Strategic Marketing Development & Growth Alignment

• Differentiate between marketing strategy and tactical marketing planning. 
• Translate business objectives into structured marketing priorities and strategic direction. 
• Develop a coherent marketing framework that aligns brand positioning with growth objectives. 
• Identify strategic trade-offs and prioritize initiatives to maximize impact. 
• Communicate marketing strategy effectively to internal stakeholders and cross-functional teams. 

Marketing practitioners and managers at small to mid-sized agencies, in-house marketing teams of one to ten people, and independent marketing consultants or freelancers. This session is designed for professionals who are aware of generative AI but haven't yet developed a systematic approach to using it in their work. They may have experimented casually with tools like ChatGPT or Claude but want a strategic framework for deciding where AI fits and where it doesn't. No technical background is required. The content is most relevant for those who are hands-on with marketing execution (content, campaigns, strategy, client management) and need to make practical decisions about AI adoption with limited time and budget.

Ali Inam, CM
Marketing Strategy & Growth Leader

Driven by a deep interest in how strategy translates into real-world outcomes, I focus on helping organizations bring clarity to marketing direction while equipping marketers with practical frameworks they can apply immediately.

Over the past 14+ years, my career has spanned both agency and in-house leadership roles, leading cross-functional teams responsible for brand strategy, GTM planning, digital transformation, and full-funnel growth initiatives for organizations operating in complex and fast-evolving markets.

Throughout my career, I have worked at the intersection of strategy and execution, helping organizations connect brand positioning, customer insight, and data-driven decision making to measurable commercial outcomes. My experience includes leading integrated marketing portfolios, translating business objectives into marketing strategy, and aligning teams around clear priorities during periods of growth and transformation.

As a marketing leader, I have been responsible for building and scaling marketing functions, guiding senior stakeholders through strategic decisions, and developing frameworks that enable teams to operate with clarity, focus, and accountability.

As an educator and facilitator, I am passionate about bridging the gap between theory and practice. My approach focuses on simplifying complex marketing concepts and helping marketers think strategically about how their work connects to broader business outcomes. Through case studies, practical frameworks, and real-world examples, I aim to create learning environments that encourage critical thinking, collaboration, and actionable insight.

I believe the most effective marketing education prepares professionals not only to execute campaigns, but to understand how marketing contributes to organizational growth, customer value, and long-term brand development.

Areas of Expertise

• Strategic Marketing Development
• Marketing Strategy & Growth Alignment
• Brand Positioning & GTM Strategy
• Marketing Analytics & Strategic Decision Making
• Digital Transformation & Marketing Ecosystems
• Customer Journey & Lifecycle Strategy
• Full-Funnel Growth Strategy

Leadership Experience

• Cross-Functional Team Leadership
• Strategy Development & Organizational Alignment
• Budget & Portfolio Management
• Marketing Transformation Programs
• Client & Executive Stakeholder Engagement
• Public Speaking, Workshop Facilitation, and Course Development
• Strategic Planning & Marketing Analytics

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague