Insights Council


The CMA Insights Council develops thought leadership for Canadian marketers on the latest in data, analytics and consumer insights to enhance and optimize their business decision-making processes.

Council Members

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Chair

Gillian MacPherson

Vice President, Epsilon Data, Digital Strategy & Product, Epsilon

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Chair

Mo Dezyanian

President, Empathy Inc.

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Member

Margaret Ngai

Head of Analytics and Technology, RI

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Member

Edward Li

Director, Business Banking, CIBC - Canadian Imperial Bank of Commerce

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Member

Emma Warrillow

SVP, Insights and Analytics, Shift Paradigm

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Member

Erin Kelly

President & CEO, Advanced Symbolics Inc.

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Member

Ersegun Kocoglu

Managing Partner, Market Me Canada Inc.

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Member

Siddhim Gupta

Head & Director, Digital Growth, Engagement & Performance Management, Scotiabank

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Member

Vicky Freed

Managing Director, Membership and Marketing, Canadian Automobile Association

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Member

Justin Abraham

,

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Member

Noah Vardon

Chief Client Officer, North America & President, Havas Media

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Member

Vito De Filippis

SVP and Practice Leader, Environics Analytics

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Member

Ankit Wadhawan

Director, Client Data Insight, RBC

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Member

Ritesh Singh

Chief Growth Officer, Icogz

Recent Articles Authored by Council

Advice for marketers from the CMA Insights Council

This is Part 2 of a blog series from the Insights Council.

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Six tips for achieving your 2024 goals with consumer insights

This is Part 1 of a two-part blog series from the Insights Council.

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Unpacking consumer trends for future-ready marketing

The digital domain, often perceived as an intricate, ever-evolving ecosystem, offers a kaleidoscope of possibilities and obstacles for contemporary marketers

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Inflation trends this holiday season

It’s October. The weather is still in the double digits. Thanksgiving just happened. Halloween is around the corner. So naturally, all marketers are thinking the same thing: Holiday predictions!

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Unveiling the human side of business

B2B marketing has been viewed by some as lacking some of the emotional aspects that are typically known to drive B2C marketing

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Using customer data responsibly

In 2021, internet users generated 79 zettabytes (79 billion terabytes) of data. In 2025, they are expected to generate a whopping 180 zettabytes of data.

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Major Sponsors

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  • Microsoft-2023

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