative Director, Design: Jenna Anderson
Creative Director: Darya Klymenko
Creative Director: Stefan D’Aversa
Senior Copywriter: Zeina Samaha
Senior Designer: Alex Soltau
Executive Producer: Lindsay Hann
Executive Producer: Alix Ablaza
Print Producer: Mark Prole
Design Director: April Tran
Design Director: Robyn Hansen
Senior Designer: Luisa Bojaca
Content Creator: Melo Griffith
Group VP, Head of Strategy: Dan Cameron
Senior Strategy Director: Nicole Stanhope
Senior Strategy Director, Digital: Owen Garscadden
Senior Digital Strategist: Nico Vasarevic
Group Business Director: Terence Li
Business Director: Laryssa Li
Business Director: Mike Harris
Account Supervisor: Santana Symeonides
Account Supervisor: Jess Zujko
Account Supervisor: Tessa Giret
Account Supervisor: Magellan Jull
Circle Production
Director: Chris Balmond
Production Designer: Jesson Moen
Partner/Executive Producer: Karen Tameanko
Executive Producer: Laurence Payne
Line Producer: Andrew Graham
Director of Photography: Bryan Newman
Assistant Director: Marc Guspie
Production Manager: Alan Kuipers
Casting: Jigsaw Casting
Lead Food Stylist: Noah Witenoff
Assistant Food Stylist: Carol Brown
Wardrobe Stylist: Kate Day
Location Manager: Matt Cassils
Nimiopere
Editor: Steve Puhach
Assistant Editor: Bianca Bissada
Exec Producer: Jenna Edwards
Producer: Nicole Hann
No8 London
Exec Producer: Jordan Andreopoulos
Producer: April-Rae Hughes
Colourist: Jonny Tully
Colour Assist: Benita Kiliute
Colour Assist: Jamie Morgan
VFX Supervisor/Lead: Mark Robinson
2D Creative Director: Jim Allen
Flame Artist: Gavin Marler
Flame Artist: Rob Peacock
Flame Artist: Tobias Jones
Flame Artist: Shuen Zhou
MGFX Artist: Jay Fiaes
3D Creative Director: Kate Gabriel
CG Lead: Nicholas Smith
Flame Assist: Tahmid Mahmood
Flame Assist: Ben Barbrooke
Original Music (Beacon Street Studios)
Principal, Composer: Andrew Feltenstein
Principal, Composer: Danny Dunlap
Principal, Composer: John Nau
EP, Head of Production: Leslie DiLullo
Producer: Julia Giambona
Berkeley Sound
Creative Director: Jared Kumper
OMD
Chief Client Officer: Meredith Menkes
Group Director of Strategy: Logan Lindsay
Director of Strategy: Dustin Wilson
Associate Director of Strategy: Mikayla Smith
Strategy Supervisor: Jenny Kim
Strategist: Leah Luzano
Weber Shandwick
Vice President, Client Experience: Milena D’Agostino
Director, Integrated Media: Jesica Mikkila
Senior Manager: Carter Gibbins
Customer Experience & Shopper Marketing
Award: Gold
Campaign: Cancer Prevention Discounts
Client: Broadfork Produce
Agency: TANK Worldwide
Cancer Prevention Discounts transformed promotional packaging into a behavioural pricing system that embedded cancer prevention directly into the mechanics of retail. By translating medical evidence into familiar retail cues, it made healthier choices easier to understand – and easier to make.
Credits:
AGENCY: TANK Worldwide
Chief Creative Officer: Marty Martinez
Executive Creative Director: Sebastián Benítez González
Creative Director, Craft: Camilo Monzón Navas
Creative Director, Copy: Scott W. Gray
Creative Director, Art: Chris Paleczny
Associate Creative Director, Copy: Fran Aguilar Inzunza
Associate Creative Director, Art: Yuk Yin Szeto
Art Directors: Camilo Monzón Navas, William Niño, Valerie Sandoval
Copywriters: Sebastián Benítez González, Scott W. Gray, Fran Aguilar Inzunza, Mary Collier
Art Director, Visual Content: Maxence Schlenck
Head of Canadian Commercial: Christine Macdonald
Group Account Director: Nicolas Rouleau
Account Director: Jacqueline Carvalho
Senior Interactive Art Director, UI Design Lead: Alexandre Desjardins
Director Technology: Mike Nicosia
Production Lead: Marie-Michèle Lanoix
Creative Excellence Manager: Marion Mason
Director Social & Influencer: Stephanie Thuell
Social Media & PR Specialist: Kim Tran
EVP, Corporate Communications: Tara Mullins
CLIENT: Broadfork Produce
Founder, Broadfork Produce: Michael Wilson
SECONDARY CLIENT: Québec Cancer Foundation
General Manager, Québec Cancer Foundation: Marco Décelles
PHOTOGRAPHIC STUDIO: Raina + Wilson
Photographer: Wilson Barry
ANIMATION STUDIO: MOOCO Studio
POST-PRODUCTION STUDIOS: Latina, AdiosAdios
Founder, Latina Studio: Andres Moreno
Owner, AdiosAdios: Tomas Murphy
SOUND DESIGN STUDIO: Estudios Machina
General Manager, Estudios Machina: Camilo Lucena
TALENT AGENCY: Fuze Reps
Executive Producer, Fuze: Amanda MacInnis
MEDIA COMPANIES: Mindshare, Jungle Media
Media Planning Director, Mindshare: Jacqueline Murdoch
Media Director, Jungle Media: Marc Hamelin
PR COMPANY: Ogilvy Health PR
Managing Partner, Unbound: Natasha Aquin
Award: Silver
Campaign: Falling Coupons
Client: Dairy Queen
Agency: Publicis
Dairy Queen transformed Canada's autumn leaf season into an interactive shopper experience. Using a custom Snapchat AR Lens, Canadians could scan real fallen maple leaves to unlock an 85¢ Blizzard or free Shake. The campaign engaged more than 2.5 million Snapchatters and drove an 18% year-over-year increase in Blizzard and Shake sales.
Credits:
Creative Agency: Publicis Toronto
Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Chief Strategy Officer: Mary Chambers
EVP, Managing Director : Bobby Malhotra
EVP, Managing Director: Serene Gaspar
Creative Director: Emmanuel Obayemi
Senior Art Director: Pedro Minari Felippe
Senior Copywriter: Joseph Ruiz
SVP, Brand Lead: Shawna Hayman
Group Account Director: Silvia Parkinson
Account Director: Haleigh Magill
Account Supervisor: Rachel Senay
Group Strategy Director: Chris Whyte
Content Creator: Evan Chen
Content Creator: Timeia Buhra
Media Agency: DentsuX
Client: DQ Canada
VP, Marketing, DQ Canada: Candida Ness
Digital & Direct Marketing Sr Manager, DQ Canada: Cheryl Niziolomski
Award: Bronze
Campaign: Keycodes
Client: PepsiCo / Doritos
Agency: Edelman Canada
Eating Doritos while gaming is great, until crumbs hit your keyboard. The Doritos Key Codes website turns the gibberish you type while wiping crumbs off your keyboard into a unique promo code for a chance to win epic prizes.
Credits:
Judy John, Global CCO, Edelman, Canada
Anthony Chelvanathan, Global Creative Partner CCO, Edelman, Canada
Mike Lo Nam, Vice President, Creative Director, Art, Edelman, Canada
Svetlana Popova, Vice President, Creative Director, Copy, Edelman, Canada
Steve Persico, Freelance Writer, Edelman, Canada
Victoria Divalerio, Freelance Designer, Canada
Tom Hehir, CO- Chief Strategy Officer, Integrated Strategy, Edelman, United States
Benjamin Percifield, Director, Strategy, Edelman Canada
Chloe Letellier, Account Director, Digital, Edelman, Canada
Angie Lamanna, Senior Vice President, Brand, Edelman, Canada
Nikola Karimi, Senior Account Manager, Brand, Edelman, Canada
Ivana Musich, EVP, Head of Digital, Edelman, Canada
Tamara Sulliman, SVP, Head of Production & Creative Operations, Edelman, Canada
Emma Coates, Post Production and Production Coordinator, Edelman, Canada
Margo Hicks, Program Manager, Edelman, Canada
Richard Keating, Freelance Editor, Edelman, Canada
Rachel Genovese, Account Executive, Brand, Edelman, Canada
Gabe Mederos, Vice President, Creator Marketing, Edelman, Canada
Kirsty Ballard, VP, Strategy, Social & Content, Digital, Edelman, Canada
Alison Paine, Account Director, Creator Marketing, Edelman, Canada
Rachel Dove Feldman, Director of Content, Social and Content, Edelman, Canada
Michael Rosa, Content Creator/SAE, Social & Content, Edelman, Canada
Diana Wheatley, Executive Assistant, Edelman, Canada
Orla McNelis, Videographer / Editor, Edelman Canada
Suah Lee, Vice President, Performance Intelligence, Edelman DxI
Wibke Kupfernagel, Research Director, Edelman DxI
Shilpa Sharma, SVP, Primary Research Operations, Edelman DxI
Ana Velasquez, Senior Studio Producer, LatAm Studio, Edelman, Columbia
John Munoz, Job Animation/Edition Lead, LatAm Studio, Edelman, Columbia
Secondary Company Credits
BAM Strategy, a Level Agency, Digital Marketing Agency, Canada
OMD, Media Agency, Canada
TA2 Sound + Music, Audio Agency, Canada
SNDWRx, Radio Production, Canada
Engagement
Award: Gold
Campaign: KitKat Security Detail
Client: Nestlé Canada
Agency: Courage Inc
When the “KitKat Heist” blew up the internet, KitKat faced a challenge: how to own the moment in a sea of reactive brand posts. While every other brand posted about it, KitKat responded in real life. In Toronto, the next shipment of KitKat was delivered alongside a presidential-style convoy to make it heist-proof.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + Executive Producer: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Head of Strategy: Rami Dudin
Strategy Director: Derek Mollenhauer
Social Strategy Director: Alex Wapia
Group Creative Director, Writer: Hemal Dhanjee
Group Creative Director, Art Director: Steve Ierullo
Art Director: Arman Sadrzadeh
Copywriter: Loraya Hrynkiw
Art Director: Raha Bakhtiari
Sr. Copywriter: Zac Smith
Copywriter: Kushal Lalvani
Art Director: Aleguandra Vallejo
Social Media Specialist: Grace Lu
Group Account Director: Alex Karayannides
Account Director: Niharika Chadha
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
Talent + Traffic Manager: Catharine Piccioli
Producer: Rachel D’Ercole
CLIENT: Nestlé, KitKat Canada
Senior Vice President, CMO: Tracey Cooke
Vice President, Everyday Confectionery: Carm DaSilva
Senior Marketing Manager: Noel Spencer
Marketing Manager: Erin Reesor
Assistant Marketing Manager: Danielle Weiss
Social Media Marketing Specialist: Mackenzie Taylor
PRODUCTION: The Deli
Co-Founder; Managing Director: Kevin Saffer
Partner & Executive Producer: Ben Robinson
Executive Producer; Head Of Production: Cia Mellegers
Producer: Michael Ren
Art Director: Brendan Callaghan
Production Assistants: Randy Moore, Michael Race
Award: Silver
Campaign: #MainFlavourEnergy
Client: Unilever / Hellmann's
Agency: Edelman Canada
When Hellmann’s introduced Flavours, it wanted Gen Z to know that mayo was done being a background ingredient. So, it made legendary extra Jesse Heiman the unlikely face of an integrated campaign, giving both overlooked characters #MainFlavourEnergy.
Credits:
Judy John, Global Chief Creative Officer, Edelman
Anthony Chelvanathan, Global Creative Partner, CCO, Edelman, Canada
Natee Likitsuwankool, VP, Creative Director, Art Director, Edelman, Canada
Abeer Verma, VP, Creative Director, Writer, Edelman, Canada
Steve Persico, Creative Director, Writer, Freelance, Canada
Tom Hehir, Co-Chief Strategy Officer, Integrated Strategy, Edelman US
Tamara Sulliman, SVP, Head of Production & Creative Operations, Edelman Canada
Vannessa Spagnuolo, VP, Strategy, Edelman, Canada
Emma Coates, Post Production and Production Coordinator, Edelman, Canada
Ben Percifield, Director, Strategy, Edelman, Canada
Margo Hicks, Program Manager, Edelman Canada
Paul Skinner, Freelance Editor, Canada
Ivana Musich, Executive Vice President, Head of Digital, Edelman, Canada
Sara Rezaee, Head of Creator Marketing North America, Edelman, Canada
Charlotte Macgregor, Vice President, Connections Strategy, Digital, Edelman, Canada
Victoria Ungar, Account Director, Digital, Edelman, Canada
Anna Abraham, Senior Account Manager, Brand, Digital, Edelman Canada
Mitch Bell, Senior Vice President, Digital, Edelman, Canada
Jennifer Meehan, Executive Vice President, Brand, Edelman, Canada
Rachel Shore, Account Director, Creator, Edelman, Canada
Shae Pollock, Account Director, Earned, Edelman, Canada
Maddy Harris, Director of Strategy, Social & Content, Edelman, Canada
Danielle Bozinoff, Senior Account Director, Client Strategy, Edelman, Canada
Alex Evans, Senior Account Director, Digital, Edelman Canada
Sophie Johnston, Senior Account Executive, Digital, Edelman Canada
Stephanie Chai, Senior Account Executive, Creator, Edelman Canada
Jeene Sulaivany, Senior Account Executive, Brand, Earned Media, Edelman Canada
Olivia Lin, Senior Account Executive, Brand, Earned Media, Edelman Canada
Andrea Pilkington, Project Director, Edelman Canada
Bianca Farinacci, Freelance Strategist
Raphael Rochette, Senior Manager, Brand, QC Earned Media, Edelman Canada
Secondary Company Credits
Initiative, Media Agency, Canada
Oliver Agency, U-Studio, Social Media Agency, Canada
Feels Like Home, Production, Canada
TA2 Sound + Music, Audio Agency, Canada
Award: Bronze
Campaign: The Inside Job
Client: Pizza Hut Canada
Agency: Diamond
Pizza Hut hijacked the Blue Jays Home Opener by "smuggling" Hotdog Stuffed Crust into the fan experience without sponsorship. The stunt generated 183 million earned impressions, went viral, was featured on Saturday Night Live, and outperformed every official Blue Jays sponsor in online conversation.
Credits:
CLIENT — PIZZA HUT CANADA (TORONTO)
DANIEL MEYNEN — PRESIDENT & GENERAL MANAGER
JENNIFER LIGOTTI — CHIEF MARKETING OFFICER
DEVON LAWRENCE — MARKETING DIRECTOR
DANIELA DI VITO — FOOD INNOVATION MANAGER
PRIYANKA BHARDWAJ — BRAND MANAGER
AGENCY — DIAMOND
PETER IGNAZI — CREATIVE CHAIRMAN
CRAIG MCINTOSH — CHIEF CREATIVE OFFICER
JAIMES ZENTIL — CHIEF CREATIVE OFFICER
ANDREA ROMANELLI — CREATIVE DIRECTOR
JON TAYLOR — CREATIVE DIRECTOR
ANDREA ROMANELLI — ART DIRECTOR
JON TAYLOR — WRITER
KASS PALTER — CONTENT CREATION
BRONWYN ANDERSON — CONTENT CREATION
MARK GRAHAM — HEAD OF PRODUCTION, VIDEO & CONTENT
LEIA COMEGA — PRODUCER
LORI DAVISON — CHIEF STRATEGY OFFICER
ERIN BANTING — VP, STRATEGY, CONNECTIONS
ROBERTO AYALA GUTIERREZ — SENIOR DIGITAL STRATEGIST
SIERRA HUNTER — STRATEGIST & COMMUNITY MANAGER, DIGITAL
REBECCA FLAMAN — EVP, CLIENT PARTNER
COLLEEN KELLY — VP, CLIENT PARTNER
ALICE FORTUNIAK — ACCOUNT SUPERVISOR
CHLOE MACALEESE — ACCOUNT COORDINATOR
GIORDAN SORA — VP EXPERIENCES
ANTHONY SIMPSON — DIRECTOR, EXPERIENCES
MADDIE LOWEN — MANAGER, PRODUCTION
SHANNON HUNTER — DIRECTOR, INFLUENCER STRATEGY
NATALIE MONACO — SENIOR INFLUENCER STRATEGIST
MANASI SOHONI — INFLUENCER STRATEGIST
MIKE SMITH — VP PARTNERSHIPS
ACTIVATION VENDORS
TI GROUP — PRODUCTION
RONNY TAM CREATIVE — PRODUCTION
EVELYN BRAY PHOTOGRAPHY — PHOTOGRAPHY
CLIFFWORKS PRODUCTIONS — PRODUCTION
FULL CIRCLE PRODUCTIONS — PRODUCTION
SCORE PROMOTIONS — PROMOTIONS
Innovative Media
Award: Gold
Campaign: KitKat Security Detail
Client: Nestlé Canada
Agency: Courage Inc
When the “KitKat Heist” blew up the internet, KitKat faced a challenge: how to own the moment in a sea of reactive brand posts. While every other brand posted about it, KitKat responded in real life. In Toronto, the next shipment of KitKat was delivered alongside a presidential-style convoy to make it heist-proof.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + Executive Producer: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Head of Strategy: Rami Dudin
Strategy Director: Derek Mollenhauer
Social Strategy Director: Alex Wapia
Group Creative Director, Writer: Hemal Dhanjee
Group Creative Director, Art Director: Steve Ierullo
Art Director: Arman Sadrzadeh
Copywriter: Loraya Hrynkiw
Art Director: Raha Bakhtiari
Sr. Copywriter: Zac Smith
Copywriter: Kushal Lalvani
Art Director: Aleguandra Vallejo
Social Media Specialist: Grace Lu
Group Account Director: Alex Karayannides
Account Director: Niharika Chadha
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
Talent + Traffic Manager: Catharine Piccioli
Producer: Rachel D’Ercole
CLIENT: Nestlé, KitKat Canada
Senior Vice President, CMO: Tracey Cooke
Vice President, Everyday Confectionery: Carm DaSilva
Senior Marketing Manager: Noel Spencer
Marketing Manager: Erin Reesor
Assistant Marketing Manager: Danielle Weiss
Social Media Marketing Specialist: Mackenzie Taylor
PRODUCTION: The Deli
Co-Founder; Managing Director: Kevin Saffer
Partner & Executive Producer: Ben Robinson
Executive Producer; Head Of Production: Cia Mellegers
Producer: Michael Ren
Art Director: Brendan Callaghan
Production Assistants: Randy Moore, Michael Race
Award: Silver
Campaign: Falling Coupons
Client: Dairy Queen
Agency: Publicis
Dairy Queen turned fallen maple leaves into a nationwide media network. Using Snapchat AR, Canadians could scan real leaves to unlock rewards, transforming the physical environment into an interactive commerce channel. The campaign engaged more than 2.5 million users and increased Blizzard and Shake sales by 18% year over year.
Credits:
Creative Agency: Publicis Toronto
Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
Chief Strategy Officer: Mary Chambers
EVP, Managing Director : Bobby Malhotra
EVP, Managing Director: Serene Gaspar
Creative Director: Emmanuel Obayemi
Senior Art Director: Pedro Minari Felippe
Senior Copywriter: Joseph Ruiz
SVP, Brand Lead: Shawna Hayman
Group Account Director: Silvia Parkinson
Account Director: Haleigh Magill
Account Supervisor: Rachel Senay
Group Strategy Director: Chris Whyte
Content Creator: Evan Chen
Content Creator: Timeia Buhra
Media Agency: DentsuX
Client: DQ Canada
VP, Marketing, DQ Canada: Candida Ness
Digital & Direct Marketing Sr Manager, DQ Canada: Cheryl Niziolomski
Award: Bronze
Campaign: Cancer Prevention Discounts
Client: Broadfork Produce
Agency: TANK Worldwide
Cancer Prevention Discounts transformed promotional packaging into a behavioural pricing system that embedded cancer prevention directly into the mechanics of retail. By translating medical evidence into familiar retail cues, it made healthier choices easier to understand – and easier to make.
Credits:
Agency: TANK Worldwide
Client: Broadfork Produce
Secondary Client: Québec Cancer Foundation
Photographic Studio: Raina + Wilson
Animation Studio: MOOCO Studio
Post-Production Studios: Latina, AdiosAdios
Sound Design Studio: Estudios Machina
Talent Agency: Fuze Reps
Media Companies: Mindshare, Jungle Media
PR Company: Ogilvy Health PR
AGENCY: TANK Worldwide
Chief Creative Officer: Marty Martinez
Executive Creative Director: Sebastián Benítez González
Creative Director, Craft: Camilo Monzón Navas
Creative Director, Copy: Scott W. Gray
Creative Director, Art: Chris Paleczny
Associate Creative Director, Copy: Fran Aguilar Inzunza
Associate Creative Director, Art: Yuk Yin Szeto
Art Directors: Camilo Monzón Navas, William Niño, Valerie Sandoval
Copywriters: Sebastián Benítez González, Scott W. Gray, Fran Aguilar Inzunza, Mary Collier
Art Director, Visual Content: Maxence Schlenck
Head of Canadian Commercial: Christine Macdonald
Group Account Director: Nicolas Rouleau
Account Director: Jacqueline Carvalho
Senior Interactive Art Director, UI Design Lead: Alexandre Desjardins
Director Technology: Mike Nicosia
Production Lead: Marie-Michèle Lanoix
Creative Excellence Manager: Marion Mason
Director Social & Influencer: Stephanie Thuell
Social Media & PR Specialist: Kim Tran
EVP, Corporate Communications: Tara Mullins
CLIENT: Broadfork Produce
Founder, Broadfork Produce: Michael Wilson
SECONDARY CLIENT: Québec Cancer Foundation
General Manager, Québec Cancer Foundation: Marco Décelles
PHOTOGRAPHIC STUDIO: Raina + Wilson
Photographer: Wilson Barry
ANIMATION STUDIO: MOOCO Studio
POST-PRODUCTION STUDIOS: Latina, AdiosAdios
Founder, Latina Studio: Andres Moreno
Owner, AdiosAdios: Tomas Murphy
SOUND DESIGN STUDIO: Estudios Machina
General Manager, Estudios Machina: Camilo Lucena
TALENT AGENCY: Fuze Reps
Executive Producer, Fuze: Amanda MacInnis
MEDIA COMPANIES: Mindshare, Jungle Media
Media Planning Director, Mindshare: Jacqueline Murdoch
Media Director, Jungle Media: Marc Hamelin
PR COMPANY: Ogilvy Health PR
Managing Partner, Unbound: Natasha Aquin
Public Relations
Award: Gold
Campaign: KitKat Security Detail
Client: Nestlé Canada
Agency: Courage Inc
When the “KitKat Heist” blew up the internet, KitKat faced a challenge: how to own the moment in a sea of reactive brand posts. While every other brand posted about it, KitKat responded in real life.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + Executive Producer: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Head of Strategy: Rami Dudin
Strategy Director: Derek Mollenhauer
Social Strategy Director: Alex Wapia
Group Creative Director, Writer: Hemal Dhanjee
Group Creative Director, Art Director: Steve Ierullo
Art Director: Arman Sadrzadeh
Copywriter: Loraya Hrynkiw
Art Director: Raha Bakhtiari
Sr. Copywriter: Zac Smith
Copywriter: Kushal Lalvani
Art Director: Aleguandra Vallejo
Social Media Specialist: Grace Lu
Group Account Director: Alex Karayannides
Account Director: Niharika Chadha
PR Director: Natalia Banoub
PR Coordinator: Valerie Mettias
Talent + Traffic Manager: Catharine Piccioli
Producer: Rachel D’Ercole
CLIENT: Nestlé, KitKat Canada
Senior Vice President, CMO: Tracey Cooke
Vice President, Everyday Confectionery: Carm DaSilva
Senior Marketing Manager: Noel Spencer
Marketing Manager: Erin Reesor
Assistant Marketing Manager: Danielle Weiss
Social Media Marketing Specialist: Mackenzie Taylor
PRODUCTION: The Deli
Co-Founder; Managing Director: Kevin Saffer
Partner & Executive Producer: Ben Robinson
Executive Producer; Head Of Production: Cia Mellegers
Producer: Michael Ren
Art Director: Brendan Callaghan
Production Assistants: Randy Moore, Michael Race
Award: Silver
Campaign: #MainFlavourEnergy
Client: Unilever / Hellmann's
Agency: Edelman Canada
When Hellmann’s introduced Flavours, it wanted Gen Z to know that mayo was done being a background ingredient. So, it made legendary extra Jesse Heiman the unlikely face of an integrated campaign, giving both overlooked characters #MainFlavourEnergy.
Credits:
Judy John, Global Chief Creative Officer, Edelman
Anthony Chelvanathan, Global Creative Partner, CCO, Edelman, Canada
Natee Likitsuwankool, VP, Creative Director, Art Director, Edelman, Canada
Abeer Verma, VP, Creative Director, Writer, Edelman, Canada
Steve Persico, Creative Director, Writer, Freelance, Canada
Tom Hehir, Co-Chief Strategy Officer, Integrated Strategy, Edelman US
Tamara Sulliman, SVP, Head of Production & Creative Operations, Edelman Canada
Vannessa Spagnuolo, VP, Strategy, Edelman, Canada
Emma Coates, Post Production and Production Coordinator, Edelman, Canada
Ben Percifield, Director, Strategy, Edelman, Canada
Margo Hicks, Program Manager, Edelman Canada
Paul Skinner, Freelance Editor, Canada
Ivana Musich, Executive Vice President, Head of Digital, Edelman, Canada
Sara Rezaee, Head of Creator Marketing North America, Edelman, Canada
Charlotte Macgregor, Vice President, Connections Strategy, Digital, Edelman, Canada
Victoria Ungar, Account Director, Digital, Edelman, Canada
Anna Abraham, Senior Account Manager, Brand, Digital, Edelman Canada
Mitch Bell, Senior Vice President, Digital, Edelman, Canada
Jennifer Meehan, Executive Vice President, Brand, Edelman, Canada
Rachel Shore, Account Director, Creator, Edelman, Canada
Shae Pollock, Account Director, Earned, Edelman, Canada
Maddy Harris, Director of Strategy, Social & Content, Edelman, Canada
Danielle Bozinoff, Senior Account Director, Client Strategy, Edelman, Canada
Alex Evans, Senior Account Director, Digital, Edelman Canada
Sophie Johnston, Senior Account Executive, Digital, Edelman Canada
Stephanie Chai, Senior Account Executive, Creator, Edelman Canada
Jeene Sulaivany, Senior Account Executive, Brand, Earned Media, Edelman Canada
Olivia Lin, Senior Account Executive, Brand, Earned Media, Edelman Canada
Andrea Pilkington, Project Director, Edelman Canada
Bianca Farinacci, Freelance Strategist
Raphael Rochette, Senior Manager, Brand, QC Earned Media, Edelman Canada
Secondary Company Credits
Initiative, Media Agency, Canada
Oliver Agency, U-Studio, Social Media Agency, Canada
Feels Like Home, Production, Canada
TA2 Sound + Music, Audio Agency, Canada
Award: Bronze
Campaign: Let's Grab a Pint
Client: Nestlé Canada
Agency: Courage Inc
Häagen-Dazs reimagined “Can I buy you a pint?” for a generation drinking less but still looking to connect. By swapping beer for its iconic ice cream pint, the integrated campaign turned a familiar barroom invitation into a playful new social ritual—brought to life across film, print, social and a real-world activation.
