Driving loyalty through better CX

Learnings from the airline industry


UPCOMING EVENTS & LEARNING OPPORTUNITIES

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LATEST PERSPECTIVES

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Council

Aligning the C-suite to action: A data-driven approach to growth

Oct 06
Tag:Martech Tag:Thought Leadership

October 2025 President's Note

Oct 06

CMA CEO & Board Chair Update

Sep 24

Alison Simpson announces retirement as president and CEO of the Canadian Marketing Association

Sep 24
Council

Value of data

Sep 23
Tag:Insights Tag:Thought Leadership
Council

Customer listening paths: Explicit, implicit and algorithmic

Sep 10
Tag:CX Tag:Thought Leadership

CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service

The Canadian Marketing Association (CMA) announced today that it has renewed its partnership with AIIM as the exclusive provider of ...

Sep 10

CMA launches NXT Fund to support student marketing clubs across Canada

Student clubs can apply for fall funding starting September 8, for up to $2,500 in support for campus initiatives

Sep 09

September 2025 President's Note

Sep 02

It’s Time to Get More Serious about AI! | Part 3

Aug 28
Tag:ai Tag:Media

Master AI in marketing: Your guide to the CMA's mastery playbook series

Aug 26
Tag:AI

It’s Time to Get More Serious about AI! | Part 2

Aug 21
Tag:ai Tag:Thought Leadership

It’s Time to Get More Serious about AI!

Aug 14
Tag:ai Tag:Thought Leadership
Council

The AI revolution in Canadian marketing: Seizing the opportunity and charting the course

Aug 12
Tag:Council Tag:Media

August 2025 President's Note

Aug 05
Council

How Canadian marketers can lead through economic uncertainty

Aug 01
Tag:Council Tag:Media
Council

The impact of open banking on Canadian consumers and marketing strategies

Jul 30
Tag:Insights Tag:Thought Leadership

Pricing claims and practices: An overview for Canadian marketers

Jul 29
Tag:Deceptive Tag:Standards

Two-thirds of marketers back EDI initiatives amidst societal divisions: Canadian Marketing Association

Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors ...

Jul 29

EDI in Canadian Marketing: Positive Progress & Persistent Challenges

Jul 29
Council

Tackling career uncertainty in today’s marketing landscape

Jul 14
Tag:Media Tag:Thought Leadership
Council

Futureproofing brands: How brands become engines of value and impact

Jul 10
Tag:Brand Tag:Thought Leadership

Why I'm a data-centric marketer (and why it matters more than ever in the age of AI)

Jul 09
Tag:ai Tag:data
Council

What makes B2B creative win: The formula behind impactful work

Jul 08
Tag:B2B Tag:Thought Leadership
Council

Unpacking the new era of brand partnerships: The power of shared values

Jul 04
Tag:Brand Tag:Strategy

July 2025 President's Note

Jul 03
Council

The next age of CX: Maintaining customer facing systems

Jun 30
Tag:Consumers Tag:Thought Leadership
Council

How CSR drives CX

Jun 25
Tag:CX Tag:Thought Leadership
Council

Unlocking the power of market research: NFP Council Insights

Jun 24
Tag:Not for Profit Tag:Research
Council

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16
Tag:Martech Tag:Thought Leadership

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