CMA Café: Personalization Without Regret: How CMOs Can Scale AI Driven Growth Without Breaking Trust

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Jeffrey Brown hosts an interactive CMA Café discussion for senior marketers on AI‑driven personalization, customer trust, and responsible growth.  This session is designed as an open conversation where marketing leaders share perspectives on how they are scaling personalization with AI while maintaining transparency, privacy, and customer confidence. Jeffrey will offer light context from the Microsoft perspective to frame the discussion, then invite attendees to exchange experiences, challenges, and approaches to balancing speed, relevance, and trust in today’s AI‑driven marketing environment.

Jeffrey W. Brown

Jeffrey W. Brown is a cybersecurity expert with more than 28 years of experience securing global financial institutions, including Citigroup, Goldman Sachs, and BNY Mellon. He served as the first Chief Information Security Officer for the State of Connecticut, where he built a centralized cybersecurity program across all agencies and developed a whole-of-state cybersecurity strategy. Currently at Microsoft, Jeff is Chief Cybersecurity Advisor for financial services. He has authored numerous articles and publications, including Leading the Digital Workforce (CRC Press, June 2023). He is a frequent industry speaker and a board advisor to iQ4, Filtar.AI, and Pace University.