Credits:
AGENCY: Courage
Dhaval Bhatt: Co-Founder & CCO
Joel Holtby: Co-Founder & CCO
Tom Kenny: Partner & CSO
Niki Sahni: Partner & President
Clair Galea: Partner & Executive Producer
Marilou Aubin: Partner & ECD (MTL)
Domenique Raso: CD, Writer
Zac Smith: Senior Writer
Raha Bakhtiari: Art Director
Zeina Elshurafa: Art Director
Marc-André Lafrance: Writer (MTL)
Sydney Price: Senior Producer
Alex Karayannides: Group Account Director
Niharika Chadha: Account Director
Elyse Vander Ende: Account Supervisor
Brianna McEwen-Jones: Account Supervisor
Zoe Fetsis: Account Executive
Sacha Komorowski: Account Director
Rami Dudin: Head of Strategy, Toronto
Natalia Banoub: Director, PR
CLIENT: Häagen-Dazs, Nestle Canada
Tracey Cooke: SVP Marketing & Communications
Lina Benkhaldoun: Marketing Director
Parisa Nadimkhah: Marketing Manager
Erin Reesor: Assistant Marketing Manager
Helya Nematkhah: Assistant Marketing Manager
Katherine Fera: Leader, Media & Communications
FILM PRODUCTION: The Salmon
We The Grimshaws: Directors
Natalia Winardi: Executive Producer
Jeff Darragh: Line Producer
Jeff Cowan: Assistant Director
Tico Poulakakis: Director of Photography
Christie Greyerbiehl: Production Designer
Nicole Young: Food Stylist
CASTING: Jigsaw Casting
OFFLINE EDIT: Courage
Marcus Barrie: Senior Editor
Parker Wales: Producer
TRANSFER + ONLINE: Alter Ego
Hilda Pereira: Executive Producer
Andrew Tavares: Senior Producer
Lily Henry: Colourist
Vika Svishchova: Colour Assistant
Eric Perrella: VFX Artist
Marshal Aguis: VFX Assistant
Alyssa Glousher: VFX Assistant
AUDIO: Berkeley Inc.
MEDIA: Omnicom Media Canada
Kristin Hand: Senior Director, Connections Planning
Emily Elliot: Supervisor, Connections Planning
Jason Lagance: Manager, Connections Planning
Connections Planning
Sponsorship
Award: Gold
Campaign: #MainFlavourEnergy
Client: Unilever / Hellmann's
Agency: Edelman Canada
When Hellmann’s introduced Flavours, it wanted Gen Z to know that mayo was done being a background ingredient. So, it made legendary extra Jesse Heiman the unlikely face of an integrated campaign, giving both overlooked characters #MainFlavourEnergy.
Credits:
Judy John, Global Chief Creative Officer, Edelman
Anthony Chelvanathan, Global Creative Partner, CCO, Edelman, Canada
Natee Likitsuwankool, VP, Creative Director, Art Director, Edelman, Canada
Abeer Verma, VP, Creative Director, Writer, Edelman, Canada
Steve Persico, Creative Director, Writer, Freelance, Canada
Tom Hehir, Co-Chief Strategy Officer, Integrated Strategy, Edelman US
Tamara Sulliman, SVP, Head of Production & Creative Operations, Edelman Canada
Vannessa Spagnuolo, VP, Strategy, Edelman, Canada
Emma Coates, Post Production and Production Coordinator, Edelman, Canada
Ben Percifield, Director, Strategy, Edelman, Canada
Margo Hicks, Program Manager, Edelman Canada
Paul Skinner, Freelance Editor, Canada
Ivana Musich, Executive Vice President, Head of Digital, Edelman, Canada
Sara Rezaee, Head of Creator Marketing North America, Edelman, Canada
Charlotte Macgregor, Vice President, Connections Strategy, Digital, Edelman, Canada
Victoria Ungar, Account Director, Digital, Edelman, Canada
Anna Abraham, Senior Account Manager, Brand, Digital, Edelman Canada
Mitch Bell, Senior Vice President, Digital, Edelman, Canada
Jennifer Meehan, Executive Vice President, Brand, Edelman, Canada
Rachel Shore, Account Director, Creator, Edelman, Canada
Shae Pollock, Account Director, Earned, Edelman, Canada
Maddy Harris, Director of Strategy, Social & Content, Edelman, Canada
Danielle Bozinoff, Senior Account Director, Client Strategy, Edelman, Canada
Alex Evans, Senior Account Director, Digital, Edelman Canada
Sophie Johnston, Senior Account Executive, Digital, Edelman Canada
Stephanie Chai, Senior Account Executive, Creator, Edelman Canada
Jeene Sulaivany, Senior Account Executive, Brand, Earned Media, Edelman Canada
Olivia Lin, Senior Account Executive, Brand, Earned Media, Edelman Canada
Andrea Pilkington, Project Director, Edelman Canada
Bianca Farinacci, Freelance Strategist
Raphael Rochette, Senior Manager, Brand, QC Earned Media, Edelman Canada
Secondary Company Credits
Initiative, Media Agency, Canada
Oliver Agency, U-Studio, Social Media Agency, Canada
Feels Like Home, Production, Canada
TA2 Sound + Music, Audio Agency, Canada
Award: Silver
Campaign: Sleeman Real Ones
Client: Sleeman Breweries
Agency: Heads+Tales
Sleeman redefined golf sponsorship by celebrating the sport's ultimate "Real Ones" - its caddies. Partnering with legendary caddie Dave Markle, the campaign delivered authentic fan experiences, generated 18M+ earned impressions, increased purchase intent by 37%, and boosted overall brand perception by 44%.
Credits:
Sleeman Breweries
Holly Davidson: National Brand Manager
Ally MacDonald: Brand Manager
Heads+Tales
Co-Founder and Co-CEO: Amanda Shuchat
Senior Director: Natalie Tanz
Senior Account Manager: Alicia Oliveri
Account Executives: Sadie Boyes , Elora Saha
ONE23WEST
CD / Writer: Kyle Waye
CD / Art Director: Jake Bundock
French CD / Writer: André Paradis
MD, VP: Caroline Howson
Account Director: Nevena O’Sullivan
Producer: Lorrie Zwer
Award: Bronze
Campaign: Cherish the Good - Full Circle
Client: General Mills
Agency: Cossette
Full Circle transformed Cheerios’ long-standing Team Canada partnership into a deeply personal story of inspiration. For nearly three decades, Cheerios’ iconic boxes have featured Canadian Olympians including women’s hockey player Cassie Campbell in 2002, just before Team Canada won gold in Salt Lake City. Marie-Philip Poulin has credited that team and that game with inspiring her Olympic dream. Years later, she went from seeing Cassie on a Cheerios box to appearing on one herself, bringing the story full circle and showing how Cheerios helps pass Team Canada Olympic inspiration from one generation to the next.
Credits:
General Mills
Brand Lead: Marianella Aguilera- Creative and Marketing
Excellence Manager: Shelly Bruch- BX Manager, Brand
Partnerships: Jenny Chaisson- Director, Creative & Marketing
Excellence: Lisa Nanakdewa - Director, BUL
Cereal BU & CME: Anushka Gilani-Sr. Brand Manager, Cereal BU
Cossette:
Creative Direction: Patrick Michaud
Lead Creative Team: Jessica Fecteau (AD), Steven Morie (CW)
Creatives: Anne-Claude Chénier, François-Julien Rainville, Laurence Oliva, Benoit Cyr, Edith Landry-Michaud
Account Services: Nadja Décarie, Nicolas Girault, Ariane Landry, Marc Angelini, Émilie Soutière, Jasmine Joncas
Strategy: Judikaela Auffrédou, Robyn Hutman, Matéo Morin
Agency Producer: Vicki Gagnon, Marie-Claude Francoeur, Anne-Andrée Benoît
UM (Media Agency)
Eloise Bissonnette - Director, Connections Planning
Juliana Diaz - Sr Planner, Connections Planning
Nancy Asselin - Director, Integrated Investments
Business & Brand Impact
Award: Gold
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCann Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits:
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Award: Silver
Campaign: Giving Blood Feels Like...
Client: Canadian Blood Services
Agency: Diamond
Canadian Blood Services redefined donor recruitment by focusing on the emotional rewards of giving. Through immersive storytelling and experiences, the campaign increased blood bookings by 38%, plasma bookings by 131%, generated 33 million earned impressions, and advanced its goal of one million new donors by 2030.
Credits:
CLIENT: CANADIAN BLOOD SERVICES
VP, Donor Engagement & Corporate Reputation: Ron Vezina
Director, Integrated Marketing: Moira Macintosh
Associate Director, Marketing, Strategy & Activation: Kimberly Shaughnessy
Associate Director of Brand & Creative: Mary James Fisher
GTM, Marketing Manager: Jana Swedburg
AGENCY: DIAMOND
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig McIntosh
Chief Creative Officer: Jaimes Zentil
Associate Creative Director: Hayley McOstrich
Associate Creative Director: Anton Mwewa
Writer: Hayley McOstrich
Art Director: Anton Mwewa
Head of Production, Video & Content: Mark Graham
Executive Producer: Haley Stefan
Chief Strategy Officer: Lori Davidson
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director: Anna Petrova
Managing Director: Rebecca Flaman
VP, Group Account Director: Colleen Kelly
Group Account Director: Blair Weyersberg
Account Executive: Carly Gilpin
Director, Production Design: Brenna Preston
Senior Production Designer: Clarissa D’Costa
Motion Designer: Kirill Popov
Intermediate Designer: Leslie Couto
PRODUCTION COMPANY: OPC PRODUCTION
Director: Nick Ball
Executive Producer: Harland Weiss
Producer: Katarina Ireland
First Assistant Director: Nathan Valente
Production Manager: Andrew Powe
Director of Photography: David Foulkes
Digital Imaging Technician: Kelly Fenning
Focus Puller: Jeff Sayle
Gaffer: Chris Rumak
Key Grip: John Dryden
Hair | Make Up: Shannon Reynolds
Production Designer: Jo Carkner
Choreographer: Jesse Kovarsky
CASTING: LAGOD CASTING (LOS ANGELES, USA) & JIGSAW (TORONTO)
VFX, ONLINE: UNTOLD STUDIOS
Executive Producer: Nathan Hoad
Creative Director/VFX Supervisor: Toya Drechsler
CG Supervisor: Connor Butler
Senior Compositor: Kitto Pujan Chheda
Compositor: Patrick Reilly
Compositor: Bala Sai Vamsi
Compositor: Manga Rao
Finishing Artist: West Sarokin
Finishing Artist: Warren Gebhardt
VFX Producer: Daniel Beldy
VFX Producer: Sherilyn Martin
Production Coordinator: Priscilla Beck
COLOUR: TIME BASED ARTS (LONDON, UNITED KINGDOM)
Colourist: Simone Grattarola
Colour Assistant: Aiden Tobin
Colour Assistant: Esther Woodbridge
Colour Assistant: Tom Matthews
Executive Producer: Dan Kreeger
DIGITAL FILM PROCESSORS: CINELAB (BOSTON, UNITED STATES)
SOUND DESIGN/MIX: STARE CRAZY & PIRATE SOUND
STARE CRAZY
Sound Design and Mix (Video): Stare Crazy
Music Editor / Mixer: Jonathan Dreyfus
Sound: Alex Parker
Award: Bronze
Campaign: Buckley's Awful Alarm Clock
Client: Haleon
Agency: Saatchi & Saatchi Canada
To help with the launch of a new nighttime formula, Buckley's built the awful alarm clock. Programmed with 30 custom awful sounds, this clock was designed to wake users up from the deep, medicated sleep that can only come from an effective nighttime medicine.
Credits:
Executive Creative Director: Rob Gendron
Associate Creative Director, Copywriter: Luke Skinner
Associate Creative Director, Art: Jonathon Ciordas
Fabricator/Technical Director: Hugh Elliott
Creative Technologist: Liam Moore
Audio Director: Spencer Hall
Audio Engineer: Adam Esker
Producer: Andreas Doerig
Managing Director: John McCarter
Account Executive: Muskaan Bajwa
Head of Strategy: Samantha Francis
Engagement
Award: Gold
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCann Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits:
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Award: Silver
Campaign: Big Fucking Deal
Client: Casey House
Agency: Bensimon Byrne/Narrative XPR
Casey House’s Big Fucking Deal asked Canadians to engage with HIV differently, not as a standalone diagnosis, but as part of a bigger web of stigma, instability, and inequity. Built around a film grounded in lived experience, the campaign drove record views, national attention, and powerful public response.
Credits:
AGENCY: Bensimon Byrne
Chief Creative Officer: Joseph Bonnici
Executive Creative Director: Gints Bruveris
Creative Director: David Mueller
Art Director: Diana D’Alesio
Writer: Justin Ross
Senior Producer: Katie Link
VP, Group Business Lead: Will Dell
Business Lead: Skye Gandy
Associate Media Director: Zeenat Asif
Project Manager: Ginifsa De La Cruz
PR: Narrative XPR
VP, Narrative: Rohini Mukherji
Account Directors: Sheri Clish, Ashley Belfast
Senior Account Manager: Suneera Singh
Account Coordinator: Céline Brown
Executive Creative Director: Jessie Sorell
Art Director: Devin McGregor
Designer: Esther Wong
Director, Experiential: Jaclyn Kirk
XM Account Coordinator: Eden Barwell
PRODUCTION: Folktale Films
Director: Hubert Davis
Executive Producers: Tom Evelyn, Nicholas Taylor, Reuben Taylor
Producer: Erik Wilson
Director of Photography: Daniel Grant
1st Assistant Director: Jeff Cowan
1st Assistant Camera: Chris Reilly
2nd Assistant Camera: Marty Monette
Wardrobe Designer: Alexandra Busgang
Hair & Makeup: Cathyann Cuthbert
Production Designer: Jenna Allain
Location Manager: Alex Panavas
EDITORIAL
Editor: Ashton Lewis
Post Producer: Katie Link
COLOUR: DarlingVFX
Colourist: Patrick Samaniego
Colour Assistant: Eric Kingsbury
Post Producer: Faith Clark
Executive Post Producer: Kristen Van Fleet
VFX / FINISHING: DarlingVFX
Lead VFX Artist: Steve McGregor
VFX Assistant: Lee Nisar
VFX Producer: Faith Clark
Executive Post Producer: Kristen Van Fleet
AUDIO: Berkeley Inc.
Original Music Composition: Berkeley Inc.
Sound Design & Mix: Berkeley Inc.
Creative Director: Jared Kuemper
Producer: Julia Vasiliev
Engineer: Tyler Young
Assistant Engineer: Adrian Morningstar
Award: Bronze
Campaign: Vision Made Possible
Client: Johnson & Johnson
Agency: Narrative XPR
Johnson & Johnson Vision relaunched its Vision Made Possible platform with actress and menopause advocate Naomi Watts, spotlighting the overlooked link between healthy aging and eye care. The campaign reframed the comprehensive eye exam as self-care for women 40+, generating more than 431M earned media impressions.
Credits:
Narrative XPR
Chief Creative Officer: Meredith Klapowich
Managing Director: Cathy Mitchell
Executive Creative Director: Debbie Chan
Vice Presidents: Stefania Yarhi, Rohini Mukherji
Senior Director, Editorial Services: Jaclyn Tersigni
Art Director: Devin McGregor
Copywriters: Talal Itani, Sophia Wilby
Account Director: Ashley Belfast
Senior Account Manager: Samantha Schneider
Account Manager: Aaron Short
Associate Account Manager: Josie Akyeampong
CLIENT TEAM
Senior Director, Global Communications & Public Affairs: Michelle Parker
Senior Manager, Global Communications: Allison Wedekind
Senior Manager, Public Relations: Erin Farley
Sr. Manager, Communications & Public Affairs: Lauren Palmieri
Manager, Creative Content & Communications: Alexis Gandy
Innovative Media
Award: Gold
Campaign: Cancer Prevention Discounts
Client: Broadfork Produce
Agency: TANK Worldwide
Cancer Prevention Discounts transformed promotional packaging into a behavioural pricing system that embedded cancer prevention directly into the mechanics of retail. By translating medical evidence into familiar retail cues, it made healthier choices easier to understand – and easier to make.
Credits:
COMPANY CREDITS
Agency: TANK Worldwide
Client: Broadfork Produce
Secondary Client: Québec Cancer Foundation
Photographic Studio: Raina + Wilson
Animation Studio: MOOCO Studio
Post-Production Studios: Latina, AdiosAdios
Sound Design Studio: Estudios Machina
Talent Agency: Fuze Reps
Media Companies: Mindshare, Jungle Media
PR Company: Ogilvy Health PR
INDIVIDUAL CREDITS
Chief Creative Officer: Marty Martinez
Executive Creative Director: Sebastián Benítez González
Creative Director, Craft: Camilo Monzón Navas
Creative Director, Copy: Scott W. Gray
Creative Director, Art: Chris Paleczny
Associate Creative Director, Copy: Fran Aguilar Inzunza
Associate Creative Director, Art: Yuk Yin Szeto
Art Directors: Camilo Monzón Navas, William Niño, Valerie Sandoval
Copywriters: Sebastián Benítez González, Scott W. Gray, Fran Aguilar Inzunza, Mary Collier
Art Director, Visual Content: Maxence Schlenck
Head of Canadian Commercial: Christine Macdonald
Group Account Director: Nicolas Rouleau
Account Director: Jacqueline Carvalho
Senior Interactive Art Director, UI Design Lead: Alexandre Desjardins
Director Technology: Mike Nicosia
Production Lead: Marie-Michèle Lanoix
Creative Excellence Manager: Marion Mason
Director Social & Influencer: Stephanie Thuell
Social Media & PR Specialist: Kim Tran
EVP, Corporate Communications: Tara Mullins
Founder, Broadfork Produce: Michael Wilson
General Manager, Québec Cancer Foundation: Marco Décelles
Executive Producer, Fuze: Amanda MacInnis
Media Planning Director, Mindshare: Jacqueline Murdoch
Media Director, Jungle Media: Marc Hamelin
Managing Partner, Unbound: Natasha Aquin
Photographer: Wilson Barry
Founder, Latina Studio: Andres Moreno
General Manager, Estudios Machina: Camilo Lucena
Owner, AdiosAdios: Tomas Murphy
Award: Silver
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCann Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits:
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Award: Bronze
Campaign: Buckley's Awful Alarm Clock
Client: Haleon
Agency: Saatchi & Saatchi Canada
To help with the launch of a new nighttime formula, Buckley's built the awful alarm clock. Programmed with 30 custom awful sounds, this clock was designed to wake users up from the deep, medicated sleep that can only come from an effective nighttime medicine.
Credits:
Executive Creative Director: Rob Gendron
Associate Creative Director, Copywriter: Luke Skinner
Associate Creative Director, Art: Jonathon Ciordas
Fabricator/Technical Director: Hugh Elliott
Creative Technologist: Liam Moore
Audio Director: Spencer Hall
Audio Engineer: Adam Esker
Producer: Andreas Doerig
Managing Director: John McCarter
Account Executive: Muskaan Bajwa
Head of Strategy: Samantha Francis
Public Relations
Award: Gold
Campaign: Where Hope Lives
Client: Safehaven Toronto
Agency: The Local Collective
Safehaven created Where Hope Lives, a board game that helps families practice inclusion with children with medical complexity. The campaign generated 26 million earned media impressions, exceeded its target by 5.2X, drove a 252% lift in store traffic, increased donations 235% year over year and introduced nearly 18,000 children to inclusive play.
Credits:
CLIENT: Safehaven Toronto
ADVERTISING AGENCY: The Local Collective, Toronto, Canada
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Design: Omar Morson
Designer: Omar Morson
Art Director: Siobhan Skene
Copywriter: Tori Bradbrook
Account Director: Val Traitses
Account Executive: Shea McNeely
Illustrator: Kathleen Fu
PR AGENCY: Heads + Tales
MEDIA AGENCY: M&K Media
Award: Silver
Campaign: NARCAN - Anyone, Anywhere
Client: Emergent BioSolutions Inc.
Agency: Proof Strategies Inc.
Emergent launched a campaign to help Canadians see themselves and their families in the reality of the opioid crisis and understand the importance of being prepared to act. Through immersive storytelling and lived-experience narratives, the campaign fostered meaningful emotional connections, increased awareness of opioid poisoning risks, and highlighted the critical role of NARCAN® Nasal Spray in emergency response.
Credits:
VP: David Mircheff
Account Directors: Aaron D’Souza, Alexandra Valcour, Emily Wilch
Creative Director: Sarah Cody
Creative: Lina Vitkauskas, Adam Zarudny, Ryan Walton, Jordy Fujiwara
Media: Connor Scallon, Matt Naftolin
Consultant: Rachael Gallant
Measurement: Rob Clark
Award: Bronze
Campaign: Hologic: Early Detection Saves Lives
Client: Hologic Inc.
Agency: GCI Canada
Canada’s provincial governments have lowered the age for publicly funded breast cancer screening. Yet, uptake has been devastatingly slow. Recognizing the importance of getting women to screen, Hologic & GCI Canada partnered to launch an awareness campaign that starkly illustrated the contrast between early detection and delayed action.
Credits:
National Business Manager, Breast & Skeletal Health, Hologic: Connor BlairSenior Vice President, GCI Canada: Alissa Von Bargen - Associate Design Director, GCI Canada: Christine Cater - Senior Consultant, GCI Canada: Amrinder Marwah
Brand Building
Award: Gold
Campaign: Mike chez RONA
Client: RONA
Agency: Sid Lee
RONA didn’t just launch a campaign; it reclaimed its place and relevance in Quebec culture and broke expectations of the category. By turning Mike chez RONA into a true local icon, we reignited trust, sparked Mike-mania (that continues today) and drove real business impact: +53% top-of-mind with PROs, +29% web visits and 110M Earned impressions.
Credits:
AGENCY: Sid Lee
Global President and CEO: Marie-Lise Campeau
President and Chief Creative Officer, North America: Johan Vakidis
Executive Creative Director: David Allard
Creative Director: David Lambert
Art Director: Christian Jomphe
Art Director: Félix-Antoine Brunet
Copywriter: Simon Blaquière
Copywriter: Olivier Goulet-Lafond
Copywriter: Quentin Fachon
VP, Accounts Services: Thalie Poulin
Account Director: Valérie Roy
Acount Executive: Gabrielle Crépeau-Hubert
Account Director: Sylvie Crête
Acount Executive: Laurence Dallaire
North America Strategy Lead: Shereen Ladha
Strategy Director: Chloe Hutchison
Head of Strategy: Jean-Claude Kikongi
Strategist: Nicolas Dumitru
Executive Producer: Vanessa Gervais
Executive Producer: Marie-Soleil Patry
Producer: Alexandra Michaud
Producer: Joannie Tellier
Post-production Producer: Philippe Tremblay-Perrin
Production Coordinator: Emma Rozenblum
Content Manager: Amélie Duplessis-Tellier
Director, PR and Influence Marketing: Laetitia Harty
Account Manager, PR and Influence Marketing: Émilie Perreault
CLIENT: RONA
Chief Digital and Marketing Officer: Catherine Laporte
Senior Director, Brand Marketing: Jacynthe Prince
Head, Brand Marketing, Advertising and Influence Marketing: Myriam Bernier
Marketing Specialist, Brands and Advertising: Veronique Legault
Head of Media and Brand Strategy, Marketing: Louis-Philippe Charland
Media Strategy Specialist, Marketing: Nathalie Mahé
Social Media and Influence Marketing Advisor: Caroline Hurtubise
PRODUCTION COMPANY: Cinélande
Director: Didier Charette
Executive Producer: Sophie Gérard
Offline Editor: Olivier Guillemette
POST-PRODUCTION COMPANY: Arketype
Online Editing and Color Grading: Arketype
SOCIAL MEDIA AGENCY: Substance
MEDIA AGENCY: Cossette Média
Associate Vice President, Strategy: Laurence Laperrière
Account Supervisor: Marc-Antoine Lavallée
Media Planner: Anastasiya Matuk
Media Planner: Christophe Remillard
Group Director, Activation and Investment: Isabelle Fournier
Digital Activation: Christophe Grimard
Digital Activation: Rémi Turenne
Digital Activation: Doria Khouri
Digital Activation: Joseph Ghanem
Digital Activation: Valentina Rodriguez Bonilla
OOH Buyers: Leslie Langlet
OOH Buyers: César Herbreteau
OOH Buyers: Paco Garcia
Award: Silver
Campaign: Get Serious About Sleep
Client: Sleep Country
Agency: Publicis
Get Serious About Sleep helped Sleep Country evolve from mattress retailer to sleep authority, strengthening consideration and shifting brand perceptions in a declining category by reframing how Canadians think about sleep.
Credits:
Agency: Publicis Toronto
Chief Creative Officer: Vinicius Dalvi
Creative Director: Emmanuel Obayemi
ACD, CW: Peter Sreckovic
ACD, AD: Devon Clarke
Designer: Myah Wills
EVP Managing Director: Bobby Malhotra
EVP Managing Director: Serene Gaspar
SVP Managing Director of Razorfish and Digital Research and Planning: Rylee Strachan
VP, Brand Director: Eva Marley
Account Supervisor: Mahrukh Ali
VP, Brand Director: Aniesha Farrington
Strategy Director: Andrew Markowiak
Project Manager: Cyrus Man
VP Broadcast Production: Pam Portsmouth
Senior Producer: Nicole Andrisevic
Agency: Publicis Montreal
EVP Managing Director: Camille Fortier-Jordan
VP, Account Service: Audrey Dignard
Account Supervisor: Laurence Veillette
VP, Strategy: Simon Bedard
Creative Director: Jean-Francois Da Sylva-LaRue
ACD, CW: Antoine Leclerc
ACD AD: Thomas Li Vigni
Media Company : Kingstar Media
Production Company : Partners Film
Audio House : Grayson Music
PR Agency : North Strategic
Award: Bronze
Campaign: Writer's Room
Client: Skip The Dishes
Agency: Courage Inc
Great movies need conflict. Skip removes it. So Skip put Seth Rogen and Evan Goldberg in a writers’ room where every blockbuster idea collapsed the moment delivery became too convenient. “Writers Room” generated 35% increase in monthly order volume.
