Detail

Playbooks to accelerate your AI journey

Dec 16

AI Standards

Year in review: CMA advocacy and standards initiatives

Dec 15

Advocacy Standards

CMA Council community perspectives

Dec 11

Marketing Thought Leadership

Programmatic signals: The new foundation of accountability in digital advertising

Dec 11

Adtech Programmatic

How Ontario's pay transparency rules will impact talent in 2026

Dec 10

Talent

When It’s Hard to Get a Job Without Experience, How Can Students Compete?

Dec 05

December 2025 President's Note

Dec 02

Canada’s AI Imperative: Go Big and Bold

Nov 28

School's out forever - but your education is just getting started

Nov 24

Adtech Professional Development

EU reforms on consent fatigue: What Canadian marketers need to know

Nov 20

Privacy Trends

Sandra Sanderson of Empire Company Limited/Sobeys Inc. and Catherine Roche at BMO named top winners at 2025 CMA Awards

Nov 08

Council

Balancing brands: the client you serve, the agency you represent, the voice you own

Nov 07

Brand Thought Leadership

The Privacy Advantage: Using trusted data and AI for better marketing outcomes

Nov 06

AI Privacy

November 2025 President's Note

Nov 04

Council

Key themes from this year’s Canadian Sponsorship Marketing Awards

Oct 31

Sponsorship Thought Leadership

Why the world needs more Canada, and Canadian marketers

Oct 29

Marketing Talent Thought Leadership

Agentiiv, in partnership with the Canadian Marketing Association, Ownr, Staples and CCNDR, launch $5M AI accelerator program for Canadian SMBs and nonprofits

Oct 21

Council

Aligning the C-suite to action: A data-driven approach to growth

Oct 06

Martech Thought Leadership

October 2025 President's Note

Oct 06

CMA CEO & Board Chair Update

Sep 24

Alison Simpson announces retirement as president and CEO of the Canadian Marketing Association

Sep 24

Council

Value of data

Sep 23

Insights Thought Leadership

Council

Customer listening paths: Explicit, implicit and algorithmic

Sep 10

CX Thought Leadership

CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service

The Canadian Marketing Association (CMA) announced today that it has renewed its partnership with AIIM as the exclusive provider of ...

Sep 10

CMA launches NXT Fund to support student marketing clubs across Canada

Student clubs can apply for fall funding starting September 8, for up to $2,500 in support for campus initiatives

Sep 09

September 2025 President's Note

Sep 02

It’s Time to Get More Serious about AI! | Part 3

Aug 28

ai Media

Master AI in marketing: Your guide to the CMA's mastery playbook series

Aug 26

AI

It’s Time to Get More Serious about AI! | Part 2

Aug 21

ai Thought Leadership

It’s Time to Get More Serious about AI!

Aug 14

ai Thought Leadership

Integrating brand and fundraising in non-profits

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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LATEST PERSPECTIVES

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Playbooks to accelerate your AI journey

Year in review: CMA advocacy and standards initiatives

CMA Council community perspectives

Programmatic signals: The new foundation of accountability in digital advertising

How Ontario's pay transparency rules will impact talent in 2026

When It’s Hard to Get a Job Without Experience, How Can Students Compete?

December 2025 President's Note

Canada’s AI Imperative: Go Big and Bold

School's out forever - but your education is just getting started

EU reforms on consent fatigue: What Canadian marketers need to know

Sandra Sanderson of Empire Company Limited/Sobeys Inc. and Catherine Roche at BMO named top winners at 2025 CMA Awards

Balancing brands: the client you serve, the agency you represent, the voice you own

The Privacy Advantage: Using trusted data and AI for better marketing outcomes

November 2025 President's Note

Key themes from this year’s Canadian Sponsorship Marketing Awards

Why the world needs more Canada, and Canadian marketers

Agentiiv, in partnership with the Canadian Marketing Association, Ownr, Staples and CCNDR, launch $5M AI accelerator program for Canadian SMBs and nonprofits

Aligning the C-suite to action: A data-driven approach to growth

October 2025 President's Note

CMA CEO & Board Chair Update

Alison Simpson announces retirement as president and CEO of the Canadian Marketing Association

Value of data

Customer listening paths: Explicit, implicit and algorithmic

CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service

CMA launches NXT Fund to support student marketing clubs across Canada

September 2025 President's Note

It’s Time to Get More Serious about AI! | Part 3

Master AI in marketing: Your guide to the CMA's mastery playbook series

It’s Time to Get More Serious about AI! | Part 2

It’s Time to Get More Serious about AI!

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