Social Content and Commerce Committee

The Social Content and Commerce Committee serves as the authoritative voice for creator and influencer marketing excellence in Canada. As brands increasingly rely on creator content to drive purchase inspiration and navigate the evolving social commerce landscape, the Committee will help marketers navigate the landscape with confidence.

Committee Members

Co-Chair

Krisztina Virag

Managing Director, We Are Social

Co-Chair

Adrian Capobianco

Co-Founder, BILI Social

Member

Darcy MacNeil

Senior Director Social , Loblaw Companies Ltd.

Member

Madisyn Mckee

Senior Director, Head of Marketing, RBC

Member

Eddie Lee

Director, Growth Marketing and Content, Tennis Canada

Member

John Xydous

Director, Brand Strategy and Content Marketing, Air Canada

Member

Daisy Qin

Strategy Director, Canada, McKinney Canada

Member

Connie Contardi

CEO and Co-Founder, How To Cake It Inc.

Member

George Phu

Vertical Director, Ecommerce and Emerging Verticals, TikTok Canada

Member

Ally Levy

Integrated Marketing, Pinterest

Nicholas Nunes

Head (MD) Enterprise Social Media, BMO Bank of Montreal

Recent Articles Authored by Committee

Major Sponsors