Media Advisory: Privacy experts explore evolving industry landscape

Oct 14, 2020

Ensuring Canada’s marketing community is prepared for significant changes to privacy rules

Toronto, ON – October 14, 2020 –  CMAprivacy, from the Canadian Marketing Association’s Morning Event Series, is Canada's premier annual event for marketers on breaking privacy developments. Canada is facing the most significant changes to its federal and provincial privacy laws in decades. Top government and privacy experts, including Daniel Therrien, Privacy Commissioner of Canada, will discuss current and future privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.

Attendees will learn about:

  • Privacy law reform underway across the country, how privacy priorities have shifted during the COVID-19 pandemic and how marketers can stay resilient and prepared.
  • The practical impacts on Canadian marketers regarding rules in other jurisdictions such as EU’s GDPR and California’s CCPA.
  • Tips to ensure a compliant data-driven marketing strategy.

Event details

When: Tuesday, October 20, 2020, 10:00 a.m.-12:00 p.m. ET
Where: Online. Registrations open.
Who:

  • Daniel Therrien, Privacy Commissioner, Canada
  • Amanda Maltby, General Manager, Compliance and Chief Privacy Officer, Canada Post
  • Chris Arrendale, Chief Privacy Officer, Trendline Interactive
  • Cristina Onosé, Lead, Privacy Advocacy & Thought leadership, PWC Canada
  • David Elder, Counsel and Chief Privacy Officer, Stikeman Ellio
  • Deborah Evans, Chief Privacy Officer, Rogers
  • Drew Weicker, Vice President, Sales, North America, Doubleverify
  • Ruby Barber, Assistant General Counsel – Legal & Regulatory, Bell Canada
  • Suzanne Costa, Chief operations Officer, Delvinia
  • Suzanne Morin, VP, Enterprise Services Compliance & Chief Privacy Officer, Sunlife
About the Canadian Marketing Association
The CMA is the voice of the marketing profession in Canada. We serve more than 400 corporate, not-for-profit, public and post-secondary members, including Canada’s most prestigious brands. Our community also includes creative, media, and PR agencies, research firms, management consulting firms, technology companies and other suppliers to the marketing community. We support activities related to thought-leadership, professional development, consumer protection, and commercial success. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including the mandatory Canadian Marketing Code of Ethics and Standards.


For more information, to RSVP or to schedule an interview opportunity:

Shane Madill, Kaiser Lachance Communications, shane.madill@kaiserlachance.com, 647.725.2520 x207





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