Council

Value of data

Sep 23, 2025

The concept of assigning financial value to data is not new. Back in 2017, Bill Schmarzo, former CTO of Dell EMC and recognized educator and practitioner of Big Data, authored a paper

Read More
FILTER ARTICLES
Top 5 Pick CMA Council Articles
Close
Adtech Advocacy AI AI Working Group B2B Brand CEO Insights Compliance Customer Experience DEI iGaming Insights Martech Media Not for Profit Pandemic Privacy Professional Development Sponsorship Talent
Close

 

Thought leadership from Canada’s leading marketers

Read up on the latest insights and trends in the Canadian marketing community

Clear

Articles

1-of Results
No Records Available

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023