10:00AM - 12:30PM ET Online Training

The Marketing Department of One: Strategy, Execution & AI for Solo Marketers

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS Earn 1.25 CPD
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Marketing today isn’t just a function; it’s a full-time responsibility. And for many professionals, it’s a team of one.

This program is designed for one-person marketing teams and very small marketing teams responsible for planning, executing, and delivering results without the structure of a larger department. Learn how to prioritize, plan, and execute your marketing more effectively, using practical frameworks, smarter workflows, and AI to get more done with less.

Across Canada, thousands of professionals are running a marketing department of one or working within a very small marketing team—expected to plan, create, execute, and deliver results without the structure, resources, or support of a traditional marketing department. They are the Swiss Army Knife marketers of their organizations: expected to think strategically, execute tactically, and keep everything moving, often with limited time, budget, and support.

If you’ve ever felt like you’re the entire marketing department, you’re not alone.

This two-part virtual program is designed specifically for that reality. Blending essential marketing fundamentals with practical tools, templates, and real-world workflows, this seminar focuses on what solo marketers actually need to get the job done. Participants will work through how to prioritize, plan, create, and execute marketing activities more effectively without overcomplicating the process. Just as importantly, they will learn how to communicate, influence, and collaborate with others across the organization to get work approved, supported, and executed. AI is integrated throughout as a practical support tool to help speed up thinking, improve output, and make day-to-day work more efficient.

Delivered over two sessions, the program gives participants the opportunity to apply what they’ve learned between sessions and come back with sharper questions, stronger thinking, and more relevant work.

Through guided exercises and hands-on examples, participants will leave with a clearer way to run marketing as a function—not just react to it as a series of tasks.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • How to decide what to focus on when everything feels important
  • How to apply the marketing fundamentals that matter most in a solo role
  • How to balance planning and execution without getting stuck in either
  • How to structure your work, manage priorities, and stay on track
  • How to work more efficiently using the right tools, shortcuts, and smarter ways of getting things done
  • How to use AI to support content creation, idea generation, and everyday tasks
  • How to communicate, influence, and collaborate with internal stakeholders
  • How to work with external partners and vendors and maintain clarity, control, and momentum

  • Marketers running a marketing department of one or serving as the sole or primary marketing resource within their organization
  • Managers or business leaders who have taken on marketing responsibilities without a dedicated team
  • Freelance and contract marketers who need to deliver across multiple marketing functions
  • Early- to mid-level professionals looking to build a broader, more practical marketing skill set

  • Greater clarity and confidence in your role as a solo marketer
  • A more structured and practical approach to your day-to-day marketing work
  • Tools, templates, and shortcuts you can apply immediately
  • A clearer sense of what matters most—and what can wait
  • A more efficient way of working, including where AI can save you time
  • Increased productivity across a wide range of marketing responsibilities
  • Stronger ability to influence decisions and move work forward within your organization

Richard Toker, CM
President at Branderos

Richard Toker is a fixture in the Canadian marketing scene with extensive experience in both agency and client-side roles, including as a Director of Marketing at Rogers. As a solution-focused facilitator, trainer, and consultant, he has spent many years helping clients navigate challenging changes and develop their management skills. Richard also contributed to the development of the Chartered Marketer designation and serves as an ongoing instructor in the program.

As a boutique agency founder at Branderos, he brings insight in consumer and B2B marketing from experience on brands such as Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships & Discovery Centre, the Canadian Marketing Association, Recipe Unlimited (Harvey’s & Swiss Chalet), and – previously – American Express, CAA, CBC, HP, IBM, HSBC, Little Caesars, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank, and SIR Corp (Jack Astor’s, Scaddabush).

Prior to starting his own business in 2009, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

speaker

Richard Toker, CM

President

Branderos Inc.

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023