1/19/2027 6:00:00 PM
1:00PM - 4:00PM ET Online Training

Leading AI Adoption in Marketing

Members: $195

Non-Members: $390

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Most marketing teams have access to AI tools. Few have changed how the work actually gets done. After the initial rollout and training, a small number of people may use AI extensively, while most use it for basic tasks like drafting and summarizing. The barriers are usually organizational, not technical. Teams may lack clear priorities for where AI should be used, workflows may not have been redesigned around what AI makes possible, people may need more training and support, and there may be little reinforcement after launch.

This session treats AI adoption as a change management challenge, not a tool rollout. The focus is not on teaching people how to use AI tools, but on helping leaders understand what it takes to change how their teams work.

Over 2.5 hours, participants work through five areas:

  1. Assess: Understand where your team is today and where the biggest opportunities and barriers exist
  2. Prioritize: Identify where AI can create the greatest value and what should be prioritized
  3. Redesign: Identify workflows that may need to change around AI, rather than simply adding AI to existing processes
  4. Enable: Consider the skills, confidence, training, and support people need to adopt new ways of working
  5. Sustain: Explore how to reinforce adoption, measure progress, and adapt as AI capabilities evolve

The session combines short teaching segments with interactive discussions and activities that participants apply to their own teams. Throughout the session, participants work through an AI Change Playbook framework to capture their thinking, identify areas for further exploration, and begin shaping their priorities and next steps.

Group rates: CMA offers special rates for groups. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Marketing team leads, managers, directors, and VPs responsible for how their teams work
  • Leaders who have influence or decision-making authority over team operations
  • L&D, project management, and operations professionals who support marketing teams 

By the end of the session, participants will be able to:

  • Identify where AI could create the greatest value for their team and establish initial priorities
  • Recognize workflows that may need to be redesigned around AI, rather than simply adding AI to existing processes
  • Identify the skills, confidence, training, and support people need to adopt new ways of working
  • Understand approaches for reinforcing adoption, measuring progress, and adapting as AI capabilities evolve

  • An AI Change Playbook framework for assessing your team's current state, identifying priorities, and planning next steps
  • A clearer understanding of the organizational factors that influence successful AI adoption
  • Practical approaches for thinking about the people, process, and workflow changes that come with AI
  • Interactive discussions and activities that connect the concepts directly to your team's situation

Tim Dolan
Founder & Principal of Kickframe 

Tim Dolan is the Founder and Principal of Kickframe, a Toronto-based consulting and training company he started in 2014. He has more than 25 years of experience in digital strategy, marketing, and training, and works with organizations and their teams on digital and AI strategy, customized training, and AI enablement. 

Tim's consulting work covers digital and AI strategy, roadmapping, and capability planning, and he acts as an ongoing advisor to senior leaders. Clients range from large enterprises to mid-sized organizations across financial services, retail, healthcare, consumer brands, and the not-for-profit sector.

He has also designed and delivered training programs for more than 5,000 professionals at organizations including Amazon, Four Seasons, Loblaw, TELUS, McDonald's Canada, and Scotiabank. Programs range from custom program design to workshop facilitation and change management.

Before founding Kickframe, Tim spent more than a decade leading strategic consulting practices on the agency side. He was Vice President, Digital Strategy at Cossette and Vice President of Strategy at Blast Radius, where he led the firm's strategic consulting practices in Europe and North America. His client work included BMW, MasterCard, Nintendo, Vodafone, and Virgin.

Tim is a former instructor for the Canadian Marketing Association's Digital Marketing Certificate program. He holds an MBA in Marketing and a BA in Economics, and is a Certified Training Practitioner, IAF Certified Professional Facilitator, Certified Agile Marketer, and Prosci Certified Change Practitioner. He also holds certifications in Piloting AI, Scaling AI, and the AI Fluency Framework.

He has mentored early-stage companies at the Transmedia Zone at Toronto Metropolitan University and regularly speaks at industry events and conferences.

Areas of Expertise:

  1. Digital and AI Strategy
  2. Strategic Roadmapping and Capability Planning
  3. AI Enablement and Adoption
  4. Executive and Team Advisory
  5. Curriculum Design and Instructional Design
  6. Workshop Facilitation and Program Delivery
  7. Change Management and Organizational Adoption

Sample Media & Accolades:

Newsletter & Video  

Kickframe Newsletter (kickframe.substack.com): Round up of news, trends, and perspective on digital, AI, and marketing, published every two weeks on Substack. Includes video interviews.

Podcast Appearance
Tim Dolan (Kickframe) | Marketing News Canada 

Recommendations:
Kickframe Clients
LinkedIn

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than fourteen (14) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Tim Dolan

Founder & Principal of Kickframe

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