Artificial Intelligence Committee
The CMA AI Committee serves as a central hub for AI expertise, innovation, and guidance in the marketing sector. The AI Committee will:
- Regularly monitor and analyze major changes in the AI ecosystem, including industry innovations and government-led regulatory developments, serving as a forum for discussion on these current topics.
- Provide strategic counsel on CMA's positions and activities in response to AI developments, contributing to the organization's feedback on legislation, policies, and regulatory matters.
- Develop content, tools, and guides that help marketers leverage AI effectively and ethically. Such as creating codes of conduct with best practices, and blogs, appearing on CMA’s podcast to enhance AI literacy across the industry.
- Undertake relevant projects that address critical AI-related challenges and opportunities in the marketing industry.
- Actively share and promote CMA's AI-related content and positions with relevant industry stakeholders, at events, within internal teams, and across various platforms and channels.
- Participate as thought leaders in CMA events and engagements, serving as guest speakers to share expertise and insights.
Committee Members
Recent Articles Authored by Committee
Why I'm a data-centric marketer (and why it matters more than ever in the age of AI)
In a time when Generative AI can pump out blog posts, emails, and landing pages in seconds, it's tempting to believe we’ve entered an era of marketing abundance.
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From passive tools to proactive partners: What Google’s Gemini era means for modern marketers
When Google devotes its entire I/O keynote to AI, and not a single Pixel or Android announcement, it’s not just making a product statement.
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Open source AI as a catalyst for business growth: A marketing perspective
AI has revolutionized marketing, transforming how brands connect with consumers and boosting their bottom line.
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CMA launches AI mastery series for marketers
The CMA has just launched its AI Mastery Series to equip marketers with the knowledge and skills needed to thrive in the AI-driven future of marketing.
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Rise of the reasoning models: What marketers need to know
Marketing technology keeps evolving at breakneck speed, and a new player has quietly transformed how we approach marketing strategies and customer engagement: reasoning models.
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Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)
Advances in affective computing, natural language processing, and multimodal AI are paving the way for machines that understand tone, sentiment, and even non-verbal cues such as facial expressions and body language.
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