CMA Sport & Event Marketing Forum: The Currency of Culture
Members: $25
Non-Members: $125
Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.
15 York St Toronto Ontario M5J 2Z2 Canada
Members: $25
Non-Members: $125
Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.
The sport and event marketing industry has experienced a period of rapid expansion in Canada, and globally, driven by pent up demand for live experiences, increase in sport tourism led by 2026 FIFA World Cup, and the engagement in sport and entertainment content consumption. As brands and properties have become more sophisticated in how they use sponsorship and live experiences as part of their customer engagement strategy, the CMA brings together thought leaders to discuss what brands need to prioritize, how these cultural moments build and strengthen community, and characteristics of sponsorship marketing that wins, regardless of investment size.
The Sport & Event Marketing Forum features guest presenter Whitney Bell (CMO) and Lisa Ferkel (CRO) of the Toronto Tempo as well as a panel on the tension and future of live experiences moderated by Brand Heroes founder, Mike Leon.
Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.
*Substitutions refer to the transfer of a registration from one individual to a colleague
Director Marketing Activation - FIFA World Cup 2026
The Coca-Cola Company
Chief Executive Officer
Canadian Olympic Committee
Senior Director of Brand and Digital Marketing
Canadian Olympic Committee
President & Owner
Pattern & Path Consulting
Managing Director
Brand Heroes Inc.
Group Vice President Integrated Marketing
National Hockey League ( NHL )
Meghan Nameth
President & Owner, Pattern & Path Consulting
Meghan Nameth helps organizations grow by aligning business ambition, brand, and human insight into clear, actionable strategy.
A senior marketing executive, strategist, and executive coach, she brings over 25 years of experience leading brand, marketing, and analytics functions at scale across North America. She has held senior leadership roles at Loblaws (SVP, Marketing), Hudson’s Bay Company (CMO), and PwC, TD Bank, Mars, and Procter & Gamble—where she has been accountable for driving enterprise growth, strengthening market position, and building modern marketing capabilities.
Today, Meghan is President of Pattern & Path Consulting and Co-Founder of ShiftUp Coaching, where she partners with senior marketing leaders and executive teams to navigate complexity, make better decisions, and translate strategy into meaningful progress. She brings a practical, experience-led perspective on how growth actually happens inside complex organizations.
She also serves as Vice Chair of the Canadian Marketing Association, where she is focused on helping to future-proof the marketing industry in Canada. Meghan is a Chartered Marketer and holds an MBA from the Rotman School of Management.
Jacqueline Ryan
Chief Executive Officer, Canadian Olympic Foundation Chief Brand and Commercial Officer, Canadian Olympic Committee
Jacquie Ryan is the Chief Brand and Commercial Officer at the Canadian Olympic Committee (COC) and CEO of the Canadian Olympic Foundation, where she oversees all commercial operations, including revenue growth, brand strategy, marketing, partnerships, digital, and sustainability. Since joining the COC in 2019, she has led transformative initiatives such as the launch of the Team Canada app, the Team Canada Impact Agenda, award winning brand campaigns, and the re-set of the Canadian Olympic Foundation business, while also securing landmark partnerships with lululemon, Tim Hortons, Canadian Tire, and RBC.
With over two decades of leadership in brand, sponsorship, and sport marketing, Jacquie previously served as Vice President, Sponsorship Marketing and Philanthropy at Scotiabank, where she led the historic $800 million Scotiabank Arena naming rights deal and oversaw acclaimed hockey marketing programs. Prior to that, Jacquie was Head of Olympic Marketing at RBC, where she and her team delivered the highly successful Vancouver 2010 Olympic Games marketing program.
Jacquie’s contributions to marketing and sport have been widely recognized. In 2024, she was named Marketer of the Year by the Canadian Marketing Association. In 2023, she was honored with the Sport Business Journal Game Changers award recognizing women leaders in the sports industry. Other accolades include Bay Street Bull’s 2021 Women of the Year, The Hockey News’ Top 100 People of Power and Influence in Hockey (2019), Toronto Star’s Most Influential Women in Hockey (2018), and 2026 Western University Faculty of Arts Alumni of the year.
Jacquie currently serves on the Board of Directors of the Canadian Marketing Association and is a previous Board Director with the Michael Garron Hospital Foundation, and the Sponsorship Marketing Council of Canada.
Live is the New Luxury: Where brands win in the experience renaissance Consumers are trading goods for moments – prioritizing live experiences that create lasting memories and cultural connection. As this shift continues, brands are unlocking significant growth through live engagement opportunities. But there is also a critical tension that brands are tackling: Many experiences have evolved into premium offerings and the cultural experiences that shape society – from festivals to brand activations – risk building velvet ropes around today's most culturally impactful moments. This session reveals how leading Canadian brands meet premium demand while balancing it with radical accessibility. Discover strategies for creating elevated experiences that don't exclude the diverse audiences needed to make cultural moments truly meaningful. Mike Leon, Managing Director, Brand Heroes Inc. Kelley Tessier, Senior Director Brand and Digital, Canadian Olympic Committee Diana Brenchley, Director Marketing Activation - FIFA World Cup 2026, The Coca-Cola Company Sophie Kotsopoulos, Group Vice President Integrated Marketing, National Hockey League ( NHL ) |