Customer Experience Council
The CMA CX Council educates CMA members about customer experience and helps them drive customer centricity in their organizations by sharing knowledge and best practices that foster sustainable growth.
Council Members
Recent Articles Authored by Council
The role of AI in customer experience in the retail industry
This article has been developed by a member of the CMA’s CX Council as part of a subgroup initiative exploring AI in CX.
Read More
The evolution of CX
In biology, evolution involves a cause and effect. Some state or change-of-state in the environment (the cause) allows some evolved organisms to flourish (the effect).
Read More
Knowing when to exceed customer expectations
In a world where social media thrives, the voice of the consumer has further reach than ever before
Read More
Personalization at scale
Achieving personalization to elevate your customer experiences on a large scale may initially appear contradictory.
Read More
Spotlight on omnichannel experience, Part 3
This is the third blog in a multi-part series presented by the CMA CX Council.
Read More
Spotlight on omnichannel experience, Part 2
This is the second blog in a multi-part series presented by the CMA CX Council.
Read More