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + CSO: Tom Kenny
Partner + President: Niki Sahni
Partner + Executive Producer: Clair Galea
Head of Strategy: Rami Dudin
Managing Director: Saloni Wadehra
Associate Creative Director: Matt Miller
Associate Creative Director: Tommy Yong
Art Director: Sammy Lo
Copy Writer: Emma Lorenzi
Senior Producer: Sarah Moen
Account Supervisor: Emily Broad
Account Executive: Jordan McConnell
Account Coordinator: Nikeisha Selva
Senior Social Media Manager: Oliver O’Brien
Content Creator: Shahnoor Ijaz
PR Director: Natalia Banoub
Assistant Producer: Stella MacQueen
CLIENT: Skip
Vice President, Marketing: Rachel MacAdam
Director Brand & Partnerships: Amy Gaertner
Head of Creative, Brand & Content: Phil Sylver
Associate Director, Brand Promotions & Sponsorships: Bethany Skelton
Senior Producer: Cory Bell
Social Media Manager: Avery Hoffman
Manager, Brand & Promotions: Alessia Budaci
Associate Creative Director: David Kotschorek
Associate Creative Director: Trevor Tuminski
Head of Engagement & Value Proposition: Erin McGrath
Senior Manager, Media: Travis Reason
Manager, Media & Performance Strategy: Eleanor Bothwell
Vice President, Communications and Government Relations: Melanie Fatouros-Richardson
Communications Manager: Emma Bowers
Associate Director, External Communications: Hannah Korunsky
Senior Communications Specialist: Alex Tripp
PRODUCTION: Spy Films
Director: Evan Goldberg
Starring: Seth Rogen
Executive Producers: Marcus Trulli, Aasttha Khajuria, Eugene Marchio, Tova Dann (Caviar)
Director of Photography: Adam Newport-Berra
Production Designer: Shane Valentino
Head of Production: Tyler Klementti
Line Producer: Brian Etting, Vanessa Lenarduzzi
Production Manager: Jessica Thalmann
Production Coordinator: Natasha Pleszkewycz
Staff Producer: Leah Munro
Staff Coordinator: Jamie Luchenski
Director + Seth Assists: Tyler Crystal, Brian Flemming
HODs
Art Department: Rose Weir
1st AD: Gareth Moses
Gaffer: Torbin Doege
Key Grip: Mark Yates
Wardrobe Stylist: Janine Metacalfe
Hair & Makeup: Anya Ellis
Celeb Coordinator: Katie Colhoun
Celeb Wardrobe Stylist: Kelli Dunsmore
Celeb Wardrobe Assist: Jaden Devine
Celeb Makeup: Naomi Bakstad
Celeb Hair: Jeannie Chow
CASTING: Sean Milliken Casting
Casting Director: Sean Milliken
EDITORIAL: Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Daniel Karan
Executive Producer: Kristina Anzlingher
COLOUR + ONLINE
Business & Brand Impact
Award: Gold
Campaign: Kyle F*cking Connor
Client: KFC
Agency: Courage
In sports, sponsorships succeed when they’re an extension of fan passion, not just a logo buy – and that’s exactly what Kyle F*cking Connor is. Armed with real overlaps between KFC and The Jets, our reimagined iconic chicken bucket, rebranded KFC restaurant, and our Colonel’s Whiteout appearance were worn, shared and celebrated by real Jets fans.
Credits:
AGENCY: Courage Inc.
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Sr Strategist: Sydney Hill
Creative Director: Steve Ierullo
Creative Director: Hemal Dhanjee
Executive Creative Director: Chris Booth
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Producer: Rachel D’Ercole, Sarah Moen
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer: Jeannette Downes
Talent + Traffic Manager: Christine Baggs
PR Director: Natalia Banoub
Head of Strategy: Rami Dudin
CLIENT: KFC
Chief Marketing Officer: Katherine Bond Debecki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Marketing Manager, Brand & Partnerships: Jordan Sequeira
Associate Marketing Manager: Olha Safonik
PRODUCTION
Photographer / Videographer: Ben Dartnell
Assistant:
Retoucher: Allan Davey
Talent: Robert Wills (The Colonel)
Hair & Makeup: Pina Robinson
Wardrobe: Laura Deluca
PR AGENCY: Narrative
Managing Director: Cathy Mitchell
Executive Creative Director: Debbie Chan
Vice President: Lauren Baswick
Account Director: Katie Mills
Senior Account Manager: Holly Wilks
MEDIA: UM Canada
Vice President: Derek Ouellette
Manager: Adam Steeves
Senior Planner: Julia Clark
Award: Silver
Campaign: Special Delivery
Client: Petro-Canada
Agency: McCann Canada
To win a cynical B2B trucker audience, Petro-Canada bypassed cold industry tropes with "Special Delivery." By reframing cargo as a "fulfilled human promise," we transformed a transactional fuel stop into a destination of respect. This empathetic strategy drove a 29% surge in brand preference and a 34% increase in wholesale EBITDA.
Credits:
McCann
CCO Jordan Doucette
Creative Director Bill Schaefer
Senior Art Director Justin Tabakian
Senior Copywriter Jordan Finlayson
Agency Producer Kristina Kirilyuk, Stef Fabich
VP, Director of Client Services Ben Archer
Account Director Emily Stoneman
Account Executive Catherine Fortin
Chief Strategy Officer AJ Jones
Group Strategy Director Liam Brown
Junior Strategist Mitch Saunders
Community Manager Ryan Griffin
Executive Director Media Julie Evans
Senior Media Planner Melody Chung
Media Analytics Brian Offredi
Media Finance Associate Wahib Llamas
Paid Media Analyst Thakshila Pitadeniya
Production:
Director Jon + Torey
Production Company OPC
Executive Producer Isil Gilderdale
In-House Producer Katie Murday
Line Producer: Jill Sartore
Cinematographer: Alexandre Nour
Photographer: Dominique Van Olm
1st AD Gary Biedler
Post Production:
VFX/Online: Alter Ego
Colour: Company 3
Colorist: Tim Masick
Editor: Brendan Mills
Audio:
Audio House: Pirate
Partner / Sound Director / Composter: Vanya Drakul
Client:
GM, Brand Marketing: Dave Fath
Director of Brand & Communications Lisa Gorchinski
Brand Marketing Advisor Caroline Murga-Boahene
Brand Marketing Advisor McKenzie Clune
Craft:Integrated Project Manager Jamy Ferriera
Production Designer Iain Scott
Studio Creative Director Robert Segovia
Senior Project Manager Tanis Arnett
Retoucher Jean-Pierre Goulet
Award: Bronze
Campaign: Seth Rogen Roots Holiday Concierge
Client: Roots
Roots transformed a Canadian gifting cliché, “just get them anything from Roots”, into a holiday campaign starring Seth Rogen as a gift concierge solving gift crises. Through short films and an interactive retail element, the brand reframed being a ‘safe bet’ into a thoughtful reason to shop, blending humour with measurable business impact.
Credits:
Director: Josh Locy
DP: Adam Richards
PD: Jenny Burton
Producer: Shanah Blevins
President/EP: Lisa Mehling
HoP: Raul Perez
Image Director: Micah Cameron
Art + Copy Director: Cy McLellan
Director, Studio & Marketing Operations: Erin Healey
Director, Brand Marketing: Tatiana Isaza
Director, PR & Social: Nicole Legate
CD in Residence: Joey Gollish
Stylist: Jackie McKeown
Groomer: Catherine Furniss
CMO: Leslie Golts
EDITORIAL: Cartel
Editor: Adam Robinson
VFX/FINISHING: TRANSFORMER VFX & Post Production
Customer Experience & Shopper Marketing
Award: Gold
Campaign: Holiday Hints
Client: Sephora Canada
Agency: Courage
Holiday Hints sourced beauty items on real beauty lovers’ holiday wishlists and turned them into personalized hints for their loved ones. Across OOH and guerilla placements, 800+ strategically targeted not-so-subtle-hints spread across Canada, equipping gifters with the info they needed to get their beauty lover exactly what they wanted.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Senior Strategist: Sydney Hill
Creative Director, Writer: Domenique Raso
Art Director: Sammy Lo
Copywriter: Emma Lorenzi
Group Account Director: Kat Ledgett
Account Director: Sacha Komorowski
Account Coordinator: Ellie Horning
Talent + Traffic Manager: Christine Baggs
Director, PR: Natalia Banoub
Production Coordinator: Parker Wales
Producer: Veronica Coles
Sr. Producer: Sara Teasdale
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer/Retoucher: Jeannette Downes
Sr. Retoucher: Simon Tuckett
CLIENT: SEPHORA Canada
SVP, Marketing: Allison Litzinger
Sr. Director, Integrated Marketing: Zoe Berkley
Director, External Communications & Partnerships: Michelle Veilleux
Director, Social Media and Influencer Marketing: Kaleigh Henderson
Manager, Social Media and Influencer Marketing: Aster Tewolde
Director, Integrated Marketing: Caitlin Lindsay
Director, Creative Production: Lisa Mok
PRODUCTION: United Assembly
Photographer: Chloe Lukas
Executive Producer: Lindsey Rebeiro
1st Assistants: Blake Keen & Alex Young
Lighting + Grip: Neighbourhood Studios
PRINT PRODUCTION: Italic Inc
Owner: Dan Thompson
Account Director: Tracy Casteels
Production Operator: Nathan WItt
Installer: Amit Rushetzky
DIGITAL PRODUCTION: Media Trucks Inc
CEO + President: Baljit (Randy) Singh
Ontario Operations: Veronica Rodreguez
PR: Middle Child
VP: Laura Linden
Associate Director: Jade Hunter
Sr. Account Manager: Chandler Nowak
MEDIA: Zenith Media Canada
Group Account Director: Steve White
Social Media Marketing Manager: Martine Ghazouli
Planning Manager: Rahmeen Fazal
Award: Silver
Campaign: Kyle F*cking Connor
Client: KFC
Agency: Courage
In sports, sponsorships succeed when they’re an extension of fan passion, not just a logo buy – and that’s exactly what Kyle F*cking Connor is. Armed with real overlaps between KFC and The Jets, our reimagined iconic chicken bucket, rebranded KFC restaurant, and our Colonel’s Whiteout appearance were worn, shared and celebrated by real Jets fans.
Credits:
AGENCY: Courage Inc.
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Sr Strategist: Sydney Hill
Creative Director: Steve Ierullo
Creative Director: Hemal Dhanjee
Executive Creative Director: Chris Booth
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Producer: Rachel D’Ercole, Sarah Moen
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer: Jeannette Downes
Talent + Traffic Manager: Christine Baggs
PR Director: Natalia Banoub
Head of Strategy: Rami Dudin
CLIENT: KFC
Chief Marketing Officer: Katherine Bond Debecki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Marketing Manager, Brand & Partnerships: Jordan Sequeira
Associate Marketing Manager: Olha Safonik
PRODUCTION
Photographer / Videographer: Ben Dartnell
Assistant:
Retoucher: Allan Davey
Talent: Robert Wills (The Colonel)
Hair & Makeup: Pina Robinson
Wardrobe: Laura Deluca
PR AGENCY: Narrative
Managing Director: Cathy Mitchell
Executive Creative Director: Debbie Chan
Vice President: Lauren Baswick
Account Director: Katie Mills
Senior Account Manager: Holly Wilks
MEDIA: UM Canada
Vice President: Derek Ouellette
Manager: Adam Steeves
Senior Planner: Julia Clark
Award: Bronze
Campaign: Hockey Smile
Client: KFC
Agency: Courage
In hockey, players smiling through missing teeth has become a symbol of the game. So, to connect with hockey culture, KFC gave Colonel Sanders his own toothless “hockey smile”. With a small change, we connected with Canada’s game - increasing app sales by 36.3%, and brand consideration by 17%.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + CSO: Tom Kenny
Partner + President: Niki Sahni
Partner + Executive Producer: Clair Galea
Executive Creative Director: Chris Booth
Creative Director: Jason Soy
Creative Director: Zuheir Kotob
Creative Director: Hemal Dhanjee
Creative Director: Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Senior Producer: Sarah Moen
Senior Producer: Sara Teasdale
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeannette Downes
Senior Production Designer: Mila Lukezich
Senior Retoucher: Allan Davey
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Strategy Director: Derek Mollenhauer
Head of Strategy: Rami Dudin
CLIENT: KFC
CMO: Katherine Debicki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Social Media & Partnerships Specialist: Salina Ratanji
PRODUCTION: Revolver Films
Director / DOP: Mark Bone
Executive Producer: Luc Frappier
Executive Producer: Richard Cureton
Producer: Craig Fleming
Stills Photographer: Patick Tomaso
Art Director: Deyla Antonin
Stylist: Lisa Kovacs
Hair & Make Up: Misty Fox
Casting: Mann Casting
EDITORIAL: Outsider Editorial
Editor: Chris Murphy
Editorial Assistant: Dana Ryan
Executive Producers: Kristina Anzlinger & Kayan Choi
COLOUR + ONLINE: Alter Ego
Colourist: Lily Henry
Colour Assistant: Sabrina Salerno
Lead VFX Artist: Joel Osis
VFX Artist: Victoria Gaston
Head of Motion Design: Rob Fisher
Executive Producer: Hilda Pereira
SOUND: Eggplant Music & Sound
Audio Engineer: Ben Spiller
Director & Partner: Roc Gagliese
Audio Engineer for Sound Design: Sarah Garcia-Sarria
Partner & Executive Producer: Nicola Treadgold
Associate Producer: Nick Nadeau
MEDIA: UM
VP, Client Business Partner: Derek Ouellette
Manager, Connections Planning: Adam Steeves
Senior Planner, Connections Planning: Julia Clark
Engagement
Award: Gold
Campaign: Kyle F*cking Connor
Client: KFC
Agency: Courage
In sports, sponsorships succeed when they’re an extension of fan passion, not just a logo buy – and that’s exactly what Kyle F*cking Connor is. Armed with real overlaps between KFC and The Jets, our reimagined iconic chicken bucket, rebranded KFC restaurant, and our Colonel’s Whiteout appearance were worn, shared and celebrated by real Jets fans.
Credits:
AGENCY: Courage Inc.
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + CSO: Tom Kenny
Partner + President: Niki Sahni
Partner + Executive Producer: Clair Galea
Partner + ECD: Marilou Aubin
Partner + ECD: Maxime Sauté
Executive Creative Director: Randy Stein
Creative Director, Copy: Hemal Dhanjee
Creative Director, Art: Steve Ierullo
Senior Copywriter: Zac Smith
Art Director: Raha Bakhtiari
Copywriter, FR: Marc-André Lafrance
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Account Executive: Yasmin Ansari
Director, PR: Natalia Banoub
PR Coordinator: Valerie Mettias
Producer: Veronica Coles
Head of Strategy, Toronto: Rami Dudin
Senior Strategist: Sydney Hill
Senior Designer: Brie Lim
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Ashleigh O'Brien
CLIENT: KFC
Interim CMO: Azim Akhtar
Senior Manager, Media, Partnerships & LRM: Lauren Pottie
Senior Marketing Manager, Brand & Partnerships: Jordan Sequeira
Brand & Retail Marketing Specialist: Emilie Power
PRODUCTION: Partners
President / Executive Producer: Gigi Realini
Director: Martin Werner
Line Producer: Neil Bartley
DOP: Nikolaj Brüel
Food Stylist: Nicole Young
Casting House: Mann Casting
EDITORIAL: Courage Inc.
Editor: Adrian Ryan
Assistant Editor: Parker Wales
COLOUR: BaconX
Senior Colourist: Sam Gilling
Colour Producer: Zara Bækkelund
VFX & ONLINE: Alter Ego
Lead VFX Artist: Joel Osis
VFX Artist: Alex Boothby
VFX Assistant: Nupur Baria
Senior Producer: Andrew Tavares
Executive Producer: Hilda Pereira
AUDIO: Vapor
Creative Director: Brendan Quinn
Producer / Head of Production: Kat Stewart
Head Engineer: Julian Rudd
Sound Designer: Kevin Chamberlain
French Direction: Luc Campeau
MEDIA: UM Canada
VP, Client Business Partner: Derek Ouellette
Manager, Connections Planning: Adam Steeves
Senior Planner, Connections Planning: Julia Clark
Award: Silver
Campaign: Mike chez RONA
Client: RONA
Agency: Sid Lee
RONA didn’t just launch a campaign, it reclaimed its place and relevance in Quebec culture and broke expectations of the category. By turning Mike chez RONA into a true local icon, we reignited trust, sparked Mike-mania (that continues today) and drove real business impact: +53% top-of-mind with PROs, +29% web visits and 110M Earned impressions.
Credits:
AGENCY: Sid Lee
Global President and CEO: Marie-Lise Campeau
President and Chief Creative Officer, North America: Johan Vakidis
Executive Creative Director: David Allard
Creative Director: David Lambert
Art Director: Christian Jomphe
Art Director: Félix-Antoine Brunet
Copywriter: Simon Blaquière
Copywriter: Olivier Goulet-Lafond
Copywriter: Quentin Fachon
VP, Accounts Services: Thalie Poulin
Account Director: Valérie Roy
Acount Executive: Gabrielle Crépeau-Hubert
Account Director: Sylvie Crête
Acount Executive: Laurence Dallaire
North America Strategy Lead: Shereen Ladha
Strategy Director: Chloe Hutchison
Head of Strategy: Jean-Claude Kikongi
Strategist: Nicolas Dumitru
Executive Producer: Vanessa Gervais
Executive Producer: Marie-Soleil Patry
Producer: Alexandra Michaud
Producer: Joannie Tellier
Post-production Producer: Philippe Tremblay-Perrin
Production Coordinator: Emma Rozenblum
Content Manager: Amélie Duplessis-Tellier
Director, PR and Influence Marketing: Laetitia Harty
Account Manager, PR and Influence Marketing: Émilie Perreault
CLIENT: RONA
Chief Digital and Marketing Officer: Catherine Laporte
Senior Director, Brand Marketing: Jacynthe Prince
Head, Brand Marketing, Advertising and Influence Marketing: Myriam Bernier
Marketing Specialist, Brands and Advertising: Veronique Legault
Head of Media and Brand Strategy, Marketing: Louis-Philippe Charland
Media Strategy Specialist, Marketing: Nathalie Mahé
Social Media and Influence Marketing Advisor: Caroline Hurtubise
PRODUCTION COMPANY: Cinélande
Director: Didier Charette
Executive Producer: Sophie Gérard
Offline Editor: Olivier Guillemette
POST-PRODUCTION COMPANY: Arketype
Online Editing and Color Grading: Arketype
SOCIAL MEDIA AGENCY: Substance
MEDIA AGENCY: Cossette Média
Associate Vice President, Strategy: Laurence Laperrière
Account Supervisor: Marc-Antoine Lavallée
Media Planner: Anastasiya Matuk
Media Planner: Christophe Remillard
Group Director, Activation and Investment: Isabelle Fournier
Digital Activation: Christophe Grimard
Digital Activation: Rémi Turenne
Digital Activation: Doria Khouri
Digital Activation: Joseph Ghanem
Digital Activation: Valentina Rodriguez Bonilla
OOH Buyers: Leslie Langlet
OOH Buyers: César Herbreteau
OOH Buyers: Paco Garcia
Award: Bronze
Campaign: Holiday Hints
Client: Sephora Canada
Agency: Courage
Holiday Hints sourced beauty items on real beauty lovers’ holiday wishlists and turned them into personalized hints for their loved ones. Across OOH and guerilla placements, 800+ strategically targeted not-so-subtle-hints spread across Canada, equipping gifters with the info they needed to get their beauty lover exactly what they wanted.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Senior Strategist: Sydney Hill
Creative Director, Writer: Domenique Raso
Art Director: Sammy Lo
Copywriter: Emma Lorenzi
Group Account Director: Kat Ledgett
Account Director: Sacha Komorowski
Account Coordinator: Ellie Horning
Talent + Traffic Manager: Christine Baggs
Director, PR: Natalia Banoub
Production Coordinator: Parker Wales
Producer: Veronica Coles
Sr. Producer: Sara Teasdale
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer/Retoucher: Jeannette Downes
Sr. Retoucher: Simon Tuckett
CLIENT: SEPHORA Canada
SVP, Marketing: Allison Litzinger
Sr. Director, Integrated Marketing: Zoe Berkley
Director, External Communications & Partnerships: Michelle Veilleux
Director, Social Media and Influencer Marketing: Kaleigh Henderson
Manager, Social Media and Influencer Marketing: Aster Tewolde
Director, Integrated Marketing: Caitlin Lindsay
Director, Creative Production: Lisa Mok
PRODUCTION: United Assembly
Photographer: Chloe Lukas
Executive Producer: Lindsey Rebeiro
1st Assistants: Blake Keen & Alex Young
Lighting + Grip: Neighbourhood Studios
PRINT PRODUCTION: Italic Inc
Owner: Dan Thompson
Account Director: Tracy Casteels
Production Operator: Nathan WItt
Installer: Amit Rushetzky
DIGITAL PRODUCTION: Media Trucks Inc
CEO + President: Baljit (Randy) Singh
Ontario Operations: Veronica Rodreguez
PR: Middle Child
VP: Laura Linden
Associate Director: Jade Hunter
Sr. Account Manager: Chandler Nowak
MEDIA: Zenith Media Canada
Group Account Director: Steve White
Social Media Marketing Manager: Martine Ghazouli
Planning Manager: Rahmeen Fazal
Innovative Media
Award: Gold
Campaign: Holiday Hints
Client: Sephora Canada
Agency: Courage
Holiday Hints sourced beauty items on real beauty lovers’ holiday wishlists and turned them into personalized hints for their loved ones. Across OOH and guerilla placements, 800+ strategically targeted not-so-subtle-hints spread across Canada, equipping gifters with the info they needed to get their beauty lover exactly what they wanted.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Partner + ECD (MTL): Marilou Aubin
Partner + ECD (MTL): Maxime Sauté
Partner & Head of Strategy (MTL): Rafik Belmesk
Senior Strategist: Sydney Hill
Creative Director, Writer: Domenique Raso
Art Director: Sammy Lo
Copywriter: Emma Lorenzi
Group Account Director: Kat Ledgett
Account Director: Sacha Komorowski
Account Coordinator: Ellie Horning
Talent + Traffic Manager: Christine Baggs
Director, PR: Natalia Banoub
Production Coordinator: Parker Wales
Producer: Veronica Coles
Sr. Producer: Sara Teasdale
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer/Retoucher: Jeannette Downes
Sr. Retoucher: Simon Tuckett
CLIENT: SEPHORA Canada
SVP, Marketing: Allison Litzinger
Sr. Director, Integrated Marketing: Zoe Berkley
Director, External Communications & Partnerships: Michelle Veilleux
Director, Social Media and Influencer Marketing: Kaleigh Henderson
Manager, Social Media and Influencer Marketing: Aster Tewolde
Director, Integrated Marketing: Caitlin Lindsay
Director, Creative Production: Lisa Mok
PRODUCTION: United Assembly
Photographer: Chloe Lukas
Executive Producer: Lindsey Rebeiro
1st Assistants: Blake Keen & Alex Young
Lighting + Grip: Neighbourhood Studios
PRINT PRODUCTION: Italic Inc
Owner: Dan Thompson
Account Director: Tracy Casteels
Production Operator: Nathan WItt
Installer: Amit Rushetzky
DIGITAL PRODUCTION: Media Trucks Inc
CEO + President: Baljit (Randy) Singh
Ontario Operations: Veronica Rodreguez
PR: Middle Child
VP: Laura Linden
Associate Director: Jade Hunter
Sr. Account Manager: Chandler Nowak
MEDIA: Zenith Media Canada
Group Account Director: Steve White
Social Media Marketing Manager: Martine Ghazouli
Planning Manager: Rahmeen Fazal
Award: Silver
Campaign: Garage Boards
Client: Canadian Tire
Agency: Publicis
To honour the place where hockey truly begins, NHL sponsor and major hockey retailer, Canadian Tire created ‘Garageboards’ - repurposing real garage doors, dented by hockey pucks, to turn them into billboards to remind Canadians that no matter how big hockey gets, it starts at home in the driveway.
Credits:
Creative Agency: Publicis Toronto
Chief Creative Officer: Vinicius Dalvi
Head of Art: Victor Yves
ACD (copy): Peter Sreckovic
ACD (art): Devon Clarke
Designer: Myah Wills
EVP, Managing Director: Serene Gaspar
EVP, Managing Director: Bobby Malhotra
Chief Creative Officer: Jean-Francois Dumais
ACD (copy): Antoine Leclerc
VP, Accounts Lead: Kelly Taylor
VP. Digital Production: Alexandre Wang-Legentil
Senior Producer: Sabine Farah
Content Director: Sophie Giroux
Producer: Jennifer Appel
Editor: Alex Corej
EVP, Managing Director: Camille Fortier-Jordan
Production Company: Studio Kay
Award: Bronze
Campaign: Chewy Claus Wish-A-Thon
Client: Chewy
Agency: We Are Social
Chewy Claus Wish-A-Thon transformed holiday giving into a social-first movement. In a 45-minute livestream across TikTok, Instagram, and YouTube, pet lovers submitted 9,183 wishes that helped unlock $5 million in shelter donations. By turning audience participation into real-time impact, Chewy created a new model for digital cause marketing.
AGENCY: We Are Social
Managing Director: Krisztina Virag
Executive Creative Director: Garrett Tonge
Creative Director: Karen King
Design Director: Lesley Nimmo
Head of Strategy: James Lachno
Head of Content & Community: Stephanie Hancock
Influencer Lead: Michelina Teti
Senior Manager, Content & Community: Chris Coletta
Group Account Director: Revisa Sena
Account Manager: Brandon Lisama
Motion Designer: Stephanie Zheng
Senior Director, Insights & Measurement: Devon Vipond
Senior Strategist: Emmanuelle Dean
Data Analyst: Isabel Amenta
Senior Art Director: Clement Roy
Senior Copy Writer: Gabriel Shotwell
Senior Director of Agency Production: Melissa Recine
Producer: Shannon Stirling
Editorial Art Director: Shakura Galloway
Manager, Content & Community: Cassidy Gwozdz
Manager, Content & Community: Cecilia Iafrate
Manager, Content & Community: Jonathan DeSouza
Junior Social Media Manager: Karensa McCarthy
CLIENT: Chewy
Director, Brand Marketing: Liz Paquette
Senior Brand Marketing Manager: Lisa
Brand Marketing Manager: Stephanie Labra
Lead, Brand Social: Chad Cadelina
Senior Manager, Brand Social: Ari Weiner
Senior Manager, WOW: Selena Fogel
Manager, CS WOW: Krystan Lewin
CS Program Manager: Ava Johnson
Content Creator, Brand Social: Rachel Manning
Content Creator, Brand Social: Bryan Acevedo
Director, Studio Production: Andrew Smiley
TALENT
Host: Christina Kirkman
Music: Evan James Cameron White (Vandelux)
PRODUCTION: Narrative
Principle: Justin Moore-Lewy
Principle: Brendan Kiernan
Senior Producer: Jake Sharkey
Executive Producer: Adam Lebenstein
Producer: Michelle Stanton
Director: Corey Mannicci
Head of Studio: Adam Kaplan
Production Designer: Gabriel Barreto Crespo
Public Relations
Award: Gold
Campaign: Kyle F*cking Connor
Client: KFC
Agency: Courage
In sports, sponsorships succeed when they’re an extension of fan passion, not just a logo buy – and that’s exactly what Kyle F*cking Connor is. Armed with real overlaps between KFC and The Jets, our reimagined iconic chicken bucket, rebranded KFC restaurant, and our Colonel’s Whiteout appearance were worn, shared and celebrated by real Jets fans.
