CMA launches Chartered Marketer Scholarship Fund to support Canadian marketers in career transition

Feb 13, 2024

The scholarship supports marketers affected by recent layoffs and those who are seeking full-time employment by reducing financial burdens and empowering Canadian marketers to earn Canada’s only marketing designation.

TORONTO, February 13 , 2024 – The Canadian Marketing Association (CMA), announced the launch of its Chartered Marketer (CM) Scholarship Fund. Intended for marketers impacted by recent layoffs and those seeking full-time employment, the scholarship fund will significantly reduce the financial burdens of continued learning and enable Canadian marketers, especially those from underserved communities, to earn the Chartered Marketer (CM) designation. By achieving the CM, scholarship recipients will enhance their marketing skills and be more competitive in the job market.

“The CMA is committed to helping Canada’s marketers thrive today, while building the marketing mindset and skills required for tomorrow. The new CM Scholarship adds to the many ways the Association delivers on this commitment.” said Alison Simpson, president and CEO, CMA “The CM Scholarships are a powerful way to help futureproof marketers who are struggling through a challenging economy. The financial assistance for scholarship recipients enables them to grow their marketing skillset and earn a powerful differentiator so they stand out in a highly competitive job market.”

CM Designation Program

The scholarship fund is designed for those pursuing the CMA’s Chartered Marketer (CM) program, the only professional marketing designation in Canada. Developed with industry experts, the CM program offers marketers a diverse online curriculum covering research, campaign development, financial management, marketing technologies, and more. The program also recently introduced two Advanced Standing Pathways – Career Experience and Education – to make the designation relevant to marketers at every level. Participants engage with content and peers, learning from experienced instructors to become versatile marketers and strategic thinkers.

“As the only professional marketing designation in Canada, the CM is a powerful differentiator for employers and demonstrates that marketers with their CM have the depth and breadth of experience required to help grow the business,” Simpson said.

For marketers to qualify for the scholarship, the applicant must meet the following criteria:

  • Employment Status: Unemployed or part-time employed marketers 
  • Career Progression: Evidence of having been promoted or having taken on increasing responsibilities in the marketing field during their career. 
  • Breadth of Marketing Experience: Minimum of five years progressive experience required, including experience working in more than one marketing discipline (e.g., digital marketing, market research, brand management, etc.) 
  • Canadian resident with valid work permit in Canada

To apply for the CM Scholarship Fund, applicants are invited to complete the following form:

Apply Now

About the Canadian Marketing Association

The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.

We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards. We represent virtually all of Canada's major business sectors, and all marketing disciplines, channels and technologies. Our Consumer Centre helps Canadians better understand their rights and obligations. For more information, visit

Nathaniel Glassman
Kaiser & Partners




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