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Council

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Sep 10

CX Thought Leadership

CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service

The Canadian Marketing Association (CMA) announced today that it has renewed its partnership with AIIM as the exclusive provider of ...

Sep 10

CMA launches NXT Fund to support student marketing clubs across Canada

Student clubs can apply for fall funding starting September 8, for up to $2,500 in support for campus initiatives

Sep 09

September 2025 President's Note

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It’s Time to Get More Serious about AI! | Part 3

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ai Media

Master AI in marketing: Your guide to the CMA's mastery playbook series

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AI

It’s Time to Get More Serious about AI! | Part 2

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ai Thought Leadership

It’s Time to Get More Serious about AI!

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ai Thought Leadership

Council

The AI revolution in Canadian marketing: Seizing the opportunity and charting the course

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Council Media

August 2025 President's Note

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Council

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Council Media

Council

The impact of open banking on Canadian consumers and marketing strategies

Jul 30

Insights Thought Leadership

Pricing claims and practices: An overview for Canadian marketers

Jul 29

Deceptive Standards

Two-thirds of marketers back EDI initiatives amidst societal divisions: Canadian Marketing Association

Following the upskilling of more than 1,300 professionals, the program’s second phase will focus on strengthening marketing expertise in sectors ...

Jul 29

EDI in Canadian Marketing: Positive Progress & Persistent Challenges

Jul 29

Council

Tackling career uncertainty in today’s marketing landscape

Jul 14

Media Thought Leadership

Council

Futureproofing brands: How brands become engines of value and impact

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Brand Thought Leadership

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ai data

Council

What makes B2B creative win: The formula behind impactful work

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B2B Thought Leadership

Council

Unpacking the new era of brand partnerships: The power of shared values

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Brand Strategy

July 2025 President's Note

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Council

The next age of CX: Maintaining customer facing systems

Jun 30

Consumers Thought Leadership

Council

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CX Thought Leadership

Council

Unlocking the power of market research: NFP Council Insights

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Not for Profit Research

Council

Agentic AI in marketing: From cautious conservatism to bold innovation

Jun 16

Martech Thought Leadership

Council

Brand building in the era of instant gratification

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Brand Strategy

Email marketing is thriving and more strategic than ever

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Research Trends

From passive tools to proactive partners: What Google’s Gemini era means for modern marketers

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ai Trends

Council

Inside Toronto Public Library’s strategy for building brand trust

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Brand Strategy

Council

From performance marketing to experience marketing: Engineering meaningful consumer connections

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Martech Strategy

Open source AI as a catalyst for growth

UPCOMING EVENTS & LEARNING OPPORTUNITIES

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LATEST PERSPECTIVES

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Customer listening paths: Explicit, implicit and algorithmic

CMA renews partnership with AIIM to deliver Canada’s Do Not Mail Service

CMA launches NXT Fund to support student marketing clubs across Canada

September 2025 President's Note

It’s Time to Get More Serious about AI! | Part 3

Master AI in marketing: Your guide to the CMA's mastery playbook series

It’s Time to Get More Serious about AI! | Part 2

It’s Time to Get More Serious about AI!

The AI revolution in Canadian marketing: Seizing the opportunity and charting the course

August 2025 President's Note

How Canadian marketers can lead through economic uncertainty

The impact of open banking on Canadian consumers and marketing strategies

Pricing claims and practices: An overview for Canadian marketers

Two-thirds of marketers back EDI initiatives amidst societal divisions: Canadian Marketing Association

EDI in Canadian Marketing: Positive Progress & Persistent Challenges

Tackling career uncertainty in today’s marketing landscape

Futureproofing brands: How brands become engines of value and impact

Why I'm a data-centric marketer (and why it matters more than ever in the age of AI)

What makes B2B creative win: The formula behind impactful work

Unpacking the new era of brand partnerships: The power of shared values

July 2025 President's Note

The next age of CX: Maintaining customer facing systems

How CSR drives CX

Unlocking the power of market research: NFP Council Insights

Agentic AI in marketing: From cautious conservatism to bold innovation

Brand building in the era of instant gratification

Email marketing is thriving and more strategic than ever

From passive tools to proactive partners: What Google’s Gemini era means for modern marketers

Inside Toronto Public Library’s strategy for building brand trust

From performance marketing to experience marketing: Engineering meaningful consumer connections

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