Canadian marketers value diversity but observations and experiences vary widely: CMA survey

Innovation through look-alike sampling

Jul 30, 2020

Erin Kelly, CEO of Advanced Symbolics Inc., gives a primer on lookalike sampling, an AI-driven innovation that captures consumer sentiment through representative social media behaviours.

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Overcoming obstacles

The results are in from the CMA’s inaugural survey on talent. Here is my take on some of the findings......

Apr 12

Strengthening the impact of marketing

Apr 06

Raising the voice of marketing communities across Canada

Mar 29

The trust equation

Mar 22

Turning the Corner on the Pandemic

Mar 15

C2C Leadership: How to generate momentum and seize opportunities

Mar 11

A better world for all of us - Reflections on International Women’s Day

Mar 07

Tomorrow’s marketing leaders

Mar 01

The next crucial challenge to brand reputation

Feb 22

Five strategies to strengthen your brand’s engagement with SMBs

Feb 04

Finding joy and purpose this holiday season

Dec 21

Diversity and Inclusion update

Dec 14

What environment are we planning for?

Dec 07

Keep connected and keep current

Nov 30

Consumer demand hasn’t gone away, it’s gone digital

Nov 26

Canada’s proposed new privacy law

Nov 23

Learning to meet the pace of change

Nov 16

Countdown to the CMA Awards Show

Nov 09

How the pandemic has changed the talent acquisition landscape

Nov 06

Being Resilient

Nov 02

Reaching the Summit

Oct 26

Four ways to unlock the power of martech tools and connect with B2B customers

Oct 23

Celebrating excellence

Oct 19

The value exchange

Oct 13

Living your brand purpose during a pandemic

Oct 09

Checking our Digital Pulse

Oct 05

Announcing CMA Patrons

Sep 28

What concerns Canadians about the content of advertising, and how can the industry respond?

Sep 25

Advice to government – the marketer’s perspective

Sep 21

Professional Development

Sep 14