Credits:
AGENCY: Courage Inc.
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Sr Strategist: Sydney Hill
Creative Director: Steve Ierullo
Creative Director: Hemal Dhanjee
Executive Creative Director: Chris Booth
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Producer: Rachel D’Ercole, Sarah Moen
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer: Jeannette Downes
Talent + Traffic Manager: Christine Baggs
PR Director: Natalia Banoub
Head of Strategy: Rami Dudin
CLIENT: KFC
Chief Marketing Officer: Katherine Bond Debecki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Marketing Manager, Brand & Partnerships: Jordan Sequeira
Associate Marketing Manager: Olha Safonik
PRODUCTION
Photographer / Videographer: Ben Dartnell
Assistant:
Retoucher: Allan Davey
Talent: Robert Wills (The Colonel)
Hair & Makeup: Pina Robinson
Wardrobe: Laura Deluca
PR AGENCY: Narrative
Managing Director: Cathy Mitchell
Executive Creative Director: Debbie Chan
Vice President: Lauren Baswick
Account Director: Katie Mills
Senior Account Manager: Holly Wilks
MEDIA: UM Canada
Vice President: Derek Ouellette
Manager: Adam Steeves
Senior Planner: Julia Clark
Award: Silver
Campaign: The 23-hour play
Client: Professional Women’s Hockey League (PWHL)
Agency: john st
In 2026, when Daylight Saving Time shrank International Women’s Day to 23 hours, the PWHL turned a calendar quirk into a player-led protest against systemic inequity in sports. Players wearing #24 swapped their jerseys for #23 as a powerful symbol of inequity.
Credits:
Chief Creative Officer | Krystle Mullin
Chief Strategy Officer | André Louis
Associate Creative Director | Michelle Orlandi
Art Director | Michelle Orlandi, Dylan Chumley
Public Relations Manager | Hannah Clarke
VP, Group Account Director | Lindsay Di Tolla
Account Supervisor | Idris Lawal
Producer | Jacqueline Bellmore
Award: Bronze
Campaign: Sleep in the City
Client: Sleep Country
Agency: Heads+Tales
Sleep Country turned an unexpected appearance in Drake's Iceman music video into a cultural moment, inviting fans in faux fur to trade their look for a free mattress. The 72-hour activation generated 57M earned impressions, increased branded search by 89%, and made the brand part of Canada's biggest conversation.
Credits:
CLIENT: Sleep Country
Director, Brand Marketing, Sleep Country: John Myhal
Category Marketing Director, Sleep Country: Deb Conte
Public Relations Manager, Sleep Country: Maria Bello
PR AGENCY: Heads+Tales
Co-Founder & Co-CEO: Katie Muir
Account Manager: Madison Gerrie
Account Executives: Zoe Gruber, Sharmaine Ehi-Akatue
AGENCY: Publicis
Chief Creative Officer: Vinicius Dalvi
Creative Director: Emmanuel Obayemi
ACD, CW: Peter Sreckovic
ACD, AD: Devon Clarke
EVP, Managing Director: Bobby Malhotra
EVP, Managing Director: Serene Gaspar
EVP Managing Director, Publicis Social: Coby Shuman
Chief Strategy Officer: Brent Nelsen
SVP Managing Director Razorfish and Digital: Rylee Strachan
VP, Brand Director: Eva Marley
Strategy Director: Andrew Markowiak
Social Content Producer: Allie Klar
Content Creator: Gabriel Bortolotto
Sponsorship
Award: Gold
Campaign: Kyle F*cking Connor
Client: KFC
Agency: Courage
In sports, sponsorships succeed when they’re an extension of fan passion, not just a logo buy – and that’s exactly what Kyle F*cking Connor is. Armed with real overlaps between KFC and The Jets, our reimagined iconic chicken bucket, rebranded KFC restaurant, and our Colonel’s Whiteout appearance were worn, shared and celebrated by real Jets fans.
Credits:
AGENCY: Courage Inc.
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + President: Niki Sahni
Partner + CSO: Tom Kenny
Partner + EP: Clair Galea
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Sr Strategist: Sydney Hill
Creative Director: Steve Ierullo
Creative Director: Hemal Dhanjee
Executive Creative Director: Chris Booth
Group Account Director: Alex Karayannides
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Account Executive: Zoe Fetsis
Producer: Rachel D’Ercole, Sarah Moen
Sr. Integrated Producer: Raquel Mullen
Sr. Production Designer: Jeannette Downes
Talent + Traffic Manager: Christine Baggs
PR Director: Natalia Banoub
Head of Strategy: Rami Dudin
CLIENT: KFC
Chief Marketing Officer: Katherine Bond Debecki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Marketing Manager, Brand & Partnerships: Jordan Sequeira
Associate Marketing Manager: Olha Safonik
PRODUCTION
Photographer / Videographer: Ben Dartnell
Assistant:
Retoucher: Allan Davey
Talent: Robert Wills (The Colonel)
Hair & Makeup: Pina Robinson
Wardrobe: Laura Deluca
PR AGENCY: Narrative
Managing Director: Cathy Mitchell
Executive Creative Director: Debbie Chan
Vice President: Lauren Baswick
Account Director: Katie Mills
Senior Account Manager: Holly Wilks
MEDIA: UM Canada
Vice President: Derek Ouellette
Manager: Adam Steeves
Senior Planner: Julia Clark
Award: Silver
Campaign: Home Hardware - Canada's Home Team
Client: Home Hardware
Agency: john st.
After 20 years, mere association wasn't enough. To convert playoff momentum into business momentum, Home Hardware reimagined its Blue Jays sponsorship, casting local dealers in an ultimate love letter to the team. The #1 most-liked playoff ad drove a 7.6% sales lift, a 49% e-commerce surge, and unlocked new merchandise demand for the team.
Credits:
AGENCY Agency: john st. CCO: Krystle Mullin
Associate Creative Director: Michelle Orlandi
Art Director: Michelle Orlandi, Dylan Chumley
Producer: Rachel DeNógla
Group Account Director: Zalona Caruso-Graham
Production House: Production: Off Screen Romance
Executive Producer: David Stulberg
Executive Producer: Dana Klyszejko
Executive Producer: Josh Chaiton
Line Producer: David Stulberg
Production Manager: Troy Defour
Director: Jesse Blight
Director of Photography: Jesse Blight
1st AC: Eric Schweiger
Art Department: Cheryl Thompson
Wardrobe: Lara Barry
Makeup / Hair Stylist: Lisa Vella
Post Production Post Producer: Jesse Blight
Offline Edit: Barbershop Editing
Editor: David James Findlay
Online: Off Screen Romance
Online Artist: Dan McCarthy
COLOUR & VFX Colour & VFX: Fort York
FXColourist: Jason Zukowski
Audio House Audio: Pirate Sound
Sound Engineer: Keith Ohmen
Senior Producer: Harleen Boghal
Music Search & Licence Music Search: TA2 Sound and Music Executive Producer/Director of Licensing: Christine Leslie
CLIENTS Group Director, Head of Marketing: Jennifer Bryl
Marketing Manager, Marketing Coordinator,
Brand: Matthew Lanteigne
Creative Manager: Melissa Wagler
Award: Bronze
Campaign: Hockey Smile
Client: KFC
Agency: Courage
In hockey, players smiling through missing teeth has become a symbol of the game. So, to connect with hockey culture, KFC gave Colonel Sanders his own toothless “hockey smile”. With a small change, we connected with Canada’s game - increasing app sales by 36.3%, and brand consideration by 17%.
Credits:
AGENCY: Courage Inc
Founder + CCO: Dhaval Bhatt
Founder + CCO: Joel Holtby
Partner + CSO: Tom Kenny
Partner + President: Niki Sahni
Partner + Executive Producer: Clair Galea
Executive Creative Director: Chris Booth
Creative Director: Jason Soy
Creative Director: Zuheir Kotob
Creative Director: Hemal Dhanjee
Creative Director: Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Senior Producer: Sarah Moen
Senior Producer: Sara Teasdale
Senior Integrated Producer: Raquel Mullen
Senior Production Designer: Jeannette Downes
Senior Production Designer: Mila Lukezich
Senior Retoucher: Allan Davey
Account Director: Kyron Sobers
Account Supervisor: Nick Lepp
Strategy Director: Derek Mollenhauer
Head of Strategy: Rami Dudin
CLIENT: KFC
CMO: Katherine Debicki
Director, Marketing: Azim Akhtar
Senior Manager, Media & Regional Marketing: Lauren Pottie
Social Media & Partnerships Specialist: Salina Ratanji
PRODUCTION: Revolver Films
Director / DOP: Mark Bone
Executive Producer: Luc Frappier
Executive Producer: Richard Cureton
Producer: Craig Fleming
Stills Photographer: Patick Tomaso
Art Director: Deyla Antonin
Stylist: Lisa Kovacs
Hair & Make Up: Misty Fox
Casting: Mann Casting
EDITORIAL: Outsider Editorial
Editor: Chris Murphy
Editorial Assistant: Dana Ryan
Executive Producers: Kristina Anzlinger & Kayan Choi
COLOUR + ONLINE: Alter Ego
Colourist: Lily Henry
Colour Assistant: Sabrina Salerno
Lead VFX Artist: Joel Osis
VFX Artist: Victoria Gaston
Head of Motion Design: Rob Fisher
Executive Producer: Hilda Pereira
SOUND: Eggplant Music & Sound
Audio Engineer: Ben Spiller
Director & Partner: Roc Gagliese
Audio Engineer for Sound Design: Sarah Garcia-Sarria
Partner & Executive Producer: Nicola Treadgold
Associate Producer: Nick Nadeau
MEDIA: UM
VP, Client Business Partner: Derek Ouellette
Manager, Connections Planning: Adam Steeves
Senior Planner, Connections Planning: Julia Clark
Brand Building
Award: Gold
Campaign: Defining Help
Client: Kids Help Phone
Agency: McCann Canada
Defining Help transforms millions of Kids Help Phone (KHP) data points from anonymized and aggregated youth conversations into 1,028 definitions of help. Definitions were placed when and where youth were feeling them to make the help KHP provides youth unignorable to adults. This led to a +87% YoY increase in number of donations.
Credits:
KHP Defining Help Credits
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Jana Tuck, Senior Producer
Jason Kan, Video Editor
Genevieve Mallette, French Copywriter/Translator
Jon Dick, Music Research
Angela Fufeng, Cultural Advisor
Sauvage
Director: Ernest Desumbila
Producer: Eva Laffitte
Post Producer: Amanda Serradell & Yukio Montilla
VFX Artists: Arnau Espàrrech, Emanuel Espinoza, Genis Ferrer, Jordi Arques & Roger Oller
3D Generalists: Alejandro Gazquez, Albert Montero, Carlos Yau, Gerard Rodriguez, Ricard Castilla & Víctor Pérez
Compositing Artists: Adrià Draper, Aurelio Pozas, Daniel Lores, Diogo Santos, Guillem Maresma, Joan Palacios, Marc Costa & Silvia Torrella
2D & Motion Design: Arantxa Gil& Bartomeu Plomer
Creative Project Manager: Teseo Cuadreny
Alfredo Films
Holly Rowden: Partner / Executive Producer
Alex Henry: Partner / Executive Producer
Line Producer: Nick Gervais
Cinematographer: Kris Belchevski
Production Designer: Daria Savic
Grayson Music
Music Director: Lowell Sostomi
Music Supervisor: Warren Bray
Sound Designer & Engineer: Eric Hulme
Exec Producer: Kelly McCluskey
Cover Composer: Andrew Austin
Vocals: Mike Nelson, Erica Wilson, Kayla Diamond, Andrew Austin
Nimiopere
Julie Axell: Founder / Executive Producer
Raj Ramnauth: Founder / Editor
Chris Chang: Editor
The Vanity
Katie Methot: Executive Producer
Andrew Exworth: Senior Colourist
Craft Canada
James Bolter, Senior Video Editor
Nathan Baldassero, Editor
Chrystian Danucalov, Motion Graphics Editor
James Balutan, Motion Graphics Designer
Dino Cuzzolino, Audio Engineer
Nilesh Jadhav, Production Artist
Anil Dsilva, Production Artist
Rohan Ghorpade, Production Artist
Salunkhe, HTML5 Programmer
Shashikala, HTML5 Programmer
Rahul Shedge, HTML5 Programmer
Nikhil Bobade, HTML5 Programmer
Kaia Kim, Executive Post Producer
Vishal Kunte, PM (Digital)
Luis Santos, PM (Digital)
Stuti Yadav, QC (Digital)
Madeleine Lee, Proofreader
Award: Silver
Campaign: Wishes Are Medicine
Client: Make-A-Wish
Agency: Zulu Alpha Kilo
Make-A-Wish grants life-changing wishes to sick children, but donors see wishes as a nice-to-have. In a country where charitable giving is declining, we reframed wishes as a child’s prescription, backed by doctors and evidence linking wishes to improved health outcomes. The shift drove +42% donation revenue and increased new donors +73%.
Credits:
Client: Make-A-Wish Canada
Agency: Zulu Alpha Kilo
Creative Director: Jacob Gawrysiak
Creative Director: George Ault
Chief Creative Officer: Jenny Glover, Brian Murray
Chief Design Officer: Stephanie Yung
Senior Designer: Paula Dopuda, Ana-Marija Matic
Clients: Meaghan Stovel McKnight, Deana Shaw, Leanne Gullekson, Rapinder Dhinsa
Senior Agency Producer: Kasia Zeniuk
Senior Broadcast Producer: Karen Blazer
Integrated Producer: Ryan Siddon
Director of Integrated Production: Ola Stodulska
Accounts Team: Jaya Rizzi, Nicole Pagano
Chief Strategy Officer: Maxine Thomas
Strategy Team: Elyssa Seidman, Sarah Yim, Kiana Ohori
Executive Director, Comms Planning & Technology: Sean Bell
Media Agency: Zulumatic
Head of Media: Alicia Petralia
Media Team: Shubham, Manav Kapoor, Tania Perales
Media Agency: Yeeboo
Media Team: Trevor Ryckman
Production Company: Boldly
Director: Jordan Findlay
DP: Antonia Ramirez
EP/Producer: Sebastien Galina
Executive Producers: Kristoff Duxbury, Shelby Manton, Geoff Manton
Line Producer: Adrian Cheung
Casting: Jigsaw Casting
Post Production: Outsider Editorial
Editor: Calum Moore
Assistant Editor: Malavika Anupraj
Executive Producer: Kristina Anzlinger & Kayan Choi
Producer: Kelsey Dale-Mcgrath
Sound: Grayson Music Group
Music and Voice Director: Ali Milner
Audio Engineer: Vladimir Nikolic
Sound Designer: Ben Swarbrick
Music Supervisor: Rich Hamilton
Senior Producer: Sharon Yokoyama
Executive Producer: Kelly McCluskey
Colour: Alter Ego Post
Senior Colourist: Eric Whipp
Colour Assistant: Ben Otten
Senior Producer: Genna McAuliffe
Post Production Online: Zulubot
Online Editor: Goldmond Fong
Assistant Editor: Adrian Gluvakovich
Director of Post Production and Operations: Sarah Dayus
Online Producer: Amy Groll
French Adaptation: The French Shop
Accounts: Catherine Léger
Producer: Bianca Lacasse
Adaptation Director: Valérie Forget
Award: Bronze
Campaign: Carry The Fire
Client: The Princess Margaret Cancer Foundation (PMCF)
Agency: Broken Heart Love Affair
Years without meaningful investment in brand left The Princess Margaret without a distinctive position. We launched Carry The Fire, built around the belief that when we come together, we help carry the weight of cancer, creating a rally cry for people to champion. We reached 18M Canadians, increased donations by 48% and grew donors by 44%.
Credits:
SUNSHOT
AGENCY
Agency: Broken Heart Love Affair
Chief Creative Officers: Denise Rossetto & Todd Mackie
Chief Strategy Officer: Jay Chaney
Art Director:
Copywriter:
EVP, Managing Director: Rachelle Claveau
VP, Client Success: Cass Farry
Director, Client Success: Jake White
SVP, Executive Producer: Erica Metcalfe
CLIENT
Client / Brand Name: The Princess Margaret Cancer Foundation
President & CEO: Miyo Yamashita
Chief Marketing Officer: Melanie Johnston
Senior Director, Creative: Mark Rawlinson
AVP Marketing, Brand & Giving: Karen Ming-Sun
Marketing Manager: Emma Tushinski
PRODUCTION
Production Company: Revolver Films
Executive Producer: Richard Cureton, Luc Frappier
Director: Rune Milton
Director Of Photography: Paul Meyers
Line Producer: Peter Oad
CASTING
Casting Company: Mann Casting
Casting Director: Steven Mann
EDITING
Editorial Company: Saints Editorial
Executive Producer: Mackenzie Goodwin
Editor: Ross Birchall
CG & VFX
CG & VFX Company: Chemistry Film
Executive Producer: Camilla Nilsson
Creative Director: Mikael Balle
CG Supervisor: Dennis Bahnson
VFX Producer: Jakob Witt
VFX Producer: Morten Stahlhut
3D Artist: Aleksei Dorohkin
Lead FX: Esben Bjerring
FX Artist: Daniel Llussa
FX Artist: Marcel Ruengenberg
Compositor: Simon Sandin
Compositor: Mathias Valentin Hansen
Compositor: Tobias Tonboe Christiansen
Compositor: Jonathan Nordöf
Compositor: Jonny Gu
Conform: Frédéric Utard
Conform: Oliver Wozny
Mastering: Christian Karlsen
COLOUR, VFX & FINISHING
Colour Company: Chemistry Film
Colourist: Nurali Kushkov
AUDIO
Audio House: Circonflex
Creative Director/Music Composition: Paul Etienne-Cote
Composer: Loukas Perreault
Voice Director: Tim White
Executive Producer: Houng Ngui
Mix & Sound Design: Sydney Galbraith
MEDIA
Media Agency: Havas Media Canada
RIDER
AGENCY
Agency: Broken Heart Love Affair
Chief Creative Officer: Carlos Moreno
Chief Strategy Officer: Jay Chaney
SVP, Strategy: Kristy Pleckaitis
EVP, Managing Director: Rachelle Claveau
SVP, Business Lead: Melissa Tobenstein
Group Account Director: Maegan Thomas
Account Supervisor, Brand Lead: Sweetha Mahendran
Account Executive: Bridget Farrell
SVP, Executive Producer / Agency Producer: Erica Metcalfe
Producer: Alex Kotschorek
CLIENT
Client: The Princess Margaret Cancer Foundation
President & CEO: Miyo Yamashita
Chief Marketing Officer: Melanie Johnston
Senior Director, Creative: Mark Rawlinson
AVP Marketing, Brand & Giving: Karen Ming-Sun
Marketing Manager: Emma Tushinski
VIDEO PRODUCTION
Production Company: Frank Content
Executive Producer: Danielle Kappy
Director: Rodrigo Garcia Saiz
Director Of Photography: Deigo Rosenblat
Line Producer: Sang thanh-Nguyen
Production Service Company: The Roots
EDITING
Editorial Company: Nimiopere Editorial
Executive Producer: Jenna Edwards
Editor: Chris Chang
Assistant: Jack Considine
COLOUR, VFX & FINISHING
Colour Company: Studio Feather
Colourist: Kevin Wu
Assistant Colourist: Dima Zui Chu
Sr. Producer: Sonia Ruffolo
Finishing & VFX: Sean Douglas
VFX Assistant: Riley Lindsay
VFX Supervisor: Colin Cunningham
VFX Artist: Diego Dutra, Mike Morley
AUDIO
Audio House: Pirate Sound
Executive Producer: Maggie Blouin-Pearl
Creative Director: Tom Eymundson
Composer: Pirate Sound
Mix & Sound Design: Ian Boddy
MEDIA
Media Agency: Havas Media Canada
Group Director Strategy: Sameena Ibrahim
Planner: Sara Dhume
Intelligence Specialist: Sayani Sarkar
Investment Lead: Stephanie Kersey
Performance Lead: Nada Bakray
DIGITAL / SOCIAL EXTENSIONS
Art Director: Andrew Hart
Copywriter: Jason Purdue
Production Agency: Lifelong Crush
Producer: Kate Fried
Studio Artist: Brad Kumar
LIGHTRUNNER
AGENCY
Agency: Broken Heart Love Affair
Partner, Chief Creative Officer: Todd Mackie, Carlos Moreno, Denise Rossetto
Partner, Chief Strategy Officer: Jay Chaney
SVP, Strategy: Kristy Pleckaitis
Creative Director: Dan Bache, Andrew Bradley, Kara Wark
Art Director: Dan Bache, Kara Wark
Copywriter: Andrew Bradley
SVP, Senior Business Lead: Melissa Tobenstein
Group Account Director: Maegan Thomas, Jules Sylvestre
Account Director, Brand Lead: Sweetha Mahendran
SVP, Executive Producer: Erica Metcalfe
Senior Producer: Ann Caverly
Producer: Alexandra Kotschorek
Designer & MAC Artist: Neil Watson
CLIENT
Client / Brand Name: The Princess Margaret Cancer Foundation
Chief Marketing Officer: Melanie Johnston
AVP Marketing, Brand & Giving: Karen Ming-Sun
Senior Director, Creative: Mark Rawlinson
Marketing Manager: Emma Tushinski
Senior Marketing Coordinator, Brand & Digital: Ashley Mahase
PRODUCTION
Production Company: Felon
Head of Production: Eugene Mikhaliyuk
Executive Producer/MD: Sasha Bevka
Executive Producer: Spencer Houghton
Director: King She
Director Of Photography: Andrey Nikolaev
Line Producer: Amy Prickett
Production Designer: Flora Yin
Costume Designer & Wardrobe: Vanessa Popoli
CASTING
Casting Company: Powerhouse
Casting Directors: Andrew Hayes & Tristan Abraham
EDITING
Editorial Company: Outsider Editorial
Executive Producers: Kristina Anzlinger, Kayan Choi
Editor: Chris Murphy
Assistant Editor: Malavika Anupraj
Producer: Kelsey Dale-McGrath
COLOUR, VFX & FINISHING
Company: The Vanity
Colourist: Andrew Exworth
Executive Producer: Katie Methot, Stephanie Pennington
Lead VFX Artist: Naveen Srivastava
VFX Artists: Michael Medeiros, Noah Matikainen, Adam Silcox-Vanwyk, Greg Avery, Scott Olthoff, Andrew Farlow
AUDIO
Audio House: TA2 Sound+Music
Audio Director: Steve Gadsden
Voice Director: Andrew Bradley
Music Supervisor/Director of Licensing: Christine Leslie
Track: Seven Nation Army Performed by Ely Eira
Executive Producer: Dana Gadsden
Engineers: Andrew Fumerton & Ken Lo
Sound Design: TA2 - Tae Sax & Ken Lo
Voice Over: Brandon Throop
ORIGINAL MUSIC
Music Studio: Human
Managing Director/Global EP: James Dean Wells
Music Producer: Nicole Riolo
Composer: Seth Fruiterman
Audio Mix: Post Human
Post Producer: Rob Suchecki
Sound Design and Mix: Justin Sloan
MEDIA
Media Agency: Havas Media Canada
VP, Client Experience: Kiera Yeates
Manager, Strategy: Raghav Budhraja
Coordinator, Mx Planning: Sara Dhume
Business & Brand Impact
Award: Gold
Campaign: The Count
Client: Sick Kids Foundation
Agency: TBWA\Canada
To mark their 150-year birthday, SickKids launched The Count, a new campaign that galvanizes support by focusing on the only gift that really matters, a child’s next birthday. Featuring 23 real SickKids patients, the campaign can be seen across mass media and re-targeted conversion tactics driving people to join the fight.
