CMA Café: The Predictive Era of Customer Experience

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Andrea Cook, CEO of JAM CRM to discuss how customer experience is shifting from analyzing behaviour to anticipating intent. In this roundtable discussion, attendees will explore what it means to move beyond clicks and channels towards predictive, empathetic systems, and discover how brands can responsibly design experiences that sense context, emotion, and need before customers ask.

Topics for the discussion will include:

• The Move from Persuasion to Attunement
• A New Post-Channel Era of Marketing
• Zero-Click Relationship Management
• Some Bold Predictions (2026 and Beyond)

Please come prepared to discuss. Only 15 spots available

Andrea Cook, CEO, JAM CRM

With 25 years of communications experience, Andrea is an industry leader in the art of connecting brands to consumers in the digital and data age. A selfproclaimed nerd, and a visionary change-agent, Andrea’s career has been spent building, shaping, and guiding North American and global teams in the art of data, technology, and innovation creative

Please submit your questions and come prepared to chat. Only 15 spots available.