Not-For-Profit Council

The CMA NFP Council serves the unique interests of Canadian NFP marketers and fundraisers through education, advocacy and engagement with other marketing professionals.

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Recent Articles Authored by Council

Why new donors need a different strategy

The way nonprofits have traditionally grown donors is no longer built for the world we’re operating in today.

Inclusive marketing: moving beyond representation to true accessibility

For marketing leaders, the challenge is to move beyond surface-level diversity and equity initiatives and embrace a holistic approach that integrates accessibility and authentic representation into every facet of brand strategy.

Why not-for-profits need a smarter digital strategy now more than ever

In a time of economic uncertainty, tightening donor wallets, and shrinking public funding, not-for-profits (NFPs) are facing mounting pressure to do more with less.

Unlocking the power of market research: NFP Council Insights

This blog dives into the key insights shared during a recent meeting with the CMA NFP Council.

Integrating brand and fundraising in nonprofits

This is the third blog in a three-part series from members of the NFP Council on branding in the NFP space. This piece digs into brand integrations across an NFP organization, sharing some considerations to bring your NFP along in the brand journey.

Rebranding from a nonprofit perspective

This is the second blog in a three-part series from members of the NFP Council. This piece examines the notion of rebranding along with some helpful steps in a successful rebrand in the NFP sector.