Credits:
Client: SickKids Foundation
Chief Marketing Officer: Heather Clark
VP, Head of Brand, Content & Communications: Kate Torrance
Director, Brand Marketing Management: Roy Gruia
Director, Public Relations & Communications: Sandra Chiovitti
Associate Director, Brand Marketing: Jessica Myers
Associate Director, Brand Strategy, Governance & Production: Tina Tieu Lafrance
Associate Director, Public Relations: Tania Kwong
Manager, Integrated Brand Marketing: Joanna Yu
Manager, Brand Strategy, Governance & Production: Anne Hernandez
Coordinator, Brand Strategy, Governance & Production: Melody Zhang
Manager, Public Relations & Stakeholder Relations: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Phillip
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
EVP, Global Creative Partner: Danilo Boer
Executive Creative Director: Andrew MacPhee
Associate Creative Director: Jacob Pacey
Associate Creative Director: Brendan McMullen
Copywriter: Jacob Pacey, Reena Feldman
Art Director: Brendan McMullen, Erika Jee
Executive Creative Director, Copywriter: Rob Sturch
Creative Director, Art Director: Noella Choi
Associate Creative Director: Egan McConvey
Senior Copywriter: Cathy Barbarossa
Senior Art Director: Rowan McCormick
EVP, General Manager: Tracy Little
Group Account Director: Rose Noble
Group Account Director: Dina Yokhana
Account Supervisor: Sophie Seidelin
Head of Corporate Communications and Reputation: Tim Welsh
Associate Director, Global Communications & Content: Emilie Sharp
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Shelagh Hartford
VP, Broadcast Production: Sarah Michener
Senior Broadcast Producer: Tess Waisglass
Production House: Iconoclast
Director: Clément Durou (We Are From LA)
Executive Producer: Charles Marie Anthonioz
Production Service Company: Merchant
Executive Producer: Ian Webb, Farrah Khaled & Hayley Taylor
Producer: Maryna Petrenko
Director of Photography: Shady Hanna
HOP: Colin Walker
PM: Craig Watson
1st AD: Bruno Louza
2nd AD: Bronson Allen
Coordinator: Peter Widdrington
Location Manager: Chas Hay
DOP: Shady Hanna
1st AC: Adrian Muir
2nd AC: Susan Liu
VTR: Manny Rego
DIT: Kristian Wood
Sound: Kevin MacKenzie & Josh Van Drumel
Script Supervisor: Shawna Edward
Gaffer: Nate Monk
2nd Electric: Kay Grospe
Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore
Package Driver: Myles Cartier
Key Grip: Cliff Ramnauth
2nd Grip: Paul Naghten
Grip: Jordan Johnson, Lee Smith, Oscar Weinstein
Production Designer: Daria Savic
Buyer: Nicole Hutchinson
Props: Allen Pavela
Stylist: Tania Martins
Wardrobe Assist: Anne McKay
HMU: Christine Kohut
HMU Assist: Neil Silverman
Edit: Work Editorial
Editor, Longform: Neil Smith
Cutting assistant, Longform: Fatos Marishta
Editor, :60 and :30: Fatos Marishta
Producer: Victor Medina
Head of Production: Chris Delarenal
EP: Alejandra Alarcon
Managing Director: Erica Thompson
Sound by Soundtree Music
Music Composed & Produced by Peter Raeburn & Luis Almau
Additional Music Production by Luke Fabia, John Mourounas & Maddie Stephenson
Sound Design & Mix by Jack Patterson
Additional Sound Design & Mix by Henning Knoepfel
CCO: Peter Raeburn
Senior Producer: Neil Athale
MD: Jay James
VFX by ARC Creative
ECD: Gavin Wellsman
EP: Catherine M. Fischer
Producer: Ramya Shankar
Shoot supervisor: Jeff Lopez
2D Lead: Antoine Douadi
CG Lead: Ajit Menon, Rafael Ghencev
FX: Rui Huang, Wensen Liang, Jordan Gestring
CG Lighting: Steve Eisenmann, Eva Kuehlmann
Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
Matte Painting: Charles Lee, Roger Hom
Concept artist: Roger Hom
Matchmove Supervisor: Sergio Villegas
Colour by ARC Creative
Sr Colourist: Mikey Pehanich below
EP: Alexandra Lubrano
Color Assists: Amonnie Nicolas, Nick Yelesin
Production Coordinator: Alex Ponce
Post Production: 456 Studios
Executive Producer: Amanda Henry
Post Producer: Devin Fields
Creative Editor: Rod Reano
Post Production Assistant: Diego Rojas Garcia
Production House (Non-video assets): 456 Studios
VP, Director of Studio Production: Kendra Plantt
Director of Integrated Production: Jennifer Grandoni
Sr. Integrated Producer: Chris Costa
Integrated Producer: Sunaina Arora
Production Lead: Jennifer Cachola
Studio Manager: Alex Zuniga
Production Artist: Alec James
Production Artist: Jason Abraham
Jr. Production Artist: Emily De Kruyff
Sr. Retoucher: Carly Bright & Marcelle Faucher
Sr. Proofreader: Sarah Melse
Photography Studio: Westside Studios
Executive Producer: Caitlin Jeffery
Photographer: Matt Barnes
Retoucher/AI/CG Artist: Brad Pickard
Media Agency: Cairns Oneil
President: Devon MacDonald
Managing Director: Kelly Miller
Communications Director: Jen Blenkhorn
Communications Supervisor: Meghan Alikhan
Digital Supervisor: Jenn Sutherland
Senior Communications Planner: Kiran Gill
Digital Planner: Gabrielle Burge
Communications Planner: Heidi Yan
Digital Media Coordinator: Aishwa Vyas
Media Coordinator: Shamoyl Arsiwala
Programmatic Manager Digital: Neysa McCutcheon
Sr Search Specialist: Abinash Raventherakumar
Public Relations Agency: Citizen Relations
Chief Creative Officer: Josh Budd
Senior Vice President, Strategy: Lindsay Page
Creative Director: Travis Myers
Creative Director: Jess Richards
Creative Director: Mike Lo Nam
Creative Director: Abeer Verma
Managing Director, PR: Josie Haynes
Senior Account Director, PR: Katie Skinner
Associate Director, PR: Justine Little-Trent
Senior Account Executive, PR: Katie Haller
Senior Account Executive, PR: Sarah Husted
Senior Account Executive, PR: Iris Yee-Kiu To
Managing Director, Experiential: Kevin Wagman
Vice President, Experiential: Adam O'Neill
Account Manager, Experiential: Kayla Metcalfe
Award: Silver
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCann Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits:
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Award: Bronze
Campaign: Invisible Impact
Client: Heart and Stroke Foundation
Agency: Sid Lee
Heart & Stroke's new campaign staged surprise encounters between people who usually never meet; researchers and the people alive because of their discoveries. By making the invisible impact of research impossible to ignore, the campaign reversed multi-year donation declines, achieving +13.2% revenue growth and +7.0% donor growth.
Credits:
AGENCY: Sid Lee
Marie-Lise Campeau, Global Chief Executive Officer
Johan Vakidis, President & Chief Creative Officer, North America
Ali Stewart, Chief Creative Officer
Matt Fraracci, Executive Creative Director
Tim Zimmerman, Creative Director
Manali Kulkarni, Associate Creative Director (Art Director)
Jake Hulsebosh, Associate Creative Director (Copywriter)
Annika Ramchandani, Associate Creative Director (Copywriter)
Thierry Faucher, Copywriter
Corina Boland, VP, Growth & Innovation
Priscilla Marullo, Account Director
Marie-Julie Bélanger, Account Executive
Camilla Godinho, Account Executive
Shereen Ladha, VP, Head of Strategy, North America
Ryan Lacquement, Group Strategy Director
Nico Wlock, Senior Strategist
Jen Mete, Head of Production
Tofunmi Awonaike, Production Coordinator
Suzanne Allan, Executive Producer
Sam Cadman, Director
Mike Masters, Line Producer
Matthew Woolf, DP
Dennis Penney, Production Manager
Owen Poffenroth, BTS + Content Crew
Michelle Ramberg, Stills Photography
Joanie Fortin, Photo Retouching
Carolyne Goyette, Producer
Catherine Ducharme, Producer
Emma Rozenblum, Post Producer Coordinator
Daniel Daigle, Sr. Video Editor
Hugo Dumas, Video Editor
Maxime Roberge, Technical Lead
Jimmy Lambert, Assistant Editor
POST-PRODUCTION: Division & The Vanity
Andrew Exworth, Colourist
Kayla Baxter, Executive Producer
Stephanie Pennington, Executive Producer
Adam Wilcox-Vanwyk, Online
Noah Matikainen, Online
Greg Avery, Online
Scott Olthoff, Online
AUDIO: TA2
Joseph Frustaglio, Audio Director
Steve Gadsden, Audio Director
Christine Leslie, Audio Executive Producer
Ken Lo, Engineer
PRINT PRODUCTION
Tim Yule, Graphic Artist
Patricio Bouey, Graphic Artist
CLIENT: Heart & Stroke Foundation
Stephanie Cox, Vice President, Marketing and Creative Service
Sue Connop, Director, Brand Strategy and Integrated Campaigns
Suzan Bianchi, Director, Content+Creative Services
Cindy Lithwick, Senior Associate Manager Marketing Strategy
Rebecca Shevel, Manager, Brand Marketing
Serge Breton, Senior Manager, Brand and Linguistic Services
Terry Wong, Manager, Social Media
Jessica Weingarten, Director, Communications - Brand & Fundraising
Anita Pieterse, Manager, Communications
Engagement
Award: Gold
Campaign: The Count
Client: Sick Kids Foundation
Agency: TBWA\Canada
To mark their 150-year birthday, SickKids launched The Count, a new campaign that galvanizes support by focusing on the only gift that really matters, a child’s next birthday. Featuring 23 real SickKids patients, the campaign can be seen across mass media and re-targeted conversion tactics driving people to join the fight.
Credits:
Client: SickKids Foundation
Chief Marketing Officer: Heather Clark
VP, Head of Brand, Content & Communications: Kate Torrance
Director, Brand Marketing Management: Roy Gruia
Director, Public Relations & Communications: Sandra Chiovitti
Associate Director, Brand Marketing: Jessica Myers
Associate Director, Brand Strategy, Governance & Production: Tina Tieu Lafrance
Associate Director, Public Relations: Tania Kwong
Manager, Integrated Brand Marketing: Joanna Yu
Manager, Brand Strategy, Governance & Production: Anne Hernandez
Coordinator, Brand Strategy, Governance & Production: Melody Zhang
Manager, Public Relations & Stakeholder Relations: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Phillip
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
EVP, Global Creative Partner: Danilo Boer
Executive Creative Director: Andrew MacPhee
Associate Creative Director: Jacob Pacey
Associate Creative Director: Brendan McMullen
Copywriter: Jacob Pacey, Reena Feldman
Art Director: Brendan McMullen, Erika Jee
Executive Creative Director, Copywriter: Rob Sturch
Creative Director, Art Director: Noella Choi
Associate Creative Director: Egan McConvey
Senior Copywriter: Cathy Barbarossa
Senior Art Director: Rowan McCormick
EVP, General Manager: Tracy Little
Group Account Director: Rose Noble
Group Account Director: Dina Yokhana
Account Supervisor: Sophie Seidelin
Head of Corporate Communications and Reputation: Tim Welsh
Associate Director, Global Communications & Content: Emilie Sharp
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Shelagh Hartford
VP, Broadcast Production: Sarah Michener
Senior Broadcast Producer: Tess Waisglass
Production House: Iconoclast
Director: Clément Durou (We Are From LA)
Executive Producer: Charles Marie Anthonioz
Production Service Company: Merchant
Executive Producer: Ian Webb, Farrah Khaled & Hayley Taylor
Producer: Maryna Petrenko
Director of Photography: Shady Hanna
HOP: Colin Walker
PM: Craig Watson
1st AD: Bruno Louza
2nd AD: Bronson Allen
Coordinator: Peter Widdrington
Location Manager: Chas Hay
DOP: Shady Hanna
1st AC: Adrian Muir
2nd AC: Susan Liu
VTR: Manny Rego
DIT: Kristian Wood
Sound: Kevin MacKenzie & Josh Van Drumel
Script Supervisor: Shawna Edward
Gaffer: Nate Monk
2nd Electric: Kay Grospe
Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore
Package Driver: Myles Cartier
Key Grip: Cliff Ramnauth
2nd Grip: Paul Naghten
Grip: Jordan Johnson, Lee Smith, Oscar Weinstein
Production Designer: Daria Savic
Buyer: Nicole Hutchinson
Props: Allen Pavela
Stylist: Tania Martins
Wardrobe Assist: Anne McKay
HMU: Christine Kohut
HMU Assist: Neil Silverman
Edit: Work Editorial
Editor, Longform: Neil Smith
Cutting assistant, Longform: Fatos Marishta
Editor, :60 and :30: Fatos Marishta
Producer: Victor Medina
Head of Production: Chris Delarenal
EP: Alejandra Alarcon
Managing Director: Erica Thompson
Sound by Soundtree Music
Music Composed & Produced by Peter Raeburn & Luis Almau
Additional Music Production by Luke Fabia, John Mourounas & Maddie Stephenson
Sound Design & Mix by Jack Patterson
Additional Sound Design & Mix by Henning Knoepfel
CCO: Peter Raeburn
Senior Producer: Neil Athale
MD: Jay James
VFX by ARC Creative
ECD: Gavin Wellsman
EP: Catherine M. Fischer
Producer: Ramya Shankar
Shoot supervisor: Jeff Lopez
2D Lead: Antoine Douadi
CG Lead: Ajit Menon, Rafael Ghencev
FX: Rui Huang, Wensen Liang, Jordan Gestring
CG Lighting: Steve Eisenmann, Eva Kuehlmann
Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
Matte Painting: Charles Lee, Roger Hom
Concept artist: Roger Hom
Matchmove Supervisor: Sergio Villegas
Colour by ARC Creative
Sr Colourist: Mikey Pehanich below
EP: Alexandra Lubrano
Color Assists: Amonnie Nicolas, Nick Yelesin
Production Coordinator: Alex Ponce
Post Production: 456 Studios
Executive Producer: Amanda Henry
Post Producer: Devin Fields
Creative Editor: Rod Reano
Post Production Assistant: Diego Rojas Garcia
Production House (Non-video assets): 456 Studios
VP, Director of Studio Production: Kendra Plantt
Director of Integrated Production: Jennifer Grandoni
Sr. Integrated Producer: Chris Costa
Integrated Producer: Sunaina Arora
Production Lead: Jennifer Cachola
Studio Manager: Alex Zuniga
Production Artist: Alec James
Production Artist: Jason Abraham
Jr. Production Artist: Emily De Kruyff
Sr. Retoucher: Carly Bright & Marcelle Faucher
Sr. Proofreader: Sarah Melse
Photography Studio: Westside Studios
Executive Producer: Caitlin Jeffery
Photographer: Matt Barnes
Retoucher/AI/CG Artist: Brad Pickard
Media Agency: Cairns Oneil
President: Devon MacDonald
Managing Director: Kelly Miller
Communications Director: Jen Blenkhorn
Communications Supervisor: Meghan Alikhan
Digital Supervisor: Jenn Sutherland
Senior Communications Planner: Kiran Gill
Digital Planner: Gabrielle Burge
Communications Planner: Heidi Yan
Digital Media Coordinator: Aishwa Vyas
Media Coordinator: Shamoyl Arsiwala
Programmatic Manager Digital: Neysa McCutcheon
Sr Search Specialist: Abinash Raventherakumar
Public Relations Agency: Citizen Relations
Chief Creative Officer: Josh Budd
Senior Vice President, Strategy: Lindsay Page
Creative Director: Travis Myers
Creative Director: Jess Richards
Creative Director: Mike Lo Nam
Creative Director: Abeer Verma
Managing Director, PR: Josie Haynes
Senior Account Director, PR: Katie Skinner
Associate Director, PR: Justine Little-Trent
Senior Account Executive, PR: Katie Haller
Senior Account Executive, PR: Sarah Husted
Senior Account Executive, PR: Iris Yee-Kiu To
Managing Director, Experiential: Kevin Wagman
Vice President, Experiential: Adam O'Neill
Account Manager, Experiential: Kayla Metcalfe
Award: Silver
Campaign: The CDB Diet
Client: Daily Bread Food Bank
Agency: Leo Toronto
To expose the inadequacy of Canada’s $200/month disability benefit, Daily Bread launched the ‘CDB Diet’ - a creator-led challenge to live on $6.67/day. Hijacking wellness culture, the campaign turned policy into real-world impact, sparking outrage, mobilizing Canadians, and helping drive the first increase to the Canada Disability Benefit.
Credits:
Creative Agency: Leo Toronto
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
Managing Director, Strategic Growth & Operations: Anchie Contractor
Executive Creative Director: Kohl Forsberg
Creative Director/Art Director: Tyler McKissick
Creative Director: Dylan Wagman
Associate Creative Director/Copywriter: Appanna Chetranda
Senior Art Director: Francin Cruz
Senior Design Director: Matthew Boyd
Design Director: Marcelo Hong
Designer: Donna Liu
SVP, Group Strategy Director: Ryan Roberts
Strategy Director: Alex Singleton
Group Business Director: Krzysztof Iwanicki
Account Director: Simon Fernandes
Account Manager: Tien Truong (MSL)
Account Manager: Andrea Trias (MSL)
Account Associate: Yasmin Ansari (MSL)
VP, Post & Print Production: Gord Cathmoir
Broadcast Business Manager: Lisa Devine
Executive Producer: Janice Rebelo
Producer: Marisa DeBartolo
Post Producer: Julie Neff
Senior Editor: Peter Guzda
Senior Editor: Jeff Poremba
Audio Engineer: Gabriel Rondeau
Audio Engineer: Marc-Andre Charbonneau
Audio Producer: Elyse Brunette
Manager, Print Production and Studio: Kevin Stephen
Project Director: Thomas Degez
Associate Director, Digital: David Freedman
Print Producer: Carly Price
Digital Project Manager: Dalise Torres
Client: Daily Bread Food Bank
CEO: Neil Hetherington
Interim VP, Marketing and Communications: Joanna Dwyer
Interim VP, Research and Advocacy: Rose Butler
Marketing and Communications Manager: Giao Chau
Award: Bronze
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCann Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits:
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Innovative Media
Award: Gold
Campaign: Refer Her
Client: Women's Shelters Canada
Agency: LG2
Domestic violence signs are often invisible at work. To drive action, we launched "Refer Her," transforming a standard reference letter into a national wake-up call. Shared publicly by CEOs, the letter reframed domestic violence as a workplace issue, empowered survivors, reached millions, and exceeded our training registration goal by 700%.
Credits:
CREATIVE AGENCY: LG2
CLIENT: Women’s Shelters Canada
PRODUCTION COMPANY: Fela TV
POST-PRODUCTION COMPANY: Saints Editorial, Darling Colour and VFX
SOUND STUDIO: Grayson Music
MEDIA AGENCY: Dialekta
PUBLIC RELATIONS AGENCY: Alinea, Hyper PR
WEBSITE DEVELOPMENT: Normal Agency
RESEARCH SURVEY: Citizen Relations
PRINTING COMPANY: Transcontinental Printing 2005 GP
Creative Direction: Josh Stein
Copywriting (including content): Mnrupe Virk, Verity Badov
Art Direction (including content): Livy Morden
Designer: Livy Morden
Strategic Planning: Nikole Patterson-Hurst, Tijana Mitrovic
Client Services: Casey Mendoza, Genevieve Ti, Anna McDonald
Project Management, Production: Tara Greguric, Erin Popadynetz, Christine Malacas
Mac Artists: Briar Koski
English Proofreader: Linda Matassa
French Creative Director: Joannie Fredette
French Copywriter: Maude Delisle Blackburn, Clohé Boucher, Juliette Patenaude
French Translator / Proofreader: Léa-Marie Paiement, Maude Labelle, Anna Verma
Chief Creative Officers: Josh Stein, Luc Du Sault, Nicolas Baldovini
Chief Strategy Officer: Sophie-Annick Vallée
Vice-President, Executive Creative Direction: Ryan Crouchman
Vice-President, Strategy and Development: Keith Barry
PRODUCTION COMPANY: Fela
Exec Producer: Taj Chritchlow
COO: Dean Rosen
Head of Production: Amir Karimi
Director: Kat Webber
DOP: Antonia Ramirez
Integrated Producer: Mikayla Fasullo
Line Producer: Amber Warus
POST-PRODUCTION COMPANY: Saints Editorial
Exec Producer: Emily McKay
Producer: Phoebe Lorimer
Editing: Julie Simmons
POST-PRODUCTION COMPANY: Darling VFX
Exec Producer: Kristen Van Fleet
Producer: Joelle Aani
Colourist: Kassi Bellamy
Colourist Assistant: Eric Kingsbury
Online / VFX: Alyssa Schmidt
VFX Assistant: Erica Bradbury
SOUND STUDIO: Grayson Music
Senior Producer: Clare McGonigle
Music Director: Ali Willa Milner
Audio Engineer: Eric Hulme
Sound Designer: Ben Swarbrick
Music Supervisor: Rich Hamilton
PHOTOGRAPHER
Photographer: Juliia Christ
MEDIA AGENCY: Dialekta
Media Director: Anne-Sophie Collins
Senior Media Strategist: Marie-Pier Haineault
Assistant Media Strategist: Nicolas Peron
PR AGENCY: Alinea
General Manager: Katia Robillard
Senior Director: Donna Battista
PR AGENCY: Hyper PR
Lead Media Strategist: Erin Richards
Influencer Mark
Award: Silver
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCann Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits:
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee, Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Award: Bronze
Campaign: The Nature Rating
Client: Destination BC
Agency: Zulu Alpha Kilo
Destination BC created The Nature Rating, an AI-powered tool that applied the familiar language of media ratings to help people see more nature in the media they already consume. The campaign generated 1.5B+ earned impressions worldwide, increased interest in visiting BC by 71% and inspired 81% of people to spend more time in nature.
Credits:
Agency: Zulu Alpha Kilo
Chief Creative Officer: Tim Gordon
Executive Creative Director: Dean Lee
Chief Design Officer: Stephanie Yung
ACD/Art Director: Kelsey Hughes, Todd Takahashi
ACD/Writer: Greg Kieltyka, Wade Hesson
Writer: Wade Hesson, Mariia Kul, Jackson Kemp, Tom Greco
Digital Design Director: Damian Simev
Senior Digital Designer: Gabe Santiago
Director of Integrated Production: Ola Stodulska
Senior Producer: Teresa Bayley
Producer: Miléna Malović
Chief Strategy Officer: Heather Segal
Executive Strategy Director: Erica Shalinsky
Executive Director, Comms Planning & Technology: Sean Bell
Senior Strategist: Jordan Alperin
Director of Interactive Production: Ece Inan
Managing Director: David Tremblay
Account Director: Lauren Hutton
Account Supervisor: Carly Ringer
Client: Destination British Columbia
Client - VP, Global Marketing: Maya Lange
Client - Director, Global Brand: Leah Poulton
Client - Manager, Brand & Creative: Steve Winnacott
Client - Senior Specialist, Creative: Jackie Steel
Client - Marketing Manager: Elisa Tang
Client - Digital Marketing Specialist: Julia Zhang
Production Company: Scouts Honour
Director/DoP: Mark Zibert
EP/Producer: Rita Popiela, Simon Dragland
DoP: Eric Kaskens
Drone Operator/MOVI: Jeff Patterson
1st AC: Scott Cozens
Production Supervisor: Shaun Veltkamp
Production Designer: Athea Boyes
Set Decorator: Gracey Burnett
Wardrobe Stylist: Janine Metcalfe
H&MU Key: Pam Silvey
Locations Manager: David Pink
Production House: Green Clock
Cinematographer: Zach Nigh
Digital Production: Verb Interactive
Post-Production House: Zulubot
Post Producer: Lena Hamady, Amy Groll
Editor: Erin Brazeau
Online/Motion Graphics: Miguel Natividad
Colourist: Can Yuksel
Media Manager: Adrian Gluvakovich
Post-Production, Offline: Zulubot
Director of Post-Production & Operations: Sarah Dayus
Post Producer: Gina Simone
Editor: Alain Elliot
Assistant Editor: Adrian Gluvakovich
Post-Production, Offline: Nimiopere
Executive Producer: Julie Axell
Editor: Steve Puhach
Assistant Editors: Laura Corredor & Shalini Menon
Post-Production, Online & VFX: Tantrum
Studio Producer: Rebecca MacKillop
Creative Director & VFX Supervisor: Dominik Bochenski
Designer: Hayoung Na
Compositors: Davide Di Santo, Dan Ciancone, Bala D, Piers Larchet, Ohji Inoue, Laura Pino
CG: Lucas Kazakevicius, Rogerio Miyagi, Marie Kubo
Animation: Ale Martins
Post-Production, Colour Studio: Alter Ego Post
Executive Producer: Jane Garrah
Supervising Colourist & Partner: Wade Odlum
Colour Assistant: Daniel Saavedra
Music House: Pickle Music Studios
CCO: Alexis Estiz
Managing Partner/ECD: James Zavaleta
Senior Producer: Vanessa Lozano
Producer: Matt Kerr
Composers: Dario Calequi & Alexis Estiz
Audio Production: Wave Productions
Managing Partner: Megan Hughes
Producer/Production Coordinator: Avery Reid
Audio Engineer & Mixer: Craig Warrian
Audio Production: Balance Music
Audio Engineer & Mixer: Dino Cuzzolino
Public Relations
Award: Gold
Campaign: The Jersey Swap
Client: Canada Soccer
Agency: Diamond
Following Italy's World Cup elimination, Canada Soccer transformed heartbreak into national pride by inviting Italian-Canadians to swap their Azzurri jerseys for Canada's red. The zero-paid-media activation generated 4.6 billion earned impressions across 30+ countries and redefined what Our Game Now means for a multicultural soccer nation.
Credits:
AGENCY: DIAMOND
Craig McIntosh - Chief Creative Officer (Diamond)
Jaimes Zentil - Chief Creative Officer (Diamond)
Jon Taylor - Creative Director (Diamond)
Andrea Romanelli - Creative Director (Diamond)
Jon Taylor - Writer (Diamond)
Andrea Romanelli - Art Director (Diamond)
Giordan Sora - Head of XM Production (Diamond)
Maddie Lowen - Production Manager (Diamond)
Lori Davison - Chief Strategy Officer (Diamond)
Erin Banting - VP, Strategy (Diamond)
Shannon Hunter - Director, Influencer Strategy (Diamond)
Roberto Ayala - Senior Digital Strategist (Diamond)
Lorri MacDonald - Chief Operating Officer (Diamond)
Iain Morris - Account Executive (Diamond)
CLIENT: CANADA SOCCER
Paulo Senra - Chief Communications and Content Officer (Canada Soccer)
Dominic Martin - Director, Marketing (Canada Soccer)
Adam Iafrate - Digital Content & Communications Manager (Canada Soccer)
Award: Silver
Campaign: The CDB Diet
Client: Daily Bread Food Bank
Agency: Leo Toronto
To expose the inadequacy of Canada’s $200/month disability benefit, Daily Bread launched the ‘CDB Diet’ - a creator-led challenge to live on $6.67/day. Hijacking wellness culture, the campaign turned policy into real-world impact, sparking outrage, mobilizing Canadians, and helping drive the first increase to the Canada Disability Benefit.
Credits:
Creative Agency: Leo Toronto
President: Ben Tarr
Chief Strategy Officer: Tahir Ahmad
Chief Creative Officer: Angus Tucker
Managing Director, Strategic Growth & Operations: Anchie Contractor
Executive Creative Director: Kohl Forsberg
Creative Director/Art Director: Tyler McKissick
Creative Director: Dylan Wagman
Associate Creative Director/Copywriter: Appanna Chetranda
Senior Art Director: Francin Cruz
Senior Design Director: Matthew Boyd
Design Director: Marcelo Hong
Designer: Donna Liu
SVP, Group Strategy Director: Ryan Roberts
Strategy Director: Alex Singleton
Group Business Director: Krzysztof Iwanicki
Account Director: Simon Fernandes
Account Manager: Tien Truong (MSL)
Account Manager: Andrea Trias (MSL)
Account Associate: Yasmin Ansari (MSL)
VP, Post & Print Production: Gord Cathmoir
Broadcast Business Manager: Lisa Devine
Executive Producer: Janice Rebelo
Producer: Marisa DeBartolo
Post Producer: Julie Neff
Senior Editor: Peter Guzda
Senior Editor: Jeff Poremba
Audio Engineer: Gabriel Rondeau
Audio Engineer: Marc-Andre Charbonneau
Audio Producer: Elyse Brunette
Manager, Print Production and Studio: Kevin Stephen
Project Director: Thomas Degez
Associate Director, Digital: David Freedman
Print Producer: Carly Price
Digital Project Manager: Dalise Torres
Client: Daily Bread Food Bank
CEO: Neil Hetherington
Interim VP, Marketing and Communications: Joanna Dwyer
Interim VP, Research and Advocacy: Rose Butler
Marketing and Communications Manager: Giao Chau
Award: Bronze
Campaign: Ghost jackets
Client: Lifesaving Society (Quebec Division)
Agency: LG2
Over 10 years, 600+ people drowned in Quebec, 70% without a lifejacket. To change behaviors, the "Ghost Jackets" campaign turned victims' lifejackets into white memorials placed at drowning sites. The initiative hit a 32.6M reach and successfully shifted intent: 9 out of 10 viewers are now more likely to wear a lifejacket.
