CMA Café: The Mind of the Creator: how can we effectively manage personalities and expectations?

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Jack Harding, Founder of Diner Agency and Expert in Influencer and Endorsement Marketing, for an exclusive, interactive session designed to dive into the complexities of working with influencer and celebrity talent.

In this engaging discussion, Jack will guide the group through the most pressing topics impacting the success of the success of these partnerships:

• Understanding Personalities: How to decode the motivations and unique traits that drive influencers, creatives and celebrities
• What They Really Want: Uncovering the unspoken priorities that shape decisions and interest- and how to positively impact success.
• Setting Clear Expectations: Developing alignment early on to avoid pitfalls and ensure seamless collaboration.
• Navigating Creative Differences: Strategies for working through creative tensions without compromising campaign goals.

Please submit your questions and come prepared to chat. Only 15 spots available.