When autocomplete results are available use up and down arrows to review and enter to select.
MyCMA
My Profile
Logout
Login
Membership
Events Calendar
CMA Marketing Week
CMA Awards
2025 Winners
2026 Important Dates
Awards Categories & Disciplines
Premiere Awards
Featured Awards
Judges
FAQs
Sponsorship Opportunities
Learning
CMA Learning Hub
Certificate Courses
Chartered Marketer
Training
Customized Training
CMA NXT
On-Demand Training
Perspectives
Articles
CEO Insights
Op-eds
CMA Connect
Advocacy
Advocacy Initiatives
Government Priorities
Privacy Law Reform
Artificial Intelligence Regulation
Brand Safety
Consumer Protection Law
Competition Law
Equity, Diversity, and Inclusion
Marketing to Kids
Trade
Resources
CMA Newcomer Program, sponsored by TD
Code of Ethics & Standards
Compliance & Best Practices Guides
Consumer Centre
Maintaining Standards
Research Centre
AI Index Assessment
Author
Rupen Seoni
Senior Vice President and Practice Leader, Environics Analytics
Navigating privacy rules for marketers
Download now
call to action box
Articles Authored by me
Insights
Pandemic
Compliance
Understanding Canadians’ behaviour in the age of COVID-19
Apr 15
How to Adopt Segmentation for Your Customer Journey: A Primer for NFPs
Jun 27
Major Sponsors