12/2/2025 6:00:00 PM
1:00PM - 3:30PM ET Online Training

Paid Acquisition for 2026 and Beyond

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 1.25 CPD
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In this hands-on session, you will learn which channels are working for you (organic, paid, social, referral, email, etc.), which aren't, and how to make educated decisions around where to allocate your budget. 

We'll cover some best practices based on measurable goals, where your prospects are on their journey, and truly understanding what is working for them, and what isn't. 

To get the most out of this session you should have a basic knowledge of digital acquisition, and access to an analytics account at your organization. 

  • How to navigate analytics in a way that's easy to understand 
  • How to use analytics to evaluate performance by channel 
  • Search and social paid acquisition strategies 
  • The latest digital campaign types, and when to use them 
  • How to allocate your paid media budget in the best way possible 
  • Paid social messaging best practices 

  • Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should 
  • An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase 
  • Knowing how to unlock the value of your first party data (including your email un-subscribes) in ways you may not have heard before 
  • Understanding how to allocate your paid media budgets so effectively your CFO wants to give you more budget next year 

  • Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn. 

*If you have previously attended the Paid Acquisition Strategy training, please do not register for this session as the content is similar. 

Dave Burnett speaks from experience. After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015.

A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.

Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Dave Burnett, CM

President

AOK Marketing

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023