Playbooks to accelerate your AI journey
Marketers navigating AI need actionable guidance to support their experimentation and execution. That’s why, since the spring, the CMA has published weekly playbooks to support marketers in their AI journey.
Now encompassing 35 playbooks, this comprehensive AI Mastery Series tackles the real-world roadblocks that marketing teams face. Covering organizational readiness to advanced autonomous applications, these playbooks provide the practical solutions teams need to implement and scale AI confidently. The series includes:
- AI Adoption: Move Your Team Beyond the Pilot
- How Trust-Driven AI Builds Stronger Consumer Relationships
- The Agency Advantage: Articulating Your Human Value in the AI Era
- From Efficiency to Strategy: Five Roles for Your AI
- Brand Safety: How to Spot Fake AI Marketing
and more...
These aren't theoretical guides. They are practical resources created by marketers, for marketers. Take AI-Powered Competitive Intelligence, for example. This playbook outlines how to leverage platforms like Perplexity, OpenAI, and Google Gemini into always-on monitoring systems that deliver strategic insights in hours instead of weeks. Or consider Unlock Hidden AI In Your Marketing Stack, which reveals the automation and predictive tools already within your current marketing stacks that organizations can tap into.
Building the AI foundation
The journey from AI experimentation to organization-wide success starts with the right foundation. These playbooks provide ready-to-use diagnostic tools for data readiness assessments, vendor evaluation scorecards, and proven 90-day adoption roadmaps. Real-world use cases and systematic selection guides ensure your 2026 AI investments deliver measurable results rather than just following the latest trends.
Adapting to the search evolution
The search landscape is shifting with consumers increasingly discovering brands through AI-generated summaries without visiting websites directly. Future-Proofing Search Strategy in the AI Era offers a 30-day roadmap to transition from keyword focused SEO to AI-optimized content strategies to ensure your brand appears in AI-generated search results.
Scaling to autonomous AI
These playbooks guide teams toward AI that operates independently within your parameters. From research agents that deliver market intelligence in hours to agentic workflows that handle more complex marketing processes with human oversight but minimal intervention, you'll deploy sophisticated AI tools while maintaining quality standards and brand consistency.
Human-AI collaboration and value positioning
As AI capabilities expand, the most successful marketers focus on strategic collaboration, orchestrating AI, and not competing with it. These playbooks help marketers balance human creativity with machine efficiency. They outline how to articulate irreplaceable human value to stakeholders and position yourself as the strategic conductor of AI solutions rather than someone displaced by them.
Risk management and quality assurance
At every stage of the AI journey, responsible governance protects the brand. These playbooks cover AI risk assessment, output verification protocols, compliance considerations, and how to spot fake AI marketing. This helps marketers identify and avoid risk while ensuring AI implementation builds consumer trust.
Looking ahead
Whether you're just starting your AI journey or ready to scale beyond pilot programs, these playbooks provide the roadmap from experimentation to execution. Access the complete series.
The AI Mastery Series exists thanks to the dedicated expertise and collaborative efforts of the CMA's AI Committee members.
Authors:
Melanie Slimming | Public Policy Coordinator | CMA
Florentina Stancu-Soare | Director, Public and Regulatory Affairs | CMA
