AI Driven Storytelling for Marketers

• The fundamentals of the Hero's Journey and StoryBrand frameworks​
• How AI tools like ChatGPT can be leveraged to create engaging content​
• Techniques for integrating AI into your storytelling processes
• Best practices from successful AI-driven marketing campaigns

• Enhanced ability to craft compelling marketing narratives​
• Improved efficiency in content creation through AI integration​
• Insights into the latest AI tools and their applications in marketing​
• Hands-on experience with AI-driven storytelling techniques​

• Marketing professionals seeking to innovate their storytelling approaches​
• Content creators interested in leveraging AI for content development​
• Brand strategists aiming to enhance audience engagement
• Anyone interested in the intersection of AI and storytelling in marketing

Dave Burnett is an accomplished author, columnist, speaker, and CEO of AOK Marketing, with over 22 years of experience in the marketing sector. He has successfully helped thousands of brands distribute millions of promotional products and implement multinational rewards and incentive programs. Dave is passionate about helping marketers turn their products and services into sustainable online businesses.

Dave holds an HBBA in Business from Wilfrid Laurier University and is a Harvard Business School Executive Education alumnus. He has been featured as a columnist in the National Post, sharing his expertise on entrepreneurship, small business, and growth strategies. With a strong background in promotions, promotional products, and entrepreneurship, Dave is well-equipped to guide marketing professionals in harnessing the power of AI to boost their marketing performance.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague