Artificial Intelligence Committee

The CMA AI Committee:

  • Monitors major changes, including industry and government-led developments, shaping the AI ecosystem.
  • Advises on the CMA’s positions and activities in response to these developments, and contributes to content, tools and guides to help marketers leverage AI effectively and ethically. 

Committee Members

Exception occured while executing the controller. Check error logs for details.

Recent Articles Authored by Committee

How AI is infusing empathy into digital CX

Every brand is striving to embody responsiveness, empathy and relevance in a bid to forge genuine emotional connections with their customers.

Read More

The momentum and opportunity of AI for marketers

Being an engineer, I always appreciate practical innovation but I am also cautious and realistic of the business effort to adopt emerging technology.

Read More

Mastering personalization in marketing with AI

Today, most customers expect ads they see online to be personalized

Read More

Harnessing predictive analytics in the age of AI

During a time where data reigns supreme and technology advancements seem to be outpacing our ability to fully grasp their implications, marketers face both exciting opportunities and critical challenges.

Read More

Setting the Stage: A new series on AI-related considerations for marketers

Artificial intelligence (AI) has become an increasingly important tool for marketers, fueling data analytics, content creation and personalization,

Read More

Major Sponsors

  • BMO-800x450
  • canada-post_2022
  • CIBC-800x450
  • Microsoft-2023

Featured Member