Customer Lifecycle Management

• CLM fundamentals
• Customer lifecycle
• Lead funnel considerations
• Ways to maximize customer engagement

• A better understanding of what CLM is all about
• Methods and tools that can be used to foster loyalty from your customer base and to engage prospects into your funnel
• Real-world examples and inspiration across a range of industries to bring concepts to life
• Actionable customer and prospect engagement strategies

• Junior to mid-level marketing brand managers
• Marketers with a limited to general sense of loyalty or CLM tools, seeking to expand their knowledge

Vicki Waschkowski
Marketing Leader, Instructor, Speaker

An energetic and accomplished marketer, Vicki brings a unique mix of agency leadership, corporate strategy, marketing execution, and educational teaching & speaking. Vicki currently works across numerous capacities – as the founder of Hook Marketing, Professor of Marketing at Mohawk College, Professor of Social Media at Seneca College, and regular instructor and CM content developer for the CMA – and she enjoys sharing her depth of marketing insight with Canadian marketers.

Vicki has expertise in spearheading strong cross-channel integrated marketing campaigns, creating consumer loyalty programs and CRM efforts, driving e-commerce and digital experiences, producing social media content and community management strategies, new business development, and building brand awareness. She has a proven track record in Canada, U.S. and Mexico at consistently driving double-digit business growth and award-winning campaigns. Vicki’s experience has spanned over 20 years, on the leadership teams of some of Canada’s biggest marketing agencies and corporate franchises, including leadership of national loyalty programs. With a passion for marketing, a finger on the pulse of the industry, and an easy-going conversational approach, Vicki brings a contagious energy to all of her discussions.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague