AI for Business & Marketing
This is an on-demand course that you can start anytime. Once you register, you will be enrolled into the course within 3 business days.
Build AI fluency that transforms how you lead and strategize
This course is strategically designed to demystify AI and overcome the primary barrier to organizational AI adoption—lack of fluency and shared knowledge among senior management teams, marketing professionals new to AI, and cross-functional business leaders. Unlike courses that are either overly generic or narrowly specialized, this program delivers a holistic yet accessible approach that equips professionals with practical skills and comprehensive fundamentals to confidently understand, integrate, and apply AI across marketing initiatives and broader business operations.
Designed for forward-thinking professionals ready to harness AI's transformative power, this course empowers learners to seamlessly integrate artificial intelligence into organizational processes, enhance strategic decision-making capabilities, and drive measurable innovation and growth throughout their enterprises.
Members: $415
Non-Members: $830
CM Non-Members: $664
CPD Credits: Earn 6.5 CPD
Who's it for:
This course is essential for:
Senior Management and C-Suite Leaders:
Overcome the critical AI fluency gap among executive leadership by demystifying artificial intelligence and bridging organizational knowledge barriers. Master strategic AI integration for enhanced decision-making, streamlined operational
processes, and sustainable innovation across your enterprise.
Traditional Marketers Embracing Digital Transformation: Build comprehensive AI fluency through fundamental concepts and practical tool mastery, empowering you to transform your marketing expertise and drive measurable results in an increasingly digital landscape.
Business Owners: Develop a comprehensive understanding of AI's transformative potential to accelerate business growth, enhance data analysis capabilities, and strengthen strategic decision-making processes through actionable, results-driven insights.
Non-Marketers Leveraging AI: Explore AI's practical applications for streamlining cross-functional processes, maximizing operational efficiency, and elevating decision-making capabilities across sales, operations, and marketing functions.
- Business development professionals seeking to identify AI-powered growth opportunities
- Non-technical professionals who work with marketing teams and need AI literacy for collaboration
- Department heads responsible for digital transformation and operational efficiency initiatives
- Consultants and advisors who need to guide clients through AI adoption with confidence
Learning outcomes:
- Master AI technologies including machine learning, generative AI, and Natural Language Processing to enhance strategic decision-making and streamline critical business processes.
- Harness Big Data and advanced AI tools to elevate data collection capabilities, strengthen analytical insights, and drive informed strategic decision-making.
- Deploy AI solutions across marketing, sales, HR, and operational workflows to maximize efficiency, foster innovation, and accelerate organizational performance.
- Optimize content marketing, paid search, SEO, and customer experience initiatives using AI-powered strategies across digital channels.
- Cultivate essential critical thinking, prompt engineering, and data visualization expertise to maintain competitive advantage in an AI-driven marketplace.
- Leverage powerful tools like ChatGPT and other Large Language Models to enhance productivity, elevate communication effectiveness, and streamline operational workflows.
- Implement cutting-edge AI tools for sophisticated content creation, strategic social media management, and intelligent automation solutions.
- Champion responsible AI practices by ensuring accountability, privacy protection, and transparency while mastering comprehensive risk management in an AI-transformed business environment.
Module 1 – AI and Data
Master the foundational principles of AI, including machine learning, generative AI, and NLP, along with their strategic business applications. Develop expertise in integrating AI-driven data analytics to enhance decision-making processes and accelerate organizational growth through actionable, data-driven insights.
Knowledge Gain:
- What is AI in Business?
- AI and Machine Learning for Business
- Generative AI and Business
- Using Natural Language Processing in Business
- Using Predictive Analytics for Business
- Data Basics
- AI and Data
- Using AI with Data for Decision-Making
Module 2 – Ethics and Practical AI Skills for Digital Professionals
Master responsible AI implementation by addressing critical considerations including ethics, bias mitigation, transparency, and privacy protection. Build essential AI competencies through prompt crafting, data visualization, and critical thinking methodologies to enhance research capabilities and organizational performance while staying current with AI innovation strategies.
Knowledge Gain:
- AI Ethics and Transparency for Business
- Accountability and Risk Management in an AI World
- Ensuring Privacy with AI
- Best Practices for AI Implementation in Organizations
- AI-Driven Research
- Prompt Engineering
- Using Critical Thinking for AI
- Visualization and Presentation Skills with AI
- Staying on Top of AI Developments
Module 3 – Using AI across Digital Channels
Transform your digital marketing approach by harnessing AI to revolutionize comprehensive marketing strategies. Master AI-powered optimization for content marketing, social media, SEO, and paid search campaigns while leveraging data-driven insights and advanced tools to enhance user experiences, strengthen customer interactions, and maximize digital strategy effectiveness.
Knowledge Gain:
- AI-Driven Campaign Optimization
- AI and Paid Search
- AI in Content Marketing
- Monitoring Social Media with AI
- AI and UX
- Using AI to Improve Customer Experience
- Using AI to Enhance Digital Strategy
Module 4 – Essential AI Tools and Models for Digital Professionals
Explore how cutting-edge AI tools transform content creation across text, images, video, and audio formats while optimizing workflows and enhancing engagement strategies. Master advanced language models including ChatGPT, Google Gemini, and Microsoft Copilot to revolutionize digital strategies, elevate collaboration, automate processes, and enhance UX and CX for maximum efficiency and measurable impact.
Knowledge Gain:
- AI for Content Development
- Text-Based AI Tools
- Image, Video, and Audio AI Tools
- CapCut for Content Creation
- Social Media AI Tools
- AI Tools for Digital Strategy, UX, and CX
- ChatGPT for Business
- Using ChatGPT for Business Performance
- LLMs: Claude, Gemini, Copilot, and Meta LLaMa
Workload:
This course consists of 4 modules. On average, this course will take 5 hours to complete, and learners have 12 weeks from the date of enrollment to complete all course requirements. This on-demand course, available on the online learning platform, offers the flexibility to learn at your own pace.
Pass Requirements:
Learners must receive an overall grade of 80% on a 40-question multiple-choice exam online to pass the course.
Internet Requirements:
You will require a minimum upload bandwidth of 5mbps to stream our course videos, which are 1080p. Please ensure you
have access to high-speed internet for the duration of the course.
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.
To review the CMA academic policy, click here.
