CMA Mentorship Fireside Chat: Trends in Canadian Sports Marketing & Sponsorship - Cheryl Sebastian

Our fireside chats for Newcomer Mentorship Program mentees continues. Barry Alexander, Chief Marketing & Diversity Officer, is joined next by Cheryl Sebastian, Associate VP, Global Partnerships at NBA Canada to discuss one of the most requested fields of interest, Sports Marketing and Sponsorship. Barry and Cheryl will discuss their career journeys, trends in sports and event marketing in Canada, and tips for Newcomers to Canada that have interest in this field as a potential career.

Barry Alexander
Chief Marketing and Diversity Officer, Canadian Marketing Association

Barry is a passionate, data-driven marketer who has served as a senior marketing and strategy leader on a diverse set of consumer brands. As Chief Marketing and Diversity Officer, Barry is responsible for all marketing, events, thought leadership and media efforts as well as spearheading our DEI impact initiatives and partnerships. Prior to the CMA, Barry held senior marketing roles with Knix, Iovate Health Sciences, the Hamilton Tiger-Cats, Maple Leaf Foods and Molson and has served as a member of the Humber Business Program Advisory Committee and as a mentor with the Black Talent Initiative.