The Canadian Marketing Association unveils plans for its inaugural CMA Marketing Week to drive industry innovation and help invigorate business

Mar 12, 2024

The week of events will help marketers deliver on today’s business needs while preparing for the future of marketing in Canada

TORONTO, March 12, 2024 – Today, the Canadian Marketing Association (CMA) is announcing its inaugural national CMA Marketing Week presented by Google, which will take place from May 6-9, 2024. It will feature perspectives from over 20 industry thought leaders, with sessions and events held in-person in Toronto and virtually, and offer free learning and networking opportunities. The agenda centres on the marketing profession with a future-focused lens, industry challenges, Canadian consumers, and how marketers create strong business value.

The marketing profession plays a pivotal role in Canada’s business growth, innovation and competitiveness, which will be accelerated by marketers embracing a future-focused approach and cutting-edge technologies. CMA Marketing Week presented by Google will showcase the latest trends and innovations, foster a dynamic exchange of ideas, and empower Canadian marketers to adapt and thrive in a rapidly changing environment.

“Future-proofing the marketing profession is a top priority for the Canadian Marketing Association and Marketing Week marks a pivotal moment for our industry as the pace of change continues to accelerate,” said Alison Simpson, president and CEO, CMA. “The week will build on how the Association is helping marketers understand and manage the tectonic shifts that are fundamentally changing how brands and businesses are built tomorrow, while also ensuring they’re delivering on today’s business needs.”

Throughout the week, the CMA will be offering unique, future-focused programming to enable marketers to learn, network, influence and engage with industry professionals. The programs being offered include:

  • Marketing Week Kick-Off – Monday, May 6: Join CMA’s president and CEO, Alison Simpson for a live podcast on the future of marketing with past CMA Premiere Award winners including 2023 Marketer of the Year, Eva Salem. CMA members in Ontario are eligible to attend this event in-person, and it will be streamed live online so marketers across Canada can participate.
  • AI Day – Tuesday, May 7: The CMA will host two free virtual generative AI training sessions exclusively for CMA members. One is designed for senior marketers and the other for practitioners. Individuals looking to leverage generative AI to increase role efficiency and make impactful changes in their organizations' marketing approach are encouraged to register.
  • CMAfutureproof – Wednesday, May 8: Presented by DoubleVerify, join the CMA for a special speaker event featuring Julie Eddleman, Global CCO at DoubleVerify. Speakers and attendees will engage in discussions on the ever-evolving state of the industry and how marketers can continue to future-proof themselves, leveraging new and innovative tools such as AI to make impactful decisions that satisfy both long-term visions and immediate business goals. Participants across Canada can attend virtually or live.
  • The Future for Brands: Thought Leader Panels – Thursday, May 9: The CMA will host two insightful panel events, exploring the importance of understanding how to speak to Canada’s future diverse audiences, and the growth of women’s sports and the future opportunity for brands. Attendees can join virtually to connect with senior peers and discuss industry hot topics.

“As the largest Marketing Association in the country, the CMA is the only place where the full marketing ecosystem comes together to network, learn and work on important and complex topics that impact all of us,” added Simpson. “Attending CMA's inaugural Marketing Week is a powerful way for marketing professionals to learn and prepare for the future.”

To register for CMA Marketing Week presented by Google activities, please visit: https://thecma.ca/cma-marketing-week  

About the Canadian Marketing Association

The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.  
  
We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada's major business sectors, and all marketing disciplines, channels and technologies. Our Consumer Centre helps Canadians better understand their rights and obligations. For more information, visit thecma.ca.  

Contact:
Nathaniel Glassman  
Kaiser & Partners  
Nathaniel.Glassman@kaiserpartners.com 
416.998.2258 





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