Seminars


 

Developed by marketers for marketers

Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Online seminars feature various engagement opportunities designed to illustrate concepts and encourage participation. 

 

 

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Give your martech unicorn  a hug. unified tech stack, common data, process flow

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Give your martech unicorn  a hug. unified tech stack, common data, process flow


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Join us at our next CMA Seminar and expand your marketing knowledge. All seminars available online.

  • Fostering Loyalty and Customer Engagement: Explore a variety of opportunities available to grow customer loyalty with relevant examples that bring the thinking to life.
  • How to Measure Marketing Performance in Financial Terms: Identify the key financial statements impacted by marketing as well as the key performance indicators used to assess a company’s financial health.
  • Communications Writing: Improve your writing techniques and style for effective communication and engagement. 
  • Paid Acquisition Strategy for 2021 and Beyond: Learn how to evaluate and enhance your paid acquisition campaigns including social, paid search, affiliate marketing, SEO and more. 
  • The Art of Copywriting: Develop persuasive and successful copywriting habits along with an understanding of strong communications across a variety of channels.  
  • Frameworks for Converting Ideas & Insights into Wins: Adopt new processes for evaluating ideas by designing a testing framework that works for your team and resources.
  • Profit Planning & How to Anticipate Top Line Growth: Understand the basics of profit planning along with some cost volume profit techniques including breakeven analysis and target profits.

 

Ready to register? Search our Event Calendar for the CMA Seminar that interests you by selecting ‘Learning’. Please ensure you have created your MyCMA account and are logged in to successfully register.


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Submit a proposal to us for consideration!

Are you a specialized marketing expert interested in sharing your experience and breadth of knowledge? Submit a proposal to us for consideration!

Find the proposal here and send it to learning@thecma.ca


Major Sponsors

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  • Canada Post
  • Environics Analytics
  • BMO-800x450

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