Your Marketing Data Is Lying to You: Why Canadian CMOs Need a Measurement Strategy | Mastercard CMA

Join Col Smith from TransUnion to discuss how leading organizations are bringing together Marketing Mix Modelling (MMM), attribution and experimentation to create a connected measurement framework that drives better decisions, stronger forecasting and profitable growth.

In this engaging discussion, attendees will explore how leading organizations are transforming marketing measurement into a strategic advantage. Come ready to collaborate and discuss. Proposed topics of discussion include:

• Why traditional marketing measurement approaches rarely influence executive decision-making;
• How Marketing Mix Modelling (MMM), attribution and experimentation work together to create a complete view of performance;
• How organizations uncover the true drivers behind revenue and marketing performance trends;
• Proven strategies for aligning Marketing and Finance around a shared source of truth; and
• How leading brands forecast growth, optimize investments and defend budgets with greater confidence.

Please submit your questions and come prepared to chat. Only 15 spots available.