Brand Council

Council Members

Co-Chair

Diana Conconi

Senior Vice-President and Partner Kaiser & Partners Inc.

Co-Chair

Chris Brockbank

Chief Commercial Officer Firma Foreign Exchange Corporation Ltd.

Member

Dylan Gerard

Member

Laura Leonard

Account Director, Client Services

Member

Allison Litzinger

VP Marketing, Brand & Loyalty Hudson's Bay Company

Member

Bruce Symbalisty

Creative Director & Partner Reality Engine Inc.

Member

Natalie Wan

Sr Brand Manager Corby Spirit and Wine Limited

Member

Laura Baehr

VP Marketing thinktv

Member

Andrew Butts

Head of Client Strategy Neo Media World

Member

Brian Carey

Senior Manager, Small Business Advertising Rogers Communications Canada Inc.

Member

Danielle Donadio

VP, Brand Strategy & Marketing

Member

Justin Hane

Director of Brand and Communications

Member

Mary Cochrane

Director Brand Strategy and Planning

Articles Authored by Council

Measuring The Brand Relationship: Science, Value and Perception

By Diana Conconi of CMA's Branding & Strategic Planning Council and David Wood Marketers continually wrestle with determining the most effective ways to measure brand value and the influence...

Encouraging X-functional brand ownership

Many organizations face the challenge of determining which department within a company actually owns the brand. However, this common struggle may be missing the point. Having senior leaders that suppo...

Embracing change: How NFPs evolved their brands during COVID-19

For many industries, the impact of COVID-19 was swift and dramatic. With this upheaval came innovation, accelerated transformation and the urgent need for adaptation. This shift has been particularly...

The Story Behind CMA’s Agency Search Initiative

Agency search is a hot topic. It is for agencies anyway. But an effective and fair process is also important for clients and the Canadian marketing industry overall. Considering how closely marketing...