6/12/2025 5:00:00 PM
1:00PM - 2:00PM ET Partnered Webinar

Cracking the Code of Loyalty in 2025: What Top-Performing Loyalty Programs Get Right

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

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Canadians are members of over 15 loyalty programs on average, but actively engage with only 7. So, what sets the standout programs apart?

Our exclusive webinar will uncover the winning formula behind the most effective loyalty strategies—and the critical moves brands must make to stay relevant and drive deeper engagement.

In this session, you’ll discover:

  • What top loyalty programs do differently: The key ingredients that keep members coming back—and loving it.
  • How to strengthen your own program: Proven strategies and fresh approaches to meet evolving consumer expectations.
  • Loyalty in the digital age: Why mobile-first and digital experiences are now essential in today’s economic reality.
  • Maximizing ROI with AI: How to leverage artificial intelligence to amplify program performance and grow share-of-wallet.

David Hamel
Partner, nventive

With over 20 years of experience in digital innovation and a background in mechanical engineering, David leads strategy, customer experience, and design at nventive. He specializes in solving complex challenges with creative and high-impact digital experiences, including recent advancements integrating artificial intelligence into loyalty programs.


Hans Laroche
Senior Loyalty Consultant, adviso

A relationship marketing expert with more than 35 years of experience, Hans has guided strategies for leading Canadian and global brands including Videotron Business Solutions, Nespresso, Mastercard Canada, and Desjardins. He is also a seasoned academic, teaching relationship marketing and omnichannel strategies at the University of Sherbrooke and ESG UQAM. Hans holds a Bachelor's in Business Administration and a Master’s in Marketing.

speaker

David Hamel

Partner

nventive

speaker

Hans Laroche

Senior Loyalty Consultant

adviso

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023