When AI Meets MMM

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On November 19th, join adviso for an exclusive webinar where we’ll  explore how AI-powered Marketing Mix Modeling (MMM) is redefining modern measurement.

You’ll discover how machine learning enhances MMM’s accuracy and agility — from understanding true ROI and channel contribution, to detecting saturation points and optimizing budget allocation in real time.

Through real-world use cases, Jean-Christophe Mauss, Marketing Intelligence Consultant and AI Product Lead at adviso, will show how brands can reclaim confidence in their data, cut through the noise, and make smarter, faster investment decisions in an increasingly complex environment.