Florentina Stancu-Soare

Director, Public Affairs and Regulatory Standards, Canadian Marketing Association

Articles Authored by me

AI

Master AI in marketing: Your guide to the CMA's mastery playbook series

Aug 26

AI

The latest CMA Code updates

Apr 09

Code Standards

Advocacy

From phishing to deepfakes: Fraud prevention do’s and don'ts for businesses

Feb 26

Deceptive Standards

Brand

“Made in Canada” and “Product of Canada” aren’t interchangeable

Feb 05

Deceptive Marketing Standards

Brand

Playing defence with influencer marketing contracts

Jan 20

Standards Influencer Marketing

Talent

Lead your marketing career: Truths, myths, and strategies

Dec 17

Talent Professional Development

Brand

Future-proof your brand: Trademarks

Nov 28

Trademarks Standards

Compliance

Tightening of deceptive marketing rules

Jul 04

Deceptive Marketing Standards

Compliance

Must-know 2024 Code updates for marketers

Apr 23

Standards Code

Advocacy

Ontario adopts updated consumer protection law

Feb 01

Consumer Protection Standards

Compliance

Tips to avoid deceptive marketing

Jan 17

Standards Deceptive Marketing

Advocacy

Ontario’s proposed protections for consumers

Nov 21

Consumer Protection Standards

Compliance

Eco-friendly packaging and claims

Apr 14

Standards Environmental

Compliance

The impact of Quebec’s new language law on marketing

Aug 09

Trademarks Standards

Compliance

Thinking of running a promotional contest? Start here.

Jul 04

Compliance Contests

Compliance

Refresh your CASL knowledge

Jan 17

CASL Standards

Knowledge is power in the fight against fraud

Mar 25

Standards Deceptive

Advocacy

Call for member feedback: Ontario Consumer Protection Act

Jan 21

Advocacy Consumer Protection

CMA Advocacy in Action: 2020 year in review

Dec 16

Standards Advocacy

CMA Advocacy in Action: Regulatory developments impacting marketing

Nov 30

Advocacy

Compliance

Are you ready to meet the upcoming accessibility deadlines?

Nov 11

Accessibility

Canada set to assume ICPEN presidency next week

Jul 03

Competition

Fraud and cybercrime prevention during COVID-19 and beyond

May 21

Deceptive Standards

Compliance

Navigating regulatory rules during the pandemic

Apr 23

CASL Privacy

Customer Experience

Tips for you and your customers as we approach Fraud Prevention Month (Part 1)

Feb 26

Deceptive Standards

Competition Bureau outlines strategic vision to 2024, enforcement in online marketing a key priority

Feb 24

Competition Deceptive

Influencer marketing rules – a primer on what you should know

Jan 27

Deceptive Standards

CMA Advocacy in Action: 2019 End of Year Wrap-Up

Dec 18

Advocacy Standards

Get to know CMA’s Agency Search Toolkit and Resources

Nov 21

Agency Code

Compliance

Canada’s Accessibility Laws: A Jurisdictional Scan

Oct 09

Accessibility Standards

Are you collecting consumer data by offering WiFi? Keep CASL top of mind.

Oct 04

Standards CASL

Competition Bureau Releases its Annual Plan

Aug 01

Competition Standards

CRTC publishes an Internet Code of Conduct for Internet Service Providers

Aug 01

Standards Transparency

CMA Advocacy in Action: Mid-Year Report

Jul 31

Advocacy Standards

CMA Code of Ethics & Standards of Practice Updates – Phase 1

Jun 26

Code Standards

Insights

Competition Bureau Updates

May 22

Competition Deceptive

Why changes to trademark law matter and what you can do to prepare

Mar 27

Branding Trademarks

Protecting personal information: cannabis retailers and purchasers take note

Jan 03

Privacy Cannabis Marketing

CMA Advocacy in Action: Key Developments in 2018

Dec 13

Advocacy Standards

CMA Advocacy in Action – Summer 2018

Jul 10

Advocacy Standards

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