A celebration of Canadian marketing excellence

Oct 20, 2023

The annual CMA Awards celebrate the best in Canadian marketing and recognizes the top campaigns and marketers from across the country. This year we celebrate with the theme Boundless: The Future of Creativity, an homage to the evolving marketing landscape and the feeling of anticipation of things to come.


The marketing community was invited to unleash their best work and we are thrilled to celebrate the incredible people and campaigns honoured at this year’s Awards. We are excited to announce our inaugural Achievement in Marketing (AIM) Award, which honours an individual who has shown outstanding performance and promise in the marketing profession. We also present the new Public Relations discipline.


“Celebrate creativity more than ever before.”
2023 CMA Awards co-chair, Sabaa Quao, Chief Creative Officer, Cossette shares his thoughts on the upcoming awards:

“Here we go again. We’re on the cusp of change, this time due to the pervasive emergence of A.I. “Dread it. Run from it. Destiny arrives all the same, and now it’s here.” — Thanos

The banality of AI-driven art direction has already set in. I’m willing to bet that consumers will tire of it quickly too. There are smarter things to do with A.I… Get on with it.

It falls upon the creative and marketing community to distinguish ourselves by crafting work that carries meaning and leaves a lasting imprint. The future is always bright when creative people do their thing.

On November 10, 2023, as we celebrate this year’s accomplishments, let’s celebrate creativity more than ever before. Let’s pay close attention to what truly stands out. Watch for the platforms and campaigns that manage to connect with audiences and capture consumers’ attention in a way that sparkles enough to make a strong impression.

Our collective creativity plays a distinctive role in the world. We stand our ground amidst the proliferation of GPTs, LLMs, AIs, ML, and bots—all of which enable many people to produce mass quantities of uncanny sameness. Creative and marketing professionals are still tasked with producing something unique. “Plus ça change, plus c’est la même chose.”

Sabaa Quao
Chief Creative Officer, Cossette

“Embrace a bright future as marketers.”
2023 CMA Awards judge, Vivianne Gauci, Senior Vice President, Customer Experience & Chief Marketing Officer, HomeEquity Bank also reflects on the upcoming awards:

“There can be no doubt of the profound influence exceptional marketing has on both a company’s future success, and on that of its people and customers. This is just one of the many reasons I’m thrilled to be a part of this year’s upcoming CMA Awards Gala.

As Canada’s premier awards ceremony celebrating the most impactful marketing campaigns from across the country, there’s a lot to look forward to this year. Only 12 months after returning to a live format, the 2023 ceremony promises to show Canadian marketing and creativity surging back with incredible creativity and positive energy. 

Under the theme Boundless: The Future of Creativity, this year’s Gala will shine a spotlight on the remarkable campaigns and exceptional individuals behind them, who have seamlessly blended technology and imagination to create a lasting impact. As ever, the event will champion the best in fresh, forward-thinking creative, inspire excellence, and encourage the continual pursuit of innovation – values all close to my heart as a jury member and as a marketer.

The Awards Gala itself is an opportunity to reconnect with colleagues and to celebrate creativity and all we have done this year as marketers to make it come to life for Canadians. So, join me on November 10 as we come together to showcase the very best campaigns in Canada this year – and embrace a bright future as marketers!”

Vivianne Gauci
Senior Vice President, Customer Experience & Chief Marketing Officer, HomeEquity Bank

A sneak peek at the 2023 CMA Awards.
Cocktail hour begins at 5:30pm where attendees will be able to snap a photo at one of our photobooths, brought to you by The Trade Desk and MDRN Activations (don’t forget to share with #CMAgala!)

The show will begin at 6:30pm, coinciding with dinner service, and will be hosted by Sangita Patel!

The evening will be filled with a variety of entertainment, including a spectacular light show presented by Encore.

We hope you’re looking forward to a fun night, and we can’t wait to have you join us! If you haven’t purchased your tickets for the 2023 CMA Awards, there’s still time: tickets are limited so be sure to snag yours before November 7, at 12pm ET.  Invite your coworkers, colleagues and friends to attend the biggest celebration of the Canadian marketing profession.





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