Adtech Committee
The CMA Adtech Committee:
- Monitors major changes, including industry and government-led developments, shaping the digital advertising ecosystem.
- Advises on the CMA’s positions and activities in response to these developments, and contribute to content and tools to keep marketers informed.
- Develops responses to industry and government proposals as appropriate.
Committee Members
Recent Articles Authored by Committee
The impact of AI-driven dynamic creatives and emerging technologies on advertising
As we move further into 2025, several emerging technologies are set to enhance digital advertising further.
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Adtech review and forecast
No conversation around AdTech (or marketing, or anything...) can be complete without mentioning AI, so let's start there.
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Beyond clicks and views: Attention metrics are the future of digital media
We've long relied on clicks, views, and impressions to measure the success of digital media campaigns
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Don’t overthink how to collect first-party data. Just ask.
Unless you happen to live and breathe privacy, AI and other technology reform legislations, all the recent changes have caused a lot of uncertainty in marketers lives
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Google’s shift from cookie deprecation and what it means for marketers
On July 22, 2024, Google announced that its long-awaited plan to deprecate third-party cookies is being halted in favor of a consent-driven privacy approach.
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Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
In the ever-evolving landscape of data-driven advertising, the recent rise of Retail Media Networks (RMNs), backed by some of Canada’s largest rewards and loyalty programs
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