Canadian marketers value diversity but observations and experiences vary widely: CMA survey

What concerns Canadians about the content of advertising, and how can the industry respond?

Sep 25, 2020

Jani Yates, President and CEO of Ad Standards, discusses trends in how Canadians view advertising and addresses how advertisers can navigate consumer sentiment throughout the pandemic and beyond.

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Canadian marketers value diversity but observations and experiences vary widely: CMA survey

What concerns Canadians about the content of advertising, and how can the industry respond?

UPCOMING EVENTS & LEARNING OPPORTUNITIES

VIEW ALL

Carousel title 2

Recent Work |

Overcoming obstacles

Strengthening the impact of marketing

Raising the voice of marketing communities across Canada

The trust equation

Turning the Corner on the Pandemic

C2C Leadership: How to generate momentum and seize opportunities

A better world for all of us - Reflections on International Women’s Day

Tomorrow’s marketing leaders

The next crucial challenge to brand reputation

Five strategies to strengthen your brand’s engagement with SMBs

Finding joy and purpose this holiday season

Diversity and Inclusion update

What environment are we planning for?

Keep connected and keep current

Consumer demand hasn’t gone away, it’s gone digital

Canada’s proposed new privacy law

Learning to meet the pace of change

Countdown to the CMA Awards Show

How the pandemic has changed the talent acquisition landscape

Being Resilient

Reaching the Summit

Four ways to unlock the power of martech tools and connect with B2B customers

Celebrating excellence

The value exchange

Living your brand purpose during a pandemic

Checking our Digital Pulse

Announcing CMA Patrons

What concerns Canadians about the content of advertising, and how can the industry respond?

Advice to government – the marketer’s perspective

Professional Development

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