AI for Business and Marketing3

AI-Driven Social Commerce Strategy

This is an on-demand course you can start at any time. Course access will be granted within 3 business days of registration.

Social commerce is redefining how brands sell – turning platforms into storefronts and content into conversion. This course accelerates your skills from strategy to execution, giving you the AI-powered frameworks to drive product discovery, build customer relationships and generate real revenue through social channels.

Across three focused modules, you'll master social commerce shop setup and optimization, harness influencer and affiliate partnerships and deliver customer service experiences that retain buyers and protect brand reputation – with every module grounded in data, AI tools and measurable outcomes.

You will master the ability to design, execute and continuously improve a social commerce strategy that converts engagement into sales – backed by a CMA x DMI Dual Online Certificate recognized by employers worldwide.

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Members: $350
Non-Members: $695

CM Non-members: $556
CPD Credits: Earn 3 CPD

 

By the end of this course, you will be able to:

  • Define clear social commerce goals that drive product discovery, strengthen communities and increase online sales across the right platforms
  • Build integrated social shopping experiences across Meta, TikTok, YouTube and Snapchat that convert engagement directly into revenue
  • Apply AI tools strategically to optimize targeting, improve creative performance and enhance data analysis across paid ecommerce campaigns
  • Execute high-ROI influencer and affiliate partnerships by mastering partner identification, outreach, commercial structures and performance-based campaign management
  • Use data and AI to evaluate influencer and affiliate campaign results and optimize strategy, partner selection and ROI across the customer journey
  • Implement and manage a social customer service strategy that strengthens customer relationships, improves satisfaction and protects brand reputation
  • Measure social commerce and customer service performance using satisfaction metrics, attribution data and AI-driven insights to drive continuous improvement

  • Turn Engagement into Revenue: Learn to connect every social interaction – content, influencer, customer service – directly to sales and retention outcomes
  • Learn on Your Schedule: 100 per cent online content provides the flexibility to learn when and where it works for you
  • Immediately Applicable Skills: AI tools, commerce strategies and service frameworks you can apply directly to your role
  • Stay Current: Master the AI-driven social commerce tools reshaping how brands sell in 2026
  • Globally Recognized Certification: Earn a powerful dual credential from the CMA and DMI to advance your career

Module 1: AI-Powered Social Commerce

Understand how social commerce enables seamless journeys from product discovery to purchase within social platforms. Explore how creator influence, customer interaction and shoppable content shape buying behaviour and brand visibility. Build integrated shopping experiences by connecting products, platforms and content – then apply data, tracking and AI to improve targeting, inform decisions and measure performance with precision.

Topics Covered:

  • Key Elements of Social Commerce
  • Social Commerce Channels: Meta Shopping
  • Social Video Commerce: TikTok, YouTube and Snapchat
  • Establishing Social Commerce Goals
  • Key Elements of Social Commerce Shops
  • Engagement-Driven Social Commerce Tools
  • Competitive Research for Social Media Using AI
  • Drawing eCommerce Insights from Multiple Data Sources
  • Using AI to Optimize Social Commerce Insights


Module 2: AI-Driven Influencer Strategy and Partnerships

Explore how influencer and affiliate marketing drive both brand awareness and direct sales within social commerce. Learn to identify the right partners, build authentic collaborations that resonate with audiences and structure affiliate arrangements for commercial results. Use data and AI to evaluate performance, optimize partner selection and continuously improve activity across the customer journey.

Topics Covered:

  • How to Find and Analyze Influencers
  • How AI Is Being Used in Influencer Marketing
  • Social Influencer Tactics and Strategy
  • Affiliate Payment Models
  • Setting Goals for Affiliate and Influencer Marketing
  • Analyzing Data to Find Insights
  • Data-Driven Strategy


Module 3: AI-Enabled Social Customer Service Strategy

Understand how social customer service shapes customer experience, trust and brand reputation in public digital spaces. Develop effective service strategies and operating models that deliver timely, consistent responses aligned with the brand experience. Explore how automation and AI improve efficiency and personalize interactions – while maintaining the human oversight needed to protect and strengthen your brand.

Topics Covered:

  • Social Media and the Customer Journey
  • Building a Social Customer Service Strategy
  • Social Customer Service Models
  • AI Customer Service
  • Measuring Customer Satisfaction
  • Social Customer Service and Peer Communities

Workload:
This CMA x DMI course consists of 3 modules. On average, this course will take approximately 3 hours of learning content to complete. Learners can start at any time, with course access granted within 3 business days of registration.

This is a fully on-demand course delivered through an online learning platform, allowing you to learn at your own pace and on your own schedule. With flexible, self-directed learning, you can progress through the material at a speed that suits your availability.

Pass Requirements:
Learners must successfully complete a one-hour, computer-based exam consisting of 40 test items. The assessment includes a mix of multiple-choice, matching and drag-and-drop questions designed to evaluate practical knowledge and understanding of AI-driven social commerce strategy, influencer marketing and social customer service.

Internet Requirements:
You will require a stable high-speed internet connection to access course materials, including video content and interactive learning activities. For optimal performance, a minimum upload bandwidth of 5mbps is recommended to support smooth streaming and platform functionality throughout the course.

This course is designed to support a range of marketing professionals and career builders, including:

  • Ecommerce Marketers seeking to build integrated social shopping experiences that drive product discovery and revenue across key platforms
  • Social Media Managers looking to connect content and community activity directly to commercial outcomes
  • Paid Social Specialists aiming to optimize AI-driven ecommerce campaigns for stronger return on ad spend
  • Content Marketers and Brand Builders seeking to leverage creator and affiliate partnerships to drive performance-based sales
  • CRM and Customer Engagement Professionals building retention-focused social service strategies across messaging and social channels
  • Digital Marketing Generalists and Managers expanding their expertise in social commerce and AI-driven performance measurement

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

To review the CMA academic policy, click here.

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