Creativity Council

Embracing AI: Transforming the “unsexy” side of creativity

For years, I’ve been steeped in the hustle of creative marketing—managing increasing demand of deliverables, meeting tight deadlines, and trying to ensure brand consistency across an array of platforms.

Cannes you have your Lion and eat it too?

A survey of Canadian clients leading in-house creative agencies in a range of sectors and external agency partners, reveals the role of brand-side creative groups is changing.

Humour in creative campaigns

Creative opportunities in the age of streaming

The Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to insert themselves and integrate their content into the audience experience.

Is your creative team thriving in a hybrid world?

COVID has fundamentally altered the way we work as well as the hybrid work environment. Working both remotely and in-office has become the new normal.

Highlights from CES 2023

CES is a big show; this year boasting over 100,000 attendees. It’s almost impossible to view the whole experience to any great depth