Barbara Huggett
General Manager, SVP Advertising, Captivate
With over 25 years of experience in business development, media strategy and client relations, Barb is a business leader who excels at connecting brands with their most valuable audiences. [AO1] Her role is grounded in her abilities as a relationship builder focused on collaborative partnerships that deliver unique, integrated campaigns to achieve client success.
During her time at Captivate, Barb has been instrumental in creating a customer centric culture, developing and executing strategic, operational and policy initiatives to enhance the contribution and effectiveness of the Canadian operation. Prior to her current role at Captivate, Barb held progressively senior roles with advertising agencies and digital-out-of-home providers.