Credits:
CREATIVE AGENCY: LG2
CLIENT: Lifesaving Society (Quebec Division)
PRODUCTION COMPANY: Gorditas
POST-PRODUCTION COMPANY: Shed
SOUND STUDIO: Circonflex
EXECUTIVE CREATIVE DIRECTION: Geneviève Langlois
CREATIVE DIRECTION: Frédéric Tremblay
COPYWRITING: Jean-Frédéric Barrette, Cédric Audet
ART DIRECTION: Miriam Rondeau
DESIGN: Maxime Jenniss, Mathilde Bonin-Leblanc
ADAPTATION: Krissi Campbell
INTERVIEW: Catherine Foisy
RESEARCH: Andrée Giraldeau
CLIENT SERVICES: Carl Milette, Maude Lavigne
PROJECT MANAGEMENT, PRODUCTION: Mélanie Thérien
AGENCY PRODUCTION: Valéry Lewis, Lina Piché
MOTION DESIGN: Antoine Hallé
EDITING: Carl Munger, Alicia Barbeau
PHOTOGRAPHY: Marie-Emmanuelle Laurin
CHIEF CREATIVE OFFICERS: Nicolas Baldovini, Josh Stein, Luc Du Sault
CHIEF STRATEGY OFFICER: Sophie-Annick Vallée
VICE-PRESIDENT, STRATEGY: Stéfanie Forcier
VICE-PRESIDENT, ACCOUNT SERVICES: Karine Payette
PRODUCTION COMPANY: [Gorditos]
PRODUCER: Saskia von Lignau
DIRECTOR: Raphaël Ouellet, Justin Desjardins
DOP: Raphaël Ouellet
EDITING: Alexandre Richard
POST-PRODUCTION COMPANY: [Shed]
COLORIZATION: Lany-Jade Mondou
SOUND STUDIO: [Circonflex]
ENGINEERING: Jonathan Doyon, Craig Murdock
MUSIC: Paul-Étienne Côté, François-Pierre Lue
CLIENT: Lifesaving Society (Quebec division)
EXECUTIVE DIRECTOR: Raynald Hawkins
HEAD OF COMMUNICATIONS AND PUBLIC RELATIONS: Anne-Marie Francoeur
HEAD OF MARKETING AND PARTNERSHIPS: Cynthia Collerette
Sponsorship
Award: Gold
Campaign: Supernova Adaptive
Client: Adidas
Agency: TBWA\Canada
People with Down syndrome have differently shaped feet, making it hard to find a performance shoe that fits, limiting the benefits of sport.The Supernova Adaptive took years of research, development, wear-testing, and a constant dialogue with the community to create. The shoe is now being wear-tested with the 1.3 billion person disabled community.
Credits:
Client: adidas
Global CEO: Bjørn Gulden
Global Head of Running: Alberto Manganelli
Global Vice President of Product Management Running: Patrick Nava
Global Category Director - Running Footwear: JT Newcomb
President, North America: Zion Armstrong
Director, Brand Communications, Running & Sportswear: Dustin Geddis
Director Partner activation, Newsroom NAM: Hygie Ordono
Director, Brand Communications, adidas Running + Training: Josie Johnson
Senior Manager Brand Communications Horizontal at adidas: Mackenzie Harrington
Senior Product Manager: Chris Post
Senior Manager Athlete Performance, Global Brands - Creative Direction & Innovation: Sasa Cigoja
Product Manager Running FTW: Sophie El-Masry
Manager Footwear Developer Running: Erin Bendig
Manager Development FW: Malte Diekaemper
VP Design: Moritz Hoellmueller
Design Director Running Footwear: Ulisse Tanzini
Assistant Footwear Designer: Marc Schmitz
Client: Canadian Down Syndrome Society
Executive Director: Laura LaChance
Past-Chair, CDSS: Ed Casagrande
Past Board Director: Ben Tarr
Agency Credits
Creative Agency: TBWA\Canada
Global Creative Partner: Danilo Boer
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee
Group Creative Director: Thomas Mori
Associate Creative Directors: Sara Radovanovich, Sally Fung, JP de Leon, Yulenka Phillips
Copywriter: Sara Radovanovich, Yulenka Phillips
Art Director: Sally Fung, JP de Leon
Global Art Director and Designer: Vitor Favero
Account Management
VP, Managing Director: Ricky Jacobs
Head of Corporate Communications and Reputation: Tim Welsh
Strategy
Chief Strategy Officer: Shelley Brown
Strategy Director: Eryn LeMesurier
Associate Strategy Director: Audrey Zink
Production Credits
Omnicom Production
VP, Broadcast: Sarah Michener
Broadcast Producer: Tim Welsh
Director of Colour: Conor Fisher
Executive Producer: Amanda Henry
Post-Production Producer: Devin Fields
Director of Editorial & Animation: Tyler Strahl
Post-Production Assistant: Diego Rojas
VFX Artist: Andrew Hobbs
Orlando
Production Company: Overflow Productions/Sawtooth Studios
Executive Producer: Kim McEniry
Production Assistant: Paige Bonifay
Director/Photographer: Chris McEniry
B Cam: Shane Bonifay
1st AC: David Burns
Audio: Brandon Drew
Grip: Marlon Hightower, Josh Valentin,
Herzogenaurach, Germany
Cinematographer: Jesse Mazuch, BVK
Production Sound mixer/ Sound Recordist: Alexander Stark
Sound Recordist: Till Röllinghoff (bvft/vdt)
Production Company: Suneeva
Director: Jason van Bruggen
Post-Production Company: Bogotá
Post-Production Direction: Caja Guedes
Post-Production Coordinator: Jéssica Marques
Video Editors: André Albuquerque, Caja Guedes, Lucas Cesário, Victor Matos
Motion Design/Animation: Géssica Secchi, Tiago Bahia, Denise Azzi
Color Grading: Lucas Kosinski
3D Production Company: Mirror LLC
3D Executive Producer: Luan Litaiff
3D Director: Vinicius Lavor
3D Modeling + Render: Enzo Kinukawa, Vinicius Lavor, Natan Parente
Post-Production Company: Nimiopere
Editor: Raj Ramnauth, Nick Yumul
Assistant Editor: Dylan Reymer
Executive Producer: Julie Axell
Producer: Nicole Hann
Colour: Alter Ego
Colourist - Wade Odlum
Colour Assistant - Vika Svishchova
Producer - Sam Omand
Executive Producer - Jane Garrah
Original Music: Citizen
Co-Founder/Executive Creative Director: Tomas Jacobi
Executive Producer/Partner: Lexi Stearn
Head of Production: Molly Young
Producer: Sarah Grocock
Tech Producers: Bomin Weon, Seb Vidal
Audio House: OSO
Sound Design & Mixing: Oso Audio
Creative Director: Daenen Bramberger
Engineer: Omid Geadizadeh
Sound Designer: Lisa Yafalian
Executive Producer: Lauren Dobbie
VFX & Finishing: Motomotus
VFX Artist: Lauren Rempel
Executive Producer: Morgan Cambell
Award: Silver
Campaign: Hope on Wheels Greatest Save
Client: Hyundai Canada
Agency: INNOCEAN Canada
Hyundai Canada redefined its NHL and NHLPA partnership by turning every NHL goalie save into a $10 donation to Hockey Fights Cancer, powered by the V Foundation, through Hyundai Hope on Wheels. The platform raised $1 million for pediatric cancer research, proving sponsorship can drive meaningful impact on and off the ice.
Credits:
INNOCEAN Canada
VP Client Services: Mark Pileggi
Sr. Group Account Director: Shannon Fostka
Account Director: Pete Williamson
Account Supervisor: Krista Condy
Strategy Director: Maurice Young
Executive Creative Director: Ian MacKellar
Creative Director: John-Michael Mele
Producer: Nick Hutchinson
Post Producer: Denise Shearer
SVP Media Operations: Spiro Paravantes
Group Director Media: Tania Cuch
Director Digital Media: Estelle Nguyễn
Media Director: Felix Dagenais
Hyundai Canada
Marketing Director: Christine Smith
National Manager Marketing Communications: Peter Assenza
Sr. Manager Brand Communications: Julia Lamanna
Manager Hockey Sponsorship Marketing: Aaron Quintos
Sr. Advertising Production Specialist: Nicole Tady
Senior Manager Corporate Communications Corporate Affairs: Nitish Bissonauth
Corporate Communications Specialist: Mohga Hassib
Directeur de Produit et Relations Publiques du Québec: Frederic Mercier
NHL
Group Vice President, Partnership Marketing: Sophie Kotsopoulos
Senior Director, Partnership Marketing: Andrew Kavanagh
Director, Partnership Marketing: Mitch Sharma
Manager, Partnership Marketing: Graeme Robertson
Group Vice President, Social Impact & Strategic Integration: Rachel Segal
Manager, Social Impact & Strategic Integration: Tim Cucci
NHLPA
Head of Sponsorship, North America: Devin Smith
Director Sponsorship: Eric Epstein
Manager Sponsorship: Jacob McNutt
Director, NHLPA Goals & Dreams and Communications: Andrew Wolfe
Community Relations and NHLPA Goals & Dreams, Senior Manager: Matt Langen
Associate Manager, Charitable Initiatives: Sophia Rossi
Award: Bronze
Campaign: Rocked
Client: Kruger Products
Agency: TBWA\Canada
Kruger brought its Kruger Big Assist program to life through "Rocked," a docu-real film spotlighting hockey parents who quietly power kids through youth hockey's messy realities, using Cashmere, Scotties, Purex and SpongeTowels as the "unseen helper." Set to We Will Rock You, the anthemic spot aired nationally during Canadian Olympic broadcasts.
Credits:
Kruger Credits:
Susan Irving - Chief Marketing Officer
Kristina Koprivica - Vice President, Corporate Marketing and Strategy
Kim Lichtman – Marketing Director, Partnerships
TBWA Credit List:
Nancy Crimi-Lamanna- Chief Creative Officer
Jeremiah McNama - Executive Creative Director
Brendan McMullen - Associate Creative Director
Brendan McMullen · Art Director
Jacob Pacey - Associate Creative Director
Jacob Pacey - Copywriter
Shelley Brown - Chief Strategy Officer
Shelagh Hartford - SVP, Strategy
Tracy Little - EVP, General Manager
Ali Gayowski - Group Account Director
Amarah Ali - Account Supervisor
Tessa Waisglass - Producer
North Credit List:
Rob Hogan, North Strategic, Vice President
Ciara Dalziel, North Strategic, Account Director
Aaron Short, North Strategic, Account Manager
Andrea Trias, North Strategic, Account Manager
Production Credit List:
Scouts Honour Inc.
Mark Zibert, Director/DP
Erik Kaskens, Asst Director
Rita Popliek, Exec Producer
Oso Audio
Harry Knazan and Daenen Bramberger, Creative Directors
Jane Heath, Exec Producer
Nimiopere Film Editorial
Graham Chisholm, Editor
Lucas Wurstlin, Asst Editor
Jenna Edwards, Exec Producer
Tantrum Studio
Dominik Bochenski, Creative Director
Dan Ciancone, Flame Artist
Victoria Holt, Exec Producer
AlterEgo
Wade Odlum, Colourist
Jigsaw Casting
Shasta Lutz
Co Studios
Connor Clarke, BTS
WPP Sport & Entertainment Credit List:
Daniel Mekinda - WPP Sports & Entertainment, Executive Vice President
Brandon Mazerall - WPP Sports & Entertainment, Vice President
Shafiq Lalani - WPP Sports & Entertainment, Associate Director
Jack Pews - WPP Sports & Entertainment, Partnerships Coordinator
WPP Media Credit List: (Wavemaker)
Alice DiGiovanni - President
Kristine Sherliker - Vice President - Client Leadership
Vanja Potichny - Account Director
Blanca Gamez - Manager, Media Planning
Featured Awards Winners
Award: Gold
Campaign: TurboTax x Cineplex: Save the Drama for the Movies
Client: Intuit Canada (TurboTax)
Agency: Proof Experiences
Campaign description
TurboTax and Cineplex told Canadians to "Save the Drama for the Movies,” turning four theatres into hands-on brand experiences months before tax season. Moviegoers took a QR-code quiz for a
personalized product recommendation, got advice from real Tax Experts, and received a Cineplex reward for taking part.
Credits
Head of Marketing, CG Canada: Gah-Yee Won
Principal Marketing Manager, Marketing Strategy: Kelly Kowalchuk
Group Marketing Manager, Brand, Advertising and Sponsorships: Amber McKean
Group Marketing
Manager, MarTech & Performance SEO: Meir Vatagsky
Senior Brand Manager: Ammie Matte
Associate Brand Manager: Santiago Rojas
Staff Marketing Manager, Lifecycle Marketing: Shaida Khosrowshahian
Experiential Director,
Proof Experiences: Daniel Guarino
Creative Director, Proof Experiences: Martin Gomez
Experiential Manager, Proof Experiences: Rasa Kamali
Experiential Field Manager, Proof Experiences: Navid Asadi
Designer, Proof Experiences:
Kimberly Reilly
EVP, Client Experience, Proof Experiences: Kelly Power
Senior Project Manager, Superside: Marcela Casasfranco
Senior Account Manager, Superside: Rachel Fraga
Group Creative Director, Superside: David
Milsom
Senior Designer, Superside: Marcos Galindez
Senior Conceptual Copywriter, Superside: Batia Efrat
Associate Creative Directors, Superside: Juan Morales, Justin Osburn, Carla Bekker
Award: Silver
Campaign: The Count
Client: Sick Kids Foundation
Agency: TBWA\Canada
When your next birthday might not come, you’ll fight like hell to make sure it does.To mark their 150-year birthday, SickKids launched The Count, an emotional spot that focuses on the only gift that really matters, a child’s next birthday. Featuring 23 real SickKids patients, the cinema spot is an emotional call-to-action to join that fight.
Credits
CLIENT: SickKids Foundation
Chief Marketing Officer: Heather Clark
VP, Head of Brand, Content & Communications: Kate Torrance
Director, Brand Marketing Management: Roy Gruia
Director, Public Relations & Communications: Sandra Chiovitti
Associate Director, Brand Marketing: Jessica Myers
Associate Director, Brand Strategy, Governance & Production: Tina Tieu Lafrance
Associate Director,
Public Relations: Tania Kwong
Manager, Integrated Brand Marketing: Joanna Yu
Manager, Brand Strategy, Governance & Production: Anne Hernandez
Coordinator, Brand Strategy, Governance & Production: Melody Zhang
Manager, Public Relations & Stakeholder Relations: Taylor Huff
Associate, Community Stakeholder Relations: Kylie White
Coordinator, Community Stakeholder Relations: Dymond Phillip
CREATIVE AGENCY: TBWA\Canada
Chief Creative Officer: Nancy Crimi-Lamanna
EVP, Global Creative Partner: Danilo Boer
Executive Creative Director: Andrew MacPhee
Associate Creative Director: Jacob Pacey
Associate Creative Director: Brendan McMullen
Copywriter: Jacob Pacey, Reena Feldman
Art Director: Brendan McMullen, Erika Jee
Executive Creative Director, Copywriter: Rob Sturch
Creative Director, Art Director: Noella Choi
Associate Creative Director: Egan McConvey
Senior Copywriter: Cathy Barbarossa
Senior Art Director: Rowan McCormick
EVP, General Manager: Tracy Little
Group Account Director: Rose Noble
Group Account Director: Dina Yokhana
Account Supervisor: Sophie Seidelin
Head of Corporate Communications and Reputation: Tim Welsh
Associate Director, Global Communications & Content: Emilie Sharp
Chief Strategy Officer: Shelley Brown
VP, Strategy Director: Shelagh Hartford
VP, Broadcast
Production: Sarah Michener
Senior Broadcast Producer: Tess Waisglass
PRODUCTION HOUSE: Iconoclast
Director: Clément Durou (We Are From LA)
Executive Producer: Charles Marie Anthonioz
PRODUCTION SERVICE COMPANY: Merchant
Executive Producer: Ian Webb, Farrah Khaled & Hayley Taylor
Producer: Maryna Petrenko
Director of Photography: Shady Hanna
HOP: Colin Walker
PM: Craig Watson
1st AD: Bruno Louza
2nd AD: Bronson Allen
Coordinator: Peter Widdrington
Location Manager: Chas Hay
DOP: Shady Hanna
1st AC: Adrian Muir
2nd AC: Susan Liu
VTR: Manny Rego
DIT: Kristian Wood
Sound: Kevin MacKenzie & Josh Van Drumel
Script
Supervisor: Shawna Edward
Gaffer: Nate Monk
2nd Electric: Kay Grospe
Electric: Tenzir Woeser, Keegan Garland, Kristoff Gallimore
Package Driver: Myles Cartier
Key Grip: Cliff Ramnauth
2nd Grip: Paul Naghten
Grip: Jordan Johnson, Lee Smith, Oscar Weinstein
Production Designer: Daria Savic
Buyer: Nicole Hutchinson
Props: Allen Pavela
Stylist: Tania Martins
Wardrobe Assist: Anne McKay
HMU: Christine Kohut
HMU
Assist: Neil Silverman
EDIT: Work Editorial
Editor, Longform: Neil Smith
Cutting Assistant, Longform: Fatos Marishta
Editor, :60 and :30: Fatos Marishta
Producer: Victor Medina
Head of Production:
Chris Delarenal
EP: Alejandra Alarcon
Managing Director: Erica Thompson
SOUND: Soundtree Music
Music Composed & Produced by: Peter Raeburn & Luis Almau
Additional Music Production by: Luke
Fabia, John Mourounas & Maddie Stephenson
Sound Design & Mix by: Jack Patterson
Additional Sound Design & Mix by: Henning Knoepfel
CCO: Peter Raeburn
Senior Producer: Neil Athale
MD: Jay James
VFX: ARC Creative
ECD: Gavin Wellsman
EP: Catherine M. Fischer
Producer: Ramya Shankar
Shoot Supervisor: Jeff Lopez
2D Lead: Antoine Douadi
CG Lead: Ajit Menon, Rafael Ghencev
FX: Rui Huang, Wensen Liang, Jordan Gestring
CG Lighting: Steve Eisenmann, Eva Kuehlmann
Compositing: Sean Loughran, Yoon-Sun Bae, Claudio Gonzalez
Matte Painting: Charles Lee, Roger Hom
Concept Artist: Roger Hom
Matchmove Supervisor: Sergio Villegas
COLOUR: ARC Creative
Sr Colourist: Mikey Pehanich
EP: Alexandra Lubrano
Color Assists: Amonnie Nicolas, Nick Yelesin
Production Coordinator: Alex Ponce
POST PRODUCTION: 456 Studios
Executive Producer: Amanda Henry
Post Producer: Devin Fields
Creative Editor: Rod Reano
Post Production Assistant: Diego Rojas Garcia
PRODUCTION HOUSE (NON-VIDEO ASSETS): 456 Studios
VP, Director of Studio Production: Kendra Plantt
Director of Integrated Production: Jennifer Grandoni
Sr. Integrated Producer: Chris Costa
Integrated Producer: Sunaina Arora
Production Lead: Jennifer Cachola
Studio Manager: Alex Zuniga
Production Artist: Alec
James
Production Artist: Jason Abraham
Jr. Production Artist: Emily De Kruyff
Sr. Retoucher: Carly Bright & Marcelle Faucher
Sr. Proofreader: Sarah Melse
PHOTOGRAPHY STUDIO: Westside Studios
Executive Producer: Caitlin Jeffery
Photographer: Matt Barnes
Retoucher/AI/CG Artist: Brad Pickard
MEDIA AGENCY: Cairns Oneil
President: Devon MacDonald
Managing Director: Kelly Miller
Communications
Director: Jen Blenkhorn
Communications Supervisor: Meghan Alikhan
Digital Supervisor: Jenn Sutherland
Senior Communications Planner: Kiran Gill
Digital Planner: Gabrielle Burge
Communications Planner: Heidi Yan
Digital Media Coordinator: Aishwa Vyas
Media Coordinator: Shamoyl Arsiwala
Programmatic Manager Digital: Neysa McCutcheon
Sr Search Specialist: Abinash Raventherakumar
PUBLIC RELATIONS AGENCY: Citizen Relations
Chief Creative Officer: Josh Budd
Senior Vice President, Strategy: Lindsay Page
Creative Director: Travis Myers
Creative Director: Jess Richards
Creative Director: Mike Lo Nam
Creative Director: Abeer Verma
Managing Director, PR: Josie Haynes
Senior Account Director, PR: Katie Skinner
Associate Director, PR: Justine Little-Trent
Senior Account Executive, PR: Katie Haller
Senior Account Executive, PR: Sarah Husted
Senior Account Executive, PR: Iris Yee-Kiu To
Managing Director, Experiential: Kevin Wagman
Vice President, Experiential: Adam O'Neill
Account Manager, Experiential: Kayla Metcalfe
CASTING: Powerhouse Casting
Award: Bronze
Campaign: The ODDS
Client: GSK
Agency: Edelman
Campaign description
The Odds used behavioural insight and humour to bring a fresh perspective to shingles education. While awareness was already high, many Canadians underestimated their personal risk. By contrasting
unlikely everyday risks with the one-in-three lifetime risk of shingles, the campaign made risk more personally relevant. A high-reach, integrated media strategy brought the idea to life across Cinema, TV, Streaming, Digital, OOH and Retail
activations—moving consumers from awareness toward conversations with healthcare professionals.
Credits
CLIENT: GSK
Head of Consumer Marketing Excellence, Strategy and Innovation: Patricia Moretti
Senior Brand Manager: Alex Bazhanov
Associate Brand Manager: Adrian Cerio
AGENCY: Edelman
Global Creative Partner, Chief Creative Officer, Canada: Anthony Chelvanathan
Senior Vice President, Health: Lynn Johnson
EVP, Health: Dana Singleton
VP, Creative Director: Ryley Murray
VP, Creative Director: Natee
Likitsuwankool
Associate Creative Director: Graeme Campbell
Associate Creative Director: Hira Gomes
EVP, Head of Strategy: Anna Nowak
VP, Strategy: Vanessa Spagnuolo
SVP, Head of Production & Creative Operations,
Canada: Tamara Sulliman
Program Manager: Margo Hicks
Senior Account Manager, Health: Alexa Bloom
Project Manager: Erica Giorgione
Senior Project Manager: Petar Sredojevic
Junior Designer: Jiho Lee
Account:
Leslie Sim
Award: Gold
Campaign: Feelings To Text
Client: Kids Help Phone
Agency: McCANN Canada
Youth self-harm is rising across Canada, but Kids Help Phone (KHP) wasn’t seeing the same increase in texts about it. Feelings To Text is a first-of-its-kind digital platform that turns youth’s feelings about self-harm into a supportive tool that generates a text that can be seamlessly sent to KHP. 1 in 4 visitors took action to get help.
Credits
KHP FEELINGS TO TEXT
Client: Kids Help Phone (KHP)
McCann Canada
Jordan Doucette, Chief Creative Officer
AJ Jones, Chief Strategy Officer
Athina Afton Lalljee,
Creative Director
Pedro Izzo, Creative Director, Design
Ethan MacDonald, Senior Copywriter
Ishan Venkat, Senior Copywriter
Tina Peng, Art Director
Emily MacLaurin-King, VP Group Account
Director
Farida Shagara, Account Supervisor
Josh Hansen, SVP Strategy
Sabrina Lau, Senior Strategist
Andrew Brown, VP, Director of Digital Solutions
Erin Zatylny, Sr. Project Manager
Dan Dragicevic, Experience Designer
Michael Harley, Tech Development Director
Jason Stamp, Senior Quality Assurance Analyst
Caitlyn Patricio, Digital Specialist
Jose Orellana, Senior
Analyst
Arnaud Icard, Group Director, Product Developer
Rooster
Lenka Gmitrova, Editor
Colin Murdock, Editor
Melissa Kahn, Executive Producer
Nicole Stamford, Producer
School Editing
Steve Villeseche, Post Producer
Lauren Horn, Editor
Claire Shafto, Editor
Grayson Music
Kelly McCluskey, Executive Producer/Partner
Lowell
Sostomi, Music Director/Composer
Eric Hulme, Engineer
Aiden Dawn, Voice Talent Freelance
Marc De Acetis, Videographer
Angela Cabarios, Camera Assistant
Omnicom Productions
Sarah Michener, VP, Broadcast Production
Jana Tuck, Senior Producer
Eastern Yoo, Producer
Brianna Visconti, Jr Producer
Jennifer Cachola, Production Lead
Roman Orel, Senior
Designer
Chrystian Danucalov, Motion Graphics Editor
Kaia Kim, Executive Post Producer
DOP: Alex Tong AC: Praven Yoganathan
Epitaph Group
Scott Stewart: EVP, Managing Director
Jaclyn Berzins: Sr. Director, Integrated Planning
Nicole Merza: Senior Specialist, Integrated Planning
Myah Jackson: Senior Specialist, Integrated Planning
Alter Ego
Executive Producer
of Colour: Jane Garrah
Colourist: Jonah Venneri
Colourist: Andrew Ross
Recess Post Executive Producer: Anu Chhetry
Tru Tattoo Cast: Thaila (Vegas) Cast: Kal Cast: Jasmine
Award: Silver
Campaign: Becoming Visible
Client: Safehaven Toronto
Agency: The Local Collective
Safehaven: Becoming Visible challenged the instinct to tell children “don’t stare” by giving families a way to practice inclusion through film, OOH and the Where Hope Lives board game. The campaign generated 26M earned impressions, lifted store traffic 1,108%, grew social engagement 88% and increased donors 23%.
Credits
Client: Safehaven Toronto
Agency: The Local Collective
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative
Director – Design: Omar Morson
Account Director: Vallerie Traitsis
Account Executive: Shea McNeely
Producer: Andrew Schulze
Revolver Films
Director: Ross Allen
Producer: Craig Fleming
Executive Producer: Luc Frappier
Executive Producer: Richard Curran
DOP: Mat Barklay
Production Designer: Natasha Uhrig
Milo Casting
Stephen Milo
Nimiopere
Editor:
Christopher Chang
Assistant Editor: Bianca Bissada
Executive Producer: Jenna Edwards
Executive Producer: Julie Axell
Tantrum
Colour Artist: Dominik Bochenski
VFX Artist: Dominik Bochenski
Producer: Margarita Reynes
Executive Producer: Victoria Holt
Grayson Music
Creative Director: Ali Willa Milner
Director: Mark Domitric
Audio Engineer: Brian Bernard
Executive Producer /
Partner: Kelly McCluskey
Illustrator: Kathleen Fu
PR Agency: Heads + Tales
Media Agency: M&K Media
Award: Bronze
Campaign: Balikbayan Magic: Hand Delivered
Client: The Coca-Cola Company
Agency: VML Canada
To support the Filipino Balikbayan tradition, Coca-Cola covered shipping costs and flew Tita Rosita, a beloved Canadian shop owner separated from her family for 15 years, to Manila to hand-deliver her box. We captured her emotional reunion, and offered pre-paid Balikbayan boxes—all of which were claimed, deeply connecting brand and community.
Credits
Credits:
WPP Open X, Led by VML
Agency:
- Global Chief Creative Officer, VML: Debbi Vandeven
- Deputy Global Chief Creative Officer, VML: Rafael Pitanguy
- Chief Creative Officer, VML Canada: Graham Lang
- Global Chief Creative Officer, WPP Open X: Andrew Keller
- Executive Creative Director, VML Canada : Frank Macera
- Creative Director, VML Canada:
Sucheta Shankar
- Associate Creative Director, VML Canada: Dylan Verwey
- Associate Creative Director, VML Canada: LB Cooper
- Associate Creative Director, VML Canada: Sasha Ortega
-
Associate Creative Director, VML Canada: Coralie Adler
- Copywriters, VML Canada: Sucheta Shankar
- Copywriters, VML Canada: Dylan Verwey
- Art Director, VML Canada : Coralie Adler
-
SVP, Head of Production, VML Canada: Steve Emmens
- Senior Integrated Producer, VML Canada: Chris Esguerra
- Global Client Lead, The Coca-Cola Company, VML: Stephanie DeCelles
- Chief Client Officer,
VML Canada: Emma Toth
- Managing Director, VML Canada: Louthiern Bonsart
- Group Account Director, VML Canada: Sarah Brochet
- Account Director, VML Canada: Daniela Zamostean
- Account Director,
VML Canada: Hnia Alaoui
- Account Executive, VML Canada: Rhea Menon
- Chief Strategy Officer, VML Canada: Christine Maw
- Associate Strategy Director, VML Canada: Cristina Gardeazabal
- Strategist, VML Canada: Michal Fetsum
- Strategist: VML Canada: Larissa Vompa
- Community Manage, VML Canada: Ann Phan
Production:
- Production House:
MOWAD Production Inc.
- Director: Marc André Debruyne
- DOP: Lester Millado
- Executive Producer: John Nadalin
- Production Designer: Jenna Allain
- Service
Production Company (Manila): Hot & Fresh
- Production Manager: Nomer Mercado
- Editing Facility: School Editing
- Editor: Fi Alvarez
- Executive Producer: Sarah Brooks
- Finishing Facility: Think Tank
- Flame Artist: Brent Bergerson
- Lead Flame Artist: Brent Bergerson
- VFX Producer: Danny Appleby
- Executive Producer: Danny
Appleby
- Colour Facility: Kook Colour
- Colourist: Yurizen Cabrera
- Producer: Melody Chan
- Audio : TA2 Sound+Music
- Audio Director: Steve Gadsden
- Executive Producer: Christine Leslie
- Engineer: Andrew Fumerton
Client
- Global Chief Marketing Officer, The Coca-Cola Company: Manolo Arroyo
- Senior Director, Cultural
Marketing, The Coca-Cola Company: Stephanie Eaddy
- Senior Director, Integrated Marketing, The Coca-Cola Company: Laura Cutsey
- Senior Manager, Integrated Marketing, The Coca-Cola Company: Stephanie Knowles
- Senior Manager, Communications and Public Affairs, The Coca-Cola Company: Amanda Chouinard
PR:
- President, Weber Shandwick: Greg Power
- Executive Vice President,
Client Experience, Weber Shandwick: Jen Yungblut
- Vice President, Client Experience, Weber Shandwick: Riya Dhaliwal
- Vice President, Integrated Media Strategy, Weber Shandwick: Rachel Hlinko
- Vice President, Social & Influencer Strategy, Weber Shandwick: Elizabeth Lau Clark
- Senior Manager, Client Experience, Weber Shandwick: Stephanie Grand
- Senior Manager, Client Experience, Weber Shandwick:
Rachel Romu
- Manager, Client Experience, Weber Shandwick: Anna Tejada
- Manager, Earned Media, Weber Shandwick: Tanny Chiu
- Intern, Earned Media, Weber Shandwick: Richelle Brank
- Intern, Earned Media, Weber Shandwick: Kimberly Browne
Award: Gold
Campaign: Bell Wireless Crave Popcorn DM
Client: Bell Canada
Agency: JAM CRM
Bell mailed a direct mail piece with a real bag of microwave popcorn to high risk Bell Mobility customers who hadn't activated their free Crave subscription, turning an unused benefit into a movie night cue. The test cell drove a 725% lift in activations over a no contact control group.
Credits
JAM CRM
VP Group Account Director: Megan Amodeo
Account Director: Emily Bernatt
Account Manager: Mercede Zarif
VP Strategy: Karin Tuira
ACDs: Ricardo Santos, Regan Canie
Art Directors: Melissa Cyr
Copy Writer: Tracy Ennis
CLIENT: Bell Canada
Marketing Communications Specialist: Taline Seropian
Senior Manager, Marketing Communications: Sinthu Antony
Director,
Marketing Communications: Janice Thomas
Marketing Specialist: Andrea Hamilton
Award: Silver
Campaign: Almost Perfect
Client: Amhil North America
Agency: Candybox
Amhil set out to change how businesses think about packaging. The “Almost Perfect” campaign highlighted a simple truth: even the best products can be undone by poor packaging. Using cinematic video and targeted LinkedIn advertising, the campaign demonstrated how packaging failures impact customer experience, brand perception, and trust.
Credits
Advertising Agency: Candybox
Production Company: Candybox Studios
CEO: Darrell Keezer
COO, Head of Strategy: Derek Joynt
Executive Creative Director, Art Director, Copywriter: Craig Markou
Director, Project Management: Haya Kotob
Director, Client Leadership: Jim Moodie
Associate Director, Social: Michelle Ferguson
Sr. Marketing Automation Specialist + Team Lead: Malene Jorgensen
Senior Paid Media Manager:
Heather Scott
Director | Editor: Aaron Robson
Graphic Designer: Victoria Morinello
Senior Web Designer: Gentrit Grajqevci
Digital Design Specialist: Michael Sotnick
Marketing Automation Manager: Alyssa Lagakos
Senior Manager, Client Leadership: Chris Norgarb
Director, Performance Marketing: Liam Ryan
SEO Specialist: Mansi Maheshwari, Suchi Vora
Paid Media Manager: Pedro Lopez
Senior Developer: Tony Truong
Client:
Amhil North America
President: Romel Reddi
Head of Innovation and Product Development: Abe Looy
Senior Industrial Design Engineer: Ki Park
Sales Operations: Colin Babington
Award: Bronze
Campaign: TD Not Another Card
Client: TD
Agency: RI
For Mother’s Day, TD’s “Not Another Card” campaign mailed an elegant greeting card that flipped the ritual, asking customers to send a TD Global Transfer instead. Canada Post direct mail, backed by customer data and supported by digital, sparked an emotional rethink and boosted international transfer volume.
Credits
AGENCY
Chief Creative Officer: Kari King, Daniel Westgate
SVP Account Service: Rebecca Dennison
Sr Studio Artist: Jennifer Loates
Account Manager: Joanne Hisey
Director,
Client Solutions and Strategy: Olie Navrotska
Production Manager: Adeliana Araujo
CLIENT: TD
Vice President, Marketing: Alan Wen
Sr. Group Marketing Manager: Brad Buset
Sr. Group Marketing Manager:
Michael Borello
Associate Marketing Manager: Laura Knych
Award: Gold
Campaign: Best in Show: Building Pet Valu’s AI-Powered Digital Twin System for the Future of Personalization
Client: Pet Valu
Agency: WTD
Pet Valu transformed generic retail emails around a simple truth: the fastest way to a pet parent’s heart is through their pet (or one that looks like them). An AI-powered Digital Twin engine generated hyper-realistic, breed-specific creative at scale, creating personalized experiences and laying the foundation for individual pet Digital Twins.
Credits
Pet Valu:
Idan Driman, VP Marketing, Pet Valu
Rohan Cherian, VP Digital and Customer Technology, Pet Valu
Jing Zhao, Director, Performance Marketing, Pet Valu
Ben Kuzmaski, Manager, CRM, Pet Valu
WTD:
Greg Elliott, Founder and Managing Partner, WTD
Sheng Sinn, Chief Growth Officer, WTD
Valerie Thomas, Director Strategy, WTD
Steve Reaume, AI Lead, Imagination Lab, WTD
Edgar
Wong Baxter, AI Lead, Imagination Lab, WTD
Quentin Blasingame, VP AgenticCX & Marketing Technology, WTD
Ron Ramos, Solution Architect, WTD
Don Braithwaite, Developer, WTD
Ian Hoar, Director Technology, WTD
Kevin
Flynn, Chief Strategy Officer, WTD
Award: Silver
Campaign: HATETAGS
Client: Toronto Holocaust Museum
Agency: Diamond
Campaign description
HATETAGS transformed social media's own technology into a tool against hate, inserting warning labels directly into harmful content to disrupt misinformation in real time. The campaign made 3.3 million
interventions, reached over 80% of its target audience, and sparked national conversation about online safety.
Credits
Agency: Diamond
Peter Ignazi — Creative Chairman
Jaimes Zentil — Chief Creative Officer
Craig McIntosh — Chief Creative Officer
Jordan Cohen — VP ,Group Creative Director
Mark Holden — VP, Group Creative Director
Jordan Cohen — Writer
Mark Holden — Art Director
Andrew Mowbray — VP, Group Creative Director, Digital
Caroline Poon — Digital Content Writer
Lori Davison — Chief Strategy Officer
Erin Banting — VP, Strategy
Roberto Ayala Gutierrez — Senior Strategist, Digital
Sierra Hunter — Strategist & Community Manager, Digital
Rebecca Flaman
— Managing Director
Maiuran Sivakumar — Group Account Director
Mark Graham — Head of Production, Video & Content
Sydney Weinstock — Producer
Paul Ibrahim — Director, Digital
Amal
Jose — Project Manager, Digital
Client: Toronto Holocaust Museum
Dara Solomon — Executive Director
Michelle Fishman — Director of Marketing & Communications
Media: Epitaph
Scott
Stewart — EVP, Managing Director
Katie Connole — Senior Director, Integrated Planning
Larsa Koma — Supervisor, Integrated Planning
PR: Heads+Tales
Katie Muir — CEO
Leya De Nil —
Associate Director, Corporate Communications
Editing: Saints Editorial
Stephen Sora — Editor
Nick Coleman — Editor
Bryce Conn — Assistant Editor
Phoebe Lorimer — Producer
Sounds & Audio: Vapor Audio
Joey Serlin — Creative Director
Dave Worthen — Engineer
Julian Rudd — Engineer
Kailee Nowosad — Executive Producer
Website Development & Deployment:
Therefore Interactive
David Malinowicz — Project Lead
Alim Hayret — Development
Abhai Sasidhara — Development Operations
Award: Bronze
Campaign: From signal to sale
Client: HP
Agency: Intercept
From signal to sale. HP Canada aimed to build relationships across 500+ enterprise accounts in a year, but research took hours before outreach began. So HP put AI on the research and left the relationship to people. RADAR returns a ready-to-use engagement plan in 48 hours. A two-month pilot found hundreds of new contacts and influenced millions.
Credits
HP Contributors:
Vikas Mahajan, Head of Enterprise Marketing: US & Canada
Ren Zhang, Country Marketing Manager
Ana Carolina Gonzalez, CA Commercial ABM Campaign Manager
Intercept Contributors:
Kerry-Ann Wildsmith, Senior Account Manager
Daisy Magboo, Account Director
Richard Pay, Creative Director
Claudia Chan, Associate Creative Director
Daniela Santarossa, Content Director
Basit Ishtiaq, Strategy
Supervisor
Aaron Vardon, Associate Strategy Director
Garreth Owen, Sr. Editorial Manager
Abdulrehman Tariq, Strategist
Jessica Matteazzi, Sr. Graphic Designer
Vania Putri, Graphic Designer
Najma Naveed, Studio
Coordinator
Award: Gold
Campaign: Takis Intensity Challenge
Client: Bimbo Canada, Barcel Brands
Agency: King Ursa and BILI Social
Takis needed to grow beyond heat. So we made intensity the mechanic.
Instead of putting a brand inside a game, we built a creator-led Fortnite world that turned the brand proposition into a lived experience. Challenging gamers and their
communities to experience Takis intensity firsthand.
Five creators turned gameplay into entertainment, participation into culture, and culture into craving. Generating 4.6M+ views, 344K+ engagements and 98% positive-neutral sentiment.
And most importantly, Takis sales increased an intense 20%, in just four weeks.
Credits
King Ursa
Executive Team
Paulo Salomao — Founder & Chief Executive Officer
Helena Lazar — Executive Vice President, Managing Director
Account Service
Elysia
Ravenscroft — Vice President, Client Services
Nicolás Rodríguez — Account Executive
Strategy
Jenn Green — Vice President, Strategy
Creative
Elma Karabegovic — Executive
Creative Director
Matthew Spence — Intermediate Designer
Production
Siobhan McMahon — Producer
King Ursa Media
Executive
Gobi Kim — Vice President, Media & Analytics
Strategy
Jane Tattersall — Media Strategist
BILI Social
Adrian Copabianco — Co-Founder
Taisia Levintsa — Vice President
Yinka Onikoyi — Client Success Head
Favour
Omotoso — Client Manager
Daniel Santana — Creator Manager
Tarantula Creative
Brian Bonifassi — Founder/Game Developer
Iguana Den
Steve McArdle — CG Designer
Bimbo
Canada, Barcel Brands
Cristina Slovacek — Senior Manager, Marketing
Alex Varner — Associate Brand Manager
Award: Silver
Campaign: Living On Rewards
Client: TD Bank
Agency: Diamond
Living on Rewards challenged a content creator to survive a week using only TD Rewards Points, with audience engagement unlocking what she needed to survive. Could this social series turn Gen Z from point hoarders into everyday redeemers?
Credits
AGENCY: Diamond (Toronto)
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig McIntosh
Chief Creative Officer: Jaimes Zentil
SVP, Executive Creative Director: David
Stevenson
Art Director: Alison MacVean
Copywriter: Max Neiman
Chief Strategy Officer: Lori Davison
Chief Operating Officer: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Account Director: Qandeel
Piracha
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director, Influencer: Erin Voth
Senior Strategist, Influencer: Natalie Monaco
Strategist, Influencer: Manasi Mohoni
Junior
Strategist: Taisiia Herasko
Head of Production, Video & Content: Mark Graham
Producer: Serena Harding
Freelance Editor: Jonathan Garofalo
Freelance Editor: Cam D’Andrade
CLIENT: TD Bank
Global Chief Marketing Officer: Maja Neable
Vice President, NA Marketing Strategy & Operations, Credit Cards, Loyalty, and Personal Lending: Cathy Kitchen
Associate Vice President, Integrated Marketing Planning, Consumer
TDCT Cards and Lending: Ashley Martin
Associate Vice President, Marketing, Brand Strategy and Creative Core Brand: Sarah Green
Senior Group Marketing Manager, Creative Practice: Sarah Scholes
Senior Group Marketing Manager,
Integrated Marketing Planning: Shoshi Levman
Marketing Manager, Integrated Marketing Planning: Roshni Oberoi
Marketing Manager, Creative Practice: Divya Murty
MEDIA: Starcom
Director, Media Planning:
Christian Pereira
Manager, Media Planning: Vladimir AbouAssaly
Supervisor, Media Planning: Alessia Bolzon
Planner, Media Planning: Kartikay Joshi
Associate Director, Social: Danny Gill
Account Manager, Social:
Cathy Lam
OOH PRODUCTION: DIVE (Toronto)
Global Partnership and Sales Lead: Maria Girimonte
Senior Campaign Manager: Bernice Domingo
Head of Production: Janey Lee
Co-Creative Lead: Andres Gomez
Co-Creative Lead: Hugo Nieto
Campaign Moderator: Constanza Labanca
TikTok Canada (Toronto)
Senior Marketing Manager: Nina Thomas
Brand Partnerships Manager: Curtis Weidner
Award: Bronze
Campaign: Paramount+ Canada Shore: After Shore
Client: Paramount+ Canada
Agency: We Are Social
By putting creators at the centre of the storytelling, Paramount+ Canada's Canada Shore became more than a TV launch–it became a social-first fandom. Through creator-led content, The After Shore and platform-native storytelling, the campaign generated 66.5M views, 542K+ engagements and transformed an unknown cast into a thriving fan community.
Credits
Paramount+
Senior Manager, Social Media: Katie Jones
VP Marketing, Canada: Matthew Cowling
SVP Content, Canada: Katrina Kowalski
SVP, Creative Marketing: Sean Saylor
Creative
Director, Canada: Kieron Mullarkey
Senior Marketing Manager, Brand: Saira Rahman
Marketing Manager, Brand: Sam Morsy
Creative Manager: Alexander Molenaar
Creative Operations Manager: Renata George
Head of Communications,
Canada: Laura Heath Potter
We Are Social
Head of Client Services: Michelina Teti
Executive Creative Director: Garrett Tonge
Head of Content & Community: Stephanie Hancock
Group Influencer Director:
Alexandra Rudow
Associate Account Director: Hazem Fahmy
Senior Influencer Manager: Erin Macintosh
Associate Director, Content & Community: Christopher Coletta
Art Director: Shakura Galloway
Manager, Content
& Community: Bailey Gibson
Content Creator: Jeca Martinez
Motion Designer: Stephanie Zheng
Archipelago Productions
Producer: Jana Stackhouse
Executive Producer: Nicholas Ewart
Director:
Alex Josselyn-Hamilton
Production Manager: Kayla Resendes
Production Coordinator: Zipporah Yohannes
Freelance
Host: Erica Hill
Award: Gold
Campaign: QEII Home Lottery
Client: S.O. Asher Consultants Ltd and QEII Health Sciences Centre Foundation
Agency: JAM CRM
The QEII Home Lottery was looking to maximize ROI and increase engagement. The lottery implemented a custom predictive AI model predicting response likelihood, expected spend, and preferred channel. Transactions grew over 50% YoY, while reducing costs. Every dollar saved goes where it matters most: health care for patients across Nova Scotia.
Credits
Credits
Susan Mullin, CEO
Tanya MacLean, Vice President, Communications and Marketing
Patrick Simpson, Vice President Program Operations
Shoshana Price, Vice President Marketing
David Bland, Senior Marketing Manager – Content & Product Strategy
Scott Strickey, Program Manager
Katie Lohnes, Program Coordinator
Lauren Beard, Executive Vice President Client Service
and Growth
Megan Amodeo, Vice President/Group Account Director
Will Dick, Vice President of Data & AI
Hannah McCutcheon, Account Director
Madeline Verba, Account Manager
Award: Silver
Campaign: Building a Stronger Data Foundation
Client: TD Bank Group
Agency: Accenture
TD transformed fragmented marketing into a unified omnichannel ecosystem. By centralizing 2,150+ client data attributes and activating reusable audience segments across 12+ channels, TD was able to orchestrate communications based on client behavior rather than isolated campaign logic. Personalization is faster and more scalable than ever.
Credits
Client: TD Bank Group
Senior Vice President of Client Experience: Akif Unal
Head of Marketing Data / Technology & Delivery: Shafiul Fuad
AVP of Marketing Personalization / Delivery & Transformation:
Lipika Sahoo
Agency: Accenture
Program Sponsor: Brent Chaters
Executive Leadership: Phillip Revie
Account Lead: Lauren Moore
Program Director: Elizabeth le Roux
Associate Director - Enterprise Architecture
and Business Strategy: Jacob Hayes
Delivery Lead: Gitana Beier
Business Architecture Associate Manager: Lisa Lopez
PMO/QA Lead: Lexie Luo
Media Strategy Lead: Fatima Saoudi
Data Cloud Lead: Felicia Tam
Data
Cloud Lead: Caio Andrade
MCE Campaign Requirements Lead: Harsh Patel
MCE Campaign Build & Migration: Armin Sadeghzadeh
MCE Campaign Build & Migration: Nour Masri
MCP Functional Analyst: Ritesh Devidas Pawar
MCP Functional Analyst: Kalyan Reddy Yeraveda
Award: Bronze
Campaign: RBC
Client: RBC Cross Border Banking
Agency: Initiative Media
With cross-border travel intent down 23% and sentiment against U.S. travel at record lows, most brands targeted who might travel. RBC Cross-Border Banking targeted who still was. Deterministic mobility signals, a roaming SIM, a U.S. Lyft request or a confirmed Expedia booking replaced demographic modelling and surfaced two distinct need states: Snowbirds seeking continuity, Occasional Travellers seeking friction-free convenience. Creative met each Canadian the moment their need was most alive delivering acquisition results +11% above goal amid record geopolitical sensitivity.
Credits
Michael McCue: Director, Media & Optimization
Larry Jacobs: VP, Marketing
Celine Devlin: Sr. Director, Marketing
Jason Chen: Sr, Manager, Marketing
Tania Williams: Sr. Manager,
Marketing
Jeff Klassen: Director, Marketing & Conversion
Ryan Kettler: Sr. Manager, Digital Marketing
Lora Stocker: Digital Marketing and Design
Emily Anzarouth: Creative Account Manager
Nicole Pease: Creative
Marketing Production
Heidi Giggie: Director, Performance Marketing
Manik Kaushal: Sr. Manager, Performance Marketing
Agency partners: Initiative Media
Kyle Percy, Director, Client Advice & Management, Initiative
Smith Bhattacharjee: Senior Communications Designer, Initiative
Tyler Hebner: Account Executive, Amazon
Osaze Osoba: Performance Partner Lead, Google
Award: Gold
Campaign: Supernova Adaptive
Client: Adidas
Agency: TBWA\Canada
People with Down syndrome have differently shaped feet, making it hard to find a performance shoe that fits, limiting the benefits of sport.The Supernova Adaptive took years of research, development, wear-testing, and a constant dialogue with the community to create. The shoe is now being wear-tested with the 1.3 billion person disabled community.
Credits
Credits
Client: adidas
Global CEO: Bjørn Gulden
Global Head of Running: Alberto Manganelli
Global Vice President of Product Management Running: Patrick Nava
Global Category
Director - Running Footwear: JT Newcomb
President, North America: Zion Armstrong
Director, Brand Communications, Running & Sportswear: Dustin Geddis
Director Partner activation, Newsroom NAM: Hygie
Ordono
Director, Brand Communications, adidas Running + Training: Josie Johnson
Senior Manager Brand Communications Horizontal at adidas: Mackenzie Harrington
Senior Product Manager: Chris Post
Senior Manager
Athlete Performance, Global Brands - Creative Direction & Innovation: Sasa Cigoja
Product Manager Running FTW: Sophie El-Masry
Manager Footwear Developer Running: Erin Bendig
Manager Development FW: Malte Diekaemper
VP Design: Moritz Hoellmueller
Design Director Running Footwear: Ulisse Tanzini
Assistant Footwear Designer: Marc Schmitz
Client: Canadian Down Syndrome Society
Executive Director: Laura LaChance
Past-Chair, CDSS: Ed Casagrande
Past Board Director: Ben Tarr
Agency Credits
Creative Agency: TBWA\Canada
Global Creative Partner: Danilo Boer
Chief Creative Officer: Nancy Crimi-Lamanna
Executive
Creative Director: Andrew MacPhee
Group Creative Director: Thomas Mori
Associate Creative Directors: Sara Radovanovich, Sally Fung, JP de Leon, Yulenka Phillips
Copywriter: Sara Radovanovich, Yulenka Phillips
Art
Director: Sally Fung, JP de Leon
Global Art Director and Designer: Vitor Favero
Account Management
VP, Managing Director: Ricky Jacobs
Head of Corporate Communications and Reputation: Tim Welsh
Strategy
Chief Strategy Officer: Shelley Brown
Strategy Director: Eryn LeMesurier
Associate Strategy Director: Audrey Zink
Production Credits
Omnicom Production
VP, Broadcast: Sarah
Michener
Broadcast Producer: Tim Welsh
Director of Colour: Conor Fisher
Executive Producer: Amanda Henry
Post-Production Producer: Devin Fields
Director of Editorial & Animation: Tyler Strahl
Post-Production Assistant: Diego Rojas
VFX Artist: Andrew Hobbs
Orlando
Production Company: Overflow Productions/Sawtooth Studios
Executive Producer: Kim McEniry
Production Assistant: Paige Bonifay
Director/Photographer: Chris McEniry
B Cam: Shane Bonifay
1st AC: David Burns
Audio: Brandon Drew
Grip: Marlon Hightower, Josh Valentin,
Herzogenaurach, Germany
Cinematographer:
Jesse Mazuch, BVK
Production Sound mixer/ Sound Recordist: Alexander Stark
Sound Recordist: Till Röllinghoff (bvft/vdt)
Production Company: Suneeva
Director: Jason van Bruggen
Post-Production
Company: Bogotá
Post-Production Direction: Caja Guedes
Post-Production Coordinator: Jéssica Marques
Video Editors: André Albuquerque, Caja Guedes, Lucas Cesário, Victor Matos
Motion Design/Animation:
Géssica Secchi, Tiago Bahia, Denise Azzi
Color Grading: Lucas Kosinski
3D Production Company: Mirror LLC
3D Executive Producer: Luan Litaiff
3D Director: Vinicius Lavor
3D Modeling
+ Render: Enzo Kinukawa, Vinicius Lavor, Natan Parente
Post-Production Company: Nimiopere
Editor: Raj Ramnauth, Nick Yumul
Assistant Editor: Dylan Reymer
Executive Producer: Julie Axell
Producer: Nicole Hann
Colour: Alter Ego
Colourist - Wade Odlum
Colour Assistant - Vika Svishchova
Producer - Sam Omand
Executive Producer - Jane Garrah
Original Music:
Citizen
Co-Founder/Executive Creative Director: Tomas Jacobi
Executive Producer/Partner: Lexi Stearn
Head of Production: Molly Young
Producer: Sarah Grocock
Tech Producers: Bomin Weon, Seb Vidal
Audio House: OSO
Sound Design & Mixing: Oso Audio
Creative Director: Daenen Bramberger
Engineer: Omid Geadizadeh
Sound Designer: Lisa Yafalian
Executive Producer: Lauren Dobbie
VFX & Finishing: Motomotus
VFX Artist: Lauren Rempel
Executive Producer: Morgan Cambell
Award: Silver
Campaign: The Nature Rating
Client: Destination BC
Agency: Zulu Alpha Kilo
Destination BC created The Nature Rating, a digital tool that scores the nature content of books, films, songs, and TV shows. By transforming a tourism message into a cultural story, the campaign generated 1.5B+ impressions worldwide, increased interest in visiting BC by 71%, and inspired 81% to spend more time in nature.
Credits
AGENCY: Zulu Alpha Kilo
Chief Creative Officer: Tim Gordon
Executive Creative Director: Dean Lee
Chief Design Officer: Stephanie Yung
ACD / Art Director: Kelsey Hughes, Todd
Takahashi
ACD / Writer: Greg Kieltyka, Wade Hesson
Writer: Wade Hesson, Mariia Kul, Jackson Kemp, Tom Greco
Digital Design Director: Damian Simev
Senior Digital Designer: Gabe Santiago
Director of Integrated Production:
Ola Stodulska
Senior Producer: Teresa Bayley
Producer: Miléna Malović
Chief Strategy Officer: Heather Segal
Executive Strategy Director: Erica Shalinsky
Executive Director, Comms Planning & Technology:
Sean Bell
Senior Strategist: Jordan Alperin
Director of Interactive Production: Ece Inan
Managing Director: David Tremblay
Account Director: Lauren Hutton
Account Supervisor: Carly Ringer
CLIENT: Destination British Columbia
VP, Global Marketing: Maya Lange
Director, Global Brand: Leah Poulton
Manager, Brand & Creative: Steve Winnacott
Senior Specialist, Creative: Jackie Steel
Marketing Manager: Elisa Tang
Digital Marketing Specialist:
Julia Zhang
PRODUCTION COMPANY: Scouts Honour
Director/DoP: Mark Zibert
EP/Producer: Rita Popiela, Simon Dragland
DoP: Eric Kaskens
Drone Operator/MOVI: Jeff Patterson
1st AC: Scott Cozens
Production Supervisor: Shaun Veltkamp
Production Designer: Athea Boyes
Set Decorator: Gracey Burnett
Wardrobe Stylist: Janine Metcalfe
H&MU Key: Pam Silvey
Locations Manager: David Pink
PRODUCTION HOUSE: Green Clock
Cinematographer: Zach Nigh
DIGITAL PRODUCTION: Verb Interactive
POST-PRODUCTION HOUSE: Zulubot
Post Producer: Lena Hamady, Amy Groll
Editor: Erin Brazeau
Online / Motion Graphics:
Miguel Natividad
Colourist: Can Yuksel
Media Manager: Adrian Gluvakovich
POST-PRODUCTION, OFFLINE: Zulubot
Director of Post-Production & Operations: Sarah Dayus
Post Producer: Gina Simone
Editor: Alain Elliot
Assistant Editor: Adrian Gluvakovich
POST-PRODUCTION, OFFLINE: Nimiopere
Executive Producer: Julie Axell
Editor: Steve Puhach
Assistant Editors: Laura Corredor & Shalini
Menon
POST-PRODUCTION, ONLINE & VFX: Tantrum
Studio Producer: Rebecca MacKillop
Creative Director & VFX Supervisor: Dominik Bochenski
Designer: Hayoung Na
Compositors: Davide Di Santo,
Dan Ciancone, Bala D, Piers Larchet, Ohji Inoue, Laura Pino
CG: Lucas Kazakevicius, Rogerio Miyagi, Marie Kubo
Animation: Ale Martins
POST-PRODUCTION, COLOUR STUDIO: Alter Ego Post
Executive Producer:
Jane Garrah
Supervising Colourist & Partner: Wade Odlum
Colour Assistant: Daniel Saavedra
MUSIC HOUSE: Pickle Music Studios
CCO: Alexis Estiz
Managing Partner/ECD: James Zavaleta
Senior
Producer: Vanessa Lozano
Producer: Matt Kerr
Composers: Dario Calequi & Alexis Estiz
AUDIO PRODUCTION: Wave Productions
Managing Partner: Megan Hughes
Producer/Production Coordinator: Avery
Reid
Audio Engineer & Mixer: Craig Warrian
AUDIO PRODUCTION: Balance Music
Audio Engineer & Mixer: Dino Cuzzolino
Award: Bronze
Campaign: Immigration Fraud Can Be Hard To Spot
Client: The College of Immigration and Citizenship Consultants
Agency: Jacknife and Cairns Oneil
The College of Immigration and Citizenship Consultants' Immigration Fraud Can Be Hard To Spot campaign encouraged people around the world to check the Public Register to avoid immigration fraud at the hands of an Unauthorized Practitioner (UAP). The campaign included digital ads that ran in 6 languages, across 17 countries.
Credits
Director, Corporate and Public Affairs, The College of Immigration and Citizenship Consultants: Jessica Freeman
Manager, Strategic Communications, The College of Immigration and Citizenship Consultants:
Gloria Bacci-Puhl
Supervisor, Strategic Communications, The College of Immigration and Citizenship Consultants: Kathryn Perrier
Senior Brand Advisor, The College of Immigration and Citizenship Consultants: Mike Bastin
Senior Communications Advisor, The College of Immigration and Citizenship Consultants: Cassidy McNea
Coordinator, Digital Communications, The College of Immigration and Citizenship Consultants: Molly Doyle-Zanzonico
Senior Communications Advisor, The College of Immigration and Citizenship Consultants: Ima Esang
Graphic Designer, The College of Immigration and Citizenship Consultants: Shawn Woytowich
Coordinator,
Corporate Communications, The College of Immigration and Citizenship Consultants: Sabrina Cigana
Manager, Bilingual Communications, The College of Immigration and Citizenship Consultants: Christiane Cicioli
Supervisor,
Bilingual Communications, The College of Immigration and Citizenship Consultants: Martine Des Landes
Client Services Director, Jacknife: Dominique Anthony
Creative Director, Jacknife: Kim Norwich
Design
Director, Jacknife: Jan Avendano
Designer, Jacknife: Ben O'Neil
Designer, Jacknife: Kaitlyn Errington
Senior Production Designer, Jacknife: Mike Bielek
Managing Director, Cairns Oneil: Tim Hughes
Planning Director, Cairns Oneil: Trish Irwin
Planning Supervisor, Cairns Oneil: Neha Agarwala
Planner, Cairns Oneil: Erfaneh Rahimi
Coordinator, Cairns Oneil: Krish Kaushik
Award: Gold
Campaign: Dear Canadian Exporters
Client: Export Development Canada
Agency: McCann Canada
The campaign positioned EDC as the partner who makes global diversification possible. As a Crown corporation in active trade negotiations, EDC could not reference the U.S. or the trade dispute. The creative reached this niche without ever naming the threat. Business facilitated reached $135B. In one year, EDC moved from peripheral to partner.
Credits
McCANN
Jordan Doucette, Chief Creative Officer
Josh Hansen, Chief Strategy Officer
Russ Rickey, Vice President, Director of Strategy
Mark Dolynskyj, Associate Creative Director
Pacha
Ducharme, Senior Art Director
Rodrigo Martins, Designer
Celine Duval, Senior Vice President, Managing Director
Helene Royer, Group Account Director
Anick Tanguay, Account Director
Diana Siambe Yambaye, Account
Supervisor
Martin Delemer, Account Supervisor
Genevieve Mallette, French Copywriter
Fred Simard, French Copywriter
Stef Fabich, Head of Production
Kristina Kirilyuk, Producer
Liam Walsh, Copywriter
Larysa
Leanne, Junior Art Director
Matt Doran, Copywriter
Sean Pitre, Copywriter
Bryan Howarth, Art Director
Cai Li, Art Director
Tina Peng, Art Director
Craft Canada
Tiffany Punnett, Senior Project
Manager
Niral Patel, Digital Developer
Jeaous Chau, Production Designer
Madeleine Lee, Proofreader
Carton Rouge / Cinelande
Didier Charette, Director
William Bernier, Line Producer
Nicolas
Robert, Executive Producer
Export Development Canada
Daniel Boisvert, Vice President, Marketing
Sylvie Mitchell, Director, Brand Marketing and Strategy
Marina Zervogiannis, Brand Manager
Marie-Anne
Abboud, Senior Strategist, Brand Campaign
Daniel Green, Video Production Lead
Taylor Zeleny, Brand Marketing Manager
David Aubry, Director, Demand Generation – Acting Vice-President Marketing & Web Experience
Katherine MacDougall, Manager, Demand Generation
Randy Kim, Senior Digital Marketing Manager
Gia Gill, Product Owner
Sharon Carvalho, Senior Strategist, Campaign and Product Marketing
Audrey Bonneau, Product Marketing
Manager
MEDIA EXPERTS
Emily Furtado – Media Business Lead
Victor Buonavoglia, Project Manager, Media Creativity
Catherine McDonald, Planning Account Manager
Alexandra Mongeau, Senior
Account Planner
Award: Silver
Campaign: Almost Perfect
Client: Amhil North America
Agency: Candybox
Amhil set out to change how businesses think about packaging. The “Almost Perfect” campaign highlighted a simple truth: even the best products can be undone by poor packaging. Using cinematic video and targeted LinkedIn advertising, the campaign demonstrated how packaging failures impact customer experience, brand perception, and trust.
Credits
Advertising Agency: Candybox
Production Company: Candybox Studios
CEO: Darrell Keezer
COO, Head of Strategy: Derek Joynt
Executive Creative Director, Art Director, Copywriter: Craig Markou
Director, Project Management: Haya Kotob
Director, Client Leadership: Jim Moodie
Associate Director, Social: Michelle Ferguson
Sr. Marketing Automation Specialist + Team Lead: Malene Jorgensen
Senior Paid Media Manager:
Heather Scott
Director | Editor: Aaron Robson
Graphic Designer: Victoria Morinello
Senior Web Designer: Gentrit Grajqevci
Digital Design Specialist: Michael Sotnick
Marketing Automation Manager: Alyssa Lagakos
Senior Manager, Client Leadership: Chris Norgarb
Director, Performance Marketing: Liam Ryan
SEO Specialist: Mansi Maheshwari, Suchi Vora
Paid Media Manager: Pedro Lopez
Senior Developer: Tony Truong
Client:
Amhil North America
President: Romel Reddi
Head of Innovation and Product Development: Abe Looy
Senior Industrial Design Engineer: Ki Park
Sales Operations: Colin Babington
Award: Bronze
Campaign: Better Together
Client: TELUS Health
Agency: Not provided
TELUS Health launched a multi-lingual LinkedIn campaign across 13 countries to harmonize eight acquired companies into a unified global healthcare brand. Featuring 10 regional leaders framed against recognizable local landmarks, the campaign balanced global scale with local trust, driving a 25% Share of Feed and reducing CPL by 39%.
Credits
Vice President, Growth & Marketing, Hani Chohan
Director, Brand & Demand Generation: Breanne Kielich
Manager, Content & Demand Generation: Marcia Baroni Smith
Manager,
Brand: Mallory Coutu
Senior Marketing Manager, Paid Media Campaigns: Ida Chiara Guida
Senior Marketing Manager, Content Marketing: Nadia Giorgis
Senior Marketing Manager, Content Marketing: Jenna Avella
Senior Marketing Manager, Content Marketing: Lima Al-Azze
Award: Gold
Campaign: Canada Shore
Client: Paramount+ Canada
Agency: Spark Foundry
Canada Shore launched as Paramount+ Canada’s first Original Canadian Production with a 360-degree nostalgia-driven campaign designed to engage both legacy Shore fans and new reality viewers. The campaign delivered 700M+ impressions, reached 99% of its target audience, and made Canada Shore the #1 reality series on Paramount+ in 2026
Credits
Matthew Cowling - VP, Marketing, Canada - Paramount+
Katrina Kowalski - SVP, Content, Canada - Paramount+
Sean Saylor - SVP, Creative Marketing - Paramount+
Kieron Mullarkey
- Creative Director, Canada - Paramount
Renata George - Manager, Creative Operations, Canada - Paramount+
Alexander Molenaar - Creative Manager, Canada - Paramount+
Sam Morsy - Manager, Marketing, Canada
- Paramount+
Katie Jones - Senior Manager, Social Media, Canada - Paramount+
Laura Heath Potter - Head of Communications, Canada - Paramount+
Christina Gooding - Senior Publicist, Canada - Paramount+
Prima DSouza - Account Supervisor - Arrivals + Departures
Jeff MacEachern - Chief Creative Officer - Arrivals + Departures
Dustin Rideout - Chief Strategy Officer - Arrivals + Departures
Claire McRae - Director of Production - Arrivals + Departures
Rachel Colomby - Production Manager - Arrivals + Departures
Jordan Escobar - Senior Art Director - Arrivals + Departures
Oliver Chiang
- Senior Copywriter - Arrivals + Departures
Athena Kouverianos - Senior Producer - Arrivals + Departures
Zeeshan Hussain - VP Business Director - Arrivals + Departures
Chantal Brinkman - VP Production -
Arrivals + Departures
Stephanie Walker - VP Production - Lime Rickey Pictures Ltd.
Candice Mausner - Producer/Director/Editor
Jensen Adam Logue-Lee - Creative Director/Lead Graphic Designer
- Jensen Adam Design
Mark Valentine - Creative Director/Editor - Ultrabland
Eron Otcasek Creative Director/Editor - Ultrabland
Sara Soto - Creative Director/Editor - Ultrabland
Jack Houston -
Editor/Designer - Ultrabland
Carlos Lopez Jr - Designer - Ultrabland
Tyler Swafford - Mix - Ultrabland
Jackie Garbuio - Producer - Ultrabland
Corey Green - Executive Producer - Ultrabland
Reve - 31 East Inc. - Universal Music Canada
Alexandra Rudow - Group Influencer Director - We Are Social
Hazem Fahmy - Associate Account Director - We Are Social
Erin Macintosh - Senior Influencer Manager - We Are Social
Christopher Coletta - Associate Director, Content & Community - We Are Social
Shakura Galloway - Art Director - We Are Social
Jeca Martinez
- Content Creator - We Are Social
Stephanie Zheng - Motion Designer - We Are Social
Nicholas Ewart- Executive Producer - Archipelago Productions
Award: Silver
Campaign: From Impressions to Guest Count
Client: McDonald’s Canada
Agency: OMD Canada
From Impression to Guest Count proved programmatic media drives incremental restaurant visits. McDonald's Canada unified display, audio, CTV, and online video into one campaign with holistic frequency caps and an independent Conversion Lift study, reaching 5.6M households and a statistically significant 2.68% lift in visits.
Credits
Lauren Lee, Senior Manager, Media Strategy & Transformation (Enterprise), McDonald's Canada
-Diana Walter, Chief Media Officer, OMD Canada
-Eric Avseev, Director of Programmatic, OMD
Canada
Ryan Turgeon, Senior Programmatic Manager, OMD Canada
Sylvie Chicoine, Vice President, Client Business Lead for McDonald's Canada, OMD Canada
Award: Bronze
Campaign: Cancer Prevention Discounts
Client: Broadfork Produce
Agency: TANK Worldwide
Campaign description
Cancer Prevention Discounts transformed promotional packaging into a behavioural pricing system that embedded cancer prevention directly into the mechanics of retail. By translating medical evidence
into familiar retail cues, it made healthier choices easier to understand – and easier to make.
Credits
COMPANY CREDITS
Agency: TANK Worldwide
Client: Broadfork Produce
Secondary Client: Québec Cancer Foundation
Photographic Studio: Raina + Wilson
Animation Studio:
MOOCO Studio
Post-Production Studios: Latina, AdiosAdios
Sound Design Studio: Estudios Machina
Talent Agency: Fuze Reps
Media Companies: Mindshare, Jungle Media
PR Company: Ogilvy Health PR
INDIVIDUAL CREDITS
Chief Creative Officer: Marty Martinez
Executive Creative Director: Sebastián Benítez González
Creative Director, Craft: Camilo Monzón Navas
Creative Director, Copy: Scott W. Gray
Creative
Director, Art: Chris Paleczny
Associate Creative Director, Copy: Fran Aguilar Inzunza
Associate Creative Director, Art: Yuk Yin Szeto
Art Directors: Camilo Monzón Navas, William Niño, Valerie Sandoval
Copywriters:
Sebastián Benítez González, Scott W. Gray, Fran Aguilar Inzunza, Mary Collier
Art Director, Visual Content: Maxence Schlenck
Head of Canadian Commercial: Christine Macdonald
Group Account Director: Nicolas
Rouleau
Account Director: Jacqueline Carvalho
Senior Interactive Art Director, UI Design Lead: Alexandre Desjardins
Director Technology: Mike Nicosia
Production Lead: Marie-Michèle Lanoix
Creative Excellence
Manager: Marion Mason
Director Social & Influencer: Stephanie Thuell
Social Media & PR Specialist: Kim Tran
EVP, Corporate Communications: Tara Mullins
Founder, Broadfork Produce: Michael Wilson
General
Manager, Québec Cancer Foundation: Marco Décelles
Executive Producer, Fuze: Amanda MacInnis
Media Planning Director, Mindshare: Jacqueline Murdoch
Media Director, Jungle Media: Marc Hamelin
Managing Partner,
Unbound: Natasha Aquin
Photographer: Wilson Barry
Founder, Latina Studio: Andres Moreno
General Manager, Estudios Machina: Camilo Lucena
Owner, AdiosAdios: Tomas Murphy
Award: Gold
Campaign: Living On Rewards
Client: TD Bank
Agency: Diamond
Campaign description
Living on Rewards challenged a content creator to survive a week using only TD Rewards Points, with audience engagement unlocking what she needed to survive. Could this TikTok series turn Gen Z from
point hoarders into everyday redeemers?
Credits
AGENCY: Diamond (Toronto)
Creative Chairman: Peter Ignazi
Chief Creative Officer: Craig McIntosh
Chief Creative Officer: Jaimes Zentil
SVP, Executive Creative Director: David
Stevenson
Art Director: Alison MacVean
Copywriter: Max Neiman
Chief Strategy Officer: Lori Davison
Chief Operating Officer: Lorri MacDonald
VP, Group Account Director: Julie Dunning
Account Director: Qandeel
Piracha
VP, Strategy: Karlina Bear
VP, Strategy, Connections: Erin Banting
Strategy Director, Influencer: Erin Voth
Senior Strategist, Influencer: Natalie Monaco
Strategist, Influencer: Manasi Mohoni
Junior
Strategist: Taisiia Herasko
Head of Production, Video & Content: Mark Graham
Producer: Serena Harding
Freelance Editor: Jonathan Garofalo
Freelance Editor: Cam D’Andrade
CLIENT: TD Bank
Global Chief Marketing Officer: Maja Neable
Vice President, NA Marketing Strategy & Operations, Credit Cards, Loyalty, and Personal Lending: Cathy Kitchen
Associate Vice President, Integrated Marketing Planning, Consumer
TDCT Cards and Lending: Ashley Martin
Associate Vice President, Marketing, Brand Strategy and Creative Core Brand: Sarah Green
Senior Group Marketing Manager, Creative Practice: Sarah Scholes
Senior Group Marketing Manager,
Integrated Marketing Planning: Shoshi Levman
Marketing Manager, Integrated Marketing Planning: Roshni Oberoi
Marketing Manager, Creative Practice: Divya Murty
MEDIA: Starcom
Director, Media Planning:
Christian Pereira
Manager, Media Planning: Vladimir AbouAssaly
Supervisor, Media Planning: Alessia Bolzon
Planner, Media Planning: Kartikay Joshi
Associate Director, Social: Danny Gill
Account Manager, Social:
Cathy Lam
OOH PRODUCTION: DIVE (Toronto)
Global Partnership and Sales Lead: Maria Girimonte
Senior Campaign Manager: Bernice Domingo
Head of Production: Janey Lee
Co-Creative Lead: Andres Gomez
Co-Creative Lead: Hugo Nieto
Campaign Moderator: Constanza Labanca
TikTok Canada (Toronto)
Senior Marketing Manager: Nina Thomas
Brand Partnerships Manager: Curtis Weidner
Award: Silver
Campaign: Iced Iced Capp
Client: Tim Hortons
Agency: GUT Toronto
To launch its spring Cold Bev lineup, Tim Hortons froze an Iced Capp in ice and livestreamed the thaw on TikTok for 28+ hours. As Canada’s first paid TikTok Live, it turned waiting for spring into something worth watching.
Credits
GUT Toronto
Founders & Creative Chairmen: Gastón Bigio, Anselmo Ramos
Global Chief Executive Officer: Andrea Díquez
Global Head of Operations & Partner: Agustina Garavilla
Global Chief Strategy Officer: Fernando Ribeiro
Global Chief Growth Officer: Carmen Rodríguez
Global Awards Director: Lara de Souza
Chief Executive Officer & Partner: Ryan O’Hagan
Chief Creative Officer:
Max Geraldo
Executive Creative Director: Christian Buer
Creative Director: Mat Cruz
Art Directors: Amy Fernandes, Lindsay Newton
Copywriter: Christina Gregoire
Head of Accounts: Natalie Street
Group Brand
Lead: Alessio De Civita
Group Account Director: Lauran Gibson
Account Directors: Matthew Machum, Namita Warier
Account Supervisor: Carter Trim
Head of Strategy: Amy Badun
Group Strategy Director: Kaiti Snell
Senior Strategy Director: Melanie Reiffenstein
Sr. Social Strategists: Dust Gaudan, Wanna Thompson
Head of Production: Aimee DeParolis
Producer: Larissa Lee
Editor: Bobby Martiniello
Operations Directors: Maddie
Keen, Elizabeth Reyna
Project Manager: Molly Armstrong
Tim Hortons
President, Canada & USA Tim Hortons: Axel Schwan
Chief Marketing Officer: Hope Bagozzi
Sr. Director, Head of Marketing Communications:
Solange Bernard
Director, Social Media: Martyna Nowak
Senior Manager, Content: Meghan Griffin
PRODUCTION:
GLORY
Head of Glory: Jared Tredway
Sr. Content Manager: Monica Thi
Content Creator:
Brendon Samuel
MONACO EVENTS
CEO: David Monaco
Video Technician: Donovan Smith
ICE ASAP
COO: Darril Mintz
SALTY SNACK PRODUCTIONS
Food Stylist: Melanie Stuparyk
MEDIA:
PHD Media
Managing Director: Jessica Dick
Planning Director: Madelaine McDougall
Manager, Social: Alyzeh Lalani
Award: Bronze
Campaign: Fanta Strawberry: World Tested Ready for Canada
Client: The Coca-Cola Company
Agency: VML Canada
To launch Fanta Strawberry in Canada, Fanta embraced TikTok's love of irony by framing its 63-year delay as a "global beta test." By enlisting real creators who tried the drink abroad as "Official Testers," the native TikTok campaign drove a +12% Brand Awareness lift and made Canada the fastest-growing Fanta market in the world.
Credits
Client Partners
The Coca-Cola Company
- Director, Integrated Marketing: Jacques Blanchet
- Senior Director, Social Center: Marshall Roach
- Director, Connections
& Media: Mew-Lin Teh
WPP’s Open X - VML Canada
Creative (VML)
- Chief Creative Officer: Graham Lang
- Group Creative Director: Jake Hope
- Associate
Creative Director: Mathieu Belley
- Associate Creative Director: Cristina Gardeazabal
- Senior Designer: Matthew Beaubien
- Copywriter: Jackson Kemp
- Art Director: Jerome Bajulaz
- Community Manager: Vanessa Daly
Accounts (VML)
- Managing Director: Louthiern Bonsart
- Account Director: Sarah Brochet
- Account Manager: Nicolas
Laurin
Strategy (VML)
- VP, Strategy: Lizzie Dabous
- Senior Content Strategist: Michal Fetsum
Production (VML)
- Integrated Studio Director:
Maxime Boivin
- Production Artist: Maurice Beauchesne
- Production Artist: Hugo Lambert
Influencer & PR (SJR)
- Managing Director: Meredith Montgomery
-
Senior Account Director: John Bowes
- Social Media Manager: Meghan Myhal
- PR Specialist: Joëlle Paquette
Media - Publicis
- Group Account Director, Planning: Jillian Clarke
- Director, Media Planning: Fernanda Cunha
- Director, Social & Programmatic: Tanuj Joshi
- Senior Specialist, Social: Tushar Janoti
- Associate Analyst, Social: Andrea Cornejo
- Social Coordinator: Nikhila Talwar
- Manager, Social: Khadija Jalali
- Manager, Planning: Ozgu Oztuna
- Planner, Media Planning: Casey Badham
- Assistant Media
Planner: Farah Douglah
- Assistant, Media Planning: Jatin Jhamb
Influencer Talent
- Talent: Tasmin Dhaliwal
- Talent: Caleon Twins
- Talent: Antoine B Cotes
- Talent: Lucie Rhéaume
- Talent: Darius D. Davidson
- Talent: Mimi Lacroix
- Talent: Pascale De Blois
Premiere Award Winners
Denise Dias
Chief Marketing & Communications Officer
Terry Fox Foundation
Denise Dias is an award-winning marketing and communications executive who has developed and led large-scale brand, marketing, and digital campaigns, including some of the most successful brand-building and fundraising initiatives in Canadian history.
Denise is currently the Chief Marketing & Communications Officer at the Terry Fox Foundation, where she leads the organization’s global brand, marketing, communications, public relations, and digital strategy to drive awareness, engagement and support for its mission. Since joining the Foundation in 2021, she has built its marketing function from the ground up, helping propel the organization to five consecutive record-breaking years. Among her most significant achievements is the creation and launch of FINISH IT, the most ambitious and transformational brand platform in the Foundation’s history, which has redefined how Terry Fox’s legacy is shared with new generations. In recognition of her visionary leadership and impact, Denise was named one of one of Canada's Top 100 Most Powerful Women in 2025 and one of Canada’s Best Executives by The Globe and Mail in 2026.
Prior to the Terry Fox Foundation, Denise held diverse leadership positions across the corporate, agency and nonprofit sectors, including at the Royal Ontario Museum and leading Canadian communications and creative agencies. Throughout her career, she has mentored emerging marketing professionals and has spoken at global conferences, including the Association of Fundraising Professionals in Toronto, Communicating the Arts in Berlin, and the United Nations in New York.
Denise is also a bestselling author of multiple children's books, including T is for Terry: An ABC of Courage, which was published in 2025 and appeared on bestseller lists in The Globe and Mail, Toronto Star and Amazon, and was CBC Books' #1 Canadian children's title for several weeks. The book also received the 2026 Jean Throop Book Award. Denise proudly donates all her royalties to cancer research. She is also a past travel and fashion columnist for Canada's largest daily newspaper, and an accomplished writer whose work has appeared in The Globe and Mail, Toronto Star, Toronto Life and HGTV.
A first-generation Canadian raised by immigrant parents and a mother of two, Denise brings resilience, empathy and a long-term perspective to leadership. She is known for navigating complex stakeholder environments and is able to align families, researchers, volunteers, partners, artists, athletes, and internal teams around ambitious ideas that transform brands.
Tavleen Hans
Marketing Manager, Corporate Programs
General Motors
Tavleen is currently the Marketing Manager for Corporate Programs at General Motors, where she oversees a multi-million-dollar portfolio of programs, accounting for one-fifth of retail sales in Canada. She stepped into this role shortly after graduating Summa Cum Laude from McMaster University with an Honours Bachelor of Commerce in Integrated Business and Humanities.
She's the former Co-Chair of the Canadian Marketing League, where she led a team of 15 and spearheaded national program development for Canada's largest marketing competition. She worked alongside industry partners like Microsoft, Environics,
GM and Kraft Heinz to reach a record number of submissions for the competition in 2025.
Her rigour is rooted in the Taekwondo tenet of Indomitable Spirit as she tackles every challenge head-on, treating setbacks not as reasons to
stop, but as signals she's on the cusp of growth.
She's now a dedicated mentor to Canada's next generation of marketers, continuing to coach rising talent through programs like ELITESEAT, MARS Apprentice and the Canadian Marketing League
The Top Cause and Best of The Best winners are chosen from the highest-ranking entries across their respective disciplines and categories.
Best of The Best 2026
Campaign Name: Kyle F*cking Connor
Client: KFC
Agency: Courage
Top Cause 2026
Campaign name: The Count
Client: SickKids Foundation
Agency: TBWA Canada
This year’s awards were reviewed by a number of judges from across Canada, through a two round virtual process. The judging committee was co-chaired by Nancy Crimi-Lamanna, Chief Creative Officer, TBWA\ Canada and Nuno Bamberg, Senior Vice President, Brand & Marketing, Sleep Country Canada INC.
