Committee Members
Recent Articles Authored by Committee
Future of AI: The shift from artificial intelligence (AI) to extended intelligence (XI)
Advances in affective computing, natural language processing, and multimodal AI are paving the way for machines that understand tone, sentiment, and even non-verbal cues such as facial expressions and body language.
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Reimagining brand safety: How AI redefines trust in the digital age
In today’s digital landscape brand safety is more than just logo protection; it's the protection of the trust and loyalty your audience has built towards you.
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Are you ready to market to machines?
The introduction of powerful generative AI agents into the search experience is challenging search conventions and redefining user expectations
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AI agents: A new interaction model for marketing
AI agents – models that can perform complex tasks with no human intervention and take independent action are changing how businesses interact with customers and manage their sales and marketing activities.
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Navigating the AI-ML landscape: Risk management in the age of Artificial Intelligence
Driven by advances in AI research along with faster and cheaper cloud computation capabilities that bring the research to life, the supply and demand for AI & ML is exploding.
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Elevating customer experience with AI: A practical guide for Canadian marketing professionals
Customer experience (CX) has become a critical business differentiator in today's hyper-competitive landscape.
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