B2B Council
The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Council Members
Recent Articles Authored by Council
The brand-building case for creators in B2B
The marketing industry has long treated creators and influencers as a short-term sales tool. New research suggests we’ve had it fundamentally wrong, and the implications for B2B marketers are significant.
Read More
Authenticity and relevance remain the best way to win customers’ attention and trust in a “sloppy” AI world
To kick off the first CMA B2B Council meeting in 2026, I shared my holiday reading and facilitated a group discussion.
Read More
What makes B2B creative win: The formula behind impactful work
In B2B marketing, creativity isn’t just about clever headlines or slick visuals. It’s about solving real problems with ideas that connect, educate and drive results.
Read More
Breaking into the world of B2B marketing
This blog was developed by members of the CMA’s B2B Council, as part of a subgroup initiative on B2B marketing talent.
Read More
The key(s) to unlocking digital attribution in B2B
Platform attribution plays a vital role in understanding and optimizing digital marketing campaigns.
Read More
Creativity in B2B marketing
Creativity has emerged as a key differentiator for B2B and B2C brands alike, enabling businesses to captivate their audience, forge strong connections, and drive meaningful engagement.
